Travel and Tourism in Romania to 2018

Published: Mar, 2014 | Pages: 101 | Publisher: Timetric
Industry: Travel Services | Report Format: Electronic (PDF)

Synopsis
The report provides detailed market analysis, information and insights, including:
Historic and forecast tourist volumes covering the entire Romanian travel and tourism sector
Detailed analysis of tourist spending patterns in Romania for various categories in the travel and tourism sector, such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries and others
Detailed market classification across each category, with analysis using similar metrics
Detailed analysis of the airline, hotel, car rental and travel intermediaries industries

Summary
Romanian travel and tourism sector recorded slow growth due to weak and uncertain economic conditions in 2009-2010. However, on account of increased tourist volumes, the industry recovered and has shown signs of improvement. Over the forecast period, the sector is expected to register positive growth as its economy recovers. The country is expected to benefit from its accession to the European Union (EU) in 2007, as this will provide more exposure to foreign investment, lower air fares and facilitate travel for tourists from other European countries.
Scope
This report provides an extensive analysis related to the tourism demands and flows in Romania:
It details historical values for the Romanian tourism sector for 2009-2013, along with forecast figures for 2014-2018
It provides comprehensive analysis of travel and tourism demand factors, with values for both the 2009-2013 review period and the 2014-2018 forecast period
The report provides a detailed analysis and forecast of domestic, inbound and outbound tourist flows in Romania.
It provides comprehensive analysis of the trends in the airline, hotel, car rental and travel intermediaries industries, with values for both the 2009-2013 review period and the 2014-2018 forecast period.
Reason To Buy
Take strategic business decisions using historic and forecast market data related to the Romanian travel and tourism sector.
Understand the demand-side dynamics within the Romanian travel and tourism sector, along with key market trends and growth opportunities.
Key Highlights
Romania recorded significant economic growth during 2000-2008, which reduced poverty levels. According to World Bank, absolute poverty shrank from 35.9% in 2000 to 5.7% in 2008. Romania joined the EU in 2007, which led to several economic reforms and restructuring programs in the country. However, the global financial crisis of 2008 hindered Romania's economic growth, impacting foreign investments and reducing industrial production rates. Subsequently, the country fell into recession in 2009 and 2010, with GDP declining by 7.1% and 1.3% respectively.
Suceava county is one of Romania's most popular tourist destinations. The region is famous for its cultural heritage, and has a place in UNESCO's World Heritage sites list. The churches of northern Moldavia, built during the 15th and 16th centuries, are key tourist destinations. The site was included in UNESCO's World Heritage list in 1993.
The Romanian tourism sector is facing strong competition from Western European countries. When compared with competitors such as Bulgaria, Turkey, Greece and Cyprus, Romania's tourism offering is widely thought to be limited, concentrated on a few hotels and resorts, and developing tourism areas such as health and spas, and business tourism. These are, however, important areas for Romanian tourism. To compete with other countries, Romania needs to improve its transport infrastructure, and comfort levels in hotels.
Romania's largest tourism campaign to date was launched in 2010, with the slogan Explore the Carpathian Garden, and a new logo. The Romanian government allotted a promotional budget of EUR75 million from EU funds for the period 2010-2013. The campaign was based on a market study carried out in Romania and its eight most important tourism source markets: Germany, the UK, Italy, Russia, Austria, the US, France and Hungary. The study revealed six products of tourist interest: cultural circuits, nature, rural tourism, city breaks such as Bucharest and Bra?ov, adventure tourism, and wellness and spa tourism.
To attract Romanian nationals, one of the largest immigrant communities in Portugal, and growing tourist volumes from the country, Portuguese airline TAP launched three flights a week between Lisbon and Bucharest. Italian airlines such as Air One and Air Vallee have also decided to include Romania in their routes.
The Romanian hotel market recorded uneven room occupancy rates during the review period. The occupancy rate declined from 46.8% in 2009 to 39.6% in 2010, impacted by the eurozone crisis which led to a decrease in demand from European travelers. Recovery was recorded in the following year, with the occupancy rate reaching 41.6% in 2011. However, as European countries entered another recessionary phase in 2012, the occupancy rate declined again. An 3.2% increase in hotel room supply in 2012 was also partially responsible for the decreasing occupancy rate.
Key companies in the Romanian car rental market include Autonom Rent A Car, Aviroms Rent A Car Ltd (an affiliate of Avis Global) and Hertz Rent a Car Romania. Autonom has a fleet of 1,800 cars in Romania with a presence in 24 different cities, while Aviroms has a fleet of 600 vehicles with a presence in 17 locations. Other international brands with a strong presence in Romania include Europcar and Sixt.
The Tourismlink platform was presented to travel agents at the Romanian Travel Fair in Bucharest in November 2013. The platform that aims to improve the competitiveness of tourism companies and the tourism sector as a whole, by utilizing information and communication technology (ICT). Several tour operators and travel agents in Romania have agreed to take part in the pilot phase of the project, with training sessions to be conducted by the Romanian National Association of Travel Agents (ANAT).

 1 Executive Summary
1.1 Trends and Issues
1.1.1 Promotiol budget of EUR75 million
1.1.2 Launch of new air routes
2 The Travel and Tourism Sector In Context
2.1 Major Tourist Attractions in Romania
2.2 Competition from Other European Countries
3 Country Fact Sheet
4 Tourism Flows
4.1 The Market
4.1.1 Domestic tourism
4.1.2 Inbound tourism
4.1.3 Outbound tourism
4.2 Key Developments
4.2.1 Tourism promotion in Romania
4.2.2 UK work restrictions lifted for Romanians
4.2.3 Medical, health and spa tourism in Romania
4.3 Timetric View
4.3.1 Domestic tourism
4.3.2 Inbound tourism
4.3.3 Outbound tourism
5 Airlines
5.1 The Market
5.2 Key Developments
5.2.1 Capacity expansion and launch of new destitions
5.2.2 Codeshare agreement between Tarom and Air Serbia
5.3 Competitive Landscape
5.4 Timetric View
6 Hotels
6.1 The Market
6.2 Key Developments
6.2.1 Occupancy rate expected to stabilize
6.2.2 Decline in average length of stay
6.2.3 Leading hotels depend on business tourists in Bucharest
6.3 Competitive Landscape
6.4 Timetric View
7 Car Rental
7.1 The Market
7.2 Key Developments
7.2.1 Avis Romania awarded Car Rental of the Year
7.3 Competitive Landscape
7.4 Timetric View
8 Travel Intermediaries
8.1 The Market
8.2 Key Developments
8.2.1 Increasing interest in Romania from Asian tour operators
8.2.2 New platform launched in the Romanian travel intermediaries market
8.3 Timetric View
9 Tourism Board Profile
9.1 Tourist Board Description
9.2 Target Market
10 Airport Profiles
10.1 Romanian Airports
10.1.1 Overview
10.1.2 Operator profile
10.1.3 Routes
11 Company Profiles - Airlines
11.1 Company Profile: Tarom SA
11.1.1 Tarom SA - company overview
11.1.2 Tarom SA - main services
11.1.3 Tarom SA - key employees
11.2 Company Profile: SC Blue Air - Airline Magement Solutions SRL
11.2.1 SC Blue Air - Airline Magement Solutions SRL - company overview
11.2.2 SC Blue Air - Airline Magement Solutions SRL - main services
11.2.3 SC Blue Air - Airline Magement Solutions SRL - key employees
11.3 Company Profile: Lufthansa Romania
11.3.1 Lufthansa Romania - company overview
11.3.2 Lufthansa Romania - main services
11.3.3 Lufthansa Romania - key employees
11.4 Company Profile: SC Carpatair SA
11.4.1 SC Carpatair SA - company overview
11.4.2 SC Carpatair SA - main services
11.4.3 SC Carpatair SA - key employees
11.5 Company Profile: Austrian Airlines Romania
11.5.1 Austrian Airlines Romania - company overview
11.5.2 Austrian Airlines Romania - main services
11.5.3 Austrian Airlines Romania - key employees
12 Company Profiles - Hotels
12.1 Company Profile: Best Western Hotels Romania
12.1.1 Best Western Hotels Romania - company overview
12.1.2 Best Western Hotels Romania - main services
12.1.3 Best Western Hotels Romania - key employees
12.2 Company Profile: Wyndham Hotel Group Romania
12.2.1 Wyndham Hotel Group Romania - company overview
12.2.2 Wyndham Hotel Group Romania - main services and brands
12.2.3 Wyndham Hotel Group Romania - key employee
12.3 Company Profile: SC Continental Hotels SA
12.3.1 SC Continental Hotels SA - company overview
12.3.2 SC Continental Hotels SA - main services and brands
12.3.3 SC Continental Hotels SA - key employees
12.4 Company Profile: Accor Hotels Romania SRL
12.4.1 Accor Hotels Romania SRL - company overview
12.4.2 Accor Hotels Romania SRL - main services
12.5 Company Profile: A Hotels SA
12.5.1 A Hotels SA - company overview
12.5.2 A Hotels SA - main services
13 Company Profiles - Car Rental
13.1 Company Profile: Autonom Rent A Car
13.1.1 Autonom Rent A Car - company overview
13.1.2 Autonom Rent A Car - main services
13.1.3 Autonom Rent A Car - key employees
13.2 Company Profile: Aviroms Rent A Car Ltd
13.2.1 Aviroms Rent A Car Ltd - company overview
13.2.2 Aviroms Rent A Car Ltd - main services
13.2.3 Aviroms Rent A Car Ltd - key employees
13.3 Company Profile: Hertz Rent a Car Romania
13.3.1 Hertz Rent a Car Romania - company overview
13.3.2 Hertz Rent a Car Romania - main services
13.3.3 Hertz Rent a Car Romania - key employee
13.4 Company Profile: Europcar Romania
13.4.1 Europcar Romania - company overview
13.4.2 Europcar Romania - main services
13.4.3 Europcar Romania - key employees
13.5 Company Profile: Sixt Rent a Car Romania
13.5.1 Sixt Rent a Car Romania - company overview
13.5.2 Sixt Rent a Car Romania - main services
13.5.3 Sixt Rent a Car Romania - key employees
14 Company Profiles - Travel Intermediaries
14.1 Company Profile: Happy Tour SRL
14.1.1 Happy Tour SRL - company overview
14.1.2 Happy Tour SRL - main services
14.1.3 Happy Tour SRL - key employees
14.2 Company Profile: Paralela 45 Turism SRL
14.2.1 Paralela 45 Turism SRL - company overview
14.2.2 Paralela 45 Turism SRL - main services
14.2.3 Paralela 45 Turism SRL - key employee
14.3 Company Profile: SC Marshal Turism SRL
14.3.1 SC Marshal Turism SRL - company overview
14.3.2 SC Marshal Turism SRL - main services
14.3.3 SC Marshal Turism SRL - key employee
14.4 Company Profile: SC 4U Company Ltd
14.4.1 SC 4U Company Ltd - company overview
14.4.2 SC 4U Company Ltd - main services
15 Market Data Alysis
15.1 Domestic Tourism
15.1.1 Number of trips and overnight stays
15.1.2 Number of overnight stays
15.1.3 Total domestic tourist expenditure
15.1.4 Average expenditure per domestic tourist by category
15.2 Inbound Tourism
15.2.1 Intertiol arrivals by region
15.2.2 Intertiol arrivals by purpose of visit
15.2.3 Total inbound tourism expenditure by category
15.2.4 Average intertiol tourist expenditure by category
15.3 Outbound Tourism Flows
15.3.1 Intertiol departures by region
15.3.2 Intertiol departures by purpose of visit
15.3.3 Number of overnight stays
15.3.4 Total outbound tourism expenditure by category
15.3.5 Average overseas expenditure per resident by category
15.4 Airlines
15.4.1 Seats available
15.4.2 Number of seats sold by passenger type
15.4.3 Load factor
15.4.4 Passenger kilometers available
15.4.5 Revenue-generating passenger kilometers
15.4.6 Revenue per passenger
15.4.7 Total airlines revenue
15.5 Hotels
15.5.1 Hotel establishments
15.5.2 Available rooms
15.5.3 Room occupancy rate
15.5.4 Room nights available
15.5.5 Room nights occupied
15.5.6 Average revenue per available room
15.5.7 Revenue per occupied room
15.5.8 Total revenue per available room
15.5.9 Total hotel revenue
15.5.10 Guests by customer type
15.6 Car Rentals
15.6.1 Market value by customer type
15.6.2 Fleet size
15.6.3 Rental occasions
15.6.4 Rental length
15.6.5 Average rental length
15.6.6 Utilization rate
15.6.7 Average revenue per day
15.7 Travel Intermediaries
15.7.1 Travel intermediaries market value by product type
15.7.2 Travel intermediaries market value by channel
15.7.3 Travel intermediaries market value by destition
15.7.4 Travel intermediaries market value by customer type
16 Appendix
16.1 What is this Report About?
16.2 Definitions
16.3 Methodology
16.4 Contact Timetric
16.5 About Timetric
16.6 Timetric's Services
16.7 Disclaimer


List of Tables
Table 1: Romania - Tourist Arrivals from Top 10 Countries (Thousand), 2009-2018
Table 2: Romania - Tourist Departures to Top Eight Countries (Thousand), 2008-2017
Table 3: Autoritatea ?iol? pentru Turism - Key Facts and Locations
Table 4: Henri Coand? Intertiol Airport - Overview
Table 5: Traian Vuia Intertiol Airport - Overview
Table 6: Cluj Avram Iancu Intertiol Airport - Overview
Table 7: George Enescu Intertiol Airport - Overview
Table 8: Transilvania Airport - Overview
Table 9: Tarom SA, Key Facts
Table 10: Tarom SA, Main Services
Table 11: Tarom SA, Key Employees
Table 12: SC Blue Air - Airline Magement Solutions SRL, Key Facts
Table 13: SC Blue Air - Airline Magement Solutions SRL, Main Services
Table 14: SC Blue Air - Airline Magement Solutions SRL, Key Employees
Table 15: Lufthansa Romania, Key Facts
Table 16: Lufthansa Romania, Main Services
Table 17: Lufthansa Romania, Key Employees
Table 18: SC Carpatair SA, Key Facts
Table 19: SC Carpatair SA, Main Services
Table 20: SC Carpatair SA, Key Employees
Table 21: Austrian Airlines Romania, Key Facts
Table 22: Austrian Airlines Romania, Main Services
Table 23: Austrian Airlines Romania, Key Employees
Table 24: Best Western Hotels Romania, Key Facts
Table 25: Best Western Hotels Romania, Main Services
Table 26: Best Western Hotels Romania, Key Employees
Table 27: Wyndham Hotel Group Romania, Key Facts
Table 28: Wyndham Hotel Group Romania, Main Services and Brands
Table 29: Wyndham Hotel Group Romania, Key Employee
Table 30: SC Continental Hotels SA, Key Facts
Table 31: SC Continental Hotels SA, Main Services and Brands
Table 32: SC Continental Hotels SA, Key Employees
Table 33: Accor Hotels Romania SRL, Key Facts
Table 34: Accor Hotels Romania SRL, Main Services
Table 35: A Hotels SA, Key Facts
Table 36: A Hotels SA, Main Services
Table 37: Autonom Rent A Car, Key Facts
Table 38: Autonom Rent A Car, Main Services
Table 39: Autonom Rent A Car, Key Employees
Table 40: Aviroms Rent A Car Ltd, Key Facts
Table 41: Aviroms Rent A Car Ltd, Main Services
Table 42: Aviroms Rent A Car Ltd, Key Employees
Table 43: Hertz Rent a Car Romania, Key Facts
Table 44: Hertz Rent a Car Romania, Main Services
Table 45: Hertz Rent a Car Romania, Key Employee
Table 46: Europcar Romania, Key Facts
Table 47: Europcar Romania, Main Services
Table 48: Europcar Romania, Key Employees
Table 49: Sixt Rent a Car Romania, Key Facts
Table 50: Sixt Rent a Car Romania, Main Services
Table 51: Sixt Rent a Car Romania, Key Employees
Table 52: Happy Tour SRL, Key Facts
Table 53: Happy Tour SRL, Main Services
Table 54: Happy Tour SRL, Key Employees
Table 55: Paralela 45 Turism SRL, Key Facts
Table 56: Paralela 45 Turism SRL, Main Services
Table 57: Paralela 45 Turism SRL, Key Employee
Table 58: SC Marshal Turism SRL, Key Facts
Table 59: SC Marshal Turism SRL, Main Services
Table 60: SC Marshal Turism SRL, Key Employee
Table 61: SC 4U Company Ltd, Key Facts
Table 62: SC 4U Company Ltd, Main Services
Table 63: Romania - Number of Trips by Purpose (Thousand), 2009-2018
Table 64: Romania - Number of Overnight Stays (Million), 2009-2018
Table 65: Romania - Total Domestic Tourism Expenditure (RON Million), 2009-2018
Table 66: Romania - Average Expenditure per Domestic Tourist by Category (RON), 2009-2018
Table 67: Romania - Intertiol Arrivals (Thousand) by Region, 2009-2018
Table 68: Romania - Intertiol Arrivals by Purpose of Visit (Thousand), 2009-2018
Table 69: Romania - Total Inbound Tourism Expenditure by Category (RON Million), 2009-2018
Table 70: Romania - Average Expenditure per Inbound Tourist by Category (RON), 2009-2018
Table 71: Romania - Intertiol Departures (Thousand), by Region, 2009-2018
Table 72: Romania - Intertiol Departures by Purpose of Visit (Thousand), 2009-2018
Table 73: Romania - Overnight Stays (Million), 2009-2018
Table 74: Romania - Total Outbound Tourism Expenditure by Category (RON Million), 2009-2018
Table 75: Romania - Average Outbound Expenditure per Resident by Category (RON), 2009-2018
Table 76: Romania - Number of Seats Available (Thousand), 2009-2018
Table 77: Romania - Number of Seats Sold by Passenger Type (Thousand), 2009-2018
Table 78: Romania - Load Factor (%), 2009-2018
Table 79: Romania - Number of Passenger Kilometers Available (Million), 2009-2018
Table 80: Romania - Number of Revenue-Generating Passenger Kilometers (Million), 2009-2018
Table 81: Romania - Revenue per Passenger (RON), 2009-2018
Table 82: Romania - Total Revenue (RON Million), 2009-2018
Table 83: Romania - Hotel Establishments (Actual), 2009-2018
Table 84: Romania - Available Hotel Rooms (Actual), 2009-2018
Table 85: Romania - Hotel Room Occupancy Rate (%), 2009-2018
Table 86: Romania - Room Nights Available (Million), 2009-2018
Table 87: Romania - Room Nights Occupied (Million), 2009-2018
Table 88: Romania - Average Revenue per Available Room (RON), 2009-2018
Table 89: Romania - Average Revenue per Occupied Room (RON), 2009-2018
Table 90: Romania - Total Revenue Per Available Room (RON), 2009-2018
Table 91: Romania - Total Hotel Revenue (RON Million), 2009-2018
Table 92: Romania - Guests by Customer Type (Thousand), 2009-2018
Table 93: Romania - Car Rental Market Value by Customer Type (RON Million), 2009-2018
Table 94: Romania - Car Rental Fleet Size (Actual), 2009-2018
Table 95: Romania - Car Rental, Rental Occasions (Thousand), 2009-2018
Table 96: Romania - Car Rental, Rental Days (Thousand), 2009-2018
Table 97: Romania - Car Rental, Average Rental Length (Days), 2009-2018
Table 98: Romania - Car Rental, Market Utilization Rate (%), 2009-2018
Table 99: Romania - Car Rental Average Revenue per Day (RON), 2009-2018
Table 100: Romania - Travel Intermediaries Market Value by Product Type (RON Million), 2009-2018
Table 101: Romania - Travel Intermediaries Market Value by Channel (RON Million), 2009-2018
Table 102: Romania - Travel Intermediaries Market Value by Destition (RON Million), 2009-2018
Table 103: Romania - Travel Intermediaries Market Value by Customer Type (RON Million), 2009-2018
Table 104: Timetric Travel and Tourism Sector Definitions