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Published: May, 2014 | Pages:
149 | Publisher: Timetric
Industry: Travel Services | Report Format: Electronic (PDF)
Synopsis
The report provides detailed market analysis, information and insights, including:
Historic and forecast tourist volumes covering the entire Swiss travel and tourism sector
Detailed analysis of tourist spending patterns in Switzerland for various categories in the travel and tourism sector, such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries and others
Detailed market classification across each category, with analysis using similar metrics
Detailed analysis of the airline, hotel, car rental and travel intermediaries industries
Summary
The Swiss travel and tourism sector recorded moderate growth during the review period (2009-2013). Inbound tourists reached 9.4 million in 2013, primarily from countries such as Germany, the US and France, while domestic tourist volumes reached 8.6 million. Growth over the forecast period (2014?2018) is expected to be supported by the rising number of inbound travelers from BRIC nations, Brazil, Russia, India and China.
Scope
This report provides an extensive analysis related to the tourism demands and flows in Switzerland:
It details historical values for the Swiss tourism sector for 2009-2013, along with forecast figures for 2014-2018
It provides comprehensive analysis of travel and tourism demand factors, with values for both the 2009-2013 review period and the 2014-2018 forecast period
The report provides a detailed analysis and forecast of domestic, inbound and outbound tourist flows in Switzerland.
It provides comprehensive analysis of the trends in the airline, hotel, car rental and travel intermediaries industries, with values for both the 2009-2013 review period and the 2014-2018 forecast period
Reason To Buy
Take strategic business decisions using historic and forecast market data related to the Swiss travel and tourism sector.
Understand the demand-side dynamics within the Swiss travel and tourism sector, along with key market trends and growth opportunities.
Key Highlights
Chinese tourism to Switzerland increased rapidly during the review period, registering 0.6 million tourists in 2013, at a CAGR of 34.8%. This makes Switzerland the fastest-growing European nation in terms of Chinese tourism. In response to this, Switzerland Tourism began to train ski instructors to speak Mandarin in 2014, to attract more Chinese skiers.
Many tour operators and travel agencies have begun to relocate to Switzerland due to favorable tax regulations specific to the industry. Tour operators benefit from the government's unique VAT policy when operators sell travel packages to customers through companies or subsidiaries based in Switzerland. Typically, a tour operator can save up to 20% on their gross profits before any additional direct tax optimization.
The Gulf region is gradually developing into a key source market for Swiss tourism. According to Switzerland Tourism, the number of Gulf tourists that visited Switzerland from January to October 2013, was 38,441. In addition, Kuwait recorded an increase of 43%, Saudi Arabia 27% and the UAE 23%.
Around 200 travel agents and tour operators in Australia took part in the Switzerland Tourism's Travel Experience Road Show during March 2014. Tour operators and travel agents met key competitors such as Swiss International Airlines and Swiss Travel System. Since there has been a 10% increase of Australian tourists to Switzerland each and every year from review period, Swiss partners were eager to detail a variety of new attractions.
Swiss International Air Lines (Swiss) launched a new flight, operating three times weekly from Oslo to Geneva during December 2013 until the end of March 2014. In November 2013, airport operators from countries such as Switzerland, Singapore, Germany and Brazil won rights to run airports in Rio and Belo Horizonte, the host cities of the 2014 World Cup. Switzerland's Flughafen Zurich airport paid CHF1.0 billion (US$0.9 billion) for a 30-year concession at Belo Horizonte's Confins airport.
Andermatt Swiss Alps AG (ASA) is a wholly owned subsidiary of Orascom Development Holding AG (ODH), is constructing a four-star hotel offering 269 rooms at a cost of US$162 millions in Uri, Switzerland. The project is expected to be completed by the fourth quarter of 2014. Mettler2Invest AG is planning to undertake the development of a new hotel in Glattpark, Opfikon, Zurich, Switzerland. The project involves the construction of a hotel with 245 rooms at a cost of US$162 million, and is expected to be completed by the first quarter of 2015. Katara Hospitality (KH) is undertaking the Royal Savoy Lausanne Hotel Development project at Lausanne in Vaud, Switzerland. The project involves construction of a 200 room hotel at a cost of US$110 million, and is expected to be completed by the second quarter of 2015.
Enterprise Rent-A-Car entered into a partnership with Auto-Interleasing (AIL), one of Switzerland's largest fleet management organizations. Since AIL has vast market experience in Switzerland, the partnership will be beneficial for Enterprise and allow it to establish its brand in key hubs throughout the country.
Many tour operators in and around the Europe region are establishing business units in Switzerland to benefit from tax savings. According to Swiss VAT legislation, tour operators should not levy Swiss VAT on tours outside Switzerland. If an operator from anywhere in Europe sells an EU trip to a customer, the operator is liable to pay VAT of 20% under the Tour Operator Margin Scheme (TOMS). Operators based in Switzerland are not liable to pay this. In Switzerland, VAT is only charged if the tour takes place within Switzerland. This provides savings for operators who conduct their business online or in-store from Switzerland.
1 Executive Summary 1.1.1 Switzerland popular among Chinese tourists 1.1.2 VAT savings 2 Travel and Tourism Sector In Context 3 Country Fact Sheet 4 Tourism Flows 4.1.1 Domestic tourism 4.1.2 Inbound tourism 4.1.3 Outbound tourism 4.2.1 Switzerland Tourism's initiatives 4.2.2 Focus on Chinese tourists 4.2.3 Switzerland Tourism is targeting the Indian tourism market 4.2.4 MICE tourism initiative 4.3.1 Domestic tourism 4.3.2 Inbound tourism 4.3.3 Outbound tourism 5 Airlines 5.2.1 Launch of new routes and higher frequency of flights 5.2.2 New airport charges 5.2.3 New information services for tourists at Zurich airport 6 Hotels 6.2.1 Launch of new hotels expected 6.2.2 Central reservation system 7 Car Rental 7.2.1 New partnerships 8 Travel Intermediaries 8.2.1 VAT Savings 9 Tourism Board Profile 10 Airport Profiles 10.1.1 Overview 10.1.2 Operator profile 10.1.3 Routes 11 Company Profiles - Airlines 11.1.1 Swiss Intertiol Air Lines Ltd - company overview 11.1.2 Swiss Intertiol Air Lines Ltd - business description 11.1.3 Swiss Intertiol Air Lines Ltd - main services 11.1.4 Swiss Intertiol Air Lines Ltd - history 11.1.5 Swiss Intertiol Air Lines Ltd - SWOT alysis 11.1.6 Swiss Intertiol Air Lines Ltd - strengths 11.1.7 Swiss Intertiol Air Lines Ltd - weaknesses 11.1.8 Swiss Intertiol Air Lines Ltd - opportunities 11.1.9 Swiss Intertiol Air Lines Ltd - threats 11.1.10 Swiss Intertiol Air Lines Ltd - key employees 11.2.1 EasyJet Switzerland SA - company overview 11.2.2 EasyJet Switzerland SA - main services 11.3.1 Air Berlin Plc & Co. Luftverkehrs KG - company overview 11.3.2 Air Berlin Plc & Co. Luftverkehrs KG- business description 11.3.3 Air Berlin Plc & Co. Luftverkehrs KG- main services and brands 11.3.4 Air Berlin Plc & Co. Luftverkehrs KG- history 11.3.5 Air Berlin Plc & Co. Luftverkehrs KG - SWOT alysis 11.3.6 Air Berlin Plc & Co. Luftverkehrs KG - strengths 11.3.7 Air Berlin Plc & Co. Luftverkehrs KG - weaknesses 11.3.8 Air Berlin Plc & Co. Luftverkehrs KG - opportunities 11.3.9 Air Berlin Plc & Co. Luftverkehrs KG - threats 11.3.10 Air Berlin Plc & Co. Luftverkehrs KG - key employees 11.4.1 Air France-KLM - company overview 11.4.2 Air France-KLM - business description 11.4.3 Air France-KLM - main services 11.4.4 Air France-KLM - history 11.4.5 Air France-KLM - SWOT alysis 11.4.6 Air France-KLM - strengths 11.4.7 Air France-KLM - weaknesses 11.4.8 Air France-KLM - opportunities 11.4.9 Air France-KLM - threats 11.4.10 Air France-KLM - key employees 11.5.1 Deutsche Lufthansa AG - company overview 11.5.2 Deutsche Lufthansa AG - business description 11.5.3 Deutsche Lufthansa AG - main services and brands 11.5.4 Deutsche Lufthansa AG - history 11.5.5 Deutsche Lufthansa AG - SWOT alysis 11.5.6 Deutsche Lufthansa AG - strengths 11.5.7 Deutsche Lufthansa AG - weaknesses 11.5.8 Deutsche Lufthansa AG - opportunities 11.5.9 Deutsche Lufthansa AG - threats 11.5.10 Deutsche Lufthansa AG - key employees 12 Company Profiles - Hotels 12.1.1 Accor Hotels Switzerland - company overview 12.1.2 Accor Hotels Switzerland - main services 12.1.3 Accor Hotels Switzerland - key employees 12.2.1 VCH Hotels Switzerland - company overview 12.2.2 VCH Hotels Switzerland - main services 12.2.3 VCH Hotels Switzerland - key employees 12.3.1 Swiss Deluxe Hotels - company overview 12.3.2 Swiss Deluxe Hotels - main services 12.3.3 Swiss Deluxe Hotels - key employees 12.4.1 Best Western Swiss Hotels - company overview 12.4.2 Best Western Swiss Hotels - main services 12.4.3 Best Western Swiss Hotels - key employees 12.5.1 Romantik Hotels & Restaurants Switzerland - company overview 12.5.2 Romantik Hotels & Restaurants Switzerland - main services 12.5.3 Romantik Hotels & Restaurants Switzerland - key employees 13 Company Profiles - Car Rental 13.1.1 Europcar Switzerland - company overview 13.1.2 Europcar Switzerland - main services 13.1.3 Europcar Switzerland - key employees 13.2.1 Sixt Leasing (Schweiz) AG - company overview 13.2.2 Sixt Leasing (Schweiz) AG - main services 13.2.3 Sixt Leasing (Schweiz) AG - key employees 13.3.1 Hertz AG - company overview 13.3.2 Hertz AG - main services 13.4.1 Avis Budget Autovermietung AG - company overview 13.4.2 Avis Budget Autovermietung AG - main services 13.4.3 Avis Budget Autovermietung AG - key employees 14 Company Profiles - Travel Intermediaries 14.1.1 Tour 168 of Switzerland GmbH - company overview 14.1.2 Tour 168 of Switzerland GmbH - main services 14.1.3 Tour 168 of Switzerland GmbH - key employees 14.2.1 Baumeler Reisen AG - company overview 14.2.2 Baumeler Reisen AG - main services 14.2.3 Baumeler Reisen AG - key employees 14.3.1 Viajes Benitez Reisen AG - company overview 14.3.2 Viajes Benitez Reisen AG - main services 14.3.3 Viajes Benitez Reisen AG - key employees 14.4.1 Swisstors GMBH - company overview 14.4.2 Swisstors GMBH - main services 14.5.1 Trottomundo AG - company overview 14.5.2 Trottomundo AG - main services 14.5.3 Trottomundo AG - key employees 15 Market Data Anlaysis 15.1.1 Total tourism output 15.1.2 Direct tourism output 15.1.3 Indirect tourism output 15.1.4 Tourism output per employee 15.1.5 Direct tourism output per employee 15.1.6 Indirect tourism output per employee 15.2.1 Total tourism employment 15.2.2 Direct tourism employment 15.2.3 Indirect tourism employment 15.2.4 Tourism employee compensation 15.2.5 Total gross income generated by total tourism employment 15.3.1 Domestic trips by purpose of visit 15.3.2 Number of overnight stays 15.3.3 Total domestic tourism expenditure 15.3.4 Average expenditure per domestic tourist by category 15.4.1 Intertiol arrivals by region 15.4.2 Intertiol arrivals by purpose of visit 15.4.3 Intertiol Arrival by mode of transport 15.4.4 Number of overnight stays 15.4.5 Total inbound tourism expenditure by category 15.4.6 Average intertiol tourist expenditure by category 15.5.1 Intertiol departures by region 15.5.2 Intertiol departures by purpose of visit 15.5.3 Intertiol departures by mode of transport 15.5.4 Number of overnight stays 15.5.5 Total outbound tourism expenditure by category 15.5.6 Average outbound expenditure per resident by category 15.6.1 Seats available 15.6.2 Seats sold by carrier type - business travel 15.6.3 Seats sold by carrier type - leisure travel 15.6.4 Load factor by carrier type 15.6.5 Passenger kilometers available by carrier type 15.6.6 Revenue-generating passenger kilometers by carrier type 15.6.7 Revenue per passenger by carrier type 15.6.8 Total revenue by carrier type 15.7.1 Establishments by hotel category 15.7.2 Available rooms by hotel category 15.7.3 Room occupancy rate by hotel category 15.7.4 Room nights available by hotel category 15.7.5 Room nights occupied by hotel category 15.7.6 Average revenue per available room by hotel category 15.7.7 Revenue per occupied room by hotel category 15.7.8 Total revenue per available room by hotel category 15.7.9 Total revenue by hotel category and customer type 15.7.10 Guests by hotel category and customer type 15.8.1 Market value by customer type and rental location 15.8.2 Fleet size 15.8.3 Rental occasions 15.8.4 Rental length and rental days 15.8.5 Average rental length 15.8.6 Utilization rate 15.8.7 Average revenue per day 15.9.1 Industry value by product type 15.9.2 Online revenues by type of intermediary or provider 15.9.3 Online revenues by type of tourist 15.9.4 In-store revenues by type of intermediary 15.9.5 In-store revenues by type of tourist 15.9.6 Travel agent revenues from domestic tourism, by sales channel 15.9.7 Travel agent revenues from intertiol tourism by sales channel 15.9.8 Tour operator revenues from domestic tourism, by sales channel 15.9.9 Tour operator revenues from intertiol tourism, by sales channel 15.9.10 Other intermediaries revenues from domestic tourism, by sales channel 15.9.11 Other intermediaries revenues from intertiol tourism by sales channel 16 Appendix
List of Tables
Table 1: Switzerland - Tourist Arrivals from the Top 10 Countries (Thousand), 2009-2018 Table 2: Switzerland - Tourist Departures to the Top 10 Countries (Thousand), 2009-2018 Table 3: Switzerland - Airline Market Shares by Domestic and Intertiol Passengers Carried (%), 2012-2013 Table 4: Switzerland - Hotel Market Shares by Number of Hotels, 2013 Table 5: Switzerland Tourism - Key Facts and Locations Table 6: Zurich Airport ? Overview Table 7: Geneva Intertiol Airport ? Overview Table 8: EuroAirport Basel-Mulhouse-Freiburg - Overview Table 9: Lugano Airport - Overview Table 10: Swiss Intertiol Air Lines Ltd, Key Facts Table 11: Swiss Intertiol Air Lines Ltd, Main Services Table 12: Swiss Intertiol Air Lines Ltd, History Table 13: Swiss Intertiol Air Lines Ltd, Key Employees Table 14: EasyJet Switzerland SA, Key Facts Table 15: EasyJet Switzerland SA, Main Services Table 16: Air Berlin Plc & Co. Luftverkehrs KG, Key Facts Table 17: Air Berlin Plc & Co. Luftverkehrs KG, Main Services and Brands Table 18: Air Berlin Plc & Co. Luftverkehrs KG, History Table 19: Air Berlin Plc & Co. Luftverkehrs KG, Key Employees Table 20: Air France-KLM, Key Facts Table 21: Air France-KLM, Main Services Table 22: Air France-KLM, History Table 23: Air France-KLM, Key Employees Table 24: Deutsche Lufthansa AG, Key Facts Table 25: Deutsche Lufthansa AG, Main Services and Brands Table 26: Deutsche Lufthansa AG, History Table 27: Deutsche Lufthansa AG, Key Employees Table 28: Accor Hotels Switzerland, Key Facts Table 29: Accor Hotels Switzerland, Main Services Table 30: Accor Hotels Switzerland, Key Employees Table 31: VCH Hotels Switzerland, Key Facts Table 32: VCH Hotels Switzerland, Main Services Table 33: VCH Hotels Switzerland, Key Employees Table 34: Swiss Deluxe Hotels, Key Facts Table 35: Swiss Deluxe Hotels, Main Services Table 36: Swiss Deluxe Hotels, Key Employees Table 37: Best Western Swiss Hotels, Key Facts Table 38: Best Western Swiss Hotels, Main Services Table 39: Best Western Swiss Hotels, Key Employees Table 40: Romantik Hotels & Restaurants Switzerland, Key Facts Table 41: Romantik Hotels & Restaurants Switzerland, Main Services Table 42: Romantik Hotels & Restaurants Switzerland, Key Employees Table 43: Europcar Switzerland, Key Facts Table 44: Europcar Switzerland, Main Services Table 45: Europcar Switzerland, Key Employees Table 46: Sixt Leasing (Schweiz) AG, Key Facts Table 47: Sixt Leasing (Schweiz) AG, Main Services Table 48: Sixt Leasing (Schweiz) AG, Key Employees Table 49: Hertz AG, Key Facts Table 50: Hertz AG, Main Services Table 51: Avis Budget Autovermietung AG, Key Facts Table 52: Avis Budget Autovermietung AG, Main Services Table 53: Avis Budget Autovermietung AG, Key Employees Table 54: Tour 168 of Switzerland GmbH, Key Facts Table 55: Tour 168 of Switzerland GmbH, Main Services Table 56: Tour 168 of Switzerland GmbH, Key Employees Table 57: Baumeler Reisen AG, Key Facts Table 58: Baumeler Reisen AG, Main Services Table 59: Baumeler Reisen AG, Key Employees Table 60: Viajes Benitez Reisen AG, Key Facts Table 61: Viajes Benitez Reisen AG, Main Services Table 62: Viajes Benitez Reisen AG, Key Employees Table 63: Swisstors GMBH, Key Facts Table 64: Swisstors GMBH, Main Services Table 65: Trottomundo AG, Key Facts Table 66: Trottomundo AG, Main Services Table 67: Trottomundo AG, Key Employees Table 68: Switzerland - Total Tourism Output by Category (CHF Billion), 2009-2018 Table 69: Switzerland - Direct Tourism Output by Category (CHF Billion), 2009-2018 Table 70: Switzerland - Indirect Tourism Output by Category (CHF Billion), 2009-2018 Table 71: Switzerland - Total Tourism Output Generated per Employee by Category (CHF Thousand), 2009-2018 Table 72: Switzerland - Direct Tourism Output Generated per Employee by Category (CHF Thousand), 2009-2018 Table 73: Switzerland - Indirect Tourism Output Generated per Employee by Category (CHF Thousand), 2009-2018 Table 74: Switzerland - Total Tourism Employment by Category (Thousand), 2009-2018 Table 75: Switzerland - Total Tourism Employment as a Percentage of Total Employment by Category (%), 2009-2018 Table 76: Switzerland - Direct Tourism Employment by Category (Thousand), 2009-2018 Table 77: Switzerland - Direct Tourism Employment as a Percentage of Total Employment by Category (%), 2009-2018 Table 78: Switzerland - Indirect Tourism Employment by Category (Thousand), 2009-2018 Table 79: Switzerland - Indirect Tourism Employment as a Percentage of Total Employment by Category (%), 2009-2018 Table 80: Switzerland - Average Salary per Employee by Category (CHF Thousand), 2009-2018 Table 81: Switzerland - Total Gross Income Generated by Total Tourism Employment by Category (CHF Billion), 2009-2018 Table 82: Switzerland - Number of Trips by Purpose (Thousand), 2009-2018 Table 83: Switzerland - Overnight Stays (Million), 2009-2018 Table 84: Switzerland - Total Domestic Tourism Expenditure by Category (CHF Billion), 2009-2018 Table 85: Switzerland - Average Expenditure per Domestic Tourist by Category (CHF), 2009-2018 Table 86: Switzerland - Intertiol Arrivals by Region (Thousand), 2009-2018 Table 87: Switzerland - Intertiol Arrivals by Purpose of Visit (Thousand), 2009-2018 Table 88: Switzerland - Intertiol Arrival by mode of transport (Thousand), 2009-2018 Table 89: Switzerland - Overnight Stays (Million), 2009-2018 Table 90: Switzerland - Total Inbound Tourism Expenditure by Category (CHF Billion), 2009-2018 Table 91: Switzerland - Average Expenditure per Inbound Tourist by Category (CHF), 2009-2018 Table 92: Switzerland - Intertiol Departures by Region (Thousand), 2009-2018 Table 93: Switzerland - Intertiol Departures by Purpose of Visit (Thousand), 2009-2018 Table 94: Switzerland - Intertiol departures by mode of transport (Thousand), 2009-2018 Table 95: Switzerland - Overnight Stays (Million), 2009-2018 Table 96: Switzerland - Total Outbound Tourism Expenditure by Category (CHF Billion), 2009-2018 Table 97: Switzerland - Average Outbound Expenditure per Resident by Category (CHF), 2009-2018 Table 98: Switzerland - Seats Available by Carrier Type (Thousand), 2009-2018 Table 99: Switzerland - Seats Sold by Carrier Type - Business Travel (Thousand), 2009-2018 Table 100: Switzerland - Seats Sold by Carrier Type - Leisure Travel (Thousand), 2009-2018 Table 101: Switzerland - Load Factor by Carrier Type (%), 2009-2018 Table 102: Switzerland - Passenger Kilometers Available by Carrier Type (Billion), 2009-2018 Table 103: Switzerland - Revenue-Generating Passenger Kilometers by Carrier Type (Billion), 2009-2018 Table 104: Switzerland - Revenue per Passenger by Carrier Type (CHF), 2009-2018 Table 105: Switzerland - Total Revenue by Carrier Type (CHF Billion), 2009-2018 Table 106: Switzerland - Establishments by Category (Actual), 2009-2018 Table 107: Switzerland - Available Hotel Rooms by Hotel Category (Thousand), 2009-2018 Table 108: Switzerland - Room Occupancy Rate by Hotel Category (%), 2009-2018 Table 109: Switzerland - Room Nights Available by Hotel Category (Million), 2009-2018 Table 110: Switzerland - Room Nights Occupied by Hotel Category (Million), 2009-2018 Table 111: Switzerland - Average Revenue per Available Room by Hotel Category (CHF), 2009-2018 Table 112: Switzerland - Revenue per Occupied Room by Hotel Category (CHF), 2009-2018 Table 113: Switzerland - Total Revenue per Available Room by Hotel Category (CHF), 2009-2018 Table 114: Switzerland - Total Revenue by Hotel Category and Customer Type (CHF Million), 2009-2018 Table 115: Switzerland - Guests by Hotel Category and Customer Type (Thousand), 2009-2018 Table 116: Switzerland - Market Value by Customer Type and Rental Location (CHF Million), 2009-2018 Table 117: Switzerland - Fleet Size (Actual), 2009-2018 Table 118: Switzerland - Rental Occasions (Thousand), 2009-2018 Table 119: Switzerland - Rental Days (Million), 2009-2018 Table 120: Switzerland - Average Rental Length (Days), 2009-2018 Table 121: Switzerland - Market Utilization Rate (%), 2009-2018 Table 122: Switzerland - Car Rental Average Revenue per Day (CHF), 2009-2018 Table 123: Switzerland - Travel Intermediaries Industry Value by Product Type (CHF Billion), 2009-2018 Table 124: Switzerland - Travel Intermediaries Online Revenues by Provider (CHF Million), 2009-2018 Table 125: Switzerland - Travel Intermediaries Online Revenues by Type of Tourist (CHF Million), 2009-2018 Table 126: Switzerland - Travel Intermediaries In-Store Revenues by Provider (CHF Billion), 2009-2018 Table 127: Switzerland - Travel Intermediaries In-Store Revenues by Type of Tourist (CHF Billion), 2009-2018 Table 128: Switzerland - Travel Agent Revenues from Domestic Tourism by Sales Channel (CHF Million), 2009-2018 Table 129: Switzerland - Travel Agent Revenues from Intertiol Tourism by Sales Channel (CHF Billion), 2009-2018 Table 130: Switzerland - Tour Operator Revenues from Domestic Tourism by Sales Channel (CHF Million), 2009-2018 Table 131: Switzerland - Tour Operator Revenues from Intertiol Tourism by Sales Channel (CHF Million), 2009-2018 Table 132: Switzerland - Other Intermediaries Revenues from Domestic Tourism by Sales Channel (CHF Million), 2009-2018 Table 133: Switzerland - Other Intermediaries Revenues from Intertiol Tourism by Sales Channel (CHF Million), 2009-2018 Table 134: Timetric Travel and Tourism Sector Definitions
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