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Published: May, 2014 | Pages:
133 | Publisher: Timetric
Industry: Travel Services | Report Format: Electronic (PDF)
Synopsis • The report provides detailed market analysis, information and insights, including: • Historic and forecast tourist volumes covering the entire Saudi Arabian travel and tourism sector • Detailed analysis of tourist spending patterns in Saudi Arabia for various categories in the travel and tourism sector, such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries and others • Detailed market classification across each category, with analysis using similar metrics • Detailed analysis of the airline, hotel, car rental and travel intermediaries industries Summary Saudi Arabia has an oil-driven economy, as for several years the country has been dependent on oil and related sectors for economic growth. However, focus has shifted to development of other sectors such as tourism in order to decrease dependence on oil, particularly after the global financial crisis of 2009 when the oil sector declined at a rate of 9.0%. The move will also create employment opportunities in sectors other than oil within the country. Tourism in the country is significantly dependent on religious tourism and has witnessed an increase in the number of pilgrims over the years. Scope • This report provides an extensive analysis related to the tourism demands and flows in Saudi Arabia: • It details historical values for the Saudi tourism sector for 2009-2013, along with forecast figures for 2014-2018 • It provides comprehensive analysis of travel and tourism demand factors, with values for both the 2009-2013 review period and the 2014-2018 forecast period • The report provides a detailed analysis and forecast of domestic, inbound and outbound tourist flows in Saudi Arabia. • It provides comprehensive analysis of the trends in the airline, hotel, car rental and travel intermediaries industries, with values for both the 2009-2013 review period and the 2014-2018 forecast period. • Reason To Buy • Take strategic business decisions using historic and forecast market data related to the Saudi travel and tourism sector. • Understand the demand-side dynamics within the Saudi travel and tourism sector, along with key market trends and growth opportunities. Key Highlights • The presence of Islam's two holiest cities, Mecca and Medina, is a source of a perennial flow of religious tourists, with millions of Muslims visiting Saudi Arabia annually for the Hajj pilgrimage. According to the Saudi Tourism and Antiquities Committee (SCTA) data, of the 17 million tourists who visited Saudi Arabia in 2013, 6.9 million (40.6%) did so for religious reasons. • The tourism sector heavily relies on international arrivals; inbound tourism expenditure reached SAR58.5 billion (US$15.6 billion) in 2013, compared to SAR41.6 billion (US$11.1 billion) from domestic travel in the same year. This is despite domestic volume being more than international arrivals, with 19.4 million domestic trips against 13.2 million international arrivals. • There has been a recorded decline in domestic tourism in Saudi Arabia, despite a rise in mean household income across the country. The major reason behind this decrease has been the increasing preference of outbound travel over domestic travel among Saudi Arabian residents. Furthermore, owing to the lack of entertainment options such as cinemas and restaurants allowing men and women to dine together, the Saudis preferred to travel outbound. Infrastructure development works in and around the holy cities of Mecca and Medina also impacted the flow of domestic tourists. • Religious tourism is the main incentive of travel to Saudi Arabia. Therefore, countries with large Muslim populations are among the major source countries for Saudi Arabia. The presence of the Islamic holy sites Mecca and Medina fuel this demand, particularly during the annual Hajj pilgrimage. Growth was recorded in inbound tourism to Saudi Arabia during the review period, as the number of international arrivals rose from 10.9 million in 2009 to 13.2 million in 2013, at a CAGR of 5.00%. Inbound tourist expenditure increased at a robust CAGR of 14.62%, from SAR34.0 billion (US$9.0 billion) in 2009 to SAR58.5 billion (US$15.6 billion) in 2013. • The preference for air as the mode of transport for outbound travelers is expected to increase, with the number of outbound tourists traveling by air increasing from 14.4 million in 2013 to 25.1 million in 2018. The entry of Qatar Airways in 2014 and the launch of new Saudi Gulf Airline in 2015 will increase competition in the airlines market, consequently making air services available to customers at competitive prices and also providing access to a vast network. • In 2012, the Saudi General Authority for Civil Aviation (GACA) announced that foreign airlines will be allowed to apply for route authority to operate domestic flights. In December 2012, Qatar Airways became the first foreign airline to obtain a license to operate on domestic and international routes based from Saudi Arabia. Qatar's Al Maha airline will start operating by the third quarter of 2014 with a fleet of 10 aircraft, with plans to build a fleet of 50 aircraft in Saudi Arabia. The huge domestic market in Saudi Arabia, which is currently served by Saudi Airlines and budget carrier Flynas, will see an increase in competition after this. • Saudi Arabia, with its increasing domestic and international tourist volumes driving the growing demand for accommodation, has also seen an increase in investment in the hotel market. Riyadh, Jeddah and Medina are the hubs of hotel investment in the country due to the abundance of business and religious tourists in these cities. • The demand for car rental services in Saudi Arabia suffers from seasonality, with high demand recorded during the peak seasons such as Hajj and Umrah, Eid, Ramadan and the school summer break. In addition to high bookings, car rental prices also go up during peak seasons. • The tourism sector in Saudi Arabia is flourishing rapidly. However, the growth in the number of tour operators and travel agents in the country has not been in line with the growth in the number of tourists. According to the SCTA, there were only 160 tour operators in the Saudi market in 2013, which cater mainly to religious tourists.
Table of Contents 1 Executive Summary 1.1.1 Relaxed visa rules will increase inbound tourism 1.1.2 Entry of new airlines 1.1.3 Growing importance of tourism sector 2 The Travel and Tourism Sector In Context 3 Country Fact Sheet 4 Tourism Flows 4.1.1 Domestic tourism 4.1.2 Inbound tourism 4.1.3 Outbound tourism 4.2.1 Increasing importance of the tourism sector 4.2.2 Tourism ties with Greece 4.2.3 Promotion of domestic tourism 4.2.4 Saudi Travel and Tourism Investment Market (STTIM) exhibition 4.2.5 Relaxation in visa rules 4.2.6 Promotiol campaigns 4.2.7 Tourism promotion by other countries in Saudi Arabia 4.2.8 Inbound tourism challenges 4.3.1 Domestic tourism 4.3.2 Inbound tourism 4.3.3 Outbound tourism 5 Airlines 5.2.1 Foreign airlines to serve on domestic routes 5.2.2 New airline to be launched 5.2.3 Privatization of Saudi Airlines 5.2.4 Airport infrastructure improvement 6 Hotels 6.2.1 High hotel investment 6.2.2 Occupancy rates lower than the UAE 7 Car Rental 7.2.1 Seasol demand 7.2.2 Car rental market on upward trend 7.2.3 Acquisition to enter Saudi market 8 Travel Intermediaries 8.2.1 Increasing need for tour operators 8.2.2 Expansion of Al Tayyar Travel Group 9 Tourism Board Profile 10 Airport Profiles 10.1.1 Overview 10.1.2 Operator profile 10.1.3 Routes 11 Company Profiles - Airlines 11.1.1 Saudi Arabian Airlines - company overview 11.1.2 Saudi Arabian Airlines - main services 11.1.3 Saudi Arabian Airlines - key employees 11.2.1 Flys Company LCC - company overview 11.2.2 Flys Company LCC - main services 11.2.3 Flys Company LCC - key employees 11.3.1 EgyptAir Saudi Arabia - company overview 11.3.2 EgyptAir Saudi Arabia - main services 11.3.3 EgyptAir Saudi Arabia - key employees 11.4.1 Emirates Airline Saudi Arabia - company overview 11.4.2 Emirates Airline Saudi Arabia - main services 11.4.3 Emirates Airline Saudi Arabia - key employees 11.5.1 flydubai Saudi Arabia - company overview 11.5.2 flydubai Saudi Arabia - main services 11.5.3 flydubai Saudi Arabia - key employees 12 Company Profiles - Hotels 12.1.1 Boudl Hotels & Resorts - company overview 12.1.2 Boudl Hotels & Resorts - main services 12.1.3 Boudl Hotels & Resorts - key employees 12.2.1 InterContinental Hotels Saudi Arabia - company overview 12.2.2 InterContinental Hotels Saudi Arabia - main services 12.2.3 InterContinental Hotels Saudi Arabia - key employees 12.3.1 Wyndham Hotel Group Saudi Arabia - company overview 12.3.2 Wyndham Hotel Group Saudi Arabia - main services 12.3.3 Wyndham Hotel Group Saudi Arabia - key employees 12.4.1 Accor KSA - company overview 12.4.2 Accor KSA - main services 12.4.3 Accor KSA - key employees 12.5.1 Elaf Group, Inc. - company overview 12.5.2 Elaf Group, Inc. - main services 12.5.3 Elaf Group, Inc. - key employees 13 Company Profiles - Car Rental 13.1.1 Budget Rent A Car Saudi Arabia - company overview 13.1.2 Budget Rent A Car Saudi Arabia - main services 13.1.3 Budget Rent A Car Saudi Arabia - key employees 13.2.1 Europcar Saudi Arabia - company overview 13.2.2 Europcar Saudi Arabia - main services 13.3.1 Sixt-KSA - company overview 13.3.2 Sixt-KSA - main services 13.3.3 Sixt-KSA - key employees 13.4.1 Avis Saudi Arabia - company overview 13.4.2 Avis Saudi Arabia - main services 13.4.3 Avis Saudi Arabia - key employees 13.5.1 Al Tala'a Intertiol Transportation Co. Ltd - company overview 13.5.2 Al Tala'a Intertiol Transportation Co. Ltd - main services 13.5.3 Al Tala'a Intertiol Transportation Co. Ltd - key employees 14 Company Profiles - Travel Intermediaries 14.1.1 Al Tayyar Travel Group - company overview 14.1.2 Al Tayyar Travel Group - main services 14.1.3 Al Tayyar Travel Group - key employees 14.2.1 Saddik & Mohammed Attar Company - company overview 14.2.2 Saddik & Mohammed Attar Company - main services 14.2.3 Saddik & Mohammed Attar Company - key employees 14.3.1 Kanoo Travel Saudi Arabia - company overview 14.3.2 Kanoo Travel Saudi Arabia - main services 14.3.3 Kanoo Travel Saudi Arabia - key employees 14.4.1 Zahid Travel Group - company overview 14.4.2 Zahid Travel Group - main services 14.5.1 Zamil Travel - company overview 14.5.2 Zamil Travel - main services 15 Market Data Analysis 15.1.1 Total tourism output 15.1.2 Direct tourism output 15.1.3 Indirect tourism output 15.1.4 Tourism output per employee 15.1.5 Direct tourism output per employee 15.1.6 Indirect tourism output per employee 15.2.1 Total tourism employment 15.2.2 Direct tourism employment 15.2.3 Indirect tourism employment 15.2.4 Tourism employee compensation 15.2.5 Total gross income generated by total tourism employment 15.3.1 Domestic trips by purpose of visit 15.3.2 Number of overnight stays 15.3.3 Total domestic tourist expenditure 15.3.4 Average expenditure per domestic tourist by category 15.4.1 Intertiol arrivals by region 15.4.2 Intertiol arrivals by purpose of visit 15.4.3 Intertiol arrivals by mode of transport 15.4.4 Total inbound tourism expenditure by category 15.4.5 Average intertiol tourist expenditure by category 15.5.1 Intertiol departures by region 15.5.2 Intertiol departures by purpose of visit 15.5.3 Intertiol departures by mode of transport 15.5.4 Number of overnight stays 15.5.5 Total outbound tourism expenditure by category 15.5.6 Average outbound expenditure per resident by category 15.6.1 Seats available 15.6.2 Seats sold by carrier type - business travel 15.6.3 Seats sold by carrier type - leisure travel 15.6.4 Load factor by carrier type 15.6.5 Passenger kilometers available by carrier type 15.6.6 Revenue-generating passenger kilometers by carrier type 15.6.7 Revenue per passenger by carrier type 15.6.8 Total revenue by carrier type 15.7.1 Establishments by hotel category 15.7.2 Available rooms by hotel category 15.7.3 Room occupancy rate by hotel category 15.7.4 Room nights available by hotel category 15.7.5 Room nights occupied by hotel category 15.7.6 Average revenue per available room by hotel category 15.7.7 Revenue per occupied room by hotel category 15.7.8 Total revenue per available room by hotel category 15.7.9 Total revenue by hotel category and customer type 15.7.10 Guests by hotel category and customer type 15.8.1 Market value by customer type and rental location 15.8.2 Fleet size 15.8.3 Rental occasions 15.8.4 Rental days 15.8.5 Average rental length 15.8.6 Utilization rate 15.8.7 Average revenue per day 15.9.1 Market value by product type 15.9.2 Online revenues by type of intermediary or provider 15.9.3 Online revenues by type of tourist 15.9.4 In-store revenues by type of intermediary 15.9.5 In-store revenues by type of tourist 15.9.6 Travel agent revenues from domestic tourism, by sales channel 15.9.7 Travel agent revenues from intertiol tourism by sales channel 15.9.8 Tour operator revenues from domestic tourism, by sales channel 15.9.9 Tour operator revenues from intertiol tourism, by sales channel 15.9.10 Other intermediaries' revenues from domestic tourism, by sales channel 15.9.11 Other intermediaries' revenues from intertiol tourism by sales channel 16 Appendix
List of Tables Table 1: Saudi Arabia - Tourist Arrivals from Top 10 Countries (Thousand), 2009-2018 Table 2: Saudi Arabia - Tourist Departures to Top 10 Countries (Thousand), 2009-2018 Table 3: Saudi Arabia - Top 10 Hotels by Volume, 2013 Table 4: Saudi Commission for Tourism and Antiquities - Key Facts and Locations Table 5: King Fahd Intertiol Airport ? Overview Table 6: King Abdulaziz Intertiol Airport ? Overview Table 7: King Khalid Intertiol Airport - Overview Table 8: Prince Mohammad bin Abdulaziz Airport - Overview Table 9: Saudi Arabian Airlines, Key Facts Table 10: Saudi Arabian Airlines, Main Services Table 11: Saudi Arabian Airlines, Key Employees Table 12: Flys Company LCC, Key Facts Table 13: Flys Company LCC, Main Services Table 14: Flys Company LCC, Key Employees Table 15: EgyptAir Saudi Arabia Key Facts Table 16: EgyptAir Saudi Arabia, Main Services Table 17: EgyptAir Saudi Arabia, Key Employees Table 18: Emirates Airline Saudi Arabia, Key Facts Table 19: Emirates Airline Saudi Arabia, Main Services Table 20: Emirates Airline Saudi Arabia, Key Employees Table 21: flydubai Saudi Arabia, Key Facts Table 22: flydubai Saudi Arabia, Main Services Table 23: flydubai Saudi Arabia, Key Employees Table 24: Boudl Hotels & Resorts, Key Facts Table 25: Boudl Hotels & Resorts, Main Services Table 26: Boudl Hotels & Resorts, Key Employees Table 27: InterContinental Hotels Saudi Arabia, Key Facts Table 28: InterContinental Hotels Saudi Arabia, Main Services Table 29: InterContinental Hotels Saudi Arabia, Key Employees Table 30: Wyndham Hotel Group Saudi Arabia, Key Facts Table 31: Wyndham Hotel Group Saudi Arabia, Main Services and Brands Table 32: Wyndham Hotel Group Saudi Arabia, Key Employees Table 33: Accor KSA, Key Facts Table 34: Accor KSA, Main Services Table 35: Accor KSA, Key Employees Table 36: Elaf Group, Inc., Key Facts Table 37: Elaf Group, Inc., Main Services Table 38: Elaf Group, Inc., Key Employees Table 39: Budget Rent A Car Saudi Arabia, Key Facts Table 40: Budget Rent A Car Saudi Arabia, Main Services Table 41: Budget Rent A Car Saudi Arabia, Key Employees Table 42: Europcar Saudi Arabia, Key Facts Table 43: Europcar Saudi Arabia, Main Services Table 44: Sixt-KSA, Key Facts Table 45: Sixt-KSA, Main Services Table 46: Sixt-KSA, Key Employees Table 47: Avis Saudi Arabia, Key Facts Table 48: Avis Saudi Arabia, Main Services Table 49: Avis Saudi Arabia, Key Employees Table 50: Al Tala'a Intertiol Transportation Co. Ltd, Key Facts Table 51: Al Tala'a Intertiol Transportation Co. Ltd, Main Services Table 52: Al Tala'a Intertiol Transportation Co. Ltd, Key Employees Table 53: Al Tayyar Travel Group, Key Facts Table 54: Al Tayyar Travel Group, Main Services Table 55: Al Tayyar Travel Group, Key Employees Table 56: Saddik & Mohammed Attar Company, Key Facts Table 57: Saddik & Mohammed Attar Company, Main Services Table 58: Saddik & Mohammed Attar Company, Key Employees Table 59: Kanoo Travel Saudi Arabia, Key Facts Table 60: Kanoo Travel Saudi Arabia, Main Services Table 61: Kanoo Travel Saudi Arabia, Key Employees Table 62: Zahid Travel Group, Key Facts Table 63: Zahid Travel Group, Main Services Table 64: Zamil Travel, Key Facts Table 65: Zamil Travel, Main Services Table 66: Saudi Arabia - Total Tourism Output by Category (SAR Billion), 2009-2018 Table 67: Saudi Arabia - Direct Tourism Output by Category (SAR Billion), 2009-2018 Table 68: Saudi Arabia - Indirect Tourism Output by Category (SAR Billion), 2009-2018 Table 69: Saudi Arabia - Total Tourism Output Generated per Employee by Category (SAR Thousand), 2009-2018 Table 70: Saudi Arabia - Direct Tourism Output Generated per Employee by Category (SAR Thousand), 2009-2018 Table 71: Saudi Arabia - Indirect Tourism Output Generated per Employee by Category (SAR Thousand), 2009-2018 Table 72: Saudi Arabia - Total Tourism Employment by Category (Thousand), 2009-2018 Table 73: Saudi Arabia - Total Tourism Employment as a Percentage of Total Employment by Category (%), 2009-2018 Table 74: Saudi Arabia - Direct Tourism Employment by Category (Thousand), 2009-2018 Table 75: Saudi Arabia - Direct Tourism Employment as a Percentage of Total Employment by Category (%), 2009-2018 Table 76: Saudi Arabia - Indirect Tourism Employment by Category (Thousand), 2009-2018 Table 77: Saudi Arabia - Indirect Tourism Employment as a Percentage of Total Employment by Category (%), 2009-2018 Table 78: Saudi Arabia - Average Salary per Employee by Category (SAR Thousand), 2009-2018 Table 79: Saudi Arabia - Total Gross Income Generated by Total Tourism Employment by Category (SAR Billion), 2009-2018 Table 80: Saudi Arabia - Number of Trips by Purpose (Million), 2009-2018 Table 81: Saudi Arabia - Overnight Stays (Million), 2009-2018 Table 82: Saudi Arabia - Total Domestic Tourism Expenditure by Category (SAR Billion), 2009-2018 Table 83: Saudi Arabia - Average Expenditure per Domestic Tourist by Category (SAR), 2009-2018 Table 84: Saudi Arabia - Intertiol Arrivals by Region (Thousands), 2009-2018 Table 85: Saudi Arabia - Intertiol Arrivals by Purpose of Visit (Thousand), 2009-2018 Table 86: Saudi Arabia - Intertiol Arrivals by Mode of Transport (Thousand), 2009-2018 Table 87: Saudi Arabia - Total Inbound Tourism Expenditure by Category (SAR Billion), 2009-2018 Table 88: Saudi Arabia - Average Expenditure per Inbound Tourist by Category (SAR), 2009-2018 Table 89: Saudi Arabia - Intertiol Departures by Region (Thousands), 2009-2018 Table 90: Saudi Arabia - Intertiol Departures by Purpose of Visit (Thousand), 2009-2018 Table 91: Saudi Arabia - Intertiol Departures by Mode of Transport (Thousand), 2009-2018 Table 92: Saudi Arabia - Overnight Stays (Million), 2009-2018 Table 93: Saudi Arabia - Total Outbound Tourism Expenditure by Category (SAR Billion), 2009-2018 Table 94: Saudi Arabia - Average Outbound Expenditure per Resident by Category (SAR), 2009-2018 Table 95: Saudi Arabia - Seats Available by Carrier Type (Thousand), 2009-2018 Table 96: Saudi Arabia - Seats Sold by Carrier Type - Business Travel (Thousand), 2009-2018 Table 97: Saudi Arabia - Seats Sold by Carrier Type - Leisure Travel (Thousand), 2009-2018 Table 98: Saudi Arabia - Load Factor by Carrier Type (%), 2009-2018 Table 99: Saudi Arabia - Passenger Kilometers Available by Carrier Type (Million), 2009-2018 Table 100: Saudi Arabia - Revenue Generating Passenger Kilometers by Carrier Type (Million), 2009-2018 Table 101: Saudi Arabia - Revenue per Passenger by Carrier Type (SAR), 2009-2018 Table 102: Saudi Arabia - Total Revenue by Carrier Type (SAR Million), 2009-2018 Table 103: Saudi Arabia - Establishments by Category (Actual), 2009-2018 Table 104: Saudi Arabia - Available Hotel Rooms by Hotel Category (Thousand), 2009-2018 Table 105: Saudi Arabia - Room Occupancy Rate by Hotel Category (%), 2009-2018 Table 106: Saudi Arabia - Room Nights Available by Hotel Category (Million), 2009-2018 Table 107: Saudi Arabia - Room Nights Occupied by Hotel Category (Million), 2009-2018 Table 108: Saudi Arabia - Average Revenue per Available Room by Hotel Category (SAR), 2009-2018 Table 109: Saudi Arabia - Revenue per Occupied Room by Hotel Category (SAR), 2009-2018 Table 110: Saudi Arabia - Total Revenue Per Available Room by Hotel Category (SAR), 2009-2018 Table 111: Saudi Arabia - Total Revenue by Hotel Category and Customer Type (SAR Million), 2009-2018 Table 112: Saudi Arabia - Guests by Hotel Category and Customer Type (Thousand), 2009-2018 Table 113: Saudi Arabia - Market Value by Customer Type and Rental Location (SAR Million), 2009-2018 Table 114: Saudi Arabia - Fleet Size (Actual), 2009-2018 Table 115: Saudi Arabia - Rental Occasions (Thousand), 2009-2018 Table 116: Saudi Arabia - Rental Days (Million), 2009-2018 Table 117: Saudi Arabia - Average Rental Length (Days), 2009-2018 Table 118: Saudi Arabia - Market Utilization Rate (%), 2009-2018 Table 119: Saudi Arabia - Car Rental Average Revenue per Day (SAR), 2009-2018 Table 120: Saudi Arabia - Travel Intermediaries' Market Value by Product Type (SAR Billion), 2009-2018 Table 121: Saudi Arabia - Travel Intermediaries' Online Revenues by Provider (SAR Million), 2009-2018 Table 122: Saudi Arabia - Travel Intermediaries' Online Revenues by Type of Tourist (SAR Million), 2009-2018 Table 123: Saudi Arabia - Travel Intermediaries' In-Store Revenues by Provider (SAR Million), 2009-2018 Table 124: Saudi Arabia - Travel Intermediaries' In-Store Revenues by Type of Tourist (SAR Million), 2009-2018 Table 125: Saudi Arabia - Travel Agent Revenues from Domestic Tourism by Sales Channel (SAR Million), 2009-2018 Table 126: Saudi Arabia - Travel Agent Revenues from Intertiol Tourism by Sales Channel (SAR Million), 2009-2018 Table 127: Saudi Arabia - Tour Operator Revenues from Domestic Tourism by Sales Channel (SAR Million), 2009-2018 Table 128: Saudi Arabia - Tour Operator Revenues from Intertiol Tourism by Sales Channel (SAR Million), 2009-2018 Table 129: Saudi Arabia - Other Intermediaries' Revenues from Domestic Tourism by Sales Channel (SAR Million), 2009-2018 Table 130: Saudi Arabia - Other Intermediaries' Revenues from Intertiol Tourism by Sales Channel (SAR Million), 2009-2018 Table 131: Timetric Travel and Tourism Sector Definitions
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