Toys & Games Market Size, Share & Trends Analysis Report By Application, By Product (Outdoor/Sports, Video Games), By Distribution Channel, And Segment Forecasts, 2019 - 2025

Published: Jul, 2019 | Pages: 80 | Publisher: Grand View Research
Industry: Consumer Goods | Report Format: Electronic (PDF)

The global toys and games market size is expected to reach USD 139.2 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 4.6% over the forecast period. Rising number of online gaming tournaments across the globe is the key factor for the market growth over the forecast period. Over the past few years, increasing demand for in-licensing activities is booting the growth of market.

Growing demand for eco-friendly toys is also anticipated to increase the demand for the product in the upcoming years. Cardboard, organic cotton, and wood are the popular raw materials for the production of eco-friendly products. For instance, Green Toys are made from the recycled plastic milk bottles. The company has collaborated with Walmart, one of the largest retail chains of the world, for the distribution of the products.

Increasing participants of e-sports has also been a factor driving the market. For instance, in September 2018, Sony has launchedPlayStation Classic, an updated version of original Play station that comes with 20 preloaded games. This is expected to expand the consumer base of the market. Furthermore, innovative games such as PUBG and FIFA are gaining significant popularity among the adult players.

Asia Pacific is expected to witness expand at a CAGR of 5.2% from 2019 to 2025. Rapid expansion of ecommerce, along with increasing brand retail outlets, has been fueling the sales of the product in this region. North America held the largest market share in 2018, followed by Europe.

Further key findings from the study suggest:

• By product, video games are anticipated to ascend at a CAGR of 6.3% over the forecast period. The outdoor/sports segment was valued at USD 15.8 billion in 2018 and is projected to exhibit high growth in the next few years

• North America dominated the global toys and games market in 2018 and accounted for 31.3% share of the global revenue

• Major players of the industry include Lego; Mattel Inc.; Namco Bandai; Hasbro; and Jakks Pacific

• Various manufacturers are concentrating on new product launches, capacity expansion, and technological innovation to estimate existing and future demand patterns from upcoming product segments.

 Table of Contents

Chapter 1. Methodology and Scope
                     1.1. Market Segmentation & Scope
                     1.2. Market Definition
                     1.3. Information Procurement
                          1.3.1. Purchased Database
                          1.3.2. GVR's Internal Database
                          1.3.3. Secondary Sources & Third-Party Perspectives
                          1.3.4. Primary Research
                     1.4. Information Analysis 
                          1.4.1. Data Analysis Models
                     1.5. Market Formulation & Data Visualization
                     1.6. Data Validation & Publishing

Chapter 2. Executive Summary
                     2.1. Market Outlook
                     2.2. Segmental Outlook
                     2.3. Competitive Insights

Chapter 3. Toys & Games Market Variables, Trends & Scope
                     3.1. Market Introduction
                     3.2. Penetration & Growth Prospect Mapping
                     3.3. Industry Value Chain Analysis
                          3.3.1. Sales/Retail Channel Analysis
                          3.3.2. Profit Margin Analysis
                     3.4. Market Dynamics
                          3.4.1. Market Driver Analysis
                          3.4.2. Market Restraint Analysis
                          3.4.3. Industry Challenges
                          3.4.4. Industry Opportunities
                     3.5. Business Environment Analysis
                          3.5.1. Industry Analysis - Porter's
                               3.5.1.1. Supplier Power
                               3.5.1.2. Buyer Power
                               3.5.1.3. Substitution Threat
                               3.5.1.4. Threat from New Entrant 
                               3.5.1.5. Competitive Rivalry
                     3.6. Roadmap of Toys & Games Market
                     3.7. Market Entry Strategies 

Chapter 4. Consumer Behavior Analysis
                     4.1. Consumer Trends and Preferences
                     4.2. Factors Affecting Buying Decision 
                     4.3. Consumer Product Adoption 

Chapter 5. Toys & Games Market: Product Estimates & Trend Analysis
                     5.1. Product Movement Analysis & Market Share, 2018 & 2025
                     5.2. Puzzles
                          5.2.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                     5.3. Preschool Toys
                          5.3.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                     5.4. Outdoor & Sports
                          5.4.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                     5.5. Dolls
                          5.5.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                     5.6. Video Games
                          5.6.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                     5.7. Others
                          5.7.1. Market estimates and forecast, 2015 - 2025 (USD Billion)

Chapter 6. Toys & Games Market: Application Estimates & Trend Analysis
                     6.1. Application Movement Analysis & Market Share, 2018 & 2025
                     6.2. 0 - 8 years
                          6.2.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                     6.3. 9 - 15 years
                          6.3.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                     6.4. 15 years and above 
                          6.4.1. Market estimates and forecast, 2015 - 2025 (USD Billion)

Chapter 7. Toys & Games Market: Distribution Channel Estimates & Trend Analysis
                     7.1. Distribution Channel Movement Analysis & Market Share, 2018 & 2025
                     7.2. Online
                          7.2.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                     7.3. Offline
                          7.3.1. Market estimates and forecast, 2015 - 2025 (USD Billion)

Chapter 8. Toys & Games Market: Regional Estimates & Trend Analysis
                     8.1. Regional Movement Analysis & Market Share, 2018 & 2025
                     8.2. North America
                          8.2.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                          8.2.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                          8.2.3. Market estimates and forecast, by application, 2015 - 2025 (USD Billion)
                          8.2.4. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                          8.2.5. U.S.
                               8.2.5.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                               8.2.5.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                               8.2.5.3. Market estimates and forecast, by application, 2015 - 2025 (USD Billion)
                               8.2.5.4. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                     8.3. Europe
                          8.3.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                          8.3.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                          8.3.3. Market estimates and forecast, by application, 2015 - 2025 (USD Billion)
                          8.3.4. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                          8.3.5. Germany
                               8.3.5.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                               8.3.5.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                               8.3.5.3. Market estimates and forecast, by application, 2015 - 2025 (USD Billion)
                               8.3.5.4. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                          8.3.6. U.K.
                               8.3.6.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                               8.3.6.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                               8.3.5.3. Market estimates and forecast, by application, 2015 - 2025 (USD Billion)
                               8.3.6.4. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                     8.4. Asia Pacific
                          8.4.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                          8.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                          8.4.3. Market estimates and forecast, by application, 2015 - 2025 (USD Billion)
                          8.4.4. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                          8.4.5. Japan 
                               8.4.5.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                               8.4.5.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                               8.4.5.3. Market estimates and forecast, by application, 2015 - 2025 (USD Billion)
                               8.4.5.4. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion
                          8.4.6. China 
                               8.4.6.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                               8.4.6.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                               8.4.6.3. Market estimates and forecast, by application, 2015 - 2025 (USD Billion)
                               8.4.6.4. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                          8.4.7. India
                               8.4.7.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                               8.4.7.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                               8.4.7.3. Market estimates and forecast, by application, 2015 - 2025 (USD Billion)
                               8.4.7.4. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                     8.5. Central & South America
                          8.5.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                          8.5.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                          8.5.3. Market estimates and forecast, by application, 2015 - 2025 (USD Billion)
                          8.5.4. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                          8.5.5. Brazil
                               8.5.5.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                               8.5.5.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                               8.5.5.3. Market estimates and forecast, by application, 2015 - 2025 (USD Billion)
                               8.5.5.4. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                     8.6. Middle East & Africa (MEA)
                          8.6.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                          8.6.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                          8.6.3. Market estimates and forecast, by application, 2015 - 2025 (USD Billion)
                          8.6.4. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)

Chapter 9. Competitive Analysis
                     9.1. Key global players, recent developments & their impact on the industry
                     9.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
                     9.3. Vendor Landscape
                          9.3.1. Key company market share analysis, 2018

Chapter 10. Company Profiles
                     10.1. Dream International Limited
                          10.1.1. Company Overview
                          10.1.2. Financial Performance
                          10.1.3. Product Benchmarking
                          10.1.4. Strategic Initiatives
                     10.2. Integrity Toys, Inc.
                          10.2.1. Company Overview
                          10.2.2. Financial Performance
                          10.2.3. Product Benchmarking
                          10.2.4. Strategic Initiatives
                     10.3. VTech Holdings Limited
                          10.3.1. Company Overview
                          10.3.2. Financial Performance
                          10.3.3. Product Benchmarking
                          10.3.4. Strategic Initiatives
                     10.4. Toy Quest
                          10.4.1. Company Overview
                          10.4.2. Financial Performance
                          10.4.3. Product Benchmarking
                          10.4.4. Strategic Initiatives
                     10.5. Sanrio Company Ltd.
                          10.5.1. Company Overview
                          10.5.2. Financial Performance
                          10.5.3. Product Benchmarking
                          10.5.4. Strategic Initiatives
                     10.6. Playmates Toys, Inc.
                          10.6.1. Company Overview
                          10.6.2. Financial Performance
                          10.6.3. Product Benchmarking
                          10.6.4. Strategic Initiatives
                     10.7. JAKKS Pacific Inc.
                          10.7.1. Company Overview
                          10.7.2. Financial Performance
                          10.7.3. Product Benchmarking
                          10.7.4. Strategic Initiatives
                     10.8. Fisher-Price, Inc.
                          10.8.1. Company Overview
                          10.8.2. Financial Performance
                          10.8.3. Product Benchmarking
                          10.8.4. Strategic Initiatives
                     10.9. Konami Corporation
                          10.9.1. Company Overview
                          10.9.2. Financial Performance
                          10.9.3. Product Benchmarking
                          10.9.4. Strategic Initiatives
                     10.10. Hasbro, Inc
                          10.10.1. Company Overview
                          10.10.2. Financial Performance
                          10.10.3. Product Benchmarking
                          10.10.4. Strategic Initiatives

List of Tables

1. Toys and Games - Key market driver analysis
2. Toys and Games - Key market restraint analysis
3. Global puzzles market estimates and forecast, 2015 - 2025 (USD Billion)
4. Global preschool toys market revenue estimates and forecast, 2015 - 2025 (USD Billion)
5. Global outdoor/sports market estimates and forecast, 2015 - 2025 (USD Billion)
6. Global dolls market estimates and forecast, 2015 - 2025 (USD Billion)
7. Global video games market estimates and forecast, 2015 - 2025 (USD Billion)
8. Global other market estimates and forecast, 2015 - 2025 (USD Billion)
9. Global toys and games market estimates and forecast for 0-8 years, 2015 - 2025 (USD Billion)
10. Global toys and games market estimates and forecast for 9-15 years, 2015 - 2025 (USD Billion)
11. Global toys and games market estimates and forecast by 15 years and above, 2015 - 2025 (USD Billion)
12. Global toys and games market estimates and forecast through online, 2015 - 2025 (USD Billion)
13. Global toys and games market estimates and forecast through offline, 2015 - 2025 (USD Billion)
14. North America toys and games market estimates and forecast, 2015 - 2025 (USD Billion)
15. North America toys and games market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
16. North America toys and games market revenue estimates and forecast by application, 2015 - 2025 (USD Billion)
17. North America toys and games market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
18. U.S. toys and games market estimates and forecast, 2015 - 2025 (USD Billion)
19. U.S. toys and games market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
20. U.S. toys and games market revenue estimates and forecast by application, 2015 - 2025 (USD Billion)
21. U.S. toys and games market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
22. Europe toys and games market estimates and forecast, 2015 - 2025 (USD Billion)
23. Europe toys and games market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
24. Europe toys and games market revenue estimates and forecast by application, 2015 - 2025 (USD Billion)
25. Europe toys and games market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
26. Germany toys and games market estimates and forecast, 2015 - 2025 (USD Billion)
27. Germany toys and games market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
28. Germany toys and games market revenue estimates and forecast by application, 2015 - 2025 (USD Billion)
29. Germany toys and games market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
30. U.K. toys and games market estimates and forecast, 2015 - 2025 (USD Billion)
31. U.K. toys and games market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
32. U.K. toys and games market revenue estimates and forecast by application, 2015 - 2025 (USD Billion)
33. U.K. toys and games market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
34. Asia Pacific toys and games market estimates and forecast, 2015 - 2025 (USD Billion)
35. Asia Pacific toys and games market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
36. Asia Pacific toys and games market revenue estimates and forecast by application, 2015 - 2025 (USD Billion)
37. Asia Pacific toys and games market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
38. China toys and games market estimates and forecast, 2015 - 2025 (USD Billion)
39. China toys and games market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
40. China toys and games market revenue estimates and forecast by application, 2015 - 2025 (USD Billion)
41. China toys and games market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
42. India toys and games market estimates and forecast, 2015 - 2025 (USD Billion)
43. India toys and games market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
44. India toys and games market revenue estimates and forecast by application, 2015 - 2025 (USD Billion)
45. India toys and games market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
46. Japan toys and games market estimates and forecast, 2015 - 2025 (USD Billion)
47. Japan toys and games market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
48. Japan toys and games market revenue estimates and forecast by application, 2015 - 2025 (USD Billion)
49. Japan toys and games market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
50. Central & South America toys and games market estimates and forecast, 2015 - 2025 (USD Billion)
51. Central & South America toys and games market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
52. Central & South America toys and games market revenue estimates and forecast by application, 2015 - 2025 (USD Billion)
53. Central & South America toys and games market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
54. Brazil toys and games market estimates and forecast, 2015 - 2025 (USD Billion)
55. Brazil toys and games market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
56. Brazil toys and games market revenue estimates and forecast by application, 2015 - 2025 (USD Billion)
57. Brazil toys and games market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
58. MEA toys and games market estimates and forecast, 20145 - 2025 (USD Billion)
59. MEA toys and games market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
60. MEA toys and games market revenue estimates and forecast by application, 2015 - 2025 (USD Billion)
61. MEA toys and games market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
62. Vendor landscape

List of Figures

1. Toys & Games market snapshot 
2. Toys & Games market segmentation & scope
3. Toys & Games market penetration & growth prospect mapping
4. Toys & Games value chain analysis
5. Toys & Games market dynamics
6. Toys & Games market Porter's analysis 
7. Toys & Games market: Product movement analysis 
8. Toys & Games market: Application movement analysis 
9. Toys & Games market: Distribution Channel movement analysis 
10. Toys & Games market: Regional movement analysis