Travel and Tourism in Malaysia to 2018

Published: Jun, 2014 | Pages: 146 | Publisher: Timetric
Industry: Travel Services | Report Format: Electronic (PDF)

Synopsis
The report provides detailed market analysis, information and insights, including:
Historic and forecast tourist volumes covering the entire Malaysian travel and tourism sector
Detailed analysis of tourist spending patterns in Malaysia for various categories in the travel and tourism sector, such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries and others
Detailed market classification across each category, with analysis using similar metrics
Detailed analysis of the airline, hotel, car rental and travel intermediaries industries

Summary
The travel and tourism sector in Malaysia contributes significantly to the country's economy and is therefore a focus area for investment. The sector performed significantly well during the review period (2009-2013), due to the government's efforts to promote Malaysia as a tourism destination for both leisure- and business-related purposes. High investment in tourism, extensive tourism promotion and infrastructure development in related markets have all resulted in growth in both domestic and international tourist volumes.
Scope
This report provides an extensive analysis related to the tourism demands and flows in Malaysia:
It details historical values for the Malaysian tourism sector for 2009-2013, along with forecast figures for 2014-2018
It provides comprehensive analysis of travel and tourism demand factors, with values for both the 2009-2013 review period and the 2014-2018 forecast period
The report provides a detailed analysis and forecast of domestic, inbound and outbound tourist flows in Malaysia.
It provides comprehensive analysis of the trends in the airline, hotel, car rental and travel intermediaries industries, with values for both the 2009-2013 review period and the 2014-2018 forecast period.
Reason To Buy
Take strategic business decisions using historic and forecast market data related to the Malaysian travel and tourism sector.
Understand the demand-side dynamics within the Malaysian travel and tourism sector, along with key market trends and growth opportunities.
Key Highlights
Malaysia is a multi-ethnic and multi-religious country with extensive geographical diversity, tropical forests, exotic wildlife and spectacular beaches. The country's capital, Kuala Lumpur, is home to both tall skyscrapers and colonial architecture. There are four UNESCO World Heritage sites in Malaysia, with two cultural: the Archaeological Heritage of the Lenggong Valley, and the Historic Cities of the Straits of Malacca, and two natural: Gunung Mulu National Park and Kinabalu Park.
Malaysia is also known for its duty-free shopping, with several airports and islands such as Langkawi and Labuan having duty-free outlets. Shopping-related tourism activity is particularly high during the yearly campaigns organized by the Shopping Malaysia Secretariat, including the 1Malaysia GP Sale (from March 15 to April 6), the 1Malaysia Mega Sale Carnival (from June 28 to September 1), and the 1Malaysia Year-End Sale (from November 15 to January 4). The expenditure on tourist shopping in Malaysia recorded MYR18.6 billion (US$6.0 billion) in 2012, which increased by 6.3% to reach MYR19.8 billion (US$6.3 billion) in 2013.
Domestic tourism in Malaysia performed significantly well during the review period, with the total number of trips increasing significantly from 35.5 million in 2009 to 71.8 million in 2013, at a review-period CAGR of 19.22%. This growth can be attributed to the increase in income levels, as well as the large number of events and festivals organized in the country.
The total number of inbound tourist arrivals in Malaysia is expected to reach 29.8 million by 2018, recording a forecast-period CAGR of 3.0%. The government's efforts to drive the growth of international arrivals to Malaysia include initiatives such as Visit Malaysia Year 2014 and Year of Festivals 2015; the improving air connectivity, primarily due to expansion of LCCs; and development MICE-related infrastructure and promotion of the country as a leading destination to host business events and meetings.
During the review period, land became the lesser-preferred mode of transport, with the share of departures by land (in total outbound departures) decreasing from 58.7% in 2009 to 56.0% in 2013. Preference for air travel increased, with shares in total outbound departures increasing from 36.0% in 2009 to 38.4% in 2013. Expanding operations of low-cost carriers (LCCs) such as AirAsia and Lion Air can be partially attributed for this rising preference.
The airline market in Malaysia performed well during the review period, in terms of both passenger traffic and revenue. Increased demand for low-cost travel is the major driving force behind the growth of the airlines market. Malaysia has 62 airports, with eight catering to international tourists. Passenger traffic increased at a review-period CAGR of 8.09%, as passengers carried by domestic and international airlines grew from 52.1 million in 2009 to 71.1 million in 2013.
The number of hotel establishments in Malaysia is expected to increase from 2,807 in 2013 to 3,212 in 2018, at a forecast-period CAGR of 2.73%. This is due to several hotels that are in the pipeline, such as Starwood's six properties and the CHM group's two properties, in anticipation of increase in demand for accommodation. Room occupancy rate is expected to reach 65.9% by 2018. Upscale hotels will continue to have the highest occupancy rate of 70.3%, followed by midscale hotels with 69.2% in 2018.
Malaysia's car rental market value rose at a review-period CAGR of 7.48%, from MYR2.4 billion (US$676.3 billion) in 2009 to MYR3.2 billion (US$1.0 billion) in 2013. Growth was fueled by an increase in international visitors and domestic tourists, as well as a rising number of business events in the country.
Malaysia's travel intermediaries revenue is expected to increase at a forecast-period CAGR of 4.76%, reaching MYR32.5 billion (US$10.4 billion) by 2018. The disappearance of Flight MH370 impacted business during March and April 2014, although the market will recover and continue to record growth during the year. This growth will be driven by increases in leisure and business travel, the promotion of VMY2014 in major source countries, and the development of e-commerce.

 1 Executive Summary
1.1.1 Disappearance of MH370 flight
1.1.2 Rise of low-cost carriers
2 The Travel and Tourism Sector In Context
3 Country Fact Sheet
4 Tourism Flows
4.1.1 Domestic tourism
4.1.2 Inbound tourism
4.1.3 Outbound tourism
4.2.1 High investment in tourism: Budget 2014
4.2.2 Visit Malaysia Year (VMY) 2014
4.2.3 The MH370 tragedy
4.2.4 Organizing intertiol events
4.2.5 Other promotiol campaigns
4.2.6 Business tourism development
4.3.1 Domestic tourism
4.3.2 Inbound tourism
4.3.3 Outbound tourism
5 Airlines
5.2.1 Expansion of low-cost carriers
5.2.2 Airport infrastructure development
5.2.3 Malaysian Airlines records loss
6 Hotels
6.2.1 A mix of domestic and intertiol operators
6.2.2 New hotel development
6.2.3 Rise in business-related events and guests
7 Car Rental
7.2.1 New companies entering the market
8 Travel Intermediaries
8.2.1 MH370 disappearance hits travel intermediaries' business also
8.2.2 Incentives to promote tour operators
8.2.3 MTPB partners with tour operators
9 Tourism Board Profile
10 Airport Profiles
10.1.1 Overview
10.1.2 Operator profile
10.1.3 Routes
11 Company Profiles - Airlines
11.1.1 Malaysian Airline System Bhd - company overview
11.1.2 Malaysian Airline System Bhd - business description
11.1.3 Malaysian Airline System Bhd - main services and brands
11.1.4 Malaysian Airline System Bhd - history
11.1.5 Malaysian Airline System Bhd - SWOT alysis
11.1.6 Malaysian Airline System Bhd - strengths
11.1.7 Malaysian Airline System Bhd - weaknesses
11.1.8 Malaysian Airline System Bhd - opportunities
11.1.9 Malaysian Airline System Bhd - threats
11.1.10 Malaysian Airline System Bhd - key employees
11.2.1 AirAsia Bhd - company overview
11.2.2 AirAsia Bhd - business description
11.2.3 AirAsia Bhd - main services and brands
11.2.4 AirAsia Bhd - history
11.2.5 AirAsia Bhd - SWOT alysis
11.2.6 AirAsia Bhd - strengths
11.2.7 AirAsia Bhd - weaknesses
11.2.8 AirAsia Bhd - opportunities
11.2.9 AirAsia Bhd - threats
11.2.10 AirAsia Bhd - key employees
11.3.1 Emirates Malaysia - company overview
11.3.2 Emirates Malaysia - main services and brands
11.3.3 Emirates Malaysia - key employees
11.4.1 Cathay Pacific Malaysia - company overview
11.4.2 Cathay Pacific Malaysia - main services and brands
11.4.3 Cathay Pacific Malaysia - key employees
11.5.1 Lion Air Malaysia - company overview
11.5.2 Lion Air Malaysia - main services and brands
11.5.3 Lion Air Malaysia - key employees
12 Company Profiles - Hotels
12.1.1 Rangkaian Hotel Seri Malaysian Sdn Bhd - company overview
12.1.2 Rangkaian Hotel Seri Malaysian Sdn Bhd - main services and brands
12.1.3 Rangkaian Hotel Seri Malaysian Sdn Bhd - key employees
12.2.1 Starwood Hotels & Resorts Malaysia - company overview
12.2.2 Starwood Hotels & Resorts Malaysia - main services and brands
12.2.3 Starwood Hotels & Resorts Malaysia - key employees
12.3.1 Tune Hotels Regiol Services Sdn Bhd - company overview
12.3.2 Tune Hotels Regiol Services Sdn Bhd - main services
12.3.3 Tune Hotels Regiol Services Sdn Bhd - key employees
12.4.1 Sun Inns Hotel - company overview
12.4.2 Sun Inns Hotel - main services and brands
12.5.1 Holiday Villa Hotels and Resorts - company overview
12.5.2 Holiday Villa Hotels and Resorts - main services and brands
12.5.3 Holiday Villa Hotels and Resorts - key employees
13 Company Profiles - Car Rental
13.1.1 Hawk Rent A Car (M) Sdn Bhd - company overview
13.1.2 Hawk Rent A Car (M) Sdn Bhd - main services
13.2.1 Avis Malaysia - company overview
13.2.2 Avis Malaysia - main services
13.3.1 Europcar Malaysia - company overview
13.3.2 Europcar Malaysia - main services
13.4.1 Orix Car Rentals Sdn Bhd - company overview
13.4.2 Orix Car Rentals Sdn Bhd - main services
13.5.1 Mayflower Car Rental - company overview
13.5.2 Mayflower Car Rental - main services
14 Company Profiles - Travel Intermediaries
14.1.1 KE Travel & Tours Sdn Bhd - company overview
14.1.2 KE Travel & Tours Sdn Bhd - main services
14.2.1 Gem Travel & Tours Sdn Bhd - company overview
14.2.2 Gem Travel & Tours Sdn Bhd - main services
14.2.3 Gem Travel & Tours Sdn Bhd - key employees
14.3.1 Forever Travel & Tours Sdn Bhd - company overview
14.3.2 Forever Travel & Tours Sdn Bhd - main services
14.4.1 Malaysian Discovery Tours & Travel Sdn Bhd - company overview
14.4.2 Malaysian Discovery Tours & Travel Sdn Bhd - main services
14.4.3 Malaysian Discovery Tours & Travel Sdn Bhd - key employees
14.5.1 Malaysian Harmony Tour & Travel - company overview
14.5.2 Malaysian Harmony Tour & Travel - main services
15 Market Data Anlaysis
15.1.1 Total tourism output
15.1.2 Direct tourism output
15.1.3 Indirect tourism output
15.1.4 Tourism output per employee
15.1.5 Direct tourism output per employee
15.1.6 Indirect tourism output per employee
15.2.1 Total tourism employment
15.2.2 Direct tourism employment
15.2.3 Indirect tourism employment
15.2.4 Tourism employee compensation
15.2.5 Total gross income generated by total tourism employment
15.3.1 Domestic trips by purpose of visit
15.3.2 Number of overnight stays
15.3.3 Total domestic tourist expenditure
15.3.4 Average expenditure per domestic tourist by category
15.4.1 Intertiol arrivals by region
15.4.2 Intertiol arrivals by purpose of visit
15.4.3 Intertiol arrivals by mode of transport
15.4.4 Number of overnight stays
15.4.5 Total inbound tourism expenditure by category
15.4.6 Average intertiol tourist expenditure by category
15.5.1 Intertiol departures by region
15.5.2 Intertiol departures by purpose of visit
15.5.3 Intertiol departures by mode of transport
15.5.4 Number of overnight stays
15.5.5 Total outbound tourism expenditure by category
15.5.6 Average outbound expenditure per resident by category
15.6.1 Seats available
15.6.2 Seats sold by carrier type - business travel
15.6.3 Seats sold by carrier type - leisure travel
15.6.4 Load factor by carrier type
15.6.5 Passenger kilometers available by carrier type
15.6.6 Revenue-generating passenger kilometers by carrier type
15.6.7 Revenue per passenger by carrier type
15.6.8 Total revenue by carrier type
15.7.1 Establishments by hotel category
15.7.2 Available rooms by hotel category
15.7.3 Room occupancy rate by hotel category
15.7.4 Room nights available by hotel category
15.7.5 Room nights occupied by hotel category
15.7.6 Average revenue per available room by hotel category
15.7.7 Revenue per occupied room by hotel category
15.7.8 Total revenue per available room by hotel category
15.7.9 Total revenue by hotel category and customer type
15.7.10 Guests by hotel category and customer type
15.8.1 Market value by customer type and rental location
15.8.2 Fleet size
15.8.3 Rental occasions and days
15.8.4 Rental length
15.8.5 Average rental length
15.8.6 Utilization rate
15.8.7 Average revenue per day
15.9.1 Market value by product type
15.9.2 Online revenues by type of intermediary or provider
15.9.3 Online revenues by type of tourist
15.9.4 In-store revenues by type of intermediary
15.9.5 In-store revenues by type of tourist
15.9.6 Travel agent revenues from domestic tourism, by sales channel
15.9.7 Travel agent revenues from intertiol tourism by sales channel
15.9.8 Tour operator revenues from domestic tourism, by sales channel
15.9.9 Tour operator revenues from intertiol tourism, by sales channel
15.9.10 Other intermediaries revenues from domestic tourism, by sales channel
15.9.11 Other intermediaries revenues from intertiol tourism by sales channel
16 Appendix


List of Tables
Table 1: Malaysia - Tourist Arrivals from Top 10 Countries (Thousand), 2009-2018
Table 2: Malaysia - Tourist Departures to Top 10 Countries (Thousand), 2009-2018
Table 3: Malaysia - Top 10 Hotels by Volume, 2013
Table 4: Malaysia Tourism Promotion Board - Key Facts and Locations
Table 5: Kuala Lumpur Intertiol Airport ? Overview
Table 6: Kota Kibalu Intertiol Airport ? Overview
Table 7: Peng Intertiol Airport ? Overview
Table 8: Malaysian Airline System Bhd, Key Facts
Table 9: Malaysian Airline System Bhd, Main Services and Brands
Table 10: Malaysian Airline System Bhd, History
Table 11: Malaysian Airline System Bhd, Key Employees
Table 12: AirAsia Bhd, Key Facts
Table 13: AirAsia Bhd, Main Services and Brands
Table 14: AirAsia Bhd, History
Table 15: AirAsia Bhd, Key Employees
Table 16: Emirates Malaysia, Key Facts
Table 17: Emirates Malaysia, Main Services and Brands
Table 18: Emirates Malaysia, Key Employees
Table 19: Cathay Pacific Malaysia, Key Facts
Table 20: Cathay Pacific Malaysia, Main Services and Brands
Table 21: Cathay Pacific Malaysia, Key Employees
Table 22: Lion Air Malaysia, Key Facts
Table 23: Lion Air Malaysia, Main Services and Brands
Table 24: Lion Air Malaysia, Key Employees
Table 25: Rangkaian Hotel Seri Malaysian Sdn Bhd, Key Facts
Table 26: Rangkaian Hotel Seri Malaysian Sdn Bhd, Main Services and Brands
Table 27: Rangkaian Hotel Seri Malaysian Sdn Bhd, Key Employees
Table 28: Starwood Hotels & Resorts Malaysia, Key Facts
Table 29: Starwood Hotels & Resorts Malaysia, Main Services and Brands
Table 30: Starwood Hotels & Resorts Malaysia, Key Employees
Table 31: Tune Hotels Regiol Services Sdn Bhd, Key Facts
Table 32: Tune Hotels Regiol Services Sdn Bhd, Main Services
Table 33: Tune Hotels Regiol Services Sdn Bhd, Key Employees
Table 34: Sun Inns Hotel, Key Facts
Table 35: Sun Inns Hotel, Main Services and Brands
Table 36: Holiday Villa Hotels and Resorts, Key Facts
Table 37: Holiday Villa Hotels and Resorts, Main Services and Brands
Table 38: Holiday Villa Hotels and Resorts, Key Employees
Table 39: Hawk Rent A Car (M) Sdn Bhd, Key Facts
Table 40: Hawk Rent A Car (M) Sdn Bhd, Main Services
Table 41: Avis Malaysia, Key Facts
Table 42: Avis Malaysia, Main Services
Table 43: Europcar Malaysia, Key Facts
Table 44: Europcar Malaysia, Main Services
Table 45: Orix Car Rentals Sdn Bhd, Key Facts
Table 46: Orix Car Rentals Sdn Bhd, Main Services
Table 47: Mayflower Car Rental, Key Facts
Table 48: Mayflower Car Rental, Main Services
Table 49: KE Travel & Tours Sdn Bhd, Key Facts
Table 50: KE Travel & Tours Sdn Bhd, Main Services
Table 51: Gem Travel & Tours Sdn Bhd, Key Facts
Table 52: Gem Travel & Tours Sdn Bhd, Main Services
Table 53: Gem Travel & Tours Sdn Bhd, Key Employees
Table 54: Forever Travel & Tours Sdn Bhd, Key Facts
Table 55: Forever Travel & Tours Sdn Bhd, Main Services
Table 56: Malaysian Discovery Tours & Travel Sdn Bhd, Key Facts
Table 57: Malaysian Discovery Tours & Travel Sdn Bhd, Main Services
Table 58: Malaysian Discovery Tours & Travel Sdn Bhd, Key Employees
Table 59: Malaysian Harmony Tour & Travel, Key Facts
Table 60: Malaysian Harmony Tour & Travel, Main Services
Table 61: Malaysia - Total Tourism Output by Category (MYR Billion), 2009-2018
Table 62: Malaysia - Direct Tourism Output by Category (MYR Billion), 2009-2018
Table 63: Malaysia - Indirect Tourism Output by Category (MYR Billion), 2009-2018
Table 64: Malaysia - Total Tourism Output Generated per Employee by Category (MYR Thousand), 2009-2018
Table 65: Malaysia - Direct Tourism Output Generated per Employee by Category (MYR Thousand), 2009-2018
Table 66: Malaysia - Indirect Tourism Output Generated per Employee by Category (MYR Thousand), 2009-2018
Table 67: Malaysia - Total Tourism Employment by Category (Thousand), 2009-2018
Table 68: Malaysia - Total Tourism Employment as a Percentage of Total Employment by Category (%), 2009-2018
Table 69: Malaysia - Direct Tourism Employment by Category (Thousand), 2009-2018
Table 70: Malaysia - Direct Tourism Employment as a Percentage of Total Employment by Category (%), 2009-2018
Table 71: Malaysia - Indirect Tourism Employment by Category (Thousand), 2009-2018
Table 72: Malaysia - Indirect Tourism Employment as a Percentage of Total Employment by Category (%), 2009-2018
Table 73: Malaysia - Average Salary per Employee by Category (MYR Thousand), 2009-2018
Table 74: Malaysia - Total Gross Income Generated by Total Tourism Employment by Category (MYR Billion), 2009-2018
Table 75: Malaysia - Number of Trips by Purpose (Million), 2009-2018
Table 76: Malaysia - Overnight Stays (Million), 2009-2018
Table 77: Malaysia - Total Domestic Tourism Expenditure by Category (MYR Billion), 2009-2018
Table 78: Malaysia - Average Expenditure per Domestic Tourist by Category (MYR), 2009-2018
Table 79: Malaysia - Intertiol Arrivals (Thousands), by Region, 2009-2018
Table 80: Malaysia - Intertiol Arrivals by Purpose of Visit (Thousand), 2009-2018
Table 81: Malaysia - Intertiol Arrivals by Mode of Transport (Thousand), 2009-2018
Table 82: Malaysia - Overnight Stays (Million), 2009-2018
Table 83: Malaysia - Total Inbound Tourism Expenditure by Category (MYR Billion), 2009-2018
Table 84: Malaysia - Average Expenditure per Inbound Tourist by Category (MYR), 2009-2018
Table 85: Malaysia - Intertiol Departures by Region (Thousands), 2009-2018
Table 86: Malaysia - Intertiol Departures by Purpose of Visit (Thousand), 2009-2018
Table 87: Malaysia - Intertiol Departures by Mode of Transport (Thousand), 2009-2018
Table 88: Malaysia - Overnight Stays (Million), 2009-2018
Table 89: Malaysia - Total Outbound Tourism Expenditure by Category (MYR Billion), 2009-2018
Table 90: Malaysia - Average Outbound Expenditure per Resident by Category (MYR), 2009-2018
Table 91: Malaysia - Seats Available by Carrier Type (Thousand), 2009-2018
Table 92: Malaysia - Seats Sold by Carrier Type - Business Travel (Thousand), 2009-2018
Table 93: Malaysia - Seats Sold by Carrier Type - Leisure Travel (Thousand), 2009-2018
Table 94: Malaysia - Load Factor by Carrier Type (%), 2009-2018
Table 95: Malaysia - Passenger Kilometers Available by Carrier Type (Billion), 2009-2018
Table 96: Malaysia - Revenue Generating Passenger Kilometers by Carrier Type (Billion), 2009-2018
Table 97: Malaysia - Revenue per Passenger by Carrier Type (MYR), 2009-2018
Table 98: Malaysia - Total Revenue by Carrier Type (MYR Million), 2009-2018
Table 99: Malaysia - Establishments by Category (Actual), 2009-2018
Table 100: Malaysia - Available Hotel Rooms by Hotel Category (Thousand), 2009-2018
Table 101: Malaysia - Room Occupancy Rate by Hotel Category (%), 2009-2018
Table 102: Malaysia - Room Nights Available by Hotel Category (Million), 2009-2018
Table 103: Malaysia - Room Nights Occupied by Hotel Category (Million), 2009-2018
Table 104: Malaysia - Average Revenue per Available Room by Hotel Category (MYR), 2009-2018
Table 105: Malaysia - Revenue per Occupied Room by Hotel Category (MYR), 2009-2018
Table 106: Malaysia - Total Revenue Per Available Room by Hotel Category (MYR), 2009-2018
Table 107: Malaysia - Total Revenue by Hotel Category and Customer Type (MYR Million), 2009-2018
Table 108: Malaysia - Guests by Hotel Category and Customer Type (Thousand), 2009-2018
Table 109: Malaysia - Market Value by Customer Type and Rental Location (MYR Million), 2009-2018
Table 110: Malaysia - Fleet Size (Actual), 2009-2018
Table 111: Malaysia - Rental Occasions (Thousand), 2009-2018
Table 112: Malaysia - Rental Days (Million), 2009-2018
Table 113: Malaysia - Average Rental Length (Days), 2009-2018
Table 114: Malaysia - Market Utilization Rate (%), 2009-2018
Table 115: Malaysia - Car Rental Average Revenue per Day (MYR), 2009-2018
Table 116: Malaysia - Travel Intermediaries Market Value by Product Type (MYR Billion), 2009-2018
Table 117: Malaysia - Travel Intermediaries Online Revenues by Provider (MYR Million), 2009-2018
Table 118: Malaysia - Travel Intermediaries Online Revenues by Type of Tourist (MYR Million), 2009-2018
Table 119: Malaysia - Travel Intermediaries In-Store Revenues by Provider (MYR Million), 2009-2018
Table 120: Malaysia - Travel Intermediaries In-Store Revenues by Type of Tourist (MYR Million), 2009-2018
Table 121: Malaysia - Travel Agent Revenues from Domestic Tourism by Sales Channel (MYR Million), 2009-2018
Table 122: Malaysia - Travel Agent Revenues from Intertiol Tourism by Sales Channel (MYR Million), 2009-2018
Table 123: Malaysia - Tour Operator Revenues from Domestic Tourism by Sales Channel (MYR Million), 2009-2018
Table 124: Malaysia - Tour Operator Revenues from Intertiol Tourism by Sales Channel (MYR Million), 2009-2018
Table 125: Malaysia - Other Intermediaries Revenues from Domestic Tourism by Sales Channel (MYR Million), 2009-2018
Table 126: Malaysia - Other Intermediaries Revenues from Intertiol Tourism by Sales Channel (MYR Million), 2009-2018
Table 127: Timetric Travel and Tourism Sector Definitions