Yoga Mat Market Size, Share & Trends Analysis Report By Material (Cotton/Jute, PVC, TPE, Rubber, PE), By Distribution Channel (Specialty Store, Online Channel), By Region, And Segment Forecasts, 2019 - 2025

Published: Jul, 2019 | Pages: 80 | Publisher: Grand View Research
Industry: Consumer Goods | Report Format: Electronic (PDF)

The global yoga mat market size is anticipated to reach USD 17.32 billion by 2025 registering a CAGR of 5.8%, according to a new report by Grand View Research, Inc. Supportive government initiatives to promote yoga across the world will fuel the product demand over the forecast period. Rising number of yoga studios due to growing popularity of the technique in countries including U.S., China, and Australia is also expected to boost the product demand in the coming years.

The Polyvinyl Chloride (PVC) material segment accounted for the maximum market share of 40.3% in 2018 due to high efficiency and low cost of these materials. However, manufacturers are focusing on developing products from eco-friendly and biodegradable materials, such as rubber and Thermoplastic Elastomer (TPE), owing to stringent government regulations on use of plastic. Thus, rubber material segment is anticipated to expand at the fastest CAGR of 7.1% over the forecast period. Moreover, rubber is highly UV-resistant and easy to clean, which drives the segment further.

Further key findings from the study suggest:

• North America is anticipated to be the largest regional market over the forecast period. Increasing awareness about the health benefits of yoga is expected to boost the product demand

• However, Asia Pacific is projected to be the fastest-growing regional market at a CAGR of 7.3% from 2019 to 2025

• Online distribution channel segment is anticipated to witness the fastest growth rate over the forecast period

• Increasing usage of smartphones and internet, especially in developing countries like India and China, is expected boost product sales through online channel

• The global yoga mats market is highly competitive. Some of the top companies are Alo Yoga, Inc.; Lululemon; Manduka; Jade Yoga; prAna; Hugger Mugger; Khataland; Liforme Ltd.; Dragonfly; and Tomuno

 Table of Contents

Chapter 1. Methodology and Scope
                    1.1. Market Segmentation & Scope
                    1.2. Market Definition
                    1.3. Information Procurement
                        1.3.1. Purchased Database
                        1.3.2. GVR's Internal Database
                        1.3.3. Secondary Sources & Third-Party Perspectives
                        1.3.4. Primary Research
                    1.4. Information Analysis 
                        1.4.1. Data Analysis Models
                    1.5. Market Formulation & Data Visualization
                    1.6. Data Validation & Publishing

Chapter 2. Executive Summary
                    2.1. Market Outlook
                    2.2. Segmental Outlook
                    2.3. Competitive Insights

Chapter 3. Yoga Mats Market Variables, Trends & Scope
                    3.1. Market Introduction
                    3.2. Penetration & Growth Prospect Mapping
                    3.3. Industry Value Chain Analysis
                        3.3.1. Sales/Retail Channel Analysis
                        3.3.2. Profit Margin Analysis
                    3.4. Market Dynamics
                        3.4.1. Market Driver Analysis
                        3.4.2. Market Restraint Analysis
                        3.4.3. Industry Challenges
                        3.4.4. Industry Opportunities
                    3.5. Business Environment Analysis
                        3.5.1. Industry Analysis - Porter's
                            3.5.1.1. Supplier Power
                            3.5.1.2. Buyer Power
                            3.5.1.3. Substitution Threat
                            3.5.1.4. Threat from New Entrant 
                            3.5.1.5. Competitive Rivalry
                    3.6. Roadmap of Yoga Mats Market
                    3.7. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis
                    4.1. Consumer Trends and Preferences
                    4.2. Factors Affecting Buying Decision 
                    4.3. Consumer Materials Adoption 
                    4.4. Observations & Recommendations

Chapter 5. Yoga Mats Market: Material Estimates & Trend Analysis
                    5.1. Material Movement Analysis & Market Share, 2018 & 2025
                    5.2. PVC
                        5.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                    5.3. TPE
                        5.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                    5.4. Rubber
                        5.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                    5.5. PE
                        5.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                    5.6. Cotton / Jute
                        5.6.1. Market estimates and forecast, 2015 - 2025 (USD Million)

Chapter 6. Yoga Mats Market: Distribution Channel Estimates & Trend Analysis
                    6.1. Distribution Channel Movement Analysis & Market Share, 2018 & 2025
                    6.2. Specialty Store
                        6.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                    6.3. Departmental Store & Hypermarkets
                        6.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                    6.4. Online Channel
                        6.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)

Chapter 7. Yoga Mats Market: Regional Estimates & Trend Analysis
                    7.1. Regional Movement Analysis & Market Share, 2018 & 2025
                    7.2. North America
                        7.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                        7.2.2. Market estimates and forecast, by materials, 2015 - 2025 (USD Million)
                        7.2.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                        7.2.4. U.S.
                            7.2.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                            7.2.4.2. Market estimates and forecast, by materials, 2015 - 2025 (USD Million)
                            7.2.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                    7.3. Europe
                        7.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                        7.3.2. Market estimates and forecast, by materials, 2015 - 2025 (USD Million)
                        7.3.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                        7.3.4. Germany
                            7.3.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                            7.3.4.2. Market estimates and forecast, by materials, 2015 - 2025 (USD Million)
                            7.3.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                        7.3.5. U.K.
                            7.3.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                            7.3.5.2. Market estimates and forecast, by materials, 2015 - 2025 (USD Million)
                            7.3.5.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                    7.4. Asia Pacific
                        7.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                        7.4.2. Market estimates and forecast, by materials, 2015 - 2025 (USD Million)
                        7.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                        7.4.4. India
                            7.4.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                            7.4.4.2. Market estimates and forecast, by materials, 2015 - 2025 (USD Million)
                            7.4.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                        7.4.5. Australia
                            7.4.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                            7.4.5.2. Market estimates and forecast, by materials, 2015 - 2025 (USD Million)
                            7.4.5.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                    7.5. Central & South America
                        7.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                        7.5.2. Market estimates and forecast, by materials, 2015 - 2025 (USD Million)
                        7.5.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                        7.5.4. Brazil
                            7.5.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                            7.5.4.2. Market estimates and forecast, by materials, 2015 - 2025 (USD Million)
                            7.5.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                    7.6. Middle East & Africa
                        7.6.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                        7.6.2. Market estimates and forecast, by materials, 2015 - 2025 (USD Million)
                        7.6.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)

Chapter 8. Competitive Analysis
                    8.1. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
                    8.2. Vendor Landscape
                        8.2.1. Key company market share analysis, 2018

Chapter 9. Company Profiles
                    9.1. Lululemon
                        9.1.1. Company Overview
                        9.1.2. Financial Performance
                        9.1.3. Product Benchmarking
                        9.1.4. Strategic Initiatives
                    9.2. Manduka
                        9.2.1. Company Overview
                        9.2.2. Financial Performance
                        9.2.3. Product Benchmarking
                        9.2.4. Strategic Initiatives
                    9.3. Jade Yoga 
                        9.3.1. Company Overview
                        9.3.2. Financial Performance
                        9.3.3. Product Benchmarking
                        9.3.4. Strategic Initiatives
                    9.4. prAna
                        9.4.1. Company Overview
                        9.4.2. Financial Performance
                        9.4.3. Product Benchmarking
                        9.4.4. Strategic Initiatives
                    9.5. Hugger Mugger
                        9.5.1. Company Overview
                        9.5.2. Financial Performance
                        9.5.3. Product Benchmarking
                        9.5.4. Strategic Initiatives
                    9.6. Khataland
                        9.6.1. Company Overview
                        9.6.2. Financial Performance
                        9.6.3. Product Benchmarking
                        9.6.4. Strategic Initiatives
                    9.7. Liforme Ltd
                        9.7.1. Company Overview
                        9.7.2. Financial Performance
                        9.7.3. Product Benchmarking
                        9.7.4. Strategic Initiatives
                    9.8. Dragonfly
                        9.8.1. Company Overview
                        9.8.2. Financial Performance
                        9.8.3. Product Benchmarking
                        9.8.4. Strategic Initiatives
                    9.9. Tomuno
                        9.9.1. Company Overview
                        9.9.2. Financial Performance
                        9.9.3. Product Benchmarking
                        9.9.4. Strategic Initiatives
                    9.10. ALOYOGA, INC.
                        9.10.1. Company Overview
                        9.10.2. Financial Performance
                        9.10.3. Product Benchmarking
                        9.10.4. Strategic Initiatives

List of Tables

1. Yoga Mats - Key market driver analysis
2. Yoga Mats - Key market restraint analysis
3. Global PVC yoga mats market estimates and forecast, 2015 - 2025 (USD Million)
4. Global TPE yoga mats market estimates and forecast, 2015 - 2025 (USD Million)
5. Global rubber yoga mats market estimates and forecast, 2015 - 2025 (USD Million)
6. Global PE yoga mats market estimates and forecast, 2015 - 2025 (USD Million)
7. Global cotton / jute yoga mats market estimates and forecast, 2015 - 2025 (USD Million)
8. Global yoga mats market estimates and forecast through specialty store, 2015 - 2025 (USD Million)
9. Global yoga mats market estimates and forecast through departmental store and hypermarket, 2015 - 2025 (USD Million)
10. Global yoga mats market estimates and forecast through online channel, 2015 - 2025 (USD Million)
11. North America yoga mats market estimates and forecast, 2015 - 2025 (USD Million)
12. North America yoga mats market revenue estimates and forecast by materials, 2015 - 2025 (USD Million)
13. North America yoga mats market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
14. U.S. yoga mats market estimates and forecast, 2015 - 2025 (USD Million)
15. U.S. yoga mats market revenue estimates and forecast by materials, 2015 - 2025 (USD Million)
16. U.S. yoga mats market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
17. Europe yoga mats market estimates and forecast, 2015 - 2025 (USD Million)
18. Europe yoga mats market revenue estimates and forecast by materials, 2015 - 2025 (USD Million)
19. Europe yoga mats market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
20. Germany yoga mats market estimates and forecast, 2015 - 2025 (USD Million)
21. Germany yoga mats market revenue estimates and forecast by materials, 2015 - 2025 (USD Million)
22. Germany yoga mats market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
23. U.K. yoga mats market estimates and forecast, 2015 - 2025 (USD Million)
24. U.K. yoga mats market revenue estimates and forecast by materials, 2015 - 2025 (USD Million)
25. U.K. yoga mats market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
26. Asia Pacific yoga mats market estimates and forecast, 2015 - 2025 (USD Million)
27. Asia Pacific yoga mats market revenue estimates and forecast by materials, 2015 - 2025 (USD Million)
28. Asia Pacific yoga mats market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
29. India yoga mats market estimates and forecast, 2015 - 2025 (USD Million)
30. India yoga mats market revenue estimates and forecast by materials, 2015 - 2025 (USD Million)
31. India yoga mats market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
32. Australia yoga mats market estimates and forecast, 2015 - 2025 (USD Million)
33. Australia yoga mats market revenue estimates and forecast by materials, 2015 - 2025 (USD Million)
34. Australia yoga mats market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
35. Central & South America yoga mats market estimates and forecast, 2015 - 2025 (USD Million)
36. Central & South America yoga mats market revenue estimates and forecast by materials, 2015 - 2025 (USD Million)
37. Central & South America yoga mats market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
38. Brazil yoga mats market estimates and forecast, 2015 - 2025 (USD Million)
39. Brazil yoga mats market revenue estimates and forecast by materials, 2015 - 2025 (USD Million)
40. Brazil yoga mats market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
41. Middle East & Africa yoga mats market estimates and forecast, 2015 - 2025 (USD Million)
42. Middle East & Africa yoga mats market revenue estimates and forecast by materials, 2015 - 2025 (USD Million)
43. Middle East & Africa yoga mats market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
44. Vendor landscape

List of Figures

1. Yoga Mats market snapshot 
2. Yoga Mats market segmentation & scope
3. Yoga Mats market penetration & growth prospect mapping
4. Yoga Mats value chain analysis
5. Yoga Mats market dynamics
6. Yoga Mats market: Porter's analysis 
7. Yoga Mats market: Materials movement analysis
8. Yoga Mats market: Distribution Channel movement analysis
9. Yoga Mats market: Regional movement analysis