Travel and Tourism in Nigeria to 2018

Published: May, 2014 | Pages: 81 | Publisher: Timetric
Industry: Travel Services | Report Format: Electronic (PDF)

Synopsis
The report provides detailed market analysis, information and insights, including:
Historic and forecast tourist volumes covering the entire Nigerian travel and tourism sector
Detailed analysis of tourist spending patterns in Nigeria for various categories in the travel and tourism sector, such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries and others
Detailed market classification across each category, with analysis using similar metrics
Detailed analysis of the airline and hotel

Summary
Nigerian travel and tourism sector performed well during the review period (2009-2013) in terms of both tourist volumes and expenditures. An increased focus on tourism as a revenue- and job-generating sector, as reflected in the government's efforts to promote tourism, has benefitted the sector. A rise in investments, driven by economic growth, also contributed to the development of the tourism sector and its related markets.
Scope
This report provides an extensive analysis related to the tourism demands and flows in Nigeria:
It details historical values for the Nigerian tourism sector for 2009-2013, along with forecast figures for 2014-2018
It provides comprehensive analysis of travel and tourism demand factors, with values for both the 2009-2013 review period and the 2014-2018 forecast period
The report provides a detailed analysis and forecast of domestic, inbound and outbound tourist flows in Nigeria.
It provides comprehensive analysis of the trends in the airline and hotel industries, with values for both the 2009-2013 review period and the 2014-2018 forecast period.
Reason To Buy
Take strategic business decisions using historic and forecast market data related to the Nigerian travel and tourism sector.
Understand the demand-side dynamics within the Nigerian travel and tourism sector, along with key market trends and growth opportunities.
Key Highlights
Nigeria, one of the leading oil producers in Africa, recorded stable economic growth during the review period, driven by growth in both the oil and agricultural and service sectors. Its gross domestic product (GDP) grew by 6.4% in 2013, according to International Monetary Fund (IMF) estimates. In April 2014, the Nigerian government overhauled the GDP-calculation process by updating the base year from 1990 to 2010. Rebasing made Nigeria the largest economy in Africa, surpassing South Africa
Tourism in Nigeria is mainly built around its natural attractions and the numerous festivals celebrated in the country throughout the year. The Durbar festival is celebrated annually in many cities in Nigeria and is a major attraction for domestic tourists. Other festivals include the Argungu Fishing Festival, the Festival of Light, the Calabar Carnival, the Eyo Festival, the Osun Festival and the Yam Festival. The country's natural attractions and geographical sites also attract a large number of domestic and international tourists.
In the World Economic Forum's (WEF's) Travel and Tourism Competitiveness Index 2013, Nigeria ranked 136 out of 140 countries in terms of safety and security in 2013. Poverty and unemployment are major factors contributing to the country's high crime rates. In addition to local, regional and national terrorism, armed robberies and attacks - particularly on tourists as they are perceived to be rich, kidnappings, carjacking, extortion and assaults are widespread.
Safety and security concerns in the country are a deterrent for international tourists, with international tourist arrivals to Nigeria declining at a review-period CAGR of -10.47%. The number of visitors on leisure trips declined at a CAGR of -14.87%, while a slower decline was recorded in the number of business travelers, at a CAGR of -3.28%. However, the share of business travelers in terms of total international arrivals increased from 33.7% in 2009 to 45.9% in 2013. Warnings issued by several countries in the Americas and Europe advising people to avoid travel to Nigeria also contributed to the low volume and slow growth of international visitors.
Nigeria has seen an increase in residents' preference for international holidays, with outbound tourist volumes increasing at a review-period CAGR of 6.65%. Outbound tourist expenditure also rose at a review-period CAGR of 17.70%. Improving economic conditions in the country have led to rises in income levels, enabling more Nigerians to holiday abroad. However, the volume of business travelers recorded the highest growth at a review-period CAGR of 8.97%, indicating a rise in business-related tourism activity in the country.
The airline market in Nigeria has faced numerous challenges recently. Several domestic airlines have ceased operations, and fatal air crashes have contributed to a negative image for the country's airline services. Consumer confidence in Nigerian aviation services reached a low in 2012, with five fatal air crashes between March and October claiming more than 160 lives. Declines were recorded in both passenger traffic and revenue at respective rates of -4.2% and -3.6% in 2012. Overall, during the review period the total airline revenue increased at a CAGR of 5.02%, with strong domestic demand keeping the aviation industry active.
The hotel market in Nigeria performed significantly well during the review period, with total revenue increasing at a robust CAGR of 21.32% from NGN682.8 billion (US$4.6 billion) in 2009 to NGN1.5 trillion (US$30.9 billion) in 2013. The total number of guests also increased at a CAGR of 5.46%. Rapid growth in the economy has attracted investors from around the world, and many leading hotel chains have expanded their footprints in the country. Increasing demand for luxury and upscale hotels by business travelers also contributed the increasing interest of international hotel chains in the country.

 1 Executive Summary
1.1.1 Dilapidated transport and tourism infrastructure
1.1.2 Increase in investment
1.1.3 New brand identity
2 The Travel and Tourism Sector In Context
3 Country Fact Sheet
4 Tourism Flows
4.1.1 Domestic tourism
4.1.2 Inbound tourism
4.1.3 Outbound tourism
4.2.1 The Fasciting Nigeria brand
4.2.2 Poor transport and tourism infrastructure
4.2.3 Development of the rail network
4.2.4 Nollywood as a tourism promotion agent
4.2.5 Sixt enters the Nigerian car rental market
4.2.6 Growing travel intermediaries business
4.2.7 Tourism ties with other countries
4.2.8 NTDC-Sure-P partnership
4.2.9 Tourism promotion by other countries
4.3.1 Domestic tourism
4.3.2 Inbound tourism
4.3.3 Outbound tourism
5 Airlines
5.2.1 Troubled airlines of Nigeria
5.2.2 Need for more domestic carriers
5.2.3 Airport infrastructure improvement
6 Hotels
6.2.1 High hotel investment
6.2.2 High occupancy rates in the country
6.2.3 Investment hubs: Lagos, Port Harcourt and Abuja
6.2.4 Rising interest in other areas
7 Tourism Board Profile
8 Airport Profiles
8.1.1 Overview
8.1.2 Operator profile
8.1.3 Routes
9 Company Profiles - Airlines
9.1.1 Arik Air Ltd - company overview
9.1.2 Arik Air Ltd - main services and brands
9.1.3 Arik Air Ltd - key employees
9.2.1 Aero Contractors Company of Nigeria Ltd - company overview
9.2.2 Aero Contractors Company of Nigeria Ltd - main services
9.2.3 Aero Contractors Company of Nigeria Ltd - key employees
9.3.1 Emirates Nigeria - company overview
9.3.2 Emirates Nigeria - main services
9.3.3 Emirates Nigeria - key employees
9.4.1 British Airways Nigeria - company overview
9.4.2 British Airways Nigeria - main services and brands
9.4.3 British Airways Nigeria - key employees
9.5.1 Ethiopian Airlines Nigeria - company overview
9.5.2 Ethiopian Airlines Nigeria - main services and brands
9.5.3 Ethiopian Airlines Nigeria - key employees
10 Company Profiles - Hotels
10.1.1 Protea Hotels Nigeria - company overview
10.1.2 Protea Hotels Nigeria - main services and brands
10.1.3 Protea Hotels Nigeria - key employees
10.2.1 Starwood Hotels & Resorts Nigeria - company overview
10.2.2 Starwood Hotels & Resorts Nigeria - main services and brands
10.2.3 Starwood Hotels & Resorts Nigeria - key employees
10.3.1 Best Western Intertiol Nigeria - company overview
10.3.2 Best Western Intertiol Nigeria - main services and brands
10.3.3 Best Western Intertiol Nigeria - key employees
10.4.1 Accor Hotels Nigeria - company overview
10.4.2 Accor Hotels Nigeria - main services
10.4.3 Accor Hotels Nigeria - key employees
10.5.1 Golden Tulip Nigeria - company overview
10.5.2 Golden Tulip Nigeria - main services
10.5.3 Golden Tulip Nigeria - key employees
11 Market Data Alysis
11.1.1 Domestic trips by purpose of visit
11.1.2 Number of overnight stays
11.1.3 Total domestic tourist expenditure
11.1.4 Average expenditure per domestic tourist by category
11.2.1 Intertiol arrivals by region
11.2.2 Intertiol arrivals by purpose of visit
11.2.3 Total inbound tourism expenditure by category
11.2.4 Average intertiol tourist expenditure by category
11.3.1 Intertiol departures by region
11.3.2 Intertiol departures by purpose of visit
11.3.3 Number of overnight stays
11.3.4 Total outbound tourism expenditure by category
11.3.5 Average outbound expenditure per resident by category
11.4.1 Seats available
11.4.2 Seats sold by customer type
11.4.3 Load factor
11.4.4 Passenger kilometers available
11.4.5 Revenue-generating passenger kilometers
11.4.6 Revenue per passenger
11.4.7 Total revenue
11.5.1 Number of establishments
11.5.2 Number of available rooms
11.5.3 Room occupancy rate
11.5.4 Room nights available
11.5.5 Room nights occupied
11.5.6 Average revenue per available room
11.5.7 Revenue per occupied room
11.5.8 Total revenue per available room
11.5.9 Total revenue
11.5.10 Total guests by customer type
12 Appendix


List of Tables
Table 1: Nigeria - Tourist Arrivals from the Top-Six Countries of Origin (Thousand), 2009-2018
Table 2: Nigeria - Tourist Departures to Top-Six Countries (Thousand), 2009-2018
Table 3: Nigeria - Top-10 Hotel Groups by Volume, 2013
Table 4: Nigerian Tourism Development Corporation - Key Facts and Locations
Table 5: Nmdi Azikiwe Intertiol Airport ? Overview
Table 6: Mallam Aminu Kano Intertiol Airport ? Overview
Table 7: Murtala Muhammed Intertiol Airport ? Overview
Table 8: Arik Air Ltd, Key Facts
Table 9: Arik Air Ltd, Main Services and Brands
Table 10: Arik Air Ltd, Key Employees
Table 11: Aero Contractors Company of Nigeria Ltd, Key Facts
Table 12: Aero Contractors Company of Nigeria Ltd, Main Services
Table 13: Aero Contractors Company of Nigeria Ltd, Key Employees
Table 14: Emirates Nigeria Key Facts
Table 15: Emirates Nigeria, Main Services
Table 16: Emirates Nigeria, Key Employees
Table 17: British Airways Nigeria, Key Facts
Table 18: British Airways Nigeria, Main Services and Brands
Table 19: British Airways Nigeria, Key Employees
Table 20: Ethiopian Airlines Nigeria, Key Facts
Table 21: Ethiopian Airlines Nigeria, Main Services and Brands
Table 22: Ethiopian Airlines Nigeria, Key Employees
Table 23: Protea Hotels Nigeria, Key Facts
Table 24: Protea Hotels Nigeria, Main Services and Brands
Table 25: Protea Hotels Nigeria, Key Employees
Table 26: Starwood Hotels & Resorts Nigeria, Key Facts
Table 27: Starwood Hotels & Resorts Nigeria , Main Services and brands
Table 28: Starwood Hotels & Resorts Nigeria, Key Employees
Table 29: Best Western Intertiol Nigeria, Key Facts
Table 30: Best Western Intertiol Nigeria, Main Services and brands
Table 31: Best Western Intertiol Nigeria, Key Employees
Table 32: Accor Hotels Nigeria, Key Facts
Table 33: Accor Hotels Nigeria, Main Services
Table 34: Accor Hotels Nigeria, Key Employees
Table 35: Golden Tulip Nigeria, Key Facts
Table 36: Golden Tulip Nigeria, Main Services
Table 37: Golden Tulip Nigeria, Key Employees
Table 38: Nigeria - Number of Trips by Purpose (Thousand), 2009-2018
Table 39: Nigeria - Overnight Stays (Million), 2009-2018
Table 40: Nigeria - Total Domestic Tourism Expenditure by Category (NGN Billion), 2009-2018
Table 41: Nigeria - Average Expenditure per Domestic Tourist by Category (NGN Thousand), 2009-2018
Table 42: Nigeria - Intertiol Arrivals by Region (Thousands), 2009-2018
Table 43: Nigeria - Intertiol Arrivals by Purpose of Visit (Thousand), 2009-2018
Table 44: Nigeria - Total Inbound Tourism Expenditure by Category (NGN Billion), 2009-2018
Table 45: Nigeria - Average Expenditure per Inbound Tourist by Category (NGN Thousand), 2009-2018
Table 46: Nigeria - Intertiol Departures by Region (Thousands), 2009-2018
Table 47: Nigeria - Intertiol Departures by Purpose of Visit (Thousand), 2009-2018
Table 48: Nigeria - Overnight Stays (Million), 2009-2018
Table 49: Nigeria - Total Outbound Tourism Expenditure by Category (NGN Billion), 2009-2018
Table 50: Nigeria - Average Outbound Expenditure per Resident by Category (NGN Thousand), 2009-2018
Table 51: Nigeria - Seats Available (Thousand), 2009-2018
Table 52: Nigeria - Seats Sold by Customer Type (Thousand), 2009-2018
Table 53: Nigeria - Load Factor (%), 2009-2018
Table 54: Nigeria - Passenger Kilometers Available (Million), 2009-2018
Table 55: Nigeria - Revenue-Generating Passenger Kilometers (Million), 2009-2018
Table 56: Nigeria - Revenue per Passenger (NGN), 2009-2018
Table 57: Nigeria - Total Revenue (NGN Billion), 2009-2018
Table 58: Nigeria - Establishments (Actual), 2009-2018
Table 59: Nigeria - Available Hotel Rooms (Thousand), 2009-2018
Table 60: Nigeria - Room Occupancy Rate (%), 2009-2018
Table 61: Nigeria - Room Nights Available (Million), 2009-2018
Table 62: Nigeria - Room Nights Occupied (Million), 2009-2018
Table 63: Nigeria - Average Revenue per Available Room (NGN thousand), 2009-2018
Table 64: Nigeria - Revenue per Occupied Room (NGN Thousand), 2009-2018
Table 65: Nigeria - Total Revenue Per Available Room (NGN Thousand), 2009-2018
Table 66: Nigeria - Total Revenue (NGN Billion), 2009-2018
Table 67: Nigeria - Guests by Customer Type (Thousand), 2009-2018
Table 68: Timetric Travel and Tourism Sector Definitions