Travel and Tourism in Turkey to 2018

Published: Apr, 2014 | Pages: 139 | Publisher: Timetric
Industry: Travel Services | Report Format: Electronic (PDF)

Synopsis
The report provides detailed market analysis, information and insights, including:
Historic and forecast tourist volumes covering the entire Turkish travel and tourism sector
Detailed analysis of tourist spending patterns in Turkey for various categories in the travel and tourism sector, such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries and others
Detailed market classification across each category, with analysis using similar metrics
Detailed analysis of the airline, hotel, car rental and travel intermediaries industries

Summary
The Turkish travel and tourism sector performed well during the review period (2009-2013), with growth recorded in both domestic and international tourist volumes. Timetric expects the growth to continue over the forecast period (2014-2018), driven by government initiatives to promote Turkish tourism offerings in key European source markets and emerging markets such as India, growth in business-related tourism, and an increase in air traffic.
Scope
This report provides an extensive analysis related to tourism demands and flows in Turkey:
It details historical values for the Turkish tourism sector for 2009-2013, along with forecast figures for 2014-2018.
It provides comprehensive analysis of travel and tourism demand factors, with values for both the 2009-2013 review period and the 2014-2018 forecast period.
The report provides a detailed analysis and forecast of domestic, inbound and outbound tourist flows in Turkey.
It provides comprehensive analysis of the trends in the airline, hotel, car rental and travel intermediaries industries, with values for both the 2009-2013 review period and the 2014-2018 forecast period.
Reason To Buy
Take strategic business decisions using historic and forecast market data related to the Turkish travel and tourism sector.
Understand the demand-side dynamics within the Turkish travel and tourism sector, along with key market trends and growth opportunities.
Key Highlights
The tourism sector relies heavily on spending by international arrivals; inbound tourism expenditure totaled TRY32.3 billion (US$17.1 billion) in 2013, compared to TRY22.4 billion (US$11.8 billion) from domestic travel in the same year. This is despite the domestic tourism volume being more than double international arrivals (69.2 million domestic trips against 32.8 million international arrivals) in 2013.
Istanbul, the capital city, is a leading tourism hub. MasterCard's Global Destination Cities Index 2013 ranked the city the third-most-visited city in the world. The number of arrivals to Istanbul increased at a rate of 9.5% in 2012 to reach 10.37 million in 2013.
Turkey is making continuous efforts to promote itself as a leading medical tourism destination. According to the Turkish Ministry of Health, the country received 270,000 medical tourists in 2012. The country's medical tourism offerings include dentistry, optometry, orthopedics, plastic surgery, spa and healthcare services. In February 2013, the Turkish parliament passed a regulation favoring private investment in the healthcare sector. The country is also planning to introduce tax-free healthcare zones to increase the number of medical tourists to the country and the foreign investment in Turkey's medical sector. The Ministry of Health expects medical tourists to rise from 270,000 in 2012 to 500,000 in 2015, and to 2.0 million by 2023.
To attract more visitors from key European countries such as Germany, Russia and Ukraine, the Turkish Ministry of Culture and Tourism launched a promotional campaign in the key cities of the aforementioned countries in association with Turkish Hoteliers Federation (TUROFED) in 2013. As part of the campaign, tourism advertisements were seen on the covers of popular magazines in Germany for four months. In Russia and Ukraine, 150,000 magazines providing information on tourism in Turkey were distributed in Moscow, St. Petersburg and Kiev.
Passenger traffic growth is expected to slow over the forecast period to a CAGR of 6.76%. The country's airlines are maintaining capacity discipline and are adopting a conservative approach to capacity increases to better match demand with supply. Increasing demand and capacity reductions in less profitable markets will enable the airlines to continue to improve yields and generate revenue. Total airline revenue is expected to increase at a forecast-period CAGR of 9.34%.
Turkey, with its increasing domestic and international tourist volumes driving the growing demand for accommodation, also observed an increase in investment in the hotel market. Istanbul is a key entry point for hotel brands that have still not entered the Turkish market. Following the success of the tourism sector in the country, several new hotels have opened and many others are scheduled for the future.
Turkey's car rental market recorded a CAGR of 14.66% during the review period to reach a market value of TRY343.8 million (US$181.8 million) in 2013. The majority of car rental revenues are generated at non-airport locations. In 2013, the non-airport car rental value accounted for 47.9% of the total. Leisure car rentals accounted for 62.4% of the total car rental value in 2013 and business car rentals accounted for 31.3%.
Turkish travel intermediaries' industry value increased at a review-period CAGR of 12.50% to reach TRY15.2 billion (US$8.0 billion) in 2013. During the review period, tour operators and travel agents launched marketing and promotional activities, such as discounts on prior reservations and equated monthly installment (EMI)options for credit card holders to attract more international and domestic tourists.

 1 Executive Summary
1.1.1 Growth in medical tourism
1.1.2 Increasing demand for air travel
1.1.3 Istanbul - the third-most-visited country in the world
2 Travel and Tourism Sector In Context
3 Country Fact Sheet
4 Tourism Flows
4.1.1 Domestic tourism
4.1.2 Inbound tourism
4.1.3 Outbound tourism
4.2.1 Growth in business tourism
4.2.2 Promotiol campaigns
4.2.3 Medical tourism development
4.2.4 Depreciating lira
4.2.5 Organizing intertiol events
4.2.6 Tourism promotion by other countries
4.2.7 Expected visa-free travel for Turks to EU by 2017
4.3.1 Domestic tourism
4.3.2 Inbound tourism
4.3.3 Outbound tourism
5 Airlines
5.2.1 New airport termil
5.2.2 Growth of Turkish Airlines
5.2.3 Privatization of airports
6 Hotels
6.2.1 High hotel investment
7 Car Rental
7.2.1 Low vehicle ownership
8 Travel Intermediaries
8.2.1 Arab Spring and LCC expansion strengthened business
8.2.2 Promoting domestic tourism
9 Tourism Board Profile
10 Airport Profiles
10.1.1 Overview
10.1.2 Operator profile
10.1.3 Routes
11 Company Profiles - Airlines
11.1.1 Turk Hava Yollari AO - company overview
11.1.2 Turk Hava Yollari AO - business description
11.1.3 Turk Hava Yollari AO - main services and brands
11.1.4 Turk Hava Yollari AO - history
11.1.5 Turk Hava Yollari AO - SWOT alysis
11.1.6 Turk Hava Yollari AO - strengths
11.1.7 Turk Hava Yollari AO - weaknesses
11.1.8 Turk Hava Yollari AO - opportunities
11.1.9 Turk Hava Yollari AO - threats
11.1.10 Turk Hava Yollari AO - key employees
11.2.1 Onur Air - company overview
11.2.2 Onur Air - main services
11.2.3 Onur Air - key employees
11.3.1 Pegasus Airlines Inc. - company overview
11.3.2 Pegasus Airlines Inc. - main services
11.3.3 Pegasus Airlines Inc. - key employees
11.4.1 Gune? Ekspress Havac?l?k AS - company overview
11.4.2 Gune? Ekspress Havac?l?k AS - main services
11.4.3 Gune? Ekspress Havac?l?k AS - key employees
11.5.1 Atlasjet Havac?l?k AS - company overview
11.5.2 Atlasjet Havac?l?k AS - main services
11.5.3 Atlasjet Havac?l?k AS - key employees
12 Company Profiles - Hotels
12.1.1 Wyndham Hotels Turkey - company overview
12.1.2 Wyndham Hotels Turkey - main services and brands
12.1.3 Wyndham Hotels Turkey - key employees
12.2.1 Anemon Hotels - company overview
12.2.2 Anemon Hotels - main services
12.3.1 Hilton Hotels Turkey - company overview
12.3.2 Hilton Hotels Turkey - main services
12.3.3 Hilton Hotels Turkey - key employees
12.4.1 Dedeman Hotels & Resorts Intertiol- company overview
12.4.2 Dedeman Hotels & Resorts Intertiol - business description
12.4.3 Dedeman Hotels & Resorts Intertiol - main services and brands
12.4.4 Dedeman Hotels & Resorts Intertiol - history
12.4.5 Dedeman Hotels & Resorts Intertiol - SWOT alysis
12.4.6 Dedeman Hotels & Resorts Intertiol - strengths
12.4.7 Dedeman Hotels & Resorts Intertiol - weaknesses
12.4.8 Dedeman Hotels & Resorts Intertiol - opportunities
12.4.9 Dedeman Hotels & Resorts Intertiol - threats
12.4.10 Dedeman Hotels & Resorts Intertiol - key employees
12.5.1 InterContinental Hotels Turkey - company overview
12.5.2 InterContinental Hotels Turkey - main services
12.5.3 InterContinental Hotels Turkey - key employees
13 Company Profiles - Car Rental
13.1.1 Avis Turkey - company overview
13.1.2 Avis Turkey - main services
13.1.3 Avis Turkey - key employees
13.2.1 Car Rent Istanbul - company overview
13.2.2 Car Rent Istanbul - main services
13.3.1 Proper Car Rental - company overview
13.3.2 Proper Car Rental - main services
13.4.1 Europcar Turkey Car Rental - company overview
13.4.2 Europcar Turkey Car Rental - main services
13.4.3 Europcar Turkey Car Rental - key employees
13.5.1 Intercity Rent a Car - company overview
13.5.2 Intercity Rent a Car - main services
14 Company Profiles - Travel Intermediaries
14.1.1 TUI Turkey - company overview
14.1.2 TUI Turkey - main services
14.2.1 Thomas Cook Turkey - company overview
14.2.2 Thomas Cook Turkey - main services
14.2.3 Thomas Cook Turkey - key employees
14.3.1 Budget Tours Turkey - company overview
14.3.2 Budget Tours Turkey - main services
14.3.3 Budget Tours Turkey - key employees
14.4.1 Mercan Tourism - company overview
14.4.2 Mercan Tourism - main services
14.4.3 Mercan Tourism - key employees
14.5.1 Dia Travel - company overview
14.5.2 Dia Travel - main services
15 Market Data Alysis
15.1.1 Total tourism output
15.1.2 Direct tourism output
15.1.3 Indirect tourism output
15.1.4 Tourism output per employee
15.1.5 Direct tourism output per employee
15.1.6 Indirect tourism output per employee
15.2.1 Total tourism employment
15.2.2 Direct tourism employment
15.2.3 Indirect tourism employment
15.2.4 Tourism employee compensation
15.2.5 Total gross income generated by total tourism employment
15.3.1 Domestic trips by purpose of visit
15.3.2 Number of overnight stays
15.3.3 Total domestic tourist expenditure
15.3.4 Average expenditure per domestic tourist by category
15.4.1 Intertiol arrivals by region
15.4.2 Intertiol arrivals by purpose of visit
15.4.3 Total inbound tourism expenditure by category
15.4.4 Average intertiol tourist expenditure by category
15.5.1 Intertiol departures by region
15.5.2 Intertiol departures by purpose of visit
15.5.3 Number of overnight stays
15.5.4 Total outbound tourism expenditure by category
15.5.5 Average outbound expenditure per resident by category
15.6.1 Seats available
15.6.2 Seats sold by carrier type - business travel
15.6.3 Seats sold by carrier type - leisure travel
15.6.4 Load factor by carrier type
15.6.5 Passenger kilometers available by carrier type
15.6.6 Revenue-generating passenger kilometers by carrier type
15.6.7 Revenue per passenger by carrier type
15.6.8 Total revenue by carrier type
15.7.1 Establishments by hotel category
15.7.2 Available rooms by hotel category
15.7.3 Room occupancy rate by hotel category
15.7.4 Room nights available by hotel category
15.7.5 Room nights occupied by hotel category
15.7.6 Average revenue per available room by hotel category
15.7.7 Revenue per occupied room by hotel category
15.7.8 Total revenue per available room by hotel category
15.7.9 Total revenue by hotel category and customer type
15.7.10 Guests by hotel category and customer type
15.8.1 Market value by customer type and rental location
15.8.2 Fleet size
15.8.3 Rental occasions
15.8.4 Rental days and length
15.8.5 Average rental length
15.8.6 Utilization rate
15.8.7 Average revenue per day
15.9.1 Market value by product type
15.9.2 Online revenues by type of intermediary or provider
15.9.3 Online revenues by type of tourist
15.9.4 In-store revenues by type of intermediary
15.9.5 In-store revenues by type of tourist
15.9.6 Travel agent revenues from domestic tourism, by sales channel
15.9.7 Travel agent revenues from intertiol tourism by sales channel
15.9.8 Tour operator revenues from domestic tourism, by sales channel
15.9.9 Tour operator revenues from intertiol tourism, by sales channel
15.9.10 Other intermediaries revenues from domestic tourism, by sales channel
15.9.11 Other intermediaries revenues from intertiol tourism by sales channel
16 Appendix


List of Tables
Table 1: Turkey - Tourist Arrivals from Top-10 Countries (Thousand), 2009-2018
Table 2: Turkey - Tourist Departures to Top-10 Countries (Thousand), 2009-2018
Table 3: Turkey: Top-10 Hotels by Volume, 2013
Table 4: Ministry of Culture and Tourism, Turkey - Key Facts and Locations
Table 5: Ataturk Intertiol Airport, Istanbul? Overview
Table 6: Antalya Intertiol Airport, Antalya - Overview
Table 7: Istanbul Sabiha Gokcen Intertiol Airport, Istanbul - Overview
Table 8: Esenbo?a Intertiol Airport, Ankara- Overview
Table 9: Turk Hava Yollari AO, Key Facts
Table 10: Turk Hava Yollari AO, Main Services and Brands
Table 11: Turk Hava Yollari AO, History
Table 12: Turk Hava Yollari AO, Key Employees
Table 13: Onur Air, Key Facts
Table 14: Onur Air, Main Services
Table 15: Onur Air, Key Employees
Table 16: Pegasus Airlines Inc., Key Facts
Table 17: Pegasus Airlines Inc., Main Services
Table 18: Pegasus Airlines Inc., Key Employees
Table 19: Gune? Ekspress Havac?l?k AS, Key Facts
Table 20: Gune? Ekspress Havac?l?k AS, Main Services
Table 21: Gune? Ekspress Havac?l?k AS, Key Employees
Table 22: Atlasjet Havac?l?k AS, Key Facts
Table 23: Atlasjet Havac?l?k AS, Main Services
Table 24: Atlasjet Havac?l?k AS, Key Employees
Table 25: Wyndham Hotels Turkey, Key Facts
Table 26: Wyndham Hotels Turkey, Main Services and Brands
Table 27: Wyndham Hotels Turkey, Key Employees
Table 28: Anemon Hotels, Key Facts
Table 29: Anemon Hotels, Main Services
Table 30: Hilton Hotels Turkey, Key Facts
Table 31: Hilton Hotels Turkey, Main Services and Brands
Table 32: Hilton Hotels Turkey, Key Employees
Table 33: InterContinental Hotels Turkey, Key Facts
Table 34: InterContinental Hotels Turkey, Main Services and Brands
Table 35: InterContinental Hotels Turkey, Key Employees
Table 36: Avis Turkey, Key Facts
Table 37: Avis Turkey, Main Services
Table 38: Avis Turkey, Key Employees
Table 39: Car Rent Istanbul, Key Facts
Table 40: Car Rent Istanbul, Main Services
Table 41: Proper Car Rental, Key Facts
Table 42: Proper Car Rental, Main Services
Table 43: Europcar Turkey Car Rental, Key Facts
Table 44: Europcar Turkey Car Rental, Main Services
Table 45: Europcar Turkey Car Rental, Key Employees
Table 46: Intercity Rent a Car, Key Facts
Table 47: Intercity Rent a Car, Main Services
Table 48: TUI Turkey, Key Facts
Table 49: TUI Turkey, Main Services
Table 50: Thomas Cook Turkey, Key Facts
Table 51: Thomas Cook Turkey, Main Services
Table 52: Thomas Cook Turkey, Key Employees
Table 53: Budget Tours Turkey, Key Facts
Table 54: Budget Tours Turkey, Main Services
Table 55: Budget Tours Turkey, Key Employees
Table 56: Mercan Tourism, Key Facts
Table 57: Mercan Tourism, Main Services
Table 58: Mercan Tourism, Key Employees
Table 59: Dia Travel, Key Facts
Table 60: Dia Travel, Main Services
Table 61: Turkey - Total Tourism Output by Category (TRY Billion), 2009-2018
Table 62: Turkey - Direct Tourism Output by Category (TRY Billion), 2009-2018
Table 63: Turkey - Indirect Tourism Output by Category (TRY Billion), 2009-2018
Table 64: Turkey - Total Tourism Output Generated per Employee by Category (TRY Thousand), 2009-2018
Table 65: Turkey - Direct Tourism Output Generated per Employee by Category (TRY Thousand), 2009-2018
Table 66: Turkey - Indirect Tourism Output Generated per Employee by Category (TRY Thousand), 2009-2018
Table 67: Turkey - Total Tourism Employment by Category (Thousand), 2009-2018
Table 68: Turkey - Total Tourism Employment as a Percentage of Total Employment by Category (%), 2009-2018
Table 69: Turkey - Direct Tourism Employment by Category (Thousand), 2009-2018
Table 70: Turkey - Direct Tourism Employment as a Percentage of Total Employment by Category (%), 2009-2018
Table 71: Turkey - Indirect Tourism Employment by Category (Thousand), 2009-2018
Table 72: Turkey - Indirect Tourism Employment as a Percentage of Total Employment by Category (%), 2009-2018
Table 73: Turkey - Average Salary per Employee by Category (TRY), 2009-2018
Table 74: Turkey - Total Gross Income Generated by Total Tourism Employment by Category (TRY Million), 2009-2018
Table 75: Turkey - Number of Trips by Purpose (Million), 2009-2018
Table 76: Turkey - Overnight Stays (Million), 2009-2018
Table 77: Turkey - Total Domestic Tourism Expenditure by Category (TRY Billion), 2009-2018
Table 78: Turkey - Average Expenditure per Domestic Tourist by Category (TRY), 2009-2018
Table 79: Turkey - Intertiol Arrivals by Region (Thousands), 2009-2018
Table 80: Turkey - Intertiol Arrivals by Purpose of Visit (Thousand), 2009-2018
Table 81: Turkey - Total Inbound Tourism Expenditure by Category (TRY Million), 2009-2018
Table 82: Turkey - Average Expenditure per Inbound Tourist by Category (TRY), 2009-2018
Table 83: Turkey - Intertiol Departures by Region (Thousands), 2009-2018
Table 84: Turkey - Intertiol Departures by Purpose of Visit (Thousand), 2009-2018
Table 85: Turkey - Overnight Stays (Million), 2009-2018
Table 86: Turkey - Total Outbound Tourism Expenditure by Category (TRY Million), 2009-2018
Table 87: Turkey - Average Outbound Expenditure per Resident by Category (TRY), 2009-2018
Table 88: Turkey - Seats Available by Carrier Type (Thousand), 2009-2018
Table 89: Turkey - Seats Sold by Carrier Type - Business Travel (Thousand), 2009-2018
Table 90: Turkey - Seats Sold by Carrier Type - Leisure Travel (Thousand), 2009-2018
Table 91: Turkey - Load Factor by Carrier Type (%), 2009-2018
Table 92: Turkey - Passenger Kilometers Available by Carrier Type (Million), 2009-2018
Table 93: Turkey - Revenue-Generating Passenger Kilometers by Carrier Type (Million), 2009-2018
Table 94: Turkey - Revenue per Passenger by Carrier Type (TRY), 2009-2018
Table 95: Turkey - Total Revenue by Carrier Type (TRY Million), 2009-2018
Table 96: Turkey - Establishments by Category (Actual), 2009-2018
Table 97: Turkey - Available Hotel Rooms by Hotel Category (Thousand), 2009-2018
Table 98: Turkey - Room Occupancy Rate by Hotel Category (%), 2009-2018
Table 99: Turkey - Room Nights Available by Hotel Category (Million), 2009-2018
Table 100: Turkey - Room Nights Occupied by Hotel Category (Million), 2009-2018
Table 101: Turkey - Average Revenue per Available Room by Hotel Category (TRY), 2009-2018
Table 102: Turkey - Revenue per Occupied Room by Hotel Category (TRY), 2009-2018
Table 103: Turkey - Total Revenue per Available Room by Hotel Category (TRY), 2009-2018
Table 104: Turkey - Total Revenue by Hotel Category and Customer Type (TRY Million), 2009-2018
Table 105: Turkey - Guests by Hotel Category and Customer Type (Thousand), 2009-2018
Table 106: Turkey - Market Value by Customer Type and Rental Location (TRY Million), 2009-2018
Table 107: Turkey - Fleet Size (Actual), 2009-2018
Table 108: Turkey - Rental Occasions (Million), 2009-2018
Table 109: Turkey - Rental Days (Million), 2009-2018
Table 110: Turkey - Average Rental Length (Days), 2009-2018
Table 111: Turkey - Market Utilization Rate (%), 2009-2018
Table 112: Turkey - Car Rental Average Revenue per Day (TRY), 2009-2018
Table 113: Turkey - Travel Intermediaries Market Value by Product Type (TRY Billion), 2009-2018
Table 114: Turkey - Travel Intermediaries Online Revenues by Provider (TRY Million), 2009-2018
Table 115: Turkey - Travel Intermediaries Online Revenues by Type of Tourist (TRY Million), 2009-2018
Table 116: Turkey - Travel Intermediaries In-Store Revenues by Provider (TRY Million), 2009-2018
Table 117: Turkey - Travel Intermediaries In-Store Revenues by Type of Tourist (TRY Million), 2009-2018
Table 118: Turkey - Travel Agent Revenues from Domestic Tourism by Sales Channel (TRY Million), 2009-2018
Table 119: Turkey - Travel Agent Revenues from Intertiol Tourism by Sales Channel (TRY Million), 2009-2018
Table 120: Turkey - Tour Operator Revenues from Domestic Tourism by Sales Channel (TRY Million), 2009-2018
Table 121: Turkey - Tour Operator Revenues from Intertiol Tourism by Sales Channel (TRY Million), 2009-2018
Table 122: Turkey - Other Intermediaries Revenues from Domestic Tourism by Sales Channel (TRY Million), 2009-2018
Table 123: Turkey - Other Intermediaries Revenues from Intertiol Tourism by Sales Channel (TRY Million), 2009-2018
Table 124: Timetric Travel and Tourism Sector Definitions