U.S. Energy Drinks Market Size, Share & Trends Analysis Report By Product (Organic, Non-Organic, Natural), By Target Consumer, By Distribution Channel (Off-Trade, On-Trade), And Segment Forecasts, 2019 - 2025

Published: Feb, 2019 | Pages: 100 | Publisher: Grand View Research
Industry: Food & Beverages | Report Format: Electronic (PDF)

The U.S. energy drinks market size is expected to reach USD 26.93 billion by 2025, according to a new report by Grand View Research, Inc., progressing at a CAGR of 7.2% during the forecast period. Growing consumer awareness regarding health benefits of natural and organic drinks has been driving the market. Energy beverage consumption has turned into a status symbol, especially for youth. Such consumer behavior type is expected to drive further the overall market demand. Consumption of alcohol mixed with these energy beverages is quite popular in urban areas.

Energy drinks have formed an integral part of social gatherings, parties, and celebrations. Substitute's availability is anticipated to provide a significant threat to industry growth. Energy drinks face stiff competition from aerated beverages, malted health drinks, and packaged juice.

Taurine is another major component, which is essential for cardiovascular function and skeletal muscle development. Energy drinks manufacturers claim that these beverages reduce muscle fatigue, ease the mental process and protect heart health. However, a scientific consensus is yet to be achieved to support these statements. Increasing awareness of health consciousness is the key driver for the growth in energy drinks demand.

Recent trends show that most of the manufacturers create product awareness through attractive advertising. These manufacturers sponsor major sports events. Red Bull undertakes marketing campaigns in major football events and Formula 1 car racing. They have been targeting the youth through extreme sports event. Distinguished sports personalities are endorsed to promote the brand. This kind of push strategy for increasing the global demand is very popular in energy drink market.

The non-organic segment was the leading revenue contributor in 2016. Due to high initial market penetration and no specific focus on the target market, these products are projected to aid the market. At the same time, people lack awareness about the choice of products and these happen to be cheaper than their counterparts. However, there has been a trend of organic substances based products that have penetrated the market.

This trend has also penetrated the energy drinks market. Since people are realizing the importance of organic compounds in their consumption habits, this segment is expected to aid its growth in the U.S., eventually will increase the growth of organic energy drinks market exponentially over the forecast period. Increasing disposable income and changing lifestyle of young population are expected to trigger market growth of on-trade distribution channel over the forecast period.

Increasing demand for convenience beverage and changing lifestyle in the region like workaholic culture, rising sports activities and increasing income are attributed to the market growth. The growing urban class has been the most attracting factor for the market growth in the U.S. The rising popularity of sports in the country has a huge potential for promoting their brand and create a sense of recognition and loyalty among the customer.

The U.S. economy is undergoing a large-scale development. Due to this there is huge demand for these energies enhancing drinks since they improve the performance of the individuals and help them to deliver better results and impact positively to the growth of U.S. energy drinks market over the forecast period.

Further key findings from the report suggest:

• The non-organic segment is likely to reach USD 18.69 billion by 2025, at a CAGR of 7.0% from 2017 to 2025

• In terms of revenue, the organic segment is expected to expand at a CAGR of 11.6% over the forecast period

• In terms of revenue, the adult segment is poised to exhibit a CAGR of 7.7% over the forecast period

• The on-trade distribution channel market is projected to exceed USD 18.5 billion by 2025

• The off-trade & direct selling segment is estimated to register a CAGR of 6.4% over the forecast period

• The industry is characterized by accreditation of the product, capacity expansion, capital expansion, and substantial investment decisions to improve market share. Some of the prominent companies are Red Bull GmbH, Monster Energy, and Rockstar.

 Table of Contents

Chapter 1 Methodology and Scope
                   1.1 Research methodology
                   1.2 Research scope & assumptions
                   1.3 List of Data Sources

Chapter 2 Executive Summary

Chapter 3 Market Variables, Trends, and Scope
                   3.1 Market segmentation
                   3.2 Market size and growth prospects
                   3.3 U.S. energy drinks value chain analysis
                   3.4 Raw material trends
                   3.5 Regulatory framework
                       3.5.1 Food and Drug Administration (FDA)
                       3.5.2 EU Food Information Regulation
                       3.5.3 Food Safety and Standards Authority of India (FSSAI)
                   3.6 Market dynamics
                       3.6.1 Market driver analysis
                           3.6.1.1 High demand for instant energy products in the U.S.
                           3.6.1.2 Rise in numbers of athletes and sports personnel
                           3.6.1.3 Event sponsorship have played vital role to boost sales of energy drinks in the country
                           3.6.1.4 High demand for instant and organic energy beverages in the U.S.
                   3.7 Market restraint analysis
                       3.7.1 Stringent regulations on caffeine content in energy drinks
                   3.8 Key opportunities - Prioritized
                   3.9 Industry analysis- Porter's
                   3.10 U.S. energy drinks- PESTEL analysis

Chapter 4 U.S. Energy Drinks: Product Type Outlook
                   4.1 U.S. energy drinks market share by product type
                       4.1.1 U.S. energy drinks market estimates and forecast, by product type, 2014 - 2025
                   4.2 Non-organic energy drinks
                       4.2.1 U.S. non-organic energy drinks market estimates & forecasts, 2014 - 2025
                   4.3 Organic energy drinks
                       4.3.1 U.S. organic energy drinks market estimates & forecasts, 2014 - 2025
                   4.4 Natural energy drinks
                       4.4.1 U.S. natural energy drinks market estimates & forecasts, 2014 - 2025

Chapter 5 U.S. Energy Drinks: Target Consumer Outlook
                   5.1 U.S. energy drinks market share by target consumer
                       5.1.1 U.S. energy drinks market estimates and forecast, 2014 - 2025
                   5.2 Teenagers
                       5.2.1 U.S. energy drinks demand among teenagers, 2014 - 2025
                   5.3 Adults
                       5.3.1 U.S. energy drinks demand among adults, 2014 - 2025
                   5.4 Geriatric population
                       5.4.1 U.S. energy drinks demand among geriatric population, 2014 - 2025

Chapter 6 U.S. Energy Drinks: Distribution Channel Outlook
                   6.1 U.S. energy drinks market share by distribution channel
                       6.1.1 U.S. energy drinks market estimates and forecast, 2014 - 2025
                   6.2 On-trade distribution
                       6.2.1 U.S. energy drinks market estimates & forecasts through on-trade distribution channel, 2014 - 2025
                   6.3 Off-trade & direct selling distribution
                       6.3.1 U.S. energy drinks market estimates & forecasts through off-trade distribution channel, 2014 - 2025

Chapter 7 Competitive Landscape
                   7.1 Company ranking analysis
                   7.2 Vendor Landscape
                   7.3 Competitive environment
                   7.4 Strategy Framework

Chapter 8 Company Profiles
                   8.1 Red Bull GmbH
                       8.1.1 Company overview
                       8.1.2 Financial performance
                       8.1.3 Product benchmarking
                       8.1.4 SWOT Analysis
                       8.1.5 Strategic initiatives
                   8.2 Taisho Pharmaceutical Co Ltd.
                       8.2.1 Company overview
                       8.2.2 Financial performance
                       8.2.3 Product benchmarking
                       8.2.4 SWOT Analysis
                       8.2.5 Strategic initiatives
                   8.3 PepsiCo. Inc
                       8.3.1 Company overview
                       8.3.2 Financial performance
                       8.3.3 Product benchmarking
                       8.3.4 SWOT Analysis
                   8.4 Monster Energy
                       8.4.1 Company overview
                       8.4.2 Financial performance
                       8.4.3 Product benchmarking
                       8.4.4 SWOT Analysis
                   8.5 Rockstar, Inc.
                       8.5.1 Company overview
                       8.5.2 Product benchmarking
                       8.5.3 SWOT Analysis
                   8.6 Lucozade Ribena Suntory
                       8.6.1 Company overview
                       8.6.2 Product benchmarking
                       8.6.3 SWOT Analysis
                   8.7 Coca Cola Company
                       8.7.1 Company overview
                       8.7.2 Financial performance
                       8.7.3 Product benchmarking
                       8.7.4 SWOT Analysis
                       8.7.5 Strategic initiatives
                   8.8 Amway
                       8.8.1 Company overview
                       8.8.2 Financial performance
                       8.8.3 Product benchmarking
                       8.8.4 SWOT Analysis
                       8.8.5 Strategic initiatives
                   8.9 Arizona Beverages
                       8.9.1 Company overview
                       8.9.2 Product benchmarking
                       8.9.3 SWOT Analysis
                       8.9.4 Living Essentials LLC
                       8.9.5 Company overview
                       8.9.6 Product benchmarking
                       8.9.7 SWOT Analysis
                   8.10 Xyience Energy
                       8.10.1 Company overview
                       8.10.2 Product benchmarking
                       8.10.3 SWOT Analysis
                   8.11 HIBALL ENERGY
                       8.11.1 Company overview
                       8.11.2 Product benchmarking
                       8.11.3 SWOT Analysis
                   8.12 SAMBAZON
                       8.12.1 Company overview
                       8.12.2 Product benchmarking
                       8.12.3 SWOT Analysis
                   8.13 Steaz
                       8.13.1 Company overview
                       8.13.2 Product benchmarking
                       8.13.3 SWOT Analysis
                       8.13.4 Strategic initiatives
                   8.14 RUNA
                       8.14.1 Company overview
                       8.14.2 Product benchmarking
                       8.14.3 SWOT Analysis
                   8.15 National Beverage Corp.
                       8.15.1 Company overview
                       8.15.2 Product benchmarking
                       8.15.3 SWOT Analysis
                   8.16 Scheckter's Organic
                       8.16.1 Company overview
                       8.16.2 Product benchmarking
                       8.16.3 SWOT Analysis
                   8.17 Dr Pepper Snapple Group
                       8.17.1 Company overview
                       8.17.2 Financial performance
                       8.17.3 Product benchmarking
                       8.17.4 SWOT Analysis
                   8.18 Celsius Holdings, Inc.
                       8.18.1 Company overview
                       8.18.2 Product benchmarking
                       8.18.3 SWOT Analysis
                   8.19 Zipfizz
                       8.19.1 Company overview
                       8.19.2 Product benchmarking
                       8.19.3 SWOT Analysis
                   8.20 Vital Pharmaceuticals Inc.
                       8.20.1 Company overview
                       8.20.2 Product benchmarking
                       8.20.3 SWOT Analysis
                   8.21 American Body Building Products, LLC
                       8.21.1 Company overview
                       8.21.2 Product benchmarking
                       8.21.3 SWOT Analysis
                   8.22 Hype Energy
                       8.22.1 Company overview
                       8.22.2 Product benchmarking
                       8.22.3 SWOT Analysis
                   8.23 GURU Organic Energy Drink
                       8.23.1 Company overview
                       8.23.2 Product benchmarking
                       8.23.3 Strategic initiative
                       8.23.4 SWOT Analysis

List of Tables

TABLE 1 U.S. energy drinks revenue estimates and forecast by product type, 2014 - 2025 (USD Billion)
TABLE 2 U.S. non-organic energy drinks market estimates & forecasts, 2014 - 2025 (USD Billion)
TABLE 3 U.S. organic energy drinks market estimates & forecasts, 2014 - 2025 (USD Billion)
TABLE 4 U.S. natural energy drinks market estimates & forecasts, 2014 - 2025 (USD Billion)
TABLE 5 U.S. energy drinks revenue estimates and forecast by target consumer, 2014 - 2025 (USD Billion)
TABLE 6 U.S. energy drinks demand among teenagers, 2014 - 2025 (USD Billion)
TABLE 7 U.S. energy drinks demand among adults, 2014 - 2025 (USD Billion)
TABLE 8 U.S. energy drinks demand among geriatric population, 2014 - 2025 (USD Billion)
TABLE 9 U.S. energy drinks revenue estimates and forecast by distribution channel, 2014 - 2025 (USD Billion)
TABLE 10 U.S. energy drinks market estimates & forecasts through on-trade distribution channel, 2014 - 2025 (USD Billion)
TABLE 11 U.S. energy drinks market estimates & forecasts through off-trade distribution channel, 2014 - 2025 (USD Billion)

List of Figures

FIG. 1 Energy drinks - Market segmentation
FIG. 2 U.S. energy drinks market estimates and forecast, 2014 - 2025 (USD Billion)
FIG. 3 U.S. energy drinks value chain analysis
FIG. 4 U.S. energy drinks market dynamics
FIG. 5 North America energy drink sponsorships by sports category, 2016 (% split)
FIG. 6 Retail sales of natural & organic food and beverage in the U.S. (2017)
FIG. 7 Key opportunities- prioritized
FIG. 8 U.S. energy drinks- Porter's analysis
FIG. 9 U.S. energy drinks - PESTEL analysis
FIG. 10 U.S. energy drinks market share by product type, 2016 & 2025 (%)
FIG. 11 U.S. energy drinks market share by target consumer group, 2016 & 2025 (%)
FIG. 12 U.S. energy drinks market share by distribution channel, 2016 & 2025 (%)
FIG. 13 Competitive strategy adopted by leading players
FIG. 14 SWOT Analysis: Red Bull
FIG. 15 SWOT Analysis: Taisho Pharmaceutical Co. Ltd
FIG. 16 SWOT Analysis: PepsiCo. Company
FIG. 17 SWOT Analysis: Monster energy
FIG. 18 SWOT Analysis: Rockstar Inc.
FIG. 19 SWOT Analysis: Lucozade Ribena Suntory.
FIG. 20 SWOT Analysis: Coca Cola Company
FIG. 21 SWOT Analysis: Amway
FIG. 22 SWOT Analysis: Arizona beverages
FIG. 23 SWOT Analysis: Living Essentials, LLC
FIG. 24 SWOT Analysis: Xyience Energy
FIG. 25 SWOT Analysis: HIBALL ENERGY
FIG. 26 SWOT Analysis: SAMBAZON
FIG. 27 SWOT Analysis: Steaz
FIG. 28 SWOT Analysis: RUNA
FIG. 29 SWOT Analysis: National Beverage Corp.
FIG. 30 SWOT Analysis: Scheckter's Organic
FIG. 31 SWOT Analysis: Dr Pepper Snapple Group
FIG. 32 SWOT Analysis: Celsius Holdings, Inc.
FIG. 33 SWOT Analysis: Zipfizz
FIG. 34 SWOT Analysis: Vital Pharmaceuticals Inc.
FIG. 35 SWOT Analysis: American Body Building Products, LLC
FIG. 36 SWOT Analysis: Hype Energy
FIG. 37 SWOT Analysis: GURU Organic Energy Drink