Travel and Tourism in Hungary to 2017

Published: Jan, 2014 | Pages: 110 | Publisher: Timetric
Industry: Travel Services | Report Format: Electronic (PDF)

Synopsis
The report provides detailed market analysis, information and insights, including:
Historic and forecast tourist volumes covering the entire Hungarian travel and tourism sector
Detailed analysis of tourist spending patterns in Hungary for various categories in the travel and tourism sector, such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries and others
Detailed market classification across each category, with analysis using similar metrics
Detailed analysis of the airline, hotel, car rental and travel intermediaries industries

Summary
The Hungarian travel and tourism sector suffered due to the financial crisis which engulfed the country in 2009. Although the sector recovered in 2010?2011, the country entered another recessionary phase in 2012. However, the government and tourism promotion agencies have made continuous efforts to increase tourism activity.
Scope
This report provides an extensive analysis related to the tourism demands and flows in Hungary:
It details historical values for the Hungarian tourism sector for 2008-2012, along with forecast figures for 2013-2017 .
It provides comprehensive analysis of travel and tourism demand factors, with values for both the 2008-2012 review period and the 2013-2017 forecast period.
The report provides a detailed analysis and forecast of domestic, inbound and outbound tourist flows in Hungary.
It provides comprehensive analysis of the trends in the airline, hotel, car rental and travel intermediaries industries, with values for both the 2008-2012 review period and the 2013-2017 forecast period.
Reason To Buy
Take strategic business decisions using historic and forecast market data related to the Hungarian travel and tourism sector.
Understand the demand-side dynamics within the Hungarian travel and tourism sector, along with key market trends and growth opportunities.
Key Highlights
Hungary's tourism sector is driven by international arrivals, with inbound tourism expenditure standing at HUF1.2 trillion (US$5.2 billion) in 2012, compared with HUF868.2 billion (US$3.9 billion) from domestic travel.
Health and wellness tourism holds an important place in the Hungarian tourism sector. Of the total international arrivals to Hungary in 2012, 13.2% visited for health reasons. According to the Tourism Ministry, six health resorts, Heviz, Hajduszoboszlo, Buk, Balatonfured, Zalakaros and Sarvar, were among the 10 leading tourism destinations in the country.
The number of domestic trips declined from 18.1 million in 2008 to 14.8 million in 2009, due to the financial crisis. Domestic tourist volumes rebounded in the following two years, reaching 15.6 million in 2011, but as the country slipped into recession again in 2012, the number of domestic trips declined to 14.4 million.
India has been recognized as a key emerging market by the Hungarian National Tourist Office (HNTO). A total of 10,568 Indian tourists visited Hungary in 2012, totaling 28,714 guest nights in the same year. The aim is to increase this number by 15% over the next two to three years by promoting Hungary's meetings, incentives, conferences and exhibitions (MICE), educational and leisure tourism offerings.
Timetric estimates growth in outbound tourist volume over the forecast period at a CAGR of 1.55%, with the total reaching 4.4 million in 2017, which is below the pre-crisis level of 5.1 million outbound trips in 2008. Outbound tourism expenditure is also expected to rise from HUF656.5 billion (US$2.9 billion) in 2012 to HUF736.2 billion (US$3.3 billion) in 2017, at a forecast-period CAGR of 2.32%. The expected improvement in economic conditions will strengthen consumer confidence and support greater expenditure on travel and holidays, which will support the growth of outbound travel.
Timetric expects growth in the capacity of the Hungarian airline industry over the forecast period, at a CAGR of 2.37%. The highest growth of 6.2% will be recorded in 2013 as the number of seats increased with the launch of Solyom Airways and various new routes. LCCs will dominate the market as Wizz Air and Ryan Air have launched several new routes to capture the void in supply created by the failure of Malev.
Following a weak performance, the outlook for Hungary's hotel industry is positive. Over the forecast period, Timetric expects total hotel revenue to increase at a CAGR of 5.05% to reach HUF361.0 billion (US$1.6 billion) by 2017. Growth will be supported by increase in the number of international arrivals and an increase in expenditure by Szep cardholders.
Considering the expected growth in business travelers over the forecast period, Timetric expects the car rental market value in Hungary to increase slightly to reach HUF5.9 billion (US$26.2 million) by 2017. The average revenue per day is also expected to increase to HUF9,358.3 (US$41.6) in 2017, which is still below the pre-crisis level of HUF9,428.4 (US$54.8) recorded in 2008. Timetric expects that although on a growth track, the Hungarian car rental industry is rising at a slow pace and will not reach the pre-crisis level before 2015. The expansion of international brands into the Hungarian market will increase competition.
Traditional travel agencies generated 77.6% of sales in 2012. However, travelers continued to swing from traditional channels of booking or planning, to online booking. The market value of online travel booking has steadily grown, with the online channel's share of total market value increasing from 9.1% in 2008 to 22.4% in 2012.

 1 Executive Summary
1.1.1 Szechenyi Recreation (Szep) card
1.1.2 Health and dental tourism
1.1.3 Low-cost carriers record growth due to Malev's demise
2 Travel and Tourism Sector In Context
3 Country Fact Sheet
4 Tourism Flows
4.1.1 Domestic tourism
4.1.2 Inbound tourism
4.1.3 Outbound tourism
4.2.1 Government campaigns and events to promote domestic tourism
4.2.2 HNTO to focus on attracting tourists from key emerging markets
4.3.1 Domestic tourism
4.3.2 Inbound tourism
4.3.3 Outbound tourism
5 Airlines
5.2.1 LCCs fill the void left by Malev's demise
5.2.2 Airlines are undergoing expansion
6 Hotels
6.2.1 Occupancy rates have been on an upward trend
6.2.2 New hotels are opening in Hungary
7 Car Rental
7.2.1 Avis Hungary awarded prize for job creation
7.2.2 Growth in car registrations
8 Travel Intermediaries
8.2.1 Online booking of air travel is the most popular option
8.2.2 Arab Spring impacting tour operators' business
9 Tourism Board Profile
10 Airport Profiles
10.1.1 Overview
10.1.2 Operator profile
10.1.3 Routes
11 Company Profiles - Airlines
11.1.1 Ryair Hungary - company overview
11.1.2 Ryair Hungary - main services
11.1.3 Ryair Hungary - key employees
11.2.1 Wizz Air Hungary Ltd- company overview
11.2.2 Wizz Air Hungary Ltd - main services
11.2.3 Wizz Air Hungary Ltd - key employees
11.3.1 Lufthansa Airlines Hungary - company overview
11.3.2 Lufthansa Airlines Hungary - main services
11.3.3 Lufthansa Airlines Hungary - key employees
11.4.1 Farir Hungary KFT - company overview
11.4.2 Farir Hungary KFT - main services
11.4.3 Farir Hungary KFT - key employees
11.5.1 Air France Hungary - company overview
11.5.2 Air France Hungary - main services
11.5.3 Air France Hungary - key employees
12 Company Profiles - Hotels
12.1.1 Four Seasons Hotels and Resorts Hungary - company overview
12.1.2 Four Seasons Hotels and Resorts Hungary - main services
12.1.3 Four Seasons Hotels and Resorts Hungary - key employees
12.2.1 Accor Hotels Hungary - company overview
12.2.2 Accor Hotels Hungary - main services and brands
12.2.3 Accor Hotels Hungary - key employees
12.3.1 Danubius Hotel and Spa nyrt. - company overview
12.3.2 Danubius Hotel and Spa nyrt. - business description
12.3.3 Danubius Hotel and Spa nyrt. - main services and brands
12.3.4 Danubius Hotel and Spa nyrt. - history
12.3.5 Danubius Hotel and Spa nyrt. - SWOT alysis
12.3.6 Danubius Hotel and Spa nyrt. - strengths
12.3.7 Danubius Hotel and Spa nyrt.. - weaknesses
12.3.8 Danubius Hotel and Spa nyrt. - opportunities
12.3.9 Danubius Hotel and Spa nyrt. - threats
12.3.10 Danubius Hotel and Spa nyrt. - key employees
12.4.1 Kempinski Hotel Budapest zrt. - company overview
12.4.2 Kempinski Hotel Budapest zrt. - main services
12.4.3 Kempinski Hotel Budapest zrt. - key employees
12.5.1 Hotel Palazzo Zichy - company overview
12.5.2 Hotel Palazzo Zichy - main services
12.5.3 Hotel Palazzo Zichy - key employees
13 Company Profiles - Car Rental
13.1.1 Fox Autorent Hungary - company overview
13.1.2 Fox Autorent Hungary - main services
13.1.3 Fox Autorent Hungary - key employees
13.2.1 Europcar Hungary - company overview
13.2.2 Europcar Hungary - main services
13.2.3 Europcar Hungary - key employees
13.3.1 Sixt Rent a Car Hungary - company overview
13.3.2 Sixt Rent a Car Hungary - main services
13.3.3 Sixt Rent a Car Hungary - key employees
13.4.1 Ber-Elek KFT - company overview
13.4.2 Ber-Elek KFT - main services
13.4.3 Ber-Elek KFT - key employees
13.5.1 Hertz Rent a Car Hungary - company overview
13.5.2 Hertz Rent a Car Hungary - main services
13.5.3 Hertz Rent a Car Hungary - key employees
14 Company Profiles - Travel Intermediaries
14.1.1 Multigo Touroperator Ltd - company overview
14.1.2 Multigo Touroperator Ltd - main services
14.1.3 Multigo Touroperator Ltd - key employees
14.2.1 Best of Hungary Tours KFT - company overview
14.2.2 Best of Hungary Tours KFT - main services
14.3.1 Fehervar Travel KFT - company overview
14.3.2 Fehervar Travel KFT - main services
14.3.3 Fehervar Travel KFT - key employees
14.4.1 Budatours KFT - company overview
14.4.2 Budatours KFT - main services
14.4.3 Budatours KFT - key employees
14.5.1 Privilege Tours KFT - company overview
14.5.2 Privilege Tours KFT - main services
14.5.3 Privilege Tours KFT - key employees
15 Market Data Alysis
15.1.1 Number of trips and overnight stays
15.1.2 Number of overnight stays
15.1.3 Total domestic tourist expenditure
15.1.4 Average expenditure per domestic tourist by category
15.2.1 Intertiol arrivals by region
15.2.2 Intertiol arrivals by purpose of visit
15.2.3 Total inbound tourism expenditure by category
15.2.4 Average intertiol tourist expenditure by category
15.3.1 Intertiol departures by region
15.3.2 Intertiol departures by purpose of visit
15.3.3 Number of overnight stays
15.3.4 Total outbound tourism expenditure by category
15.3.5 Average overseas expenditure per resident by category
15.4.1 Seats available
15.4.2 Number of seats sold by passenger type
15.4.3 Load factor
15.4.4 Passenger kilometers available
15.4.5 Revenue-generating passenger kilometers
15.4.6 Revenue per passenger
15.4.7 Total airlines revenue
15.5.1 Hotel establishments
15.5.2 Available rooms
15.5.3 Room occupancy rate
15.5.4 Room nights available
15.5.5 Room nights occupied
15.5.6 Average revenue per available room
15.5.7 Revenue per occupied room
15.5.8 Total revenue per available room
15.5.9 Total hotel revenue
15.5.10 Guests by customer type
15.6.1 Market value by customer type
15.6.2 Fleet size
15.6.3 Rental occasions
15.6.4 Rental length
15.6.5 Average rental length
15.6.6 Utilization rate
15.6.7 Average revenue per day
15.7.1 Travel intermediaries market value by product type
15.7.2 Travel intermediaries market value by channel
15.7.3 Travel intermediaries market value by destition
15.7.4 Travel intermediaries market value by customer type
16 Appendix


List of Tables
Table 1: Hungary - Tourist Arrivals from Top 10 Countries (Thousand), 2008-2017
Table 2: Hungary - Tourist Departures to Top 10 Countries (Thousand), 2008-2017
Table 3: Hungarian tiol Tourist Office - Key Facts and Locations
Table 4: Budapest Ferenc Liszt Intertiol - Overview
Table 5: Debrecen Intertiol - Overview
Table 6: Heviz-Balaton Airport - Overview
Table 7: Ryair Hungary, Key Facts
Table 8: Ryair Hungary, Main Services
Table 9: Ryair Hungary, Key Employees
Table 10: Wizz Air Hungary Ltd, Key Facts
Table 11: Wizz Air Hungary Ltd, Main Services
Table 12: Wizz Air Hungary Ltd, Key Employees
Table 13: Lufthansa Airlines Hungary, Key Facts
Table 14: Lufthansa Airlines Hungary, Main Services
Table 15: Lufthansa Airlines Hungary, Key Employees
Table 16: Farir Hungary KFT, Key Facts
Table 17: Farir Hungary KFT, Main Services
Table 18: Farir Hungary KFT, Key Employees
Table 19: Air France Hungary, Key Facts
Table 20: Air France Hungary, Main Services
Table 21: Air France Hungary, Key Employees
Table 22: Four Seasons Hotels and Resorts Hungary, Key Facts
Table 23: Four Seasons Hotels and Resorts Hungary, Main Services
Table 24: Four Seasons Hotels and Resorts Hungary, Key Employees
Table 25: Accor Hotels Hungary, Key Facts
Table 26: Accor Hotels Hungary, Main Services and Brands
Table 27: Accor Hotels Hungary, Key Employees
Table 28: Danubius Hotel and Spa nyrt., Key Facts
Table 29: Danubius Hotel and Spa nyrt., Main Services and Brands
Table 30: Danubius Hotel and Spa nyrt., History
Table 31: Danubius Hotel and Spa nyrt., Key Employees
Table 32: Kempinski Hotel Budapest zrt., Key Facts
Table 33: Kempinski Hotel Budapest zrt., Main Services
Table 34: Kempinski Hotel Budapest zrt., Key Employees
Table 35: Hotel Palazzo Zichy, Key Facts
Table 36: Hotel Palazzo Zichy, Main Services
Table 37: Hotel Palazzo Zichy, Key Employees
Table 38: Fox Autorent Hungary, Key Facts
Table 39: Fox Autorent Hungary, Main Services
Table 40: Fox Autorent Hungary, Key Employees
Table 41: Europcar Hungary, Key Facts
Table 42: Europcar Hungary, Main Services
Table 43: Europcar Hungary, Key Employees
Table 44: Sixt Rent a Car Hungary, Key Facts
Table 45: Sixt Rent a Car Hungary, Main Services
Table 46: Sixt Rent a Car Hungary, Key Employees
Table 47: Ber-Elek KFT, Key Facts
Table 48: Ber-Elek KFT, Main Services
Table 49: Ber-Elek KFT, Key Employees
Table 50: Hertz Rent a Car Hungary, Key Facts
Table 51: Hertz Rent a Car Hungary, Main Services
Table 52: Hertz Rent a Car Hungary, Key Employees
Table 53: Multigo Touroperator Ltd, Key Facts
Table 54: Multigo Touroperator Ltd, Main Services
Table 55: Multigo Touroperator Ltd, Key Employees
Table 56: Best of Hungary Tours KFT, Key Facts
Table 57: Best of Hungary Tours KFT, Main Services
Table 58: Fehervar Travel KFT, Key Facts
Table 59: Fehervar Travel KFT, Main Services
Table 60: Fehervar Travel KFT, Key Employees
Table 61: Budatours KFT, Key Facts
Table 62: Budatours KFT, Main Services
Table 63: Budatours KFT, Key Employees
Table 64: Privilege Tours KFT, Key Facts
Table 65: Privilege Tours KFT, Main Services
Table 66: Privilege Tours KFT, Key Employees
Table 67: Hungary - Number of Trips by Purpose (Thousand), 2008-2017
Table 68: Hungary - Number of Overnight Stays (Million), 2008-2017
Table 69: Hungary - Total Domestic Tourism Expenditure (HUF Billion), 2008-2017
Table 70: Hungary - Average Expenditure per Domestic Tourist by Category (HUF), 2008-2017
Table 71: Hungary - Intertiol Arrivals (Thousands) by Region, 2008-2017
Table 72: Hungary - Intertiol Arrivals by Purpose of Visit (Thousand), 2008-2017
Table 73: Hungary - Total Inbound Tourism Expenditure by Category (HUF Billion), 2008-2017
Table 74: Hungary - Average Expenditure per Inbound Tourist by Category (HUF), 2008-2017
Table 75: Hungary - Intertiol Departures (Thousands), by Region, 2008-2017
Table 76: Hungary - Intertiol Departures by Purpose of Visit (Thousand), 2008-2017
Table 77: Hungary - Overnight Stays (Million), 2008-2017
Table 78: Hungary - Total Outbound Tourism Expenditure by Category (HUF Million), 2008-2017
Table 79: Hungary - Average Outbound Expenditure per Resident by Category (HUF), 2008-2017
Table 80: Hungary - Number of Seats Available (Million), 2008-2017
Table 81: Hungary - Number of Seats Sold by Passenger Type (Thousand), 2008-2017
Table 82: Hungary - Load Factor (%), 2008-2017
Table 83: Hungary -Number of Passenger Kilometers Available (Million), 2008-2017
Table 84: Hungary - Number of Revenue-Generating Passenger Kilometers (Million), 2008-2017
Table 85: Hungary - Revenue per Passenger (HUF Thousand), 2008-2017
Table 86: Hungary - Total Revenue (HUF Billion), 2008-2017
Table 87: Hungary - Hotel Establishments (Actual), 2008-2017
Table 88: Hungary - Available Hotel Rooms (Thousand), 2008-2017
Table 89: Hungary - Hotel Room Occupancy Rate (%), 2008-2017
Table 90: Hungary - Room Nights Available (Million), 2008-2017
Table 91: Hungary - Room Nights Occupied (Million), 2008-2017
Table 92: Hungary - Average Revenue per Available Room (HUF), 2008-2017
Table 93: Hungary - Average Revenue per Occupied Room (HUF), 2008-2017
Table 94: Hungary - Total Revenue Per Available Room (HUF), 2008-2017
Table 95: Hungary - Total Hotel Revenue (HUF Billion), 2008-2017
Table 96: Hungary - Guests by Customer Type (Thousand), 2008-2017
Table 97: Hungary - Car Rental Market Value by Customer Type (HUF Million), 2008-2017
Table 98: Hungary - Car Rental Fleet Size (Actual), 2008-2017
Table 99: Hungary - Car Rental, Rental Occasions (Thousand), 2008-2017
Table 100: Hungary - Car Rental, Rental Days (Thousand), 2008-2017
Table 101: Hungary - Car Rental, Average Rental Length (Days), 2008-2017
Table 102: Hungary - Car Rental, Market Utilization Rate (%), 2008-2017
Table 103: Hungary - Car Rental Average Revenue per Day (HUF), 2008-2017
Table 104: Hungary - Travel Intermediaries Market Value by Product Type (HUF Billion), 2008-2017
Table 105: Hungary - Travel Intermediaries Market Value by Channel (HUF Billion), 2008-2017
Table 106: Hungary - Travel Intermediaries Market Value by Destition (HUF Billion), 2008-2017
Table 107: Hungary - Travel Intermediaries Market Value by Customer Type (HUF Million), 2008-2017
Table 108: Timetric Travel and Tourism Sector Definitions