Travel and Tourism in Thailand to 2018

Published: Mar, 2014 | Pages: 138 | Publisher: Timetric
Industry: Travel Services | Report Format: Electronic (PDF)

Synopsis
The report provides detailed market analysis, information and insights, including:
Historic and forecast tourist volumes covering the entire Thai travel and tourism sector
Detailed analysis of tourist spending patterns in Thailand for various categories in the travel and tourism sector, such as accommodation, sightseeing and entertainment, foodservice, transport, retail, travel intermediaries and others
Detailed market classification across each category, with analysis using similar metrics
Detailed analysis of the airline, hotel, car rental and travel intermediaries industries

Summary
The Thai travel and tourism sector posted growth during the review period (2009-2013), despite the global financial crisis. The growth can be attributed to the increasing number of tourists from emerging countries such as China, India and Russia; international tourists to the country reached 26.7 million in 2013. While forecast-period growth is expected to be undermined by political instability, the country's tourism sector has generally been resilient to outbreaks of political unrest in the capital, Bangkok. Tourism flows to key beach destinations suffer only temporary downturns.
Scope
This report provides an extensive analysis related to tourism demand and flows in Thailand:
It details historical values for the Thai tourism sector for 2009-2013, along with forecast figures for 2014-2018
It provides comprehensive analysis of travel and tourism demand factors, with values for both the 2009-2013 review period and the 2014-2018 forecast period
The report provides a detailed analysis and forecast of domestic, inbound and outbound tourist flows in Thailand.
It provides comprehensive analysis of the trends in the airline, hotel, car rental and travel intermediaries industries, with values for both the 2009-2013 review period and the 2014-2018 forecast period.
Reason To Buy
Take strategic business decisions using historic and forecast market data related to the Thai travel and tourism sector.
Understand the demand-side dynamics within the Thai travel and tourism sector, along with key market trends and growth opportunities.
Key Highlights
Thailand's tourism offerings include beaches, tropical islands, archaeological sites, diving sites and Buddhist temples. The country is home to five UNESCO World Heritage Sites, including Ban Chiang Archaeological Site and the Historic City of Ayutthaya. It caters to a range of tourists, from high-end luxury travelers to backpackers, and is widely regarded as a value-for-money destination.
While political unrest has deterred international travelers in the past, particularly in late 2008 when anti-government protestors took over the Suvarnabhumi Airport in Bangkok, the country's tourism sector did not suffer lasting damage. However, the emergence of further unrest at the end of 2013, if prolonged, is expected to damage Thailand's image as a safe tourist destination. A quick solution to the country's political troubles is not expected and military intervention is a possibility.
Domestic tourism is encouraged by Thai government offices and large companies offering domestic trips as part of their incentive programs, and holding business meetings and training sessions within the country itself. A number of annual travel trade shows are organized in the country, providing small and medium-sized enterprises (SMEs) with opportunities to expand.
In order to promote Thailand in foreign countries effectively, the TAT launched marketing and promotional campaigns, hosted tourism exhibitions, advertised new tourism activities and ran roadshows. It also introduced customized tourism packages such as medical tourism, and honeymoon and scuba diving packages. The organization uses the slogan 'Amazing Thailand' for international promotion.
The development of Thailand's aviation market has been driven by the expansion of LCCs, such as AirAsia, Nok Air and Orient Thai, over the past decade. Foreign carriers have a significant market presence and a strong connection to the Thai market through code-sharing agreements with domestic carriers. Thai Airways, the national flag carrier of Thailand, operates two low-cost subsidies: Nok Air, and Thai Smile.
Room occupancy rates in Thailand declined from 64.3% in 2008 to 56.3% in 2009. However, growth has been recorded since the financial crisis, with occupancy rates posting a review-period CAGR of 5.49%, reaching 69.8% in 2013. Overall growth is anticipated over the forecast period. However, due to political unrest in Bangkok, the Thai Hotels Association expects the occupancy rate in the city to decline in the first quarter of 2014 to between 70% and 75%.
International customers account for a large share of car rental transactions in the country, while domestic customers, who generally use public transport, account for a smaller share. Thai car rental customers are price-sensitive and brand loyalty is reasonably low.
The travel intermediaries industry value increased from THB313.2 billion (US$9.1 billion) in 2009 to THB439.0 billion (US$14.3 billion) in 2013, at a review-period CAGR of 8.81%. Traditional travel agencies accounted for 70.4% of sales in 2013. However, tourists are shifting from traditional methods of booking and planning trips to contemporary methods such as online booking. Online channels' market value increased at a review-period CAGR of 16.17%, compared to 6.32% CAGR for in-store travel intermediaries.

 1 Executive Summary
2 Travel and Tourism Sector In Context
3 Country Fact Sheet
4 Tourism Flows
4.1.1 Domestic tourism
4.1.2 Inbound tourism
4.1.2.1 Chi as the key source country
4.1.3 Outbound tourism
4.2.1 Government efforts to promote domestic tourism
4.2.2 Promotiol campaigns to attract intertiol tourists
4.2.3 India is emerging as a key source country
4.2.4 TAT develops marketing action plan for 2014
4.2.5 High travel costs hamper outbound travel to Europe and the Americas
4.3.1 Domestic tourism
4.3.2 Inbound tourism
4.3.3 Outbound tourism
5 Airlines
5.2.1 LCCs domite the market
5.2.2 Launch of new routes
5.2.3 Airport infrastructure expansion
5.2.4 Impact of ASEAN agreement
6 Hotels
6.2.1 Hotel density high in key tourist destitions
6.2.2 Hotel room supply expected to increase
6.2.3 Occupancy rate increasing
7 Car Rental
7.2.1 Bangkok and Pattaya are hubs
8 Travel Intermediaries
8.2.1 Tourism Association of Koh Samui to launch hotel booking website
9 Tourism Board Profile
10 Airport Profiles
10.1.1 Overview
10.1.2 Operator profile
10.1.3 Routes
11 Company Profiles - Airlines
11.1.1 Thai AirAsia Co., Ltd - company overview
11.1.2 Thai AirAsia Co., Ltd - main services
11.1.3 Thai AirAsia Co., Ltd - key employee
11.2.1 Thai Airways Intertiol Public Company Ltd - company overview
11.2.2 Thai Airways Intertiol Public Company Ltd - business description
11.2.3 Thai Airways Intertiol Public Company Ltd - main services and brands
11.2.4 Thai Airways Intertiol Public Company Ltd - history
11.2.5 Thai Airways Intertiol Public Company Ltd - SWOT alysis
11.2.6 Thai Airways Intertiol Public Company Ltd - strengths
11.2.7 Thai Airways Intertiol Public Company Ltd - weaknesses
11.2.8 Thai Airways Intertiol Public Company Ltd - opportunities
11.2.9 Thai Airways Intertiol Public Company Ltd - threats
11.2.10 Thai Airways Intertiol Public Company Ltd - key employees
11.3.1 Nok Airlines Public Company Ltd - company overview
11.3.2 Nok Airlines Public Company Ltd - main services
11.3.3 Nok Airlines Public Company Ltd - key employees
11.4.1 Bangkok Airways Co., Ltd - company overview
11.4.2 Bangkok Airways Co., Ltd - main services
11.4.3 Bangkok Airways Co., Ltd - key employees
11.5.1 Cathay Pacific Airways Thailand - company overview
11.5.2 Cathay Pacific Airways Thailand - main services
11.5.3 Cathay Pacific Airways Thailand - key employee
12 Company Profiles - Hotels
12.1.1 Accor Hotels Thailand - company overview
12.1.2 Accor Hotels Thailand - main services and brands
12.1.3 Accor Hotels Thailand - key employees
12.2.1 Centara Hotels & Resorts Thailand - company overview
12.2.2 Centara Hotels & Resorts Thailand - main services
12.2.3 Centara Hotels & Resorts Thailand - key employees
12.3.1 InterContinental Hotels and Resorts Thailand - company overview
12.3.2 InterContinental Hotels and Resorts Thailand - main services
12.3.3 InterContinental Hotels and Resorts Thailand - key employee
12.4.1 Marriott Hotels Thailand - company overview
12.4.2 Marriott Hotels Thailand - main services and brands
12.4.3 Marriott Hotels Thailand - key employee
12.5.1 SERETA Hotels & Resorts Group Thailand - company overview
12.5.2 SERETA Hotels & Resorts Group Thailand - main services
13 Company Profiles - Car Rental
13.1.1 AVIS Rent a Car Thailand - company overview
13.1.2 AVIS Rent a Car Thailand - main services
13.2.1 Budget Car and Truck Rental of Thailand - company overview
13.2.2 Budget Car and Truck Rental of Thailand - main services
13.3.1 Hertz Thailand - company overview
13.3.2 Hertz Thailand - main services
13.4.1 Thai Rent A Car (1978) Co., Ltd - company overview
13.4.2 Thai Rent A Car (1978) Co., Ltd - main services
13.5.1 Master Car Rental Co., Ltd - company overview
13.5.2 Master Car Rental Co., Ltd - main services
14 Company Profiles - Travel Intermediaries
14.1.1 A&F Tour Travel Co., Ltd - company overview
14.1.2 A&F Tour Travel Co., Ltd - main services
14.2.1 World Travel Service Ltd - company overview
14.2.2 World Travel Service Ltd - main services
14.2.3 World Travel Service Ltd - key employees
14.3.1 Marwin Tours (Thailand) Co., Ltd - company overview
14.3.2 Marwin Tours (Thailand) Co., Ltd - main services
14.4.1 NS Travel & Tours Co. Ltd - company overview
14.4.2 NS Travel & Tours Co. Ltd - main services
14.4.3 NS Travel & Tours Co. Ltd - key employee
14.5.1 Oriental Escape Ltd - company overview
14.5.2 Oriental Escape Ltd - main services
15 Market Data Anlaysis
15.1.1 Total tourism output
15.1.2 Direct tourism output
15.1.3 Indirect tourism output
15.1.4 Tourism output per employee
15.1.5 Direct tourism output per employee
15.1.6 Indirect tourism output per employee
15.2.1 Total tourism employment
15.2.2 Direct tourism employment
15.2.3 Indirect tourism employment
15.2.4 Tourism employee compensation
15.2.5 Total gross income generated by total tourism employment
15.3.1 Domestic trips by purpose of visit
15.3.2 Number of overnight stays
15.3.3 Total domestic tourism expenditure
15.3.4 Average expenditure per domestic tourist by category
15.4.1 Intertiol arrivals by region
15.4.2 Intertiol arrivals by purpose of visit
15.4.3 Total inbound tourism expenditure by category
15.4.4 Average intertiol tourist expenditure by category
15.5.1 Intertiol departures by region
15.5.2 Intertiol departures by purpose of visit
15.5.3 Number of overnight stays
15.5.4 Total outbound tourism expenditure by category
15.5.5 Average outbound expenditure per resident by category
15.6.1 Seats available
15.6.2 Seats sold by carrier type - business travel
15.6.3 Seats sold by carrier type - leisure travel
15.6.4 Load factor by carrier type
15.6.5 Passenger kilometers available by carrier type
15.6.6 Revenue-generating passenger kilometers by carrier type
15.6.7 Revenue per passenger by carrier type
15.6.8 Total revenue by carrier type
15.7.1 Establishments by hotel category
15.7.2 Available rooms by hotel category
15.7.3 Room occupancy rate by hotel category
15.7.4 Room nights available by hotel category
15.7.5 Room nights occupied by hotel category
15.7.6 Average revenue per available room by hotel category
15.7.7 Revenue per occupied room by hotel category
15.7.8 Total revenue per available room by hotel category
15.7.9 Total revenue by hotel category and customer type
15.7.10 Guests by hotel category and customer type
15.8.1 Market value by customer type and rental location
15.8.2 Fleet size
15.8.3 Rental occasions and days
15.8.4 Rental length
15.8.5 Average rental length
15.8.6 Utilization rate
15.8.7 Average revenue per day
15.9.1 Market value by product type
15.9.2 Online revenues by type of intermediary or provider
15.9.3 Online revenues by type of tourist
15.9.4 In-store revenues by type of intermediary
15.9.5 In-store revenues by type of tourist
15.9.6 Travel agent revenues from domestic tourism, by sales channel
15.9.7 Travel agent revenues from intertiol tourism, by sales channel
15.9.8 Tour operator revenues from domestic tourism, by sales channel
15.9.9 Tour operator revenues from intertiol tourism, by sales channel
15.9.10 Other intermediaries revenues from domestic tourism, by sales channel
15.9.11 Other intermediaries revenues from intertiol tourism, by sales channel
16 Appendix


List of Tables
Table 1: Thailand - Tourist Arrivals from the Top-10 Countries (Thousand), 2009-2018
Table 2: Thailand - Tourist Departures to the Top-10 Countries (Thousand), 2008-2018
Table 3: Thailand - Expected Hotel Openings (2014-2015)
Table 4: Thailand - Top-10 Hotels (Volume), 2013
Table 5: Tourism Authority of Thailand - Key Facts and Locations
Table 6: Suvarbhumi Intertiol Airport, Bangkok - Overview
Table 7: Don Mueang Intertiol Airport, Bangkok - Overview
Table 8: Phuket Intertiol Airport, Phuket Province - Overview
Table 9: Chiang Mai Intertiol Airport, Chiang Mai Province - Overview
Table 10: Hat Yai Intertiol Airport, Songkhla Province - Overview
Table 11: Thai AirAsia Co., Ltd, Key Facts
Table 12: Thai AirAsia Co., Ltd, Main Services
Table 13: Thai AirAsia Co., Ltd, Key Employee
Table 14: Thai Airways Intertiol Public Company Ltd, Key Facts
Table 15: Thai Airways Intertiol Public Company Ltd, Main Services and Brands
Table 16: Thai Airways Intertiol Public Company Ltd, History
Table 17: Thai Airways Intertiol Public Company Ltd, Key Employees
Table 18: Nok Airlines Public Company Limited, Key Facts
Table 19: Nok Airlines Public Company Ltd, Main Services
Table 20: Nok Airlines Public Company Ltd, Key Employees
Table 21: Bangkok Airways Co., Ltd Key Facts
Table 22: Bangkok Airways Co., Ltd, Main Services
Table 23: Bangkok Airways Co., Ltd, Key Employees
Table 24: Cathay Pacific Airways Thailand, Key Facts
Table 25: Cathay Pacific Airways Thailand, Main Services
Table 26: Cathay Pacific Airways Thailand, Key Employee
Table 27: Accor Hotels Thailand, Key Facts
Table 28: Accor Hotels Thailand, Main Services and Brands
Table 29: Accor Hotels Thailand, Key Employees
Table 30: Centara Hotels & Resorts Thailand, Key Facts
Table 31: Centara Hotels & Resorts Thailand, Main Services
Table 32: Centara Hotels & Resorts Thailand, Key Employees
Table 33: InterContinental Hotels and Resorts Thailand, Key Facts
Table 34: InterContinental Hotels and Resorts Thailand, Main Services
Table 35: InterContinental Hotels and Resorts Thailand, Key Employee
Table 36: Marriott Hotels Thailand, Key Facts
Table 37: Marriott Hotels Thailand, Main Services and Brands
Table 38: Marriott Hotels Thailand, Key Employee
Table 39: SERETA Hotels & Resorts Group Thailand, Key Facts
Table 40: SERETA Hotels & Resorts Group Thailand, Main Services
Table 41: AVIS Rent Car Thailand, Key Facts
Table 42: AVIS Rent a Car Thailand, Main Services
Table 43: Budget Car and Truck Rental of Thailand, Key Facts
Table 44: Budget Car and Truck Rental of Thailand, Main Services
Table 45: Hertz Thailand, Key Facts
Table 46: Hertz Thailand, Main Services
Table 47: Thai Rent A Car (1978) Co., Ltd, Key Facts
Table 48: Thai Rent A Car (1978) Co., Ltd, Main Services
Table 49: Master Car Rental Co., Ltd, Key Facts
Table 50: Master Car Rental Co., Ltd, Main Services
Table 51: A&F Tour Travel Co., Ltd, Key Facts
Table 52: A&F Tour Travel Co., Ltd, Main Services
Table 53: World Travel Service Ltd, Key Facts
Table 54: World Travel Service Ltd, Main Services
Table 55: World Travel Service Ltd, Key Employees
Table 56: Marwin Tours (Thailand) Co., Ltd, Key Facts
Table 57: Marwin Tours (Thailand) Co., Ltd, Main Services
Table 58: NS Travel & Tours Co. Ltd, Key Facts
Table 59: NS Travel & Tours Co. Ltd, Main Services
Table 60: NS Travel & Tours Co. Ltd, Key Employee
Table 61: Oriental Escape Ltd, Key Facts
Table 62: Oriental Escape Ltd, Main Services
Table 63: Thailand - Total Tourism Output by Category (THB Billion), 2009-2018
Table 64: Thailand - Direct Tourism Output by Category (THB Billion), 2009-2018
Table 65: Thailand - Indirect Tourism Output by Category (THB Billion), 2009-2018
Table 66: Thailand - Total Tourism Output Generated per Employee by Category (THB Thousand), 2009-2018
Table 67: Thailand - Direct Tourism Output Generated per Employee by Category (THB Thousand), 2009-2018
Table 68: Thailand - Indirect Tourism Output Generated per Employee by Category (THB Thousand), 2009-2018
Table 69: Thailand - Total Tourism Employment by Category (Thousand), 2009-2018
Table 70: Thailand - Total Tourism Employment as a Percentage of Total Employment by Category (%), 2009-2018
Table 71: Thailand - Direct Tourism Employment by Category (Thousand), 2009-2018
Table 72: Thailand - Direct Tourism Employment as a Percentage of Total Employment by Category (%), 2009-2018
Table 73: Thailand - Indirect Tourism Employment by Category (Thousand), 2009-2018
Table 74: Thailand - Indirect Tourism Employment as a Percentage of Total Employment by Category (%), 2009-2018
Table 75: Thailand - Average Salary per Employee by Category (THB Thousand), 2009-2018
Table 76: Thailand - Total Gross Income Generated by Total Tourism Employment by Category (THB Billion), 2009-2018
Table 77: Thailand - Number of Trips by Purpose (Million), 2009-2018
Table 78: Thailand - Overnight Stays (Million), 2009-2018
Table 79: Thailand - Total Domestic Tourism Expenditure by Category (THB Billion), 2009-2018
Table 80: Thailand - Average Expenditure per Domestic Tourist by Category (THB), 2009-2018
Table 81: Thailand - Intertiol Arrivals by Region (Thousand), 2009-2018
Table 82: Thailand - Intertiol Arrivals by Purpose of Visit (Thousand), 2009-2018
Table 83: Thailand - Total Inbound Tourism Expenditure by Category (THB Billion), 2009-2018
Table 84: Thailand - Average Expenditure per Inbound Tourist by Category (THB), 2009-2018
Table 85: Thailand - Intertiol Departures by Region (Thousand), 2009-2018
Table 86: Thailand - Intertiol Departures by Purpose of Visit (Thousand), 2009-2018
Table 87: Thailand - Overnight Stays (Million), 2009-2018
Table 88: Thailand - Total Outbound Tourism Expenditure by Category (THB Billion), 2009-2018
Table 89: Thailand - Average Outbound Expenditure per Resident by Category (THB), 2009-2018
Table 90: Thailand - Seats Available by Carrier Type (Thousand), 2009-2018
Table 91: Thailand - Seats Sold by Carrier Type - Business Travel (Thousand), 2009-2018
Table 92: Thailand - Seats Sold by Carrier Type - Leisure Travel (Thousand), 2009-2018
Table 93: Thailand - Load Factor by Carrier Type (%), 2009-2018
Table 94: Thailand - Passenger Kilometers Available by Carrier Type (Billion), 2009-2018
Table 95: Thailand - Revenue-Generating Passenger Kilometers by Carrier Type (Billion), 2009-2018
Table 96: Thailand - Revenue per Passenger by Carrier Type (THB), 2009-2018
Table 97: Thailand - Total Revenue by Carrier Type (THB Billion), 2009-2018
Table 98: Thailand - Establishments by Category (Actual), 2009-2018
Table 99: Thailand - Available Hotel Rooms by Hotel Category (Thousand), 2009-2018
Table 100: Thailand - Room Occupancy Rate by Hotel Category (%), 2009-2018
Table 101: Thailand - Room Nights Available by Hotel Category (Million), 2009-2018
Table 102: Thailand - Room Nights Occupied by Hotel Category (Million), 2009-2018
Table 103: Thailand - Average Revenue per Available Room by Hotel Category (THB), 2009-2018
Table 104: Thailand - Revenue per Occupied Room by Hotel Category (THB), 2009-2018
Table 105: Thailand - Total Revenue per Available Room by Hotel Category (THB), 2009-2018
Table 106: Thailand - Total Revenue by Hotel Category and Customer Type (THB Billion), 2009-2018
Table 107: Thailand - Guests by Hotel Category and Customer Type (Million), 2009-2018
Table 108: Thailand - Market Value by Customer Type and Rental Location (THB Million), 2009-2018
Table 109: Thailand - Fleet Size (Actual), 2009-2018
Table 110: Thailand - Rental Occasions (Million), 2009-2018
Table 111: Thailand - Rental Days (Million), 2009-2018
Table 112: Thailand - Average Rental Length (Days), 2009-2018
Table 113: Thailand - Market Utilization Rate (%), 2009-2018
Table 114: Thailand - Car Rental Average Revenue per Day (THB), 2009-2018
Table 115: Thailand - Travel Intermediaries Market Value by Product Type (THB Billion), 2009-2018
Table 116: Thailand - Travel Intermediaries Online Revenues by Provider (THB Billion), 2009-2018
Table 117: Thailand - Travel Intermediaries Online Revenues by Type of Tourist (THB Billion), 2009-2018
Table 118: Thailand - Travel Intermediaries In-Store Revenues by Provider (THB Billion), 2009-2018
Table 119: Thailand - Travel Intermediaries In-Store Revenues by Type of Tourist (THB Billion), 2009-2018
Table 120: Thailand - Travel Agent Revenues from Domestic Tourism by Sales Channel (THB Billion), 2009-2018
Table 121: Thailand - Travel Agent Revenues from Intertiol Tourism by Sales Channel (THB Million), 2009-2018
Table 122: Thailand - Tour Operator Revenues from Domestic Tourism by Sales Channel (THB Million), 2009-2018
Table 123: Thailand - Tour Operator Revenues from Intertiol Tourism by Sales Channel (THB Million), 2009-2018
Table 124: Thailand - Other Intermediaries Revenues from Domestic Tourism by Sales Channel (THB Million), 2009-2018
Table 125: Thailand - Other Intermediaries Revenues from Intertiol Tourism by Sales Channel (THB Million), 2009-2018
Table 126: Timetric Travel and Tourism Sector Definitions