U.S. Relaxation Beverages Market Size, Share & Trends Analysis Report By Product (Relaxation Drinks, Relaxation Shots, Relaxation Mixes), By State (New York, California, Florida, Texas, Washington), And Segment Forecasts, 2019 - 2025

Published: Jun, 2019 | Pages: 75 | Publisher: Grand View Research
Industry: Food & Beverages | Report Format: Electronic (PDF)

The U.S. relaxation beverage market size is expected to reach USD 1.01 billion by 2025, according to a new report by Grand View Research, Inc. It is anticipated to expand at a CAGR of 22.7% during the forecast period. Rising need for stress relieving and sleep promoting aids coupled with growing consumption of healthy beverages is the key factor driving the growth.

Relaxation beverages are the nonalcoholic beverages which help reduce stress, anxiety, improve focus, and promote better sleep owing to the presence of more than one active calming ingredient. Valerian root, kava root, l-theanine, chamomile, GABA, and melatonin are the key ingredients in a relaxation beverage which provides the calming effect.

The U.S. relaxation beverage market is anticipated to witness an exponential growth over the forecast period on account of increasing number of CBD infused relaxation beverages. Furthermore, growing stress level among millennials in the country coupled with increasing demand for non-alcoholic, drug-free, stress relieving products is expected to augment demand.

Relaxation drinks is likely to remain the most lucrative product segment over the forecast period owing to ease of consumption and availability of multi-flavor products. Furthermore, the introduction of CBD drinks is expected to strengthen the product segment. In addition, the wide availability of relaxation drinks is also a key factor contributing to higher product adoption.

Demand for relaxation drinks from the New York State is expected to register the fastest CAGR in U.S during the forecast period, on account of its higher per capita income. Furthermore, to tackle rising chronic stress and insomnia, consumers in the state are expected to prefer relaxation beverages over the pharmaceutical sleeping aids.

Further key findings from the report suggest:

• In terms of revenue, relaxation mixes segment is projected to ascend at a CAGR of 24.4% over the forecast period

• Relaxation drinks led the product segment with a market share of over 90.1% in 2018

• Texas led the U.S. relaxation beverage market in 2018, accounting for a revenue share of 16.2% in 2018

• High disposable income to spend on discretionary products such as relaxation beverages coupled with rising health consciousness has led to increasing consumption

• Rising chronic stress among millennials and generation Z is also expected to drive the demand for relaxation beverages in the U.S.

• The market is in development phase and is witnessing a large number of acquisitions. Key players operating in the industry are small sized beverage companies, few of which prefer outsourcing of manufacturing activities

 Table of Contents

Chapter 1 Methodology and Scope
                   1.1 Information Procurement
                       1.1.1 Purchased Database
                       1.1.2 GVR's Internal Database
                       1.1.3 Secondary Sources
                       1.1.4 Third Party Perspective
                       1.1.5 Primary Research
                   1.2 Information Analysis & Data Analysis Models
                   1.3 List to Data Sources
Chapter 2 Executive Summary
                   2.1 Market Insights
                   2.2 Segmental Insights
                   2.3 Competitive Insights
Chapter 3 Market Variables, Trends & Scope
                   3.1 Market Lineage Outlook
                       3.1.1 Parent Market Outlook: FUNCTIONAL Beverages
                       3.1.2 Related Market Outlook: ENERGY drinks
                   3.2 Penetration & Growth Prospect Mapping
                   3.3 Value Chain Analysis
                       3.3.1 Raw Material Trends
                           3.3.1.1 Major Raw Material Analysis
                           3.3.1.2 Procurement Best Practices
                       3.3.2 Manufacturing Trends
                           3.3.2.1 Technology TRENDS
                           3.3.2.2 Outsourcing and Contract Manufacturing Trends
                       3.3.3 Cost Structure and Profit Margin Analysis
                           3.3.3.1 Average Selling Price Analysis
                           3.3.3.2 Profit Margin and Cost Analysis
                       3.3.4 Sales Channel Analysis
                       3.3.5 Vendor Selection Criteria
                   3.4 Relaxation Beverage Analysis
                       3.4.1 New Products
                       3.4.2 Product Campaign Information
                   3.5 Technology Overview
                       3.5.1 Technology Timeline
                   3.6 Regulatory Framework
                   3.7 Market Dynamics
                       3.7.1 Market Driver Analysis
                           3.7.1.1 Growing stress levels in the U.S.
                           3.7.1.2 Increasing preference for healthier beverages in the U.S.
                       3.7.2 Market Restraint Analysis
                           3.7.2.1 High product cost
                       3.7.3 Industry Challenges
                           3.7.3.1 growing adoption of pharmaceutical sleeping aid
                   3.8 Business Environment Analysis
                       3.8.1 Porter's Analysis
                           3.8.1.1 Threat of new entrants
                           3.8.1.2 Bargaining power of suppliers
                           3.8.1.3 Bargaining power of buyers
                           3.8.1.4 Threat of substitutes
                           3.8.1.5 Competitive rivalry
                       3.8.2 PESTLE Analysis
                       3.8.3 Major Deals & Strategic Alliances Analysis
                           3.8.3.1 Mergers & Acquisitions
                           3.8.3.2 Licensing & Partnerships
                   3.9 Market Entry Strategy
                       3.9.1 Acquisition of existing company active in the relaxation beverage market.
                       3.9.2 Manufacturing outsourcing with own sales & marketing network.
                       3.9.3 Merger with existing player
                   3.10 U.S. Beverages Industry Snapshot
Chapter 4 U.S. Relaxation Beverages Market: Product Estimates & Trend Analysis
                   4.1 Definitions & Scope
                   4.2 U.S. Relaxation Beverages Market: Product Movement Analysis, 2018 & 2025
                   4.3 Relaxation Drinks
                       4.3.1 U.S. relaxation drinks market estimates and forecasts, 2014 - 2025 (USD Million)
                   4.4 Relaxation Shots
                       4.4.1 U.S. relaxation shots market estimates and forecasts, 2014 - 2025 (USD Million)
                   4.5 Relaxation Mixes
                       4.5.1 U.S. relaxation mixes market estimates and forecasts, 2014 - 2025 (USD Million)
Chapter 5 U.S. Relaxation Beverages Market: States Estimates & Trend Analysis
                   5.1 Definition & Scope
                   5.2 U.S. Relaxation Beverages Market: State movement analysis, 2018 & 2025
                   5.3 U.S.
                       5.3.1 U.S. Relaxation beverages market estimates and forecasts, 2014 - 2025 (USD Million)
                       5.3.2 U.S. relaxation beverages market estimates and forecasts, by product, 2014 - 2025 (USD Million)
                       5.3.3 New York
                           5.3.3.1 New York relaxation beverages market estimates and forecasts, 2014 - 2025 (USD Million)
                           5.3.3.2 New York relaxation beverages market estimates and forecasts, by product, 2014 - 2025 (USD Million)
                       5.3.4 California
                           5.3.4.1 California relaxation beverages market estimates and forecasts, 2014 - 2025 (USD Million)
                           5.3.4.2 California relaxation beverages market estimates and forecasts, by product, 2014 - 2025 (USD Million)
                       5.3.5 Florida
                           5.3.5.1 Florida relaxation beverages market estimates and forecasts, 2014 - 2025 (USD Million)
                           5.3.5.2 Florida relaxation beverages market estimates and forecasts, by product, 2014 - 2025 (USD Million)
                       5.3.6 Texas
                           5.3.6.1 Texas relaxation beverages market estimates and forecasts, 2014 - 2025 (USD Million)
                           5.3.6.2 Texas relaxation beverages market estimates and forecasts, by product, 2014 - 2025 (USD Million)
                       5.3.7 Washington
                           5.3.7.1 Washington relaxation beverages market estimates and forecasts, 2014 - 2025 (USD Million)
                           5.3.7.2 Washington relaxation beverages market estimates and forecasts, by product, 2014 - 2025 (USD Million)
Chapter 6 Competitive Analysis
                   6.1 Key U.S. Players' Recent Developments & Their Impact
                   6.2 Key Innovators, Market Leader, and Emerging Players
                   6.3 Vendor Landscape
                       6.3.1 List of key distributors & channel partners
                       6.3.2 Key customers
                   6.4 Public Companies
                       6.4.1 Company market position analysis
                       6.4.2 CompANy ranking
                       6.4.3 Competitive dashboard analysis
                       6.4.4 Market differentiators
                       6.4.5 Synergy Analysis: Major Deals & Strategic Alliances
                       6.4.6 SWOT Analysis of Public companies
                   6.5 Private Companies
                       6.5.1 List of key emerging companies/technology disruptors/innovators
                       6.5.2 Geographical Presence
                       6.5.3 Company market position analysis
Chapter 7 Company Profiles
                   7.1 New Age Beverages Corporation
                       7.1.1 Company Overview
                       7.1.2 Financial Performance
                       7.1.3 Product Benchmarking
                       7.1.4 Strategic Initiatives
                   7.2 Neuro
                       7.2.1 company Overview
                       7.2.2 Product Benchmarking
                   7.3 iChill Beverages, Inc.
                       7.3.1 Company Overview
                       7.3.2 Product Benchmarking
                   7.4 Tranquini GmbH
                       7.4.1 Company Overview
                       7.4.2 Product Benchmarking
                       7.4.3 Strategic Initiatives
                   7.5 Life On Earth, Inc.
                       7.5.1 Company Overview
                       7.5.2 Financial Performance
                       7.5.3 Product Benchmarking
                       7.5.4 Strategic Initiatives
                   7.6 Harvest One Cannabis, Inc.
                       7.6.1 Company Overview
                       7.6.2 Financial Performance
                       7.6.3 Product Benchmarking
                       7.6.4 Strategic Initiatives
                   7.7 Boisson Slow Cow, Inc.
                       7.7.1 Company Overview
                       7.7.2 Product Benchmarking
                   7.8 Som Friends, Inc.
                       7.8.1 Company Overview
                       7.8.2 Product Benchmarking
                       7.8.3 Strategic Initiatives
                   7.9 Phi Drinks, Inc.
                       7.9.1 Company Overview
                       7.9.2 Product Benchmarking
                   7.10 SEEK PHYSIS, LLC
                       7.10.1 Company Overview
                       7.10.2 Product Benchmarking

List of Tables

Table 1 U.S. relaxation drinks market estimates and forecasts, 2014 - 2025 (USD Million)
Table 2 U.S. relaxation shots market estimates and forecasts, 2014 - 2025 (USD Million)
Table 3 U.S. relaxation mixes market estimates and forecasts, 2014 - 2025 (USD Million)
Table 4 U.S. relaxation beverages market estimates and forecasts, 2014 - 2025 (USD Million)
Table 5 U.S. relaxation beverages market estimates and forecasts, by product, 2014 - 2025 (USD Million)
Table 6 New York relaxation beverages market estimates and forecasts, 2014 - 2025 (USD Million)
Table 7 New York relaxation beverages market estimates and forecasts, by product, 2014 - 2025 (USD Million)
Table 8 California relaxation beverages market estimates and forecasts, 2015 - 2025 (USD Million)
Table 9 California relaxation beverages market estimates and forecasts, by product, 2014 - 2025 (USD Million)
Table 10 Florida relaxation beverages market estimates and forecasts, 2015 - 2025 (USD Million)
Table 11 Florida relaxation beverages market estimates and forecasts, by product, 2014 - 2025 (USD Million)
Table 12 Texas relaxation beverages market estimates and forecasts, 2015 - 2025 (USD Million)
Table 13 Texas relaxation beverages market estimates and forecasts, by product, 2014 - 2025 (USD Million)
Table 14 Washington relaxation beverages market estimates and forecasts, 2015 - 2025 (USD Million)
Table 15 Washington relaxation beverages market estimates and forecasts, by product, 2014 - 2025 (USD Million)

List of Figures

Fig. 1 Information procurement
Fig. 2 Primary research pattern
Fig. 3 Primary research process
Fig. 4 Primary research approaches
Fig. 5 U.S. relaxation beverages market: Segmental snapshot
Fig. 6 U.S. relaxation beverages market: Competitive snapshot
Fig. 7 U.S. relaxation beverages market: Penetration & growth prospect mapping
Fig. 8 Value chain analysis
Fig. 9 Manufacturing process
Fig. 10 Sales channel analysis
Fig. 11 Product and key strategic developments timeline
Fig. 12 Stress level in the U.S.,2017
Fig. 13 Product cost in USD
Fig. 14 Porters five forces analysis
Fig. 15 PESTEL Analysis
Fig. 16 U.S. Beverages Industry Snapshot
Fig. 17 U.S. relaxation beverages market: Product movement analysis, 2018 & 2025
Fig. 18 U.S. relaxation beverages market: State movement analysis, 2018 & 2025
Fig. 19 U.S. relaxation beverages market: Competitive dashboard analysis
Fig. 20 U.S. relaxation beverages market: Competitive dashboard analysis