Women's Health App Market Size, Share & Trends Analysis Report By Type (Fitness & Nutrition, Menopause, Menstrual Health, Disease Management, Pregnancy Tracking), And Segment Forecasts, 2019 - 2026

Published: Oct, 2019 | Pages: 80 | Publisher: Grand View Research
Industry: Healthcare | Report Format: Electronic (PDF)

The global women's health app market size is expected to reach USD 3.9 billion by 2026 at a CAGR of 17.9%, according to a new report by Grand View Research, Inc. Public and private sector organizations are focused on women's health across the globe, which is likely to drive the market in the coming years. Increasing use of mobile phones is one of the key factors driving the market in developed countries.

Health and fitness related mobile apps are gaining popularity among smartphone users across the globe. Approximately 700 million people have internet access and 86% of the people are reported to have internet connection on their phones. Thereby, increasing use of smartphones to access mobile applications that can track fitness parameters is driving the market.

According to Statista, in April 2019, 4 billion users utilized mobile phones wherein mobile devices accounted for 48% of views on web pages worldwide. Fitness apps are extensively used due to rising consumer shift towards healthy lifestyle and wellness therapies. Key market players such as Fitbit and Apple are introducing apps that can track menstrual cycle, predict ovulation period, and calculate fertility window.

Menstrual apps are able to track ovulation and guide women who are trying to conceive or avoid pregnancy. In June 2019, Apple added a menstrual cycle tracking software called Cycle Tracking, compatible with Apple's Health App. The software is now available with iOS 13 and Watch OS 6 updates. This software will help women in predicting their ovulation cycle, record cycle history, track symptoms such as spotting and cramps. In addition, it will predict fertility windows, providing overall prediction of menstruation and reproduction.

Economic growth in developing countries allows better access to medical care. In 2014, the North American Menopause Society (NAMS) developed a free mobile application called MenoPro. The aim was to help menopausal women and clinicians in personalizing treatment on the basis of user preferences, including risk factors and medical history. The app offers two modes, one for users and one for clinicians. In addition, it interprets medical history and risk factors to provide a list of optimal medical decisions depending on the severity of the case.

In June 2017, Adidas launched a fitness app in the U.S. called All Day. The app is available for both iOS and Android. It offers insights on aspects such as movement, mindset, and nutrition, and rest. Apps for menopause and perimenopause provide detailed information and advice related to health conditions and allow women to log changes to their menstrual cycle.

Further key findings from the study suggest:

• Based on type, the menstrual health segment held largest market share in 2018. Growing awareness among women regarding importance of menstrual health will drive the segment's growth

• North America held largest women's health app market share in 2018 in terms of revenue, thanks to technological advancements and presence of major market players in the region

• Asia Pacific is expected to showcase the fastest growth rate over the forecast period. Government initiatives for reimbursement and raising health awareness among people is driving regional growth

• Some of the key players in the market are Flo; Clue; Apple Inc.; Eve; Tracker; Google LLC; Withings; and FitBit Inc.

 Table of Contents

Chapter 1 Methodology and Scope
                    1.1 Market Segmentation & Scope
                        1.1.1 Type
                        1.1.2 Regional Scope
                        1.1.3 Estimates And Forecast Timeline
                    1.2 Research Methodology
                    1.3 Information procurement
                        1.3.1 Purchased Database
                        1.3.2 Gvr's Internal Database
                        1.3.3 Secondary Sources
                        1.3.4 Primary Research
                    1.4 Information or Data Analysis
                        1.4.1 Data Analysis Models
                    1.5 Market Formulation & Validation
                    1.6 Model Details
                        1.6.1 Commodity Flow Analysis (Model 1)
                        1.6.2 Volume Price Analysis (Model 2)
                    1.7 List of Secondary Sources
                    1.8 Objectives
                        1.8.1 Objective - 1
                        1.8.2 Objective - 2

Chapter 2 Executive Summary
                    2.1 Market Outlook
                    2.2 Segment Outlook
                        2.2.1 Type
                        2.2.2 Region
                    2.3 Competitive Insights

Chapter 3 Market Variables, Trends & Scope
                    3.1 Market Segmentation
                    3.2 Penetration & Growth Prospect Mapping
                        3.2.1 Penetration Analysis
                        3.2.2 Market Driver Analysis
                            3.2.2.1 Rising incidence of target disorders
                            3.2.2.2 High smartphones penetration
                        3.2.3 Market Restraint Analysis
                            3.2.3.1 Lack of data security
                    3.3 Women's Health App Market: Business Environment Analysis Tools
                        3.3.1 Porter's Five Forces Analysis
                        3.3.2 Pestel Analysis
                    3.4 Women's Health App Market: Recent Trends and Advancements
                    3.5 List of Providers at Regional Level

Chapter 4 Women's Health App Market Type Analysis
                    4.1 Type Market Share Analysis, 2018 & 2026
                    4.2 Women's Health App Type Market: Segment Dashboard
                    4.3 Market Size & Forecasts And Trend Analyses, 2015 To 2026 For The Type Segment
                        4.3.1 Fitness & Nutrition
                            4.3.1.1 Fitness & Nutrition Market, 2015 - 2026 (USD Million)
                        4.3.2 Pregnancy Tracking
                            4.3.2.1 Pregnancy tracking market, 2015 - 2026 (USD Million)
                        4.3.3 Menopause
                            4.3.3.1 Menopause Market, 2015 - 2026 (USD Million)
                        4.3.4 Menstrual Health
                            4.3.4.1 Menstrual Health Market, 2015 - 2026 (USD Million)
                        4.3.5 Disease Management
                            4.3.5.1 Disease Management Market, 2015 - 2026 (USD Million)
                        4.3.6 Others
                            4.3.6.1 Others market, 2015 - 2026 (USD Million)

Chapter 5 Women's Health App Market Regional Analysis
                    5.1 Women's Health App Market Regional Market Share Analysis, 2018 & 2026
                    5.2 Women's Health App Regional Market: Segment Dashboard
                    5.3 Regional Market Snapshot (Market Size, CAGR, Top Verticals, Key Players, Top Trends)
                    5.4 Market Size & Forecasts, and Trend Analysis, 2015 to 2026
                        5.4.1 North America
                            5.4.1.1 North America women's health app market, 2015 - 2026 (USD Million)
                                5.4.1.1.1 U.S.
                                    5.4.1.1.1.1 U.S. women's health app market, 2015 - 2026 (USD Million)
                                5.4.1.1.2 Canada
                                    5.4.1.1.2.1 Canada women's health app market, 2015 - 2026 (USD Million)
                        5.4.2 Europe
                            5.4.2.1 Europe women's health app market, 2015 - 2026 (USD Million)
                                5.4.2.1.1 U.K.
                                    5.4.2.1.1.1 U.K. women's health app market, 2015 - 2026 (USD Million)
                                5.4.2.1.2 Germany
                                    5.4.2.1.2.1 Germany women's health app market, 2015 - 2026 (USD Million)
                                5.4.2.1.3 France
                                    5.4.2.1.3.1 France women's health app market, 2015 - 2026 (USD Million)
                                5.4.2.1.4 Italy
                                    5.4.2.1.4.1 Italy women's health app market, 2015 - 2026 (USD Million)
                                5.4.2.1.5 Spain
                                    5.4.2.1.5.1 Spain women's health app market, 2015 - 2026 (USD Million)
                        5.4.3 Asia Pacific
                            5.4.3.1 Asia Pacific women's health app market, 2015 - 2026 (USD Million)
                                5.4.3.1.1 Japan
                                    5.4.3.1.1.1 Japan women's health app market, 2015 - 2026 (USD Million)
                                5.4.3.1.2 China
                                    5.4.3.1.2.1 China women's health app market, 2015 - 2026 (USD Million)
                                5.4.3.1.3 India
                                    5.4.3.1.3.1 India women's health app market, 2015 - 2026 (USD Million)
                        5.4.4 Latin America
                            5.4.4.1 Latin America women's health app market, 2015 - 2026 (USD Million)
                                5.4.4.1.1 Brazil
                                    5.4.4.1.1.1 Brazil women's health app market, 2015 - 2026 (USD Million)
                                5.4.4.1.2 Mexico
                                    5.4.4.1.2.1 Mexico women's health app market, 2015 - 2026 (USD Million)
                        5.4.5 Middle East And Africa (Mea)
                            5.4.5.1 MEA women's health app market, 2015 - 2026 (USD Million)
                                5.4.5.1.1 South Africa
                                    5.4.5.1.1.1 South Africa women's health app market, 2015 - 2026 (USD Million)

Chapter 6 Competitive Analysis
                    6.1 Recent Developments & Impact Analysis, By Key Market Participants
                    6.2 Strategic Framework/ Competition Categorization (Key innovators, Market leaders, emerging players
                    6.3 Women's Health App Market: Market Position Analysis (Based on Market Presence, Geographic Presence, Product Portfolio, and Strategic Initiatives)
                    6.4 Company Profiles
                        6.4.1 FLO HEALTH INC.
                            6.4.1.1 Company overview
                            6.4.1.2 Financial performance
                            6.4.1.3 Product benchmarking
                            6.4.1.4 Strategic initiatives
                            6.4.1.5 SWOT analysis
                        6.4.2 CLUE
                            6.4.2.1 Company overview
                            6.4.2.2 Financial performance
                            6.4.2.3 Product benchmarking
                            6.4.2.4 Strategic initiatives
                            6.4.2.5 SWOT analysis
                        6.4.3 APPLE
                            6.4.3.1 Company overview
                            6.4.3.2 Financial performance
                            6.4.3.3 Product benchmarking
                            6.4.3.4 Strategic initiatives
                            6.4.3.5 SWOT analysis
                        6.4.4 EVE TRACKER
                            6.4.4.1 Company overview
                            6.4.4.2 Financial performance
                            6.4.4.3 Product benchmarking
                            6.4.4.4 Strategic initiatives
                            6.4.4.5 SWOT analysis
                        6.4.5 GOOGLE
                            6.4.5.1 Company overview
                            6.4.5.2 Financial performance
                            6.4.5.3 Product benchmarking
                            6.4.5.4 Strategic initiatives
                            6.4.5.5 SWOT analysis
                        6.4.6 Withings
                            6.4.6.1 Company overview
                            6.4.6.2 Financial Performance
                            6.4.6.3 Product benchmarking
                            6.4.6.4 Strategic initiatives
                            6.4.6.5 SWOT analysis
                        6.4.7 FITBIT
                            6.4.7.1 Company overview
                            6.4.7.2 Financial Performance
                            6.4.7.3 Product benchmarking
                            6.4.7.4 Strategic initiatives
                            6.4.7.5 SWOT analysis

List of Tables

TABLE 1 List of Secondary Sources
TABLE 2 North America Women's Health App Market, by Country, 2015 - 2026 (USD Million)
TABLE 3 U.S. Women's Health App Market, by Type, 2015 - 2026 (USD Million)
TABLE 4 Canada Women's Health App Market, by Type, 2015 - 2026 (USD Million)
TABLE 5 Europe Women's Health App Market, by Country, 2015 - 2026 (USD Million)
TABLE 6 U.K. Women's Health App Market, by Type, 2015 - 2026 (USD Million)
TABLE 7 Germany Women's Health App Market, by Type, 2015 - 2026 (USD Million)
TABLE 8 France Women's Health App Market, by Type, 2015 - 2026 (USD Million)
TABLE 9 Italy Women's Health App Market, by Type, 2015 - 2026 (USD Million)
TABLE 10 Spain Women's Health App Market, by Type, 2015 - 2026 (USD Million)
TABLE 11 Asia Pacific Women's Health App Market, by Country, 2015 - 2026 (USD Million)
TABLE 12 Japan Women's Health App Market, by Type, 2015 - 2026 (USD Million)
TABLE 13 China Women's Health App Market, by Type, 2015 - 2026 (USD Million)
TABLE 14 India Women's Health App Market, by Type, 2015 - 2026 (USD Million)
TABLE 15 Latin America Women's Health App Market, by Country, 2015 - 2026 (USD Million)
TABLE 16 Brazil Women's Health App Market, by Type, 2015 - 2026 (USD Million)
TABLE 17 Mexico Women's Health App Market, by Type, 2015 - 2026 (USD Million)
TABLE 18 MEA Women's Health App Market, by Country, 2015 - 2026 (USD Million)
TABLE 19 South Africa Women's Health App Market, by Type, 2015 - 2026 (USD Million)

List of Figures

Fig. 1 Market research process
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Market research approaches
Fig. 5 Value chain based sizing & forecasting
Fig. 6 QFD modelling for market share assessment
Fig. 7 Market formulation & validation
Fig. 8 Women's Health App market outlook, 2018
Fig. 9 Market trends & outlook
Fig. 10 Women's health app market segmentation
Fig. 11 Penetration & growth prospect mapping
Fig. 12 Market driver relevance analysis (Current & future impact)
Fig. 13 Market restraint relevance analysis (Current & future impact)
Fig. 14 Porter's five forces analysis
Fig. 15 PESTEL analysis
Fig. 16 Women's health app type market share analysis, 2018 & 2026
Fig. 17 Women's health app type market: Segment dashboard
Fig. 18 Fitness & nutrition market, 2015 - 2026 (USD Million)
Fig. 19 Pregnancy tracking market, 2015 - 2026 (USD Million)
Fig. 20 Menopause market, 2015 - 2026 (USD Million)
Fig. 21 Menstrual health market, 2015 - 2026 (USD Million)
Fig. 22 Disease management market, 2015 - 2026 (USD Million)
Fig. 23 Others market, 2015 - 2026 (USD Million)
Fig. 24 Women's health app regional market share analysis, 2018 & 2026
Fig. 25 Women's Health App regional market: Segment dashboard
Fig. 26 Regional market place: Key takeaways
Fig. 27 North America women's health app market, 2015 - 2026 (USD Million)
Fig. 28 U.S. women's health app market, 2015 - 2026 (USD Million)
Fig. 29 Canada women's health app market, 2015 - 2026 (USD Million)
Fig. 30 Europe women's health app market, 2015 - 2026 (USD Million)
Fig. 31 U.K. women's health app market, 2015 - 2026 (USD Million)
Fig. 32 Germany women's health app market, 2015 - 2026 (USD Million)
Fig. 33 France women's health app market, 2015 - 2026 (USD Million)
Fig. 34 Italy women's health app market, 2015 - 2026 (USD Million)
Fig. 35 Spain women's health app market, 2015 - 2026 (USD Million)
Fig. 36 Asia Pacific women's health app market, 2015 - 2026 (USD Million)
Fig. 37 Japan women's health app market, 2015 - 2026 (USD Million)
Fig. 38 China women's health app market, 2015 - 2026 (USD Million)
Fig. 39 India women's health app market, 2015 - 2026 (USD Million)
Fig. 40 Latin America women's health app market, 2015 - 2026 (USD Million)
Fig. 41 Brazil women's health app market, 2015 - 2026 (USD Million)
Fig. 42 Mexico women's health app market, 2015 - 2026 (USD Million)
Fig. 43 MEA women's health app market, 2015 - 2026 (USD Million)
Fig. 44 South Africa women's health app market, 2015 - 2026 (USD Million)
Fig. 45 Recent developments & impact analysis, by key market participants
Fig. 46 Strategy framework
Fig. 47 Women's Health App competitive landscape: Market position analysis (based on market presence, geographic presence, product portfolio, and strategic initiatives (2018))