U.S. Sexual Wellness Market Size, Share & Trends Analysis Report By Product (Sex Toys, Condom, Personal Lubricants), By Distribution Channel (Retail Pharmacy, E-commerce), And Segment Forecasts, 2020 - 2027

Published: Mar, 2020 | Pages: 100 | Publisher: Grand View Research
Industry: Medical Devices | Report Format: Electronic (PDF)

The U.S. sexual wellness market size is expected to reach USD 13.2 billion by 2027, registering a CAGR of 8.3% over the forecast period, according to a new report by Grand View Research, Inc. Government is undertaking initiatives to create awareness and promote the use of contraceptives in the younger generation to control the rising prevalence of STDs. The U.S. federal policy has taken measures to increase the availability of contraceptives and has made their coverage through health insurance companies mandatory. Thus, the growing awareness about STDs among the youth is expected to drive the market over the forecast period.

Erectile dysfunction deteriorates the sexual lives of the middle-aged population and they depend on lubricants to aid the process. Currently, almost 30 million men suffer from erectile dysfunction in U.S. This gives an insight into the potential opportunities and the huge scope of growth for the lubricant market over the forecast period.

The existing players are strengthening their foothold in the industry by introducing new products. In April 2017, Ansell launched an antiviral condom in the Canadian market. This product is claimed to be the first condom to offer protection against HIV and other viral transmissions.

Further key findings from the study suggest:

• The fading stigma attached to sexual experimenting is a key factor boosting the market growth. Moreover, easy availability due to development of e-commerce and retail stores also encourages consumers to opt for sexual wellness products with ease

• Sex toys dominated the product segment in 2019. Liberalization and increasing number of individuals embracing their sexuality has led to women and men experiment and explore

• There has been a shift in the marketing strategies with manufacturers working on eliminating the image of pornography associated with the use of vibrators and are promoting it as a healthy choice to promote sexual wellness

• A few of the U.S. sexual wellness market players such as Reckitt Benckiser (Durex), Church & Dwight (Trojan), and Ansell (Lifestyles) are working toward marketing of newly flavored condoms such as bacon, red velvet cake, and whiskey

• Some key industry contributors are Church & Dwight Co., Inc.; Reckitt Benckiser Group plc; Veru Inc.; Mayer Laboratories, Inc.; Ansell (LifeStyles Healthcare Pte Ltd); BioFilm, Inc.; and LELO.

 Table of Content

Chapter 1 Methodology and Scope
                   1.1 Objectives
                       1.1.1. Objective - 1
                       1.1.2 Objective - 2
Chapter 2 Executive Summary
                   2.1 Market Outlook
                   2.2 Segment Outlook
                       2.2.1 Product
                       2.2.2 Distribution Channel
                   2.3 Competitive Insights
Chapter 3 Market Variables, Trends & Scope
                   3.1 Market Lineage outlook
                       3.1.1 Parent market outlook
                   3.2 Market Segmentation
                   3.3 Market Dynamics
                       3.3.1 Market driver analysis
                       3.3.2 Market restraint analysis
                   3.4 Business Environment Analysis Tools
                       3.4.1 Porter’s five forces analysis
                       3.4.2 PESTEL Analysis
                   3.5 Penetration & Growth Prospect Mapping
                       3.5.1 Analysis
                   3.6 Major Deals & Strategic Alliances Analysis
                       3.6.1 Mergers acquisition & joint ventures
                       3.6.2 Licensing partnerships & technology collaborations
Chapter 4 U.S. Sexual Wellness Market: Product Analysis
                   4.1 U.S. Sexual Wellness Product Market Share Analysis, 2019 & 2027
                   4.2 U.S. Sexual Wellness Product Market: Segment Dashboard
                   4.3 Market Size & Forecasts and Trend Analyses, 2016 to 2027 for the Product Segment
                       4.3.1 Sex toys
                           4.3.1.1 Sex toys market, 2016 - 2027 (USD Million)
                       4.3.2 Condoms
                           4.3.2.1 Condoms market, 2016 - 2027 (USD Million)
                               4.3.2.1.1 Male condom market, 2016 - 2027 (USD Million)
                               4.3.2.1.2 Female condom market, 2016 - 2027 (USD Million)
                       4.3.3 Personal lubricants
                           4.3.3.1 Personal lubricants market, 2016 - 2027 (USD Million)
                               4.3.3.1.1 Water-based market, 2016 - 2027 (USD Million)
                               4.3.3.1.2 Silicone-based market, 2016 - 2027 (USD Million)
                               4.3.3.1.3 Oil-based market, 2016 - 2027 (USD Million)
Chapter 5 U.S. Sexual Wellness Market: Distribution Channel Analysis
                   5.1 U.S. Sexual Wellness Distribution Channel Market Share Analysis, 2019 & 2027
                   5.2 U.S. Sexual Wellness Distribution Channel Market: Segment Dashboard
                   5.3 Market Size & Forecasts and Trend Analyses, 2016 to 2027 for the Distribution Channel Segment
                       5.3.1 Mass merchandizers
                           5.3.1.1 Mass merchandizers market, 2016 - 2027 (USD Million)
                       5.3.2 Retail pharmacy
                           5.3.2.1 Retail pharmacy market, 2016 - 2027 (USD Million)
                       5.3.3 E-commerce
                           5.3.3.1 E-commerce market, 2016 - 2027 (USD Million)
Chapter 6 Competitive Analysis
                   6.1 Recent Developments & Impact Analysis, by Key Market Participants
                   6.2 Strategic Framework/ Competition Categorization (Key innovators, Market leaders, emerging players)
                   6.3 Public & Private Companies
                       6.3.1 Company market position analysis (market presence, geographic presence, product portfolio, overall revenue, and strategic initiatives)
                   6.4 Company Profiles
                       6.4.1 Church & Dwight Co., Inc.
                           6.4.1.1 Company overview
                           6.4.1.2 Financial performance
                           6.4.1.3 Product benchmarking
                           6.4.1.4 Strategic initiatives
                           6.4.1.5 SWOT analysis
                       6.4.2 Reckitt Benckiser Group plc
                           6.4.2.1 Company overview
                           6.4.2.2 Financial performance
                           6.4.2.3 Product benchmarking
                           6.4.2.4 Strategic initiatives
                           6.4.2.5 SWOT analysis
                       6.4.3 Veru Inc.
                           6.4.3.1 Company overview
                           6.4.3.2 Financial performance
                           6.4.3.3 Product benchmarking
                           6.4.3.4 Strategic initiative
                           6.4.3.5 SWOT analysis
                       6.4.4 Mayer Laboratories, Inc.
                           6.4.4.1 Company overview
                           6.4.4.2 Financial performance
                           6.4.4.3 Product benchmarking
                           6.4.4.4 Strategic initiatives
                           6.4.4.5 SWOT analysis
                       6.4.5 Ansell (LifeStyles Healthcare Pte Ltd )
                           6.4.5.1 Company overview
                           6.4.5.2 Financial performance
                           6.4.5.3 Product benchmarking
                           6.4.5.4 Strategic initiatives
                           6.4.5.5 SWOT analysis
                       6.4.6 BioFilm, Inc
                           6.4.6.1 Company overview
                           6.4.6.2 Financial performance
                           6.4.6.3 Product benchmarking
                           6.4.6.4 Strategic initiatives
                           6.4.6.5 SWOT analysis
                       6.4.7 LELO
                           6.4.7.1 Company overview
                           6.4.7.2 Financial performance
                           6.4.7.3 Product benchmarking
                           6.4.7.4 Strategic initiatives
                           6.4.7.5 SWOT analysis
Chapter 7 Recommendations
Chapter 8 Research Methodology & Scope
                   8.1 Research Methodology
                   8.2 Information Procurement
                       8.2.1 Purchased database
                       8.2.2 GVR’s internal database
                       8.2.3 Secondary sources
                       8.2.4 Primary research
                   8.3 Information or Data Analysis
                       8.3.1 Data analysis models
                   8.4 Market Formulation & Validation
                   8.5 Model Details
                       8.5.1 Commodity flow analysis
                       8.5.2 Variable analysis
                   8.6 List of Secondary Sources
                   8.7 List of Primary Sources
                   8.8 List of Abbreviations

List of Tables

Table 1 List of Secondary Sources
Table 2 List of Abbreviation
Table 3 U.S. Sexual Wellness Market, By Product, 2016 - 2027 (USD Million)
Table 4 U.S. Sexual Wellness Market, By Distribution Channel, 2016 - 2027 (USD Million)

List of Figures

Fig. 1 Market research process
Fig. 2 Data triangulation techniques
Fig. 3 Primary research pattern
Fig. 4 Market research approaches
Fig. 5 Value-chain-based sizing & forecasting
Fig. 6 QFD modeling for market share assessment
Fig. 7 Market formulation & validation
Fig. 8 Market outlook 2019 (USD Million)
Fig. 9 U.S. sexual wellness market segmentation
Fig. 10 Market trends & outlook
Fig. 11 Market driver relevance analysis (Current & future impact)
Fig. 12 Market restraint relevance analysis (Current & future impact)
Fig. 13 PORTER'S five forces analysis
Fig. 14 PESTLE analysis
Fig. 15 Penetration & growth prospect mapping
Fig. 16 U.S. sexual wellness product market share analysis, 2019 & 2027 (USD Million)
Fig. 17 U.S. sexual wellness product market: Segment dashboard
Fig. 18 Sex toys market, 2016 - 2027 (USD Million)
Fig. 19 Condoms market, 2016 - 2027 (USD Million)
Fig. 20 Male condoms market, 2016 - 2027 (USD Million)
Fig. 21 Female condoms market, 2016 - 2027 (USD Million)
Fig. 22 Personal lubricants market, 2016 - 2027 (USD Million)
Fig. 23 Water-based market, 2016 - 2027 (USD Million)
Fig. 24 Silicone-based market, 2016 - 2027 (USD Million)
Fig. 25 Subdermal implants market, 2016 - 2027 (USD Million)
Fig. 26 Oil-based market, 2016 - 2027 (USD Million)
Fig. 27 U.S. sexual wellness distribution channel market share analysis, 2019 & 2027 (USD Million)
Fig. 28 U.S. sexual wellness distribution channel market: Segment dashboard
Fig. 29 Mass merchandizers market, 2016 - 2027 (USD Million)
Fig. 30 Retail pharmacy market, 2016 - 2027 (USD Million)
Fig. 31 E-commerce market, 2016 - 2027 (USD Million)
Fig. 32 Impact analysis by key market participants
Fig. 33 Strategy framework / Competition categorization
Fig. 34 Company market position analysis (service portfolio, strategic initiatives, market presence)