U.S. Natural Personal Care Market Size, Share & Trends Analysis Report By Product (Skin Care, Hair Care, Oral Care), By Demography (Baby, Middle-aged Adults, Young Adults), And Segment Forecasts, 2019 - 2025

Published: Feb, 2019 | Pages: 80 | Publisher: Grand View Research
Industry: Personal Care | Report Format: Electronic (PDF)

The U.S. natural personal care market size is anticipated to reach USD 3.17 billion by 2025, according to a new report by Grand View Research, Inc., progressing at a CAGR of 9.6% during the forecast period. Growing awareness regarding various advantages of natural products over its synthetic counterparts is translating into the greater demand for natural personal care products in the country.

The market includes a variety of products such as hair care, oral care, and skin care. Burgeoning popularity of natural personal care products is the key factor driving the market. Widening product distribution channels in urban areas are rendering availability and accessibility of these products easy for customers.

As these products reflect growing aspirations for better hygiene, health, and beauty in modern times, their adoption has exhibited significant growth. Oral care and other niche products such as hygiene products are projected to gradually grow in prominence owing to research & development efforts.

The demand for products that do not contain petrochemicals, preservatives, parabens, synthetic fragrances, and harsh cleaners such as sodium lauryl sulfate (SLES) is increasing. There are several major players in the market that are involved in manufacturing of a variety of personal care products such as shampoos, lip care products, sunscreens, eye care products, body lotions, scrubs, makeup removers, anti-aging creams, masks & exfoliators, face oils, BB creams, and cleansers/toners.

Many international retailers prefer to sell their products via online retailing. A supplier importing commercial quantities of international products requires registration with relevant authorities and needs to comply with import and safety guidelines. Therefore, international brands often prefer to enter the market via e-commerce channel, which has augmented the popularity of e-commerce websites in recent years.

Ease of ordering products through e-commerce websites has led manufacturers to sell their products online. However, the threat of counterfeit products is poised to restrain customers from regularly purchasing products online, which is likely to hamper the growth of the market.

Major producers of natural personal care products such as Estee Lauder, L'Oreal, Procter & Gamble, The Colgate-Palmolive Company, and Amway Corporation have a strong web presence. Strategically designed websites of companies have encouraged visitors to purchase their products directly from company websites.

Most of these companies promote their products on social media platforms. Advertisements displayed on these platforms contain offers and discounts that help in luring more customers to make product purchases, which is expected to work in favor of the market.

Further key findings from the report suggest:

• The U.S. revenue for natural hair care products is estimated to reach USD 599.6 million by 2025, rising at a CAGR of 10.9% during the forecast period

• Skin care products dominated the market in terms of revenue, with a market share of over 45.0% in 2017, owing to natural ingredients being safe on the skin

• The young adult demographic segment led the market in terms of revenue, with a market share of just over 44.0% in 2017. Rising exposure of skin to harmful sun rays and other air pollutants is creating dire need for skin care products that can help prevent early aging and ensure younger-looking skin

• Some of the key companies present in the market are Aveda Corporation; Burt's Bees; The Estee Lauder Companies Inc.; The Hain Celestial Group; Amway Corporation; The Procter & Gamble Company; and The Colgate-Palmolive Company

• These companies are investing in research & development activities to expand their product portfolios as well as production capacities, thereby sustaining their market positions. For instance, Amway Corporation, in 2016, announced its plans to invest USD 60 million in India over the next few years to expand its product portfolio and grow its business by opening express stores all over the country.

 Table of Contents

Chapter 1 Methodology and Scope
                 1.1 Research Methodology
                 1.2 Research Scope and Assumptions
                 1.3 List of Data Sources
                 1.4 List of Abbreviations

Chapter 2 Executive Summary
                 2.1 Market Summary

Chapter 3 Market Variables, Trends & Scope
                 3.1 Market Segmentation
                 3.2 U.S. Natural Personal Care Market Dynamics
                 3.3 U.S. Natural Personal Care -Value chain analysis
                     3.3.1 Raw material trends
                         3.3.1.1 Soybean
                         3.3.1.2 Neem
                         3.3.1.3 Fish oil
                         3.3.1.4 Xanthan gum
                         3.3.1.5 Guar gum
                     3.3.2 Threat from other demand sources
                     3.3.3 Identification of novel raw materials
                 3.4 Distribution channels
                     3.4.1 Existing distribution channels
                     3.4.2 Identification of novel distribution channels
                         3.4.2.1 Trends in media
                 3.5 Technology overview
                 3.6 Market Variables analysis
                     3.6.1 Market Driver Analysis
                         3.6.1.1 Increasing demand for natural products
                         3.6.1.2 Rising demand for personal care products
                         3.6.1.3 Growing awareness regarding the importance of personal health
                     3.6.2 Market restraint Analysis
                         3.6.2.1 Shorter shelf life
                         3.6.2.2 Threat of Pseudo products
                 3.7 Penetration and growth prospect mapping
                 3.8 End-user buying behavior
                     3.8.1 Changing consumer behaviour
                     3.8.2 Shifting consumer preference
                     3.8.3 Change in purchasing path
                     3.8.4 Rising awareness
                 3.9 Business environment analysis tools
                     3.9.1 U.S. natural personal care market: pestel analysis
                     3.9.2 U.S. natural personal care market porters five forces analysis

Chapter 4 Regulatory & Political Forces
                 4.1 Regulatory landscape
                     4.1.1 List of regulations
                         4.1.1.1 The National Organic Program (NOP)
                         4.1.1.2 Organic and Sustainable Industry Standards (OASIS)

Chapter 5 U.S. Natural Personal Care Market: Demography Estimates & Trend Analysis
                 5.1 U.S. natural personal care market: Demography movement analysis, 2017 & 2025
                     5.1.1 Baby
                         5.1.1.1 Market estimates and forecasts, 2014 - 2025 (USD Million)
                     5.1.2 Kids
                         5.1.2.1 Market estimates and forecasts, 2014 - 2025 (USD Million)
                     5.1.3 Young adults
                         5.1.3.1 Market estimates and forecasts, 2014 - 2025 (USD Million)
                     5.1.4 Middle-aged adults
                         5.1.4.1 Market estimates and forecasts, 2014 - 2025 (USD Million)
                     5.1.5 Older adults
                         5.1.5.1 Market estimates and forecasts, 2014 - 2025 (USD Million)

Chapter 6 U.S. Natural Personal Care Market: Product Estimates & Trend Analysis
                 6.1 U.S. natural personal care market: Product movement analysis, 2017 & 2025
                     6.1.1 Skin care
                         6.1.1.1 Market estimates and forecasts, 2014 - 2025 (USD Million)
                     6.1.2 Hair care
                         6.1.2.1 Market estimates and forecasts, 2014 - 2025 (USD Million)
                     6.1.3 Oral care
                         6.1.3.1 Market estimates and forecasts, 2014 - 2025 (USD Million)
                     6.1.4 Others
                         6.1.4.1 Market estimates and forecasts, 2014 - 2025 (USD Million)

Chapter 7 U.S. Natural Personal Care: Country Estimates & Trend Analysis
                 7.1 U.S. 
                     7.1.1 U.S. natural personal care Market estimates and forecasts, 2014 - 2025 (USD Million)
                     7.1.2 U.S. natural personal care Market estimates and forecasts, by demography, 2014 - 2025 (USD Million)
                     7.1.3 U.S. natural personal care Market estimates and forecasts, by product, 2014 - 2025 (USD Million)

Chapter 8 Competitive and Vendor Landscape
                 8.1 Vendor landscape
                 8.2 Competitive Environment
                 8.3 Competitive market positioning
                 8.4 Strategic developments
                 8.5 Participant categorization

Chapter 9 Company Profiles
                 9.1 Seventh Generation, Inc.
                     9.1.1 Company Overview
                     9.1.2 Product Benchmarking
                 9.2 S.C. Johnson & Son, Inc.
                     9.2.1 Company Overview
                     9.2.2 Financial Performance
                     9.2.3 Product Benchmarking
                 9.3 The Honest Company
                     9.3.1 Company Overview
                     9.3.2 Product Benchmarking
                     9.3.3 Strategic Initiatives
                 9.4 The Colgate-Palmolive Company
                     9.4.1 Company Overview
                     9.4.2 Financial Performance
                     9.4.3 Product Benchmarking
                     9.4.4 Strategic Initiatives
                 9.5 The Procter & Gamble Company
                     9.5.1 Company Overview
                     9.5.2 Financial Performance
                     9.5.3 Product Benchmarking
                     9.5.4 Strategic Initiatives
                 9.6 Earth Friendly Products
                     9.6.1 Company Overview
                     9.6.2 Product Benchmarking
                 9.7 The Clorox Company
                     9.7.1 Company Overview
                     9.7.2 Financial Performance
                     9.7.3 Product Benchmarking
                     9.7.4 Strategic Initiatives
                 9.8 Ecover
                     9.8.1 Company Overview
                     9.8.2 Product Benchmarking
                 9.9 Dr. Bronner's
                     9.9.1 Company Overview
                     9.9.2 Product Benchmarking
                 9.10 EO Products
                     9.10.1 Company Overview
                     9.10.2 Product Benchmarking
                 9.11 Thayers Natural Remedies
                     9.11.1 Company Overview
                     9.11.2 Product Benchmarking
                 9.12 Mrs. Meyer's Clean Day
                     9.12.1 Company Overview
                     9.12.2 Product Benchmarking
                 9.13 Aveda Corporation
                     9.13.1 Company Overview
                     9.13.2 Financial Performance
                     9.13.3 Product Benchmarking
                 9.14 Burt's Bees
                     9.14.1 Company Overview
                     9.14.2 Financial Performance
                     9.14.3 Product Benchmarking
                 9.15 The Estee Lauder Companies, Inc.
                     9.15.1 Company Overview
                     9.15.2 Financial Performance
                     9.15.3 Product Benchmarking
                     9.15.4 Strategic Initiatives
                 9.16 The Hain Celestial Group
                     9.16.1 Company Overview
                     9.16.2 Financial Performance
                     9.16.3 Product Benchmarking
                     9.16.4 Strategic Initiatives
                 9.17 Amway Corporation
                     9.17.1 Company Overview
                     9.17.2 Financial Performance
                     9.17.3 Product Benchmarking
                     9.17.4 Strategic Initiatives
                 9.18 Bare Escentuals Beauty, Inc.
                     9.18.1 Company Overview
                     9.18.2 Financial Performance
                     9.18.3 Product Benchmarking
                     9.18.4 Strategic Initiatives
                 9.19 Arbonne International, LLC
                     9.19.1 Company Overview
                     9.19.2 Financial Performance
                     9.19.3 Product Benchmarking
                     9.19.4 Strategic Initiatives
                 9.20 Kiehl's
                     9.20.1 Company Overview
                     9.20.2 Financial Performance
                     9.20.3 Product Benchmarking

List of Tables

Table 1 List of Abbreviations
Table 2 Natural preservatives used in the manufacturing of natural products
Table 3 U.S. baby natural personal care products market estimates and forecasts, 2014 - 2025 (USD Million)
Table 4 U.S. kids natural personal care products market estimates and forecasts, 2014 - 2025 (USD Million)
Table 5 U.S. young adults natural personal care products market estimates and forecasts, 2014 - 2025 (USD Million)
Table 6 U.S. middle-aged adults natural personal care products market estimates and forecasts, 2014 - 2025 (USD Million)
Table 7 U.S. older adults natural personal care products market estimates and forecasts, 2014 - 2025 (USD Million)
Table 8 U.S. natural skin care products market estimates and forecasts, 2014 - 2025 (USD Million)
Table 9 U.S. natural hair care products market estimates and forecasts, 2014 - 2025 (USD Million)
Table 10 U.S. natural oral care products market estimates and forecasts, 2014 - 2025 (USD Million)
Table 11 Other U.S. natural personal care products market estimates and forecasts, 2014 - 2025 (USD Million)
Table 12 U.S. natural personal care market estimates and forecasts, 2014 - 2025 (USD Million)
Table 13 U.S. natural personal care market estimates and forecasts, by demography, 2014 - 2025 (USD Million)
Table 14 U.S. natural personal care market estimates and forecasts, by product, 2014 - 2025 (USD Million)

List of Figures

Fig. 1 U.S. natural personal care market revenue, 2017 (USD Million)
Fig. 2 U.S. natural personal care market segmentation
Fig. 3 U.S. Natural Personal Care market revenue, 2014 - 2025 (USD Million)
Fig. 4 U.S. natural personal care - Value chain analysis
Fig. 5 Soybean prices, 2008 - 2017 (USD/Ton)
Fig. 6 Global neem extracts revenue, 2009 - 2017 (USD Million)
Fig. 7 Global Fish Oil Prices, By Region, 2012 - 2017 (USD/Ton)
Fig. 8 Global Xanthan Gum Market, 2009 - 2016 (Kilotons)
Fig. 9 Prices of key raw materials, 2012 - 2017 (USD/Ton)
Fig. 10 Distribution channels
Fig. 11 U.S. natural personal care market driver impact
Fig. 12 Global skin care market 2014 - 2025 (USD Billion)
Fig. 13 U.S. natural personal care market restraint impact
Fig. 14 Penetration and growth prospect mapping
Fig. 15 U.S. natural personal care market: PESTEL analysis
Fig. 16 Porters Five Forces Analysis
Fig. 17 U.S. natural personal care market: Demography movement analysis, 2017 & 2025
Fig. 18 U.S. natural personal care market: Product movement analysis, 2017 & 2025
Fig. 19 Participant categorization