U.S. Motorcycle Market Size, Share & Trends Analysis Report By Product (Motorbike, Scooter, Mopeds), Competitive Landscape, And Segment Forecasts, 2018 - 2025

Published: Mar, 2018 | Pages: 42 | Publisher: Grand View Research
Industry: Consumer Goods | Report Format: Electronic (PDF)

The U.S. motorcycle market size is expected to reach USD 10.88 billion by 2025, according to a new report by Grand View Research, Inc., Increasing amount of disposable income is expected to drive the market. Surplus amount of income is used by Americans to buy motorcycles which leads to an increase in the sales and registration of vehicles. According to the Bureau of Transportation Statistics, motorcycle registrations in the U.S. have increased over the past 10 years, from 3,826,373 in 1997 to 6,678,958 in 2006, which indicates an overall increase of 75%. Sales of new street-legal motorcycles increased more sharply over the same period, from 260,000 in 1997 to 892,000 in 2006.

Furthermore, according to Statista Inc., a total of 487,144 units were sold in the U.S. in the year 2016. This shows the potential demand and growth for these products in the coming years. Growing economic standards, changing lifestyle and increasing rates of petroleum are shifting the customer preference towards motorcycles which offer greater fuel efficiency in comparison to cars. Motorcycles are an effective and affordable way of transport owing to which the working class and the younger generation of the society are more attracted towards these products. Growing urbanization is also a significant factor driving the growth of the market in the country.

According to the International Organization for Migration in 2015, around 3 million people are migrating to cities every week. Currently, around 82% of the population in North America are living in the urban areas with a high concentration in mid and large-sized cities. Such huge trend towards urbanization has led to growing awareness of new products and their easy availability. All these factors are expected to boost the U.S. motorcycle industry over the forecast period.

Further key findings from the study suggest:

• Motorbikes segment held the dominant share of 56.7% in the U.S. motorcycle market owing to the high adoption rate and wide range of products

• Scooters segment is expected to grow at a lucrative rate of 4.0% over the forecast period owing to the associated advantages such as better fuel efficiency, lightweight, and low cost.

• Harley Davidson dominates the U.S. motorcycle industry with a market share of nearly 47%.

 Table of Contents

Chapter 1 Research Methodology & Scope
                  1.1 Region Wise Market Calculation
                      1.1.1 Region Wise Market: Base Estimates
                      1.1.2 Global Market: CAGR Calculation
                  1.2 Region based segment share calculation
                  1.3 List of Secondary Sources
Chapter 2 Executive Summary
                  2.1 Market Snapshot
Chapter 3 U.S. Motorcycle Market Variables, Trends, & Scope
                  3.1 Market Segmentation & Scope
                  3.2 Market Driver Analysis
                      3.2.1 High disposable income
                      3.2.2 Growing urbanization
                  3.3 Market Restraint Analysis
                      3.3.1 Stringent regulations regarding emissions from motorcycles
                  3.4 Penetration & growth prospect mapping
                  3.5 U.S. Motorcycle Market - SWOT Analysis, By Factor (political & legal, economic and technological)
                  3.6 Industry Analysis - Porter's
                  3.7 Company Market Share, 2016
Chapter 4 U.S. Motorcycle Market: Product Estimates & Trend Analysis
                  4.1 U.S. Motorcycle Market: Product Movement Analysis
                  4.2 Motorbikes
                      4.2.1 Motorbikes market, 2014 - 2025 (USD Million)
                  4.3 Scooters
                      4.3.1 Scooters market, 2014 - 2025 (USD Million)
                  4.4 Mopeds
                      4.4.1 Mopeds market, 2014 - 2025 (USD Million)
Chapter 5 Competitive Landscape
                  5.1 Strategy Framework
                  5.2 Company Profiles
                      5.2.1 Harley Davidson, Inc.
                          5.2.1.1 Company overview
                          5.2.1.2 Financial performance
                          5.2.1.3 Product benchmarking
                          5.2.1.4 Strategic initiatives
                      5.2.2 Honda Motor Co., Ltd.
                          5.2.2.1 Company overview
                          5.2.2.2 Financial performance
                          5.2.2.3 Product benchmarking
                          5.2.2.4 Strategic initiatives
                      5.2.3 Kawasaki Heavy Industries, Ltd.
                          5.2.3.1 Company overview
                          5.2.3.2 Financial Performance
                          5.2.3.3 Product Benchmarking
                          5.2.3.4 Strategic initiatives
                      5.2.4 Polaris Industries, Inc.
                          5.2.4.1 Company Overview
                          5.2.4.2 Financial Performance
                          5.2.4.3 Product Benchmarking
                          5.2.4.4 Strategic initiatives
                      5.2.5 Yamaha Motor Co., Ltd.
                          5.2.5.1 Company Overview
                          5.2.5.2 Financial Performance
                          5.2.5.3 Product Benchmarking
                          5.2.5.4 Strategic initiatives

List of Tables

TABLE 1 Tier 1 Highway Motorcycle Exhaust Emission Standards
TABLE 2 Tier 2 Highway Motorcycle Exhaust Emission Standards

List of Figures

FIG. 1 Market summary
FIG. 2 Market trends &outlook
FIG. 3 Market segmentation & scope
FIG. 4 Market driver relevance analysis (Current & future impact)
FIG. 5 Market restraint relevance analysis (Current & future impact)
FIG. 6 Penetration & growth prospect mapping
FIG. 7 SWOT Analysis, By Factor (political & legal, economic and technological)
FIG. 8 Porter's Five Forces Analysis
FIG. 9 U.S. motorcycle market: Company share analysis, 2016
FIG. 10 U.S. motorcycle market product outlook: Key takeaways
FIG. 11 U.S. motorcycle market: Product movement analysis
FIG. 12 Motorbikes market, 2014 - 2025 (USD Million)
FIG. 13 Scooters market, 2014 - 2025 (USD Million)
FIG. 14 Mopeds market, 2014 - 2025 (USD Million)
FIG. 15 Strategy framework