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Published: Jan, 2014 | Pages:
101 | Publisher: Timetric
Industry: Travel Services | Report Format: Electronic (PDF)
Synopsis
The report provides detailed market analysis, information and insights, including:
Historic and forecast tourist volumes covering the entire Croatian travel and tourism sector
Detailed analysis of tourist spending patterns in Croatia for various categories in the travel and tourism sector, such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries and others
Detailed market classification across each category, with analysis using similar metrics
Detailed analysis of the airline, hotel, car rental and travel intermediaries industries
Summary
The global economic crisis and prolonged eurozone debt crisis presented a challenge for the Croatian tourism sector during the recessionary years of the review period (2008-2012). However, a slow but positive growth in tourist volumes followed the worst years of the crisis. The sector plays an important role in the country's economic development, accounting for 30.2% of the country's total employment in 2012. This has encouraged the government of Croatia to increase its focus on the sector to stimulate growth.
Scope
This report provides an extensive analysis related to the tourism demands and flows in Croatia:
It details historical values for the Croatian tourism sector for 2008-2012, along with forecast figures for 2013-2017
It provides comprehensive analysis of travel and tourism demand factors, with values for both the 2008-2012 review period and the 2013-2017 forecast period
The report provides a detailed analysis and forecast of domestic, inbound and outbound tourist flows in Croatia.
It provides comprehensive analysis of the trends in the airline, hotel, car rental and travel intermediaries industries, with values for both the 2008-2012 review period and the 2013-2017 forecast period.
Reason To Buy
Take strategic business decisions using historic and forecast market data related to the Croatian travel and tourism sector.
Understand the demand-side dynamics within the Croatian travel and tourism sector, along with key market trends and growth opportunities.
Key Highlights
Croatia's travel and tourism sector contributes significantly to the country's overall economic development. According to the World Travel and Tourism Council (WTTC), the sector contributed 27.8% (HRK80.68 billion) to the nation's GDP in 2012. The sector also accounted for 319,000 jobs (direct and indirect), representing 30.2% of the country's total employment in 2012.
Croatia's entry into the EU in 2013 presents opportunities for tourism development, but the country is not a part of the Schengen Area, meaning that while immigration controls still take place, travelers from other EU states are exempt from customs checks. This is expected to lead to demand for leisure travel from CEE countries. The country's entry into the EU has also provided investors from overseas markets with the chance to invest in luxury tourism.
The Croatian government is increasing its focus on improving and developing tourism infrastructure in the country. For example, the Croatian Ministry of Tourism has invested more than US$200,000 in developing internet-related facilities at various tourist locations across the country.
Croatia has responded to the global demand for cruise tourism by developing its ports. According to port authorities at Dubrovnik, cruise traffic arriving at the port increased in 2013. From January to August, approximately 440 cruise ships, carrying more than half a million passengers passed through the port. A 10% increase in cruise ships at Dubrovnik is estimated by the end of 2013. In 2012, the European Bank of Reconstruction and Development (EBRD) announced its decision to finance the expansion of the Port of Split, to support growing cruise tourism around this area.
Rising operational costs, low profit margins and intense competition has made it difficult for airline companies to operate profitably in tough market conditions. For example, Croatia Airlines has suffered significant financial losses since 2007. In 2012, the company posted a net loss of HRK487 million, despite 5.9% growth in operational revenues. Competition in the market is expected to increase further due to Croatia's entry into the EU on July 1, 2013, as more airlines are able to operate freely to and from Croatia.
In order to encourage luxury tourism in the country, the state-owned company Plovput transformed 12 lighthouses into luxury accommodation. According to media reports, Plovput owned around 40 lighthouses in the country. According to Plovput's director, Darko Mestrovic, the transformed lighthouses generally register a 95% occupancy rate during summer months.
In order to stimulate sales, in May 2013, Nova Rent a Car partnered with telecommunication company, T-Com, to provide mobile Wi-Fi services to its customers. These mobile devices are available for rent at various locations across Croatia, including Zagreb, Zadar, Trogir, Split, OmiS, Makarska and Dubrovnik.
A rise in demand for overseas property was recorded in Croatia. Many foreigners bought holiday homes in the country and then rented them out during holiday seasons. Family travelers are also showing a preference for staying in villas and apartments, which encouraged travel management companies to include such facilities in their product offerings.
1 Executive Summary 1.1 Issues in the market 1.1.1 Entry into the EU presents opportunities 1.1.2 Investments in the hotel industry 1.1.3 Cruise tourism growing fast 2 Travel and Tourism Sector In Context 2.1 Main Tourist Attractions 3 Country Fact Sheet 4 Tourism Flows 4.1 The Market 4.1.1 Domestic tourism 4.1.2 Inbound tourism 4.1.3 Outbound tourism 4.2 Key Developments 4.2.1 Entry into the EU creates opportunities 4.2.2 Increased government focus to stimulate growth in the tourism sector 4.2.3 Niche tourism 4.2.4 Growing culture of cruise tourism in the region 4.3 Timetric View 4.3.1 Domestic tourism 4.3.2 Inbound tourism 4.3.3 Outbound tourism 5 Airlines 5.1 The Market 5.2 Key Developments 5.3 Competitive Landscape 5.4 Timetric View 6 Hotels 6.1 The Market 6.2 Key Developments 6.2.1 Growing tourism and increasing investment in the CEE region 6.2.2 New hotels opening in Croatia 6.3 Competitive Landscape 6.4 Timetric View 7 Car Rental 7.1 The Market 7.2 Key Developments 7.2.1 Expansion of Right Cars and introduction of mobile Wi-Fi 7.3 Competitive Landscape 7.4 Timetric View 8 Travel Intermediaries 8.1 The Market 8.2 Key Developments 8.2.1 Tour operators respond to the rise in demand for apartment and villa stays 8.3 Timetric View 9 Tourism Board Profile 9.1 Tourist Board Description 9.2 Target Market 10 Airport Profiles 10.1 Croatia Airports 10.1.1 Overview 10.1.2 Operator profile 10.1.3 Routes 11 Company Profiles - Airlines 11.1 Company Profile: Croatia Airlines d.d. 11.1.1 Croatia Airlines d.d. - company overview 11.1.2 Croatia Airlines d.d. - business description 11.1.3 Croatia Airlines d.d. - main services and brands 11.1.4 Croatia Airlines d.d. - history 11.1.5 Croatia Airlines d.d. - SWOT alysis 11.1.6 Croatia Airlines d.d. - strengths 11.1.7 Croatia Airlines d.d. - weaknesses 11.1.8 Croatia Airlines d.d. - opportunities 11.1.9 Croatia Airlines d.d. - threats 11.1.10 Croatia Airlines d.d. - key employees 11.2 Company Profile: European Coastal Airlines 11.2.1 European Coastal Airlines - company overview 11.2.2 European Coastal Airlines - main services 11.2.3 European Coastal Airlines - key employees 11.3 Company Profile: Trade Air d.o.o. 11.3.1 Trade Air d.o.o. - company overview 11.3.2 Trade Air d.o.o. - main services 11.3.3 Trade Air d.o.o. - key employees 11.4 Company Profile: Ryair Croatia 11.4.1 Ryair Croatia - company overview 11.4.2 Ryair Croatia - main services 11.4.3 Ryair Croatia - key employees 12 Company Profiles - Hotels 12.1 Company Profile: Valamar Grupa d.d. 12.1.1 Valamar Grupa d.d. - company overview 12.1.2 Valamar Grupa d.d. - main services and brands 12.1.3 Valamar Grupa d.d. - key employees 12.2 Company Profile: Maistra d.d. 12.2.1 Maistra d.d. - company overview 12.2.2 Maistra d.d. - business description 12.2.3 Maistra d.d. - main services 12.2.4 Maistra d.d. - history 12.2.5 Maistra d.d. - SWOT alysis 12.2.6 Maistra d.d. - strengths 12.2.7 Maistra d.d. - weaknesses 12.2.8 Maistra d.d. - opportunities 12.2.9 Maistra d.d. - threats 12.2.10 Maistra d.d. - key employees 12.3 Company Profile: Hilton Hotels Croatia 12.3.1 Hilton Hotels Croatia - company overview 12.3.2 Hilton Hotels Croatia - main services and brands 12.3.3 Hilton Hotels Croatia - key employees 12.4 Company Profile: Hotel Miramar d.o.o. 12.4.1 Hotel Miramar d.o.o. - company overview 12.4.2 Hotel Miramar d.o.o. - main services 12.4.3 Hotel Miramar d.o.o. - key employees 12.5 Company Profile: Radisson Blu Hotels and Resorts Croatia 12.5.1 Radisson Blu Hotels and Resorts Croatia - company overview 12.5.2 Radisson Blu Hotels and Resorts Croatia - main services and brands 12.5.3 Radisson Blu Hotels and Resorts Croatia - key employees 13 Company Profiles - Car Rental 13.1 Company Profile: A-Anticus d.o.o. 13.1.1 A-Anticus d.o.o. - company overview 13.1.2 A-Anticus d.o.o. - main services 13.1.3 A-Anticus d.o.o. - key employees 13.2 Company Profile: Uniline d.o.o. 13.2.1 Uniline d.o.o. - company overview 13.2.2 Uniline d.o.o. - main services 13.2.3 Uniline d.o.o.- key employees 13.3 Company Profile: Hertz Rent a Car Croatia 13.3.1 Hertz Rent a Car Croatia - company overview 13.3.2 Hertz Rent a Car Croatia - main services 13.3.3 Hertz Rent a Car Croatia - key employees 13.4 Company Profile: Nova Gratia d.o.o. 13.4.1 Nova Gratia d.o.o. - company overview 13.4.2 Nova Gratia d.o.o. - main services 13.4.3 Nova Gratia d.o.o. - key employees 14 Company Profiles - Travel Intermediaries 14.1 Company Profile: Adriatic Explore Ltd 14.1.1 Adriatic Explore Ltd - company overview 14.1.2 Adriatic Explore Ltd - main services 14.2 Company Profile: vitas Travel d.o.o. 14.2.1 vitas Travel d.o.o. - company overview 14.2.2 vitas Travel d.o.o. - main services 14.2.3 vitas Travel d.o.o. - key employees 14.3 Company Profile: Fortu Travel d.o.o. 14.3.1 Fortu Travel d.o.o. - company overview 14.3.2 Fortu Travel d.o.o. - main services and brands 14.3.3 Fortu Travel d.o.o. - key employees 14.4 Company Profile: Gulliver Travel Croatia 14.4.1 Gulliver Travel Croatia - company overview 14.4.2 Gulliver Travel Croatia - main services 14.4.3 Gulliver Travel Croatia - key employees 14.5 Company Profile: Ban Tours Croatia 14.5.1 Ban Tours Croatia - company overview 14.5.2 Ban Tours Croatia - main services 14.5.3 Ban Tours Croatia - key employees 15 Market Data Alysis 15.1 Domestic Tourism 15.1.1 Number of trips and overnight stays 15.1.2 Number of overnight stays 15.1.3 Total domestic tourist expenditure 15.1.4 Average expenditure per domestic tourist by category 15.2 Inbound Tourism 15.2.1 Intertiol arrivals by region 15.2.2 Intertiol arrivals by purpose of visit 15.2.3 Total inbound tourism expenditure by category 15.2.4 Average intertiol tourist expenditure by category 15.3 Outbound Tourism Flows 15.3.1 Intertiol departures by region 15.3.2 Intertiol departures by purpose of visit 15.3.3 Number of overnight stays 15.3.4 Total outbound tourism expenditure by category 15.3.5 Average overseas expenditure per resident by category 15.4 Airlines 15.4.1 Seats available 15.4.2 Number of seats sold by passenger type 15.4.3 Load factor 15.4.4 Passenger kilometers available 15.4.5 Revenue-generating passenger kilometers 15.4.6 Revenue per passenger 15.4.7 Total airlines revenue 15.5 Hotels 15.5.1 Hotel establishments 15.5.2 Available rooms 15.5.3 Room occupancy rate 15.5.4 Room nights available 15.5.5 Room nights occupied 15.5.6 Average revenue per available room 15.5.7 Revenue per occupied room 15.5.8 Total revenue per available room 15.5.9 Total hotel revenue 15.5.10 Guests by customer type 15.6 Car Rentals 15.6.1 Market value by customer type 15.6.2 Fleet size 15.6.3 Rental occasions 15.6.4 Rental length 15.6.5 Average rental length 15.6.6 Utilization rate 15.6.7 Average revenue per day 15.7 Travel Intermediaries 15.7.1 Market value by product type 15.7.2 Travel intermediaries market value by channel 15.7.3 Travel intermediaries market value by destition 15.7.4 Travel intermediaries market value by customer type 16 Appendix 16.1 What is this Report About? 16.2 Definitions 16.3 Methodology 16.4 Contact Timetric 16.5 About Timetric 16.6 Timetric's Services 16.7 Disclaimer
List of Tables
Table 1: Croatia - Tourist Arrivals from Top 10 Countries (Thousand), 2008-2017 Table 2: Croatia - Tourist Departures to Top 10 Countries (Thousand), 2008-2017 Table 3: Croatian tiol Tourist Board - Key Facts and Locations Table 4: Zagreb Airport - Overview Table 5: Dubrovnik Airport - Overview Table 6: Pula Airport - Overview Table 7: Zadar Airport - Overview Table 8: Osijek Airport - Overview Table 9: Croatia Airlines d.d., Key Facts Table 10: Croatia Airlines d.d., Main Services and Brands Table 11: Croatia Airlines d.d., History Table 12: Croatia Airlines d.d., Key Employees Table 13: European Coastal Airlines, Key Facts Table 14: European Coastal Airlines, Main Services Table 15: European Coastal Airlines, Key Employees Table 16: Trade Air d.o.o., Key Facts Table 17: Trade Air d.o.o., Main Services Table 18: Trade Air d.o.o., Key Employees Table 19: Ryair Croatia, Key Facts Table 20: Ryair Croatia, Main Services Table 21: Ryair Croatia, Key Employees Table 22: Valamar grupa d.d., Key Facts Table 23: Valamar Grupa d.d., Main Services Table 24: Valamar Grupa d.d., Key Employees Table 25: Maistra d.d., Key Facts Table 26: Maistra d.d., Main Services Table 27: Maistra d.d., History Table 28: Maistra d.d., Key Employees Table 29: Hilton Hotels Croatia, Key Facts Table 30: Hilton Hotels Croatia, Main Services and Brands Table 31: Hilton Hotels Croatia, Key Employees Table 32: Hotel Miramar d.o.o., Key Facts Table 33: Hotel Miramar d.o.o., Main Services Table 34: Hotel Miramar d.o.o., Key Employees Table 35: Radisson Blu Hotels and Resorts Croatia, Key Facts Table 36: Radisson Blu Hotels and Resorts Croatia, Main Services and Brands Table 37: Radisson Blu Hotels and Resorts Croatia, Key Employees Table 38: A-Anticus d.o.o., Key Facts Table 39: A-Anticus d.o.o., Main Services Table 40: A-Anticus d.o.o., Key Employees Table 41: Uniline d.o.o., Key Facts Table 42: Uniline d.o.o., Main Services Table 43: Uniline d.o.o., Key Employees Table 44: Hertz Rent a Car Croatia, Key Facts Table 45: Hertz Rent a Car Croatia, Main Services Table 46: Hertz Rent a Car Croatia, Key Employees Table 47: Nova Gratia d.o.o., Key Facts Table 48: Nova Gratia d.o.o., Main Services Table 49: Nova Gratia d.o.o., Key Employees Table 50: Adriatic Explore Ltd, Key Facts Table 51: Adriatic Explore Ltd, Main Services Table 52: vitas Travel d.o.o., Key Facts Table 53: vitas Travel d.o.o., Main Services Table 54: vitas Travel d.o.o., Key Employees Table 55: Fortu Travel d.o.o., Key Facts Table 56: Fortu Travel d.o.o., Main Services and Brands Table 57: Fortu Travel d.o.o., Key Employees Table 58: Gulliver Travel Croatia, Key Facts Table 59: Gulliver Travel Croatia, Main Services Table 60: Gulliver Travel Croatia, Key Employees Table 61: Ban Tours Croatia, Key Facts Table 62: Ban Tours Croatia, Main Services Table 63: Ban Tours Croatia, Key Employees Table 64: Croatia - Number of Trips by Purpose (Thousand), 2008-2017 Table 65: Croatia - Number of Overnight Stays (Million), 2008-2017 Table 66: Croatia - Total Domestic Tourism Expenditure by Category (HRK Million), 2008-2017 Table 67: Croatia - Average Expenditure per Domestic Tourist by Category (HRK), 2008-2017 Table 68: Croatia - Intertiol Arrivals by Region (Thousand), 2008-2017 Table 69: Croatia - Intertiol Arrivals by Purpose of Visit (Thousand), 2008-2017 Table 70: Croatia - Total Inbound Tourism Expenditure by Category (HRK Million), 2008-2017 Table 71: Croatia - Average Expenditure per Inbound Tourist by Category (HRK), 2008-2017 Table 72: Croatia - Intertiol Departures by Region (Thousands), 2008-2017 Table 73: Croatia - Intertiol Departures by Purpose of Visit (Thousand), 2008-2017 Table 74: Croatia - Overnight Stays (Million), 2008-2017 Table 75: Croatia - Total Outbound Tourism Expenditure by Category (HRK Million), 2008-2017 Table 76: Croatia - Average Outbound Expenditure per Resident by Category (HRK), 2008-2017 Table 77: Croatia - Number of Seats Available (Million), 2008-2017 Table 78: Croatia - Number of Seats Sold by Passenger Type (Thousand), 2008-2017 Table 79: Croatia - Load Factor (%), 2008-2017 Table 80: Croatia - Number of Passenger Kilometers Available (Billion), 2008-2017 Table 81: Croatia - Number of Revenue-Generating Passenger Kilometers (Billion), 2008-2017 Table 82: Croatia - Revenue per Passenger (HRK), 2008-2017 Table 83: Croatia - Total Revenue (HRK Billion), 2008-2017 Table 84: Croatia - Hotel Establishments (Actual), 2008-2017 Table 85: Croatia - Available Hotel Rooms (Thousand), 2008-2017 Table 86: Croatia - Hotel Room Occupancy Rate (%), 2008-2017 Table 87: Croatia - Room Nights Available (Million), 2008-2017 Table 88: Croatia - Room Nights Occupied (Million), 2008-2017 Table 89: Croatia - Average Revenue per Available Room (HRK), 2008-2017 Table 90: Croatia - Average Revenue per Occupied Room (HRK), 2008-2017 Table 91: Croatia - Total Revenue per Available Room (HRK), 2008-2017 Table 92: Croatia - Total Hotel Revenue (HRK Billion), 2008-2017 Table 93: Croatia - Guests by Customer Type (Thousand), 2008-2017 Table 94: Croatia - Car Rental Market Value by Customer Type (HRK Million), 2008-2017 Table 95: Croatia - Car Rental Fleet Size (Actual), 2008-2017 Table 96: Croatia - Car Rental, Rental Occasions (Million), 2008-2017 Table 97: Croatia - Car Rental, Rental Days (Million), 2008-2017 Table 98: Croatia - Car Rental, Average Rental Length (Days), 2008-2017 Table 99: Croatia - Car Rental, Market Utilization Rate (%), 2008-2017 Table 100: Croatia - Car Rental Average Revenue per Day (HRK), 2008-2017 Table 101: Croatia - Travel Intermediaries Market Value by Product Type (HRK Million), 2008-2017 Table 102: Croatia - Travel Intermediaries Market Value by Channel (HRK Million), 2008-2017 Table 103: Croatia - Travel Intermediaries Market Value by Destition (HRK Million), 2008-2017 Table 104: Croatia - Travel Intermediaries Market Value by Customer Type (HRK Million), 2008-2017 Table 105: Timetric Travel and Tourism Sector Definitions
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