Wireless Mouse Market Size, Share & Trends Analysis Report By Product (Bluetooth, Radio Frequency), By Distribution Channel (Offline, Online), By Region (Europe, APAC, North America, MEA), And Segment Forecasts, 2019 - 2025

Published: Aug, 2019 | Pages: 80 | Publisher: Grand View Research
Industry: Consumer Goods | Report Format: Electronic (PDF)

The global wireless mouse market size is anticipated to reach USD 1.77 billion by 2025 registering a CAGR of 3.7%, according to a new report by Grand View Research, Inc. Constant product and technological innovations, such as improved design and extended battery life, by major companies like Logitech has played a crucial role in promoting the product demand. Moreover, flexibility and hassle-free operations of the product are encouraging businesses to use wireless devices, thereby augmenting the market growth.

Radio frequency mouse held the largest market share in 2018. The segment will retain its leading position throughout the forecast period as these products have high demand on account of their capability of providing high operating range. Rapidly expanding IT sector, especially in developing countries including China and India, is expected to boost the product sales over the next few years. Bluetooth mouse segment is anticipated to expand at the fastest CAGR of 4.3% from 2019 to 2025.

These products have better battery life and can be operated for three months with single charging. Also, Bluetooth mouse can be connected to multiple devices at a time. North America held the leading position in the global wireless mouse market in 2018. However, Asia Pacific is projected to witness the fastest growth over the forecast period due to increasing product demand, especially in India and China. Moreover, product advancements coupled with rise in number of retail outlets in the region is expected to promote market growth.

Further key findings from the study suggest:

• North America is anticipated to be the largest regional market over the forecast period due to rising consumer preference for wireless devices

• Europe is likely to be the second-largest market due to rising number of video gamers, especially in Germany, U.K., and France

• Offline segment held the leading position in the market in 2018 and will retain its position in future due to increasing number of retail stores in emerging economies like India, China, and Brazil

• However, online distribution channel segment is anticipated to expand at the fastest CAGR of 4.4% over the forecast period

• Extensive usage of smartphones and exposure to digital media is expected to boost the product sales through online channels

• In addition, same day delivery and heavy discounts offered by e-commerce platforms will boost the segment growth further

• Key companies in the market are Logitech International S.A.; Razer, Inc.; Microsoft Corp.; Hewlett-Packard Development Company, L.P.; Apple, Inc.; Dell Technologies, Inc.; Anker Innovations Ltd.; Lenovo Group Ltd.; Samsung Group; and Steel Series

 Table of Contents

Chapter 1. Methodology and Scope
                  1.1. Market Segmentation & Scope
                  1.2. Market Definition
                  1.3. Information Procurement
                      1.3.1. Purchased Database
                      1.3.2. GVR's Internal Database
                      1.3.3. Secondary Sources & Third-Party Perspectives
                      1.3.4. Primary Research
                  1.4. Information Analysis 
                      1.4.1. Data Analysis Models
                  1.5. Market Formulation & Data Visualization
                  1.6. Data Validation & Publishing
Chapter 2. Executive Summary
                  2.1. Market Outlook
                  2.2. Segmental Outlook
                  2.3. Competitive Insights
Chapter 3. Wireless Mouse Market Variables, Trends & Scope
                  3.1. Market Introduction
                  3.2. Penetration & Growth Prospect Mapping
                  3.3. Industry Value Chain Analysis
                      3.3.1. Sales/Retail Channel Analysis
                      3.3.2. Profit Margin Analysis
                  3.4. Market Dynamics
                      3.4.1. Market Driver Analysis
                      3.4.2. Market Restraint Analysis
                      3.4.3. Industry Challenges
                      3.4.4. Industry Opportunities
                  3.5. Business Environment Analysis
                      3.5.1. Industry Analysis - Porter's
                          3.5.1.1. Supplier Power
                          3.5.1.2. Buyer Power
                          3.5.1.3. Substitution Threat
                          3.5.1.4. Threat from New Entrant 
                          3.5.1.5. Competitive Rivalry
                  3.6. Roadmap of Wireless Mouse Market
                  3.7. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
                  4.1. Consumer Trends and Preferences
                  4.2. Factors Affecting Buying Decision 
                  4.3. Consumer Product Adoption 
                  4.4. Observations & Recommendations
Chapter 5. Wireless Mouse Market: Product Estimates & Trend Analysis
                  5.1. Product Movement Analysis & Market Share, 2018 & 2025
                  5.2. Radio Frequency Mouse
                      5.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                  5.3. Bluetooth Mouse
                      5.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
Chapter 6. Wireless Mouse Market: Distribution Channel Estimates & Trend Analysis
                  6.1. Distribution Channel Movement Analysis & Market Share, 2018 & 2025
                  6.2. Offline
                      6.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                  6.3. Online
                      6.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
Chapter 7. Wireless Mouse Market: Regional Estimates & Trend Analysis
                  7.1. Regional Movement Analysis & Market Share, 2018 & 2025
                  7.2. North America
                      7.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                      7.2.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                      7.2.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                      7.2.4. U.S.
                          7.2.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                          7.2.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                          7.2.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                  7.3. Europe
                      7.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                      7.3.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                      7.3.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                      7.3.4. Germany
                          7.3.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                          7.3.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                          7.3.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                      7.3.5. U.K.
                          7.3.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                          7.3.5.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                          7.3.5.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                      7.3.6. France
                          7.3.6.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                          7.3.6.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                          7.3.6.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                  7.4. Asia Pacific
                      7.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                      7.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                      7.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                      7.4.4. China
                          7.4.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                          7.4.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                          7.4.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                      7.4.5. Japan
                          7.4.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                          7.4.5.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                          7.4.5.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                      7.4.6. India
                          7.4.6.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                          7.4.6.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                          7.4.6.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                  7.5. Central & South America
                      7.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                      7.5.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                      7.5.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                      7.5.4. Brazil
                          7.5.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                          7.5.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                          7.5.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                  7.6. Middle East & Africa
                      7.6.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                      7.6.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                      7.6.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
Chapter 8. Competitive Analysis
                  8.1. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
                  8.2. Vendor Landscape
                      8.2.1. Key company market share analysis, 2018
Chapter 9. Company Profiles
                  9.1. Logitech
                      9.1.1. Company Overview
                      9.1.2. Financial Performance
                      9.1.3. Product Benchmarking
                      9.1.4. Strategic Initiatives
                  9.2. Razer Inc.
                      9.2.1. Company Overview
                      9.2.2. Financial Performance
                      9.2.3. Product Benchmarking
                      9.2.4. Strategic Initiatives
                  9.3. Microsoft 
                      9.3.1. Company Overview
                      9.3.2. Financial Performance
                      9.3.3. Product Benchmarking
                      9.3.4. Strategic Initiatives
                  9.4. Hewlett-Packard Development Company, L.P.
                      9.4.1. Company Overview
                      9.4.2. Financial Performance
                      9.4.3. Product Benchmarking
                      9.4.4. Strategic Initiatives
                  9.5. Apple Inc.
                      9.5.1. Company Overview
                      9.5.2. Financial Performance
                      9.5.3. Product Benchmarking
                      9.5.4. Strategic Initiatives
                  9.6. Dell
                      9.6.1. Company Overview
                      9.6.2. Financial Performance
                      9.6.3. Product Benchmarking
                      9.6.4. Strategic Initiatives
                  9.7. Anker Innovations Limited
                      9.7.1. Company Overview
                      9.7.2. Financial Performance
                      9.7.3. Product Benchmarking
                      9.7.4. Strategic Initiatives
                  9.8. Lenovo
                      9.8.1. Company Overview
                      9.8.2. Financial Performance
                      9.8.3. Product Benchmarking
                      9.8.4. Strategic Initiatives
                  9.9. SAMSUNG
                      9.9.1. Company Overview
                      9.9.2. Financial Performance
                      9.9.3. Product Benchmarking
                      9.9.4. Strategic Initiatives
                  9.10. SteelSeries
                      9.10.1. Company Overview
                      9.10.2. Financial Performance
                      9.10.3. Product Benchmarking
                      9.10.4. Strategic Initiatives

List of Tables

1. Wireless Mouse - Key market driver analysis
2. Wireless Mouse - Key market restraint analysis
3. Global radio frequency mouse market estimates and forecast, 2015 - 2025 (USD Million)
4. Global Bluetooth mouse market estimates and forecast, 2015 - 2025 (USD Million)
5. Global wireless mouse market estimates and forecast through offline, 2015 - 2025 (USD Million)
6. Global wireless mouse market estimates and forecast through online, 2015 - 2025 (USD Million)
7. North America wireless mouse market estimates and forecast, 2015 - 2025 (USD Million)
8. North America wireless mouse market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
9. North America wireless mouse market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
10. U.S. wireless mouse market estimates and forecast, 2015 - 2025 (USD Million)
11. U.S. wireless mouse market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
12. U.S. wireless mouse market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
13. Europe wireless mouse market estimates and forecast, 2015 - 2025 (USD Million)
14. Europe wireless mouse market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
15. Europe wireless mouse market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
16. Germany wireless mouse market estimates and forecast, 2015 - 2025 (USD Million)
17. Germany wireless mouse market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
18. Germany wireless mouse market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
19. U.K. wireless mouse market estimates and forecast, 2015 - 2025 (USD Million)
20. U.K. wireless mouse market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
21. U.K. wireless mouse market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
22. France wireless mouse market estimates and forecast, 2015 - 2025 (USD Million)
23. France wireless mouse market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
24. France wireless mouse market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
25. Asia Pacific wireless mouse market estimates and forecast, 2015 - 2025 (USD Million)
26. Asia Pacific wireless mouse market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
27. Asia Pacific wireless mouse market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
28. China wireless mouse market estimates and forecast, 2015 - 2025 (USD Million)
29. China wireless mouse market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
30. China wireless mouse market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
31. Japan wireless mouse market estimates and forecast, 2015 - 2025 (USD Million)
32. Japan wireless mouse market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
33. Japan wireless mouse market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
34. India wireless mouse market estimates and forecast, 2015 - 2025 (USD Million)
35. India wireless mouse market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
36. India wireless mouse market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
37. Central & South America wireless mouse market estimates and forecast, 2015 - 2025 (USD Million)
38. Central & South America wireless mouse market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
39. Central & South America wireless mouse market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
40. Brazil wireless mouse market estimates and forecast, 2015 - 2025 (USD Million)
41. Brazil wireless mouse market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
42. Brazil wireless mouse market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
43. Middle East & Africa wireless mouse market estimates and forecast, 2015 - 2025 (USD Million)
44. Middle East & Africa wireless mouse market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
45. Middle East & Africa wireless mouse market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
46. Vendor landscape

List of Figures

1. Wireless Mouse market snapshot 
2. Wireless Mouse market segmentation & scope
3. Wireless Mouse market penetration & growth prospect mapping
4. Wireless Mouse value chain analysis
5. Wireless Mouse market dynamics
6. Wireless Mouse market: Porter's analysis 
7. Wireless Mouse market: Product movement analysis
8. Wireless Mouse market: Distribution Channel movement analysis
9. Wireless Mouse market: Regional movement analysis