Women Ethnic Wear - The Changing Paradigm

Published: Nov, 2017 | Pages: 60 | Publisher: RNCOS
Industry: Retail | Report Format: Electronic (PDF)

The Indian ethnic wear market has grown rapidly over the past few years with wider acceptance owing to the increase in disposable income and more women joining the workforce. Additionally, the religious and cultural diversity of India, where a wide range of occasions are celebrated, is among the considerable drivers of women ethnic wear market. The transformation of traditional clothing to modern design represents a fusion of ethnic wear with western wear to associate with young population. The rising female population and increasing female workforce cites a huge opportunity for players in the industry to tap the increasing demand of the ethnic wear in the country.

Our latest report “Women Ethnic Wear - The Changing Paradigm” provides a comprehensive analysis of the market size of ethnic wear on the basis of sector, type and product classification. Indian women ethnic wear market by type is segmented into saree, salwar kameez, kurta/kurti, and lehenga. The report explains the share of regular and party wear for all sub-segments, along with the classification of the product in terms of premium and mass market. Our analysis anticipates that ethnic wear market to grow at 10% CAGR during 2018-2022. The research report offers a well-framed picture of ethnic wear market dynamics, essential to get a grasp of the market nerve.

As per our research, the ethnic wear market is dominated by saree with the share of around 47% followed by salwaar kameez and lehenga. While saree dominates in the east, west and south, northern India witnesses majority of demand for salwaar kameez and kurti. The demand trend across the region has been evaluated, along with the comparative analysis with respect to factors influencing the preferable choice of ethnic wear. Our study also includes the insight on the various marketing strategies and distribution channel opt by market players, to attract the potential costumer’s in this growing market.

Based on our thorough analysis of the past and present market trends, drivers, challenges and recent developments; the report showcases a complete overview of the ethnic women wear market in India. Profiling of the major players, including Fabindia, W, BIBA, etc., have also been incorporated in the study which will help clients to gain insights on their overall business. In this way, encompassing all critical aspects of the Indian ethnic wear market, the report presents a comprehensive outlook on the potentials of the Indian Ethnic wear industry.

 Table of Contents

1. Analyst View

2. Research Methodology

3. Industry Trends
    3.1 New Entrants Kindle the Indian Ethnic Wear Industry
    3.2 E-commerce: Reviving the Shopping Experience
    3.3 Indo-Western Clothing Reshaping the Ethnic Wear Market
    3.4 Working Women Raising the Bar of Ethnic Wear Market

4. Women Ethnic Wear Market Outlook to 2022
     4.1 By Organized/Unorganized Sector
     4.2 Market Segmentation
           4.2.1 By Type
                    4.2.1.1 Saree
                    4.2.1.2 Salwar Kameez
                    4.2.1.3 Kurta/Kurti
                    4.2.1.4 Lehenga
           4.2.2 By Product Class
                    4.2.2.1 Mass Market
                    4.2.2.2 Premium Market

5. Regional Analysis

6. Consumer Behavior Analysis

7. Marketing Strategies

8. Distribution Channel

9. Key Players
    9.1 Fabindia
          9.1.1 Business Description
          9.1.2 Recent Developments
    9.2 W
          9.2.1 Business Description
          9.2.2 Recent Developments
    9.3 BIBA Apparels Pvt. Ltd. 
          9.3.1 Business Description
          9.3.2 Recent Developments
    9.4 SOCH Studio
          9.4.1 Business Description
          9.4.2 Recent Developments
    9.5 Ritu Kumar
          9.5.1 Business Description
          9.5.2 Recent Development
    9.6 Chhabra 555
          9.6.1 Business Description
          9.6.2 Recent Developments
    9.7 Satya Paul
          9.7.1 Business Description
          9.7.2 Recent Development
    9.8 Meena Bazaar
          9.8.1 Business Description
    9.9 Nalli
          9.9.1 Business Description

List of Tables:

Table 9-1: Fabindia - Stores by State
Table 9-2: W - Stores by State
Table 9-3: Biba - Stores by State
Table 9-4: House of Anita Dongre - Stores by State
Table 9-5: SOCH Studio - Stores by State
Table 9-6: Ritu Kumar- Stores by State
Table 9-7: Chhabra 555 - Stores by State
Table 9-8: Satya Paul - Stores by State
Table 9-9: Meena Bazaar - Stores by State
Table 9-10: Nalli - Stores by State

List of Figures:

Figure 4-1: Women Ethnic Wear Market (Billion INR), 2016-2022
Figure 4-2: Women Ethnic Wear by Category (%), 2017
Figure 4-3: Women Ethnic Wear Market by Organized and Unorganized Sector (%), 2017
Figure 4-4: Saree Market (Billion INR), 2016-2022
Figure 4-5: Saree Market by Type (%), 2017
Figure 4-6: Salwar Kameez Market (Billion INR), 2016-2022
Figure 4-7: Salwar Kameez Market by Type (%), 2017
Figure 4-8: Kurta/Kurti Market (Billion INR), 2016-2022
Figure 4-9: Kurta/Kurti Market by Type (%), 2017
Figure 4-10: Lehenga Market (Billion INR), 2016-2022
Figure 4-11: Lehenga Market by Type (%), 2017
Figure 4-12: Women Ethnic Wear Market by Product Class (%), 2017
Figure 4-13: Women Ethnic Wear Mass Market (Billion INR), 2016-2022
Figure 4-14: Women Ethnic Wear Premium Market (Billion INR), 2016-2022
Figure 6-1: Factors Influencing Customer Choice of Women Ethnic Wear (%)