Watermelon Seeds Market Size, Share & Trends Analysis Report, By Type (Raw, Roasted, Dried), By Distribution Channel (Offline, Online), By Region (Asia Pacific, Europe, North America, MEA), And Segment Forecasts, 2019 - 2025

Published: Aug, 2019 | Pages: 80 | Publisher: Grand View Research
Industry: Consumer Goods | Report Format: Electronic (PDF)

The global watermelon seeds market size was valued at USD 751 million in 2025, according to a new report by Grand View Research, Inc. The market is estimated to witness a CAGR of 5.8% over the forecast period. Rising cases of obesity and related health problems including coronary heart disease due to unhealthy eating habits and sedentary lifestyle will boost the product demand. Increasing demand for organic, gluten-free, and non-GMO food products is also expected to fuel the market growth.

Watermelon seeds have low calorie and fat content and are a rich source of proteins; thus, are used in a number of seed-based food products, which is likely to augment the product demand. Based on distribution channel, the market has been segmented into offline and online. The online distribution channel is projected to be the fastest-growing segment with a CAGR of 6.6% over the forecasted period. Growing popularity of e-commerce platforms like Amazon is the key factor driving the segment.

Rising number of internet and smartphone users across the globe will also have a positive impact on the segment growth. Asia Pacific is estimated to be the fastest-growing market from 2019 to 2025. Rising health consciousness, consumer disposable income, and improved standard of living are some of the key factors responsible for increased product demand in the region. In addition, rapidly expanding e-commerce sector in APAC will boost the product sales.

Further key findings from the report suggest:

• The raw product type segment accounted for the largest market share in 2018 and will expand further at a steady CAGR as raw seeds have high nutritional value and wide application in the food industry

• Moreover, many food manufacturers are using raw watermelon seed flour as a fat substitute, which will drive the segment further

• Offline distribution channel accounted for more than 75% share of the global watermelon seeds market in 2018. Availability of a variety of products from different brands at discounted prices will drive the segment

• In addition, rising number of organized retailing outlets including hypermarkets, supermarkets, etc. is expected to boost the product sales through offline channels

• North America is expected to lead the market over the forecast period owing to rising vegan population and presence of several key companies in the region

 Table of Contents

Chapter 1. Methodology and Scope
                  1.1. Market Segmentation & Scope
                  1.2. Market Definition
                  1.3. Information Procurement
                      1.3.1. Purchased Database
                      1.3.2. GVR's Internal Database
                      1.3.3. Secondary Sources & Third-Party Perspectives
                      1.3.4. Primary Research
                  1.4. Information Analysis 
                      1.4.1. Data Analysis Models
                  1.5. Market Formulation & Data Visualization
                  1.6. Data Validation & Publishing

Chapter 2. Executive Summary
                  2.1. Market Outlook
                  2.2. Segmental Outlook
                  2.3. Competitive Insights

Chapter 3. Watermelon Seed Market Variables, Trends & Scope
                  3.1. Market Introduction
                  3.2. Penetration & Growth Prospect Mapping
                  3.3. Industry Value Chain Analysis
                      3.3.1. Sales/Retail Channel Analysis
                      3.3.2. Profit Margin Analysis
                  3.4. Market Dynamics
                      3.4.1. Market Driver Analysis
                      3.4.2. Market Restraint Analysis
                      3.4.3. Industry Challenges
                      3.4.4. Industry Opportunities
                  3.5. Business Environment Analysis
                      3.5.1. Industry Analysis - Porter's
                          3.5.1.1. Supplier Power
                          3.5.1.2. Buyer Power
                          3.5.1.3. Substitution Threat
                          3.5.1.4. Threat from New Entrant 
                          3.5.1.5. Competitive Rivalry
                  3.6. Roadmap of Watermelon Seed Market
                  3.7. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis
                  4.1. Consumer Trends and Preferences
                  4.2. Factors Affecting Buying Decision 
                  4.3. Consumer Product Adoption 
                  4.4. Observations & Recommendations

Chapter 5. Watermelon Seed Market: Type Estimates & Trend Analysis
                  5.1. Type Movement Analysis & Market Share, 2018 & 2025
                  5.2. Raw
                      5.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                  5.3. Roasted
                      5.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                  5.4. Dried
                      5.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)

Chapter 6. Watermelon Seed Market: Distribution Channel Estimates & Trend Analysis
                  6.1. Distribution Channel Movement Analysis & Market Share, 2018 & 2025
                  6.2. Offline
                      6.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                  6.3. Online
                      6.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)

Chapter 7. Watermelon Seed Market: Regional Estimates & Trend Analysis
                  7.1. Regional Movement Analysis & Market Share, 2018 & 2025
                  7.2. North America
                      7.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                      7.2.2. Market estimates and forecast, by type, 2015 - 2025 (USD Million)
                      7.2.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                      7.2.4. U.S.
                          7.2.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                          7.2.4.2. Market estimates and forecast, by type, 2015 - 2025 (USD Million)
                          7.2.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                  7.3. Europe
                      7.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                      7.3.2. Market estimates and forecast, by type, 2015 - 2025 (USD Million)
                      7.3.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million))
                      7.3.4. U.K.
                          7.3.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                          7.3.4.2. Market estimates and forecast, by type, 2015 - 2025 (USD Million)
                          7.3.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                      7.3.5. Germany
                          7.3.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                          7.3.5.2. Market estimates and forecast, by type, 2015 - 2025 (USD Million)
                          7.3.5.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                  7.4. Asia Pacific
                      7.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                      7.4.2. Market estimates and forecast, by type, 2015 - 2025 (USD Million)
                      7.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                      7.4.4. India
                          7.4.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                          7.4.4.2. Market estimates and forecast, by type, 2015 - 2025 (USD Million)
                          7.4.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                      7.4.5. China
                          7.4.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                          7.4.5.2. Market estimates and forecast, by type, 2015 - 2025 (USD Million)
                          7.4.5.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                  7.5. Central & South America
                      7.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                      7.5.2. Market estimates and forecast, by type, 2015 - 2025 (USD Million)
                      7.5.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                      7.5.4. Brazil
                          7.5.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                          7.5.4.2. Market estimates and forecast, by type, 2015 - 2025 (USD Million)
                          7.5.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                  7.6. Middle East & Africa (MEA)
                      7.6.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                      7.6.2. Market estimates and forecast, by type, 2015 - 2025 (USD Million)
                      7.6.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                      7.6.4. South Africa
                          7.6.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                          7.6.4.2. Market estimates and forecast, by type, 2015 - 2025 (USD Million)
                          7.6.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)

Chapter 8. Competitive Analysis
                  8.1. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
                  8.2. Vendor Landscape
                      8.2.1. Key company market share analysis, 2018 

Chapter 9. Company Profiles
                  9.1. Bayers
                      9.1.1. Company Overview
                      9.1.2. Financial Performance
                      9.1.3. Product Benchmarking
                      9.1.4. Strategic Initiatives
                  9.2. Vilmorin & Cie
                      9.2.1. Company Overview
                      9.2.2. Financial Performance
                      9.2.3. Product Benchmarking
                      9.2.4. Strategic Initiatives
                  9.3. Syngenta
                      9.3.1. Company Overview
                      9.3.2. Financial Performance
                      9.3.3. Product Benchmarking
                      9.3.4. Strategic Initiatives
                  9.4. Origene Seed
                      9.4.1. Company Overview
                      9.4.2. Financial Performance
                      9.4.3. Product Benchmarking
                      9.4.4. Strategic Initiatives
                  9.5. Rizhao Golden Nut Group
                      9.5.1. Company Overview
                      9.5.2. Financial Performance
                      9.5.3. Product Benchmarking
                      9.5.4. Strategic Initiatives
                  9.6. RIZWAN SEED COMPANY
                      9.6.1. Company Overview
                      9.6.2. Financial Performance
                      9.6.3. Product Benchmarking
                      9.6.4. Strategic Initiatives
                  9.7. Qiaqia Food
                      9.7.1. Company Overview
                      9.7.2. Financial Performance
                      9.7.3. Product Benchmarking
                      9.7.4. Strategic Initiatives
                  9.8. TOKITA SEED
                      9.8.1. Company Overview
                      9.8.2. Financial Performance
                      9.8.3. Product Benchmarking
                      9.8.4. Strategic Initiatives
                  9.9. Emerald Seed
                      9.9.1. Company Overview
                      9.9.2. Financial Performance
                      9.9.3. Product Benchmarking
                      9.9.4. Strategic Initiatives
                  9.10. Hazera
                      9.10.1. Company Overview
                      9.10.2. Financial Performance
                      9.10.3. Product Benchmarking
                      9.10.4. Strategic Initiatives

List of Tables

TABLE 1 Watermelon seed- Market driver analysis
TABLE 2 Watermelon seed market restraint analysis
TABLE 3 Watermelon seed estimates and forecasts in types, 2015 - 2025 (USD Million)
TABLE 4 Watermelon seed estimates and forecasts in distribution channel, 2015 - 2025 (USD Million)
TABLE 5 Watermelon seed estimates and forecasts in region, 2015 - 2025 (USD Million)
TABLE 6 North America watermelon seed estimates and forecasts, 2015 - 2025 (USD Million)
TABLE 7 North America watermelon seed revenue, by types, 2015 - 2025 (USD Million)
TABLE 8 North America watermelon seed revenue, by distribution channel, 2015 - 2025 (USD Million)
TABLE 9 U.S. watermelon seed estimates and forecasts, 2015 - 2025 (USD Million)
TABLE 10 U.S. watermelon seed revenue, by types, 2015 - 2025 (USD Million)
TABLE 11 U.S. watermelon seed revenue, by distribution channel, 2015 - 2025 (USD Million)
TABLE 12 Europe watermelon seed estimates and forecasts, 2015 - 2025 (USD Million)
TABLE 13 Europe watermelon seed revenue, by types, 2015 - 2025 (USD Million)
TABLE 14 Europe watermelon seed revenue, by distribution channel, 2015 - 2025 (USD Million)
TABLE 15 U.K. watermelon seed estimates and forecasts, 2015 - 2025 (USD Million)
TABLE 16 U.K. watermelon seed revenue, by types, 2015 - 2025 (USD Million)
TABLE 17 U.K. watermelon seed revenue, by distribution channel, 2015 - 2025 (USD Million)
TABLE 18 Germany watermelon seed estimates and forecasts, 2015 - 2025 (USD Million)
TABLE 19 Germany watermelon seed revenue, by types, 2015 - 2025 (USD Million)
TABLE 20 Germany watermelon seed revenue, by distribution channel, 2015 - 2025 (USD Million)
TABLE 21 Asia Pacific watermelon seed estimates and forecasts, 2015- 2025 (USD Million)
TABLE 22 Asia Pacific watermelon seed volume, by types, 2015- 2025 (USD Million)
TABLE 23 Asia Pacific watermelon seed revenue, by distribution channel, 2015- 2025 (USD Million)
TABLE 24 India watermelon seed estimates and forecasts, 2015 - 2025 (USD Million)
TABLE 25 India watermelon seed revenue, by types, 2015 - 2025 (USD Million)
TABLE 26 India watermelon seed revenue, by distribution channel, 2015 - 2025 (USD Million)
TABLE 27 China watermelon seed estimates and forecasts, 2015 - 2025 (USD Million)
TABLE 28 China watermelon seed revenue, by types, 2015 - 2025 (USD Million)
TABLE 29 China watermelon seed revenue, by distribution channel, 2015 - 2025 (USD Million)
TABLE 30 Central & South America watermelon seed estimates and forecasts, 2015 - 2025 (USD Million)
TABLE 31 Central & South America watermelon seed revenue, by types, 2015 - 2025 (USD Million)
TABLE 32 Central & South America watermelon seed revenue, by distribution channel, 2015 - 2025 (USD Million)
TABLE 33 Brazil watermelon seed estimates and forecasts, 2015 - 2025 (USD Million)
TABLE 34 Brazil watermelon seed revenue, by types, 2015 - 2025 (USD Million)
TABLE 35 Brazil watermelon seed revenue, by distribution channel, 2015 - 2025 (USD Million)
TABLE 36 Middle East & Africa watermelon seed estimates and forecasts, 2015 - 2025 (USD Million)
TABLE 37 Middle East & Africa watermelon seed revenue, by types, 2015 - 2025 (USD Million)
TABLE 38 Middle East & Africa Watermelon Seed revenue, by distribution channel, 2015 - 2025 (USD Million)
TABLE 39 South Africa watermelon seed estimates and forecasts, 2015 - 2025 (USD Million)
TABLE 40 South Africa watermelon seed revenue, by types, 2015 - 2025 (USD Million)
TABLE 41 South Africa watermelon seed revenue, by distribution channel, 2015 - 2025 (USD Million)

List of Figures

FIG. 1 Watermelon seed market segmentation & scope
FIG. 2 Watermelon seed market key opportunities prioritized
FIG. 3 Value chain analysis watermelon seed
FIG. 4 Watermelon seed market dynamics
FIG. 5 Watermelon seed market porter's analysis
FIG. 6 Watermelon Seed: Type movement analysis
FIG. 7 Watermelon Seed: Distribution channel movement analysis
FIG. 8 Regional market place: Key takeaways
FIG. 9 Watermelon Seed: Regional movement analysis
FIG. 10 Strategy framework