The Subscriber Data Management (SDM) Market: 2012-2016

 Chapter 1: Introduction 9

1.1 Executive Summary 9
1.2 Topics Covered 11
1.3 Key Questions Answered 12
1.4 Key Findings 13
1.5 Methodology 16
1.6 Target Audience 17
1.7 Companies Mentioned 18

Chapter 2: An Overview of the SDM Market 22

2.1 An Introduction to SDM 22
2.1.1 Defining SDM 24
2.2 SDM Technology Overview 27
2.2.1 Key SDM Functional Elements 27
2.2.1.1 Database Profile and Authentication 29
2.2.2 Data Aggregation Approaches 30
2.2.2.1 Aggregation 30
2.2.2.2 Federation 31
2.3 How SDM Evolved over Time? 32
2.3.1 First/Second Generation SDM Solutions 32
2.3.2 3rd Generation SDM Solutions 33
2.3.3 Next Generation SDM Solutions 37
2.3.4 Limitations with the Existing HLR/HSS 39
2.4 Emerging SDM Approaches and Technologies 40
2.4.1 Identity Management 41
2.4.1.1 Identity Management and SDM Integration 43
2.4.2 Real Time Decision Enablement 43
2.4.3 In-depth Analytics Capabilities 44
2.4.4 Policy Management 44
2.4.4.1 Policy and SDM Integration 46
2.4.5 Hybrid Approaches to SDM 46
2.5 Boundaries of SDM 47
2.6 Features of a Powerful SDM Solution 47
2.6.1 High Flexibility 48
2.6.2 High Performance for Real Time in-the-call-Path Access 48
2.6.3 Scalability 48
2.6.4 Federation 49
2.6.5 Standardized Interfaces 49
2.6.6 Support for Data Consolidation 50
2.6.7 Built-in Data Security 50
2.6.8 Reliability 50
2.7 Major Benefits of SDM 51
2.7.1 Single Sign On 51
2.7.2 Converged Billing and Charging 52
2.7.3 Personalised Advertising and Targeted Promotions 52
2.7.4 CapEx Savings 53
2.7.5 OPEX Savings 53
2.7.6 Opportunities to Embrace New Business Models 54
2.8 Migration Strategies and Adoption Timelines 54
2.8.1 From 2012- 2014 55
2.8.2 From 2014-2016 56
2.9 SDM Standardisation Initiatives and User Groups 56
2.9.1 SPUG (Subscriber Profile User Group) 56
2.9.2 3GPP’s User Data Convergence Model 57
2.9.3 Other Groups and Associations’ 59
2.9.3.1 NSN’s Subscriber Data Management (SDM) Partner Program 59

Chapter 3: The SDM Business Case 60

3.1 Key Market Drivers for SDM Adoption 60
3.1.1 Business Factors 60
3.1.1.1 The Increasing Demand for Broadband Data Centric Applications and Services 60
3.1.1.2 Need to Focus on Customer Intimacy 61
3.1.1.3 Increasing Co-opetition 61
3.1.1.4 Need to Capitalise on Personalized Services 62
3.1.1.5 Targeting Long Tail Opportunities 62
3.1.2 Network Factors 63
3.1.2.1 LTE and IMS Deployments 63
3.1.2.2 Delivery of Blended Services 64
3.2 Key Market Obstacles in SDM Adoption 64
3.2.1 Support from Investors 64
3.2.2 Privacy Legislation 65
3.2.3 Need to Overhaul the Existing System 65
3.3 Key Risks with SDM Adoption 65
3.3.1 Technology Integration Issues 65
3.3.2 Organisational Issues 66

Chapter 4: Market Analysis and Forecasts 67

4.1 The SDM Market Definition 67
4.2 Global Telecoms Software Spend 68
4.2.1 Global SDM Market 68
4.2.2 SDM Revenue Breakdown by Software and Services 73
4.2.3 Regional Markets, Dynamics and SDM Requirements 75
4.2.3.1 Asia Pacific 77
4.2.3.2 North America 79
4.2.3.3 Western Europe 81
4.2.3.4 EE (Eastern Europe) 83
4.2.3.5 Latin and Central America 84
4.2.3.6 MEA (Middle East and Africa) 86
4.3 Regional Analysis and Comparisons 88

Chapter 5: SDM Market Dynamics 91

5.1 SDM Industry Outlook 91
5.1.1 Is Next Generation SDM a competitive Advantage or Competitive Necessity? 91
5.2 SDM Vendor Overview 91
5.2.1 Alcatel- Lucent 92
5.2.2 Amdocs/Bridgewater 93
5.2.3 BroadHop 93
5.2.4 Ericsson 94
5.2.5 HP 96
5.2.6 Huawei 97
5.2.7 IBM 98
5.2.8 NSN 99
5.2.9 Openet 100
5.2.10 Procera 101
5.2.11 Redknee 102
5.2.12 Tekelec 102
5.2.13 UnboundID 104
5.2.14 ZTE 104
5.3 SDM Vendor Landscape 105
5.3.1 Dominant Market Players 105
5.3.2 Cost of SDM Solution 106
5.4 SDM Vendor Rankings 107
5.5 SDM Business Case 109
5.5.1 Challenges that can be Addressed with SDM Deployment 109
5.5.1.1 Network Migration Challenges 109
5.5.1.2 Traffic offload Challenges 110
5.5.1.3 Femtocell Deployments 110
5.5.1.4 Roaming Support 111
5.5.1.5 Addressing M2M Growth 111
5.6 Operator Deployments and Strategies 112

Chapter 6: Conclusion 115

6.1 SDM SWOT Analysis 116
6.2 SDM Solutions will Continue to Evolve 117
6.3 Recommendations for Operators 117
6.4 Recommendations for SDM Vendors 119

List of Tables

Table 1: Categorical Segmentation of Subscriber Data by Service, Network and Offline Customer Management Systems 25
Table 2: Subscriber Data Categories and Related Network Elements 26
Table 3: Major Components of a NG SDM 28
Table 4: Comparison between Legacy and NG SDM solutions 39
Table 5: Critical Success Factors and Key Performance Indicators for Network Operators 51
Table 6: SDM Market Definition Criterion 67
Table 7: Markets, Dynamics and SDM Requirements 76
Table 8: Regional Breakdown of IT Spending by Network Operators 76
Table 9: Asia Pacific Market Dynamics 77
Table 10: North America’s Market Dynamics 80
Table 11: Western Europe Market Dynamics 2012 81
Table 12: Eastern Europe Market Dynamics 83
Table 13: Latin and Central America Market Dynamics 85
Table 14: Middle East and Africa Market Dynamics 87
Table 15: Key SDM Deployments 114
Table 16: SWOT Analysis 117

List of Figures

Figure 1: Benefits of an Integrated Subscriber Data Management Approach 10
Figure 2: Pictorial Presentation of a Unified View of Subscriber Data 23
Figure 3: SDM Solution Overview 27
Figure 4: SDM Platform Overview 29
Figure 5: Overview of Data Aggregation Approach 31
Figure 6: HLR and HSS Distribution Topology in an IP Network 34
Figure 7: Data Federation in an IP Network 35
Figure 8: Global Legacy SDM Market Revenues (USD Million) 2008-2016 36
Figure 9: Centralized Subscriber Data in an IP Network 38
Figure 10: Features of NG SDM Solutions 41
Figure 11: Identity Management Use Cases 42
Figure 12: 3GPP’s UDC Model 58
Figure 13: Global Subscriber Data Management (SDM) Revenues (USD Millions) 2009 - 2016 69
Figure 14: Global Subscriber Data Management (SDM) Revenues (USD Millions) and % Change YOY 2012 - 2016 70
Figure 15: SDM Spend by Fixed and Mobile Operators (USD Millions) 2011-2016 71
Figure 16: SDM Revenue Breakdown (Fixed and Mobile Operators %) 2016 72
Figure 17: Breakout of legacy and NG SDM Market Revenues (USD Million) 2007-2016 73
Figure 18: SDM Revenue Breakdown by Software and Services (USD Millions) 2011-2016 74
Figure 19: SDM Revenue Breakdown by Software and Services (USD Millions) 2011-2016 75
Figure 20: Asia Pacific SDM Revenues (USD Millions) 2011-2016 79
Figure 21: North America SDM Revenues (USD Millions) 2011-2016 81
Figure 22: Western Europe SDM Revenues (USD Millions) 2011-2016 83
Figure 23: Eastern Europe SDM Revenues (USD Millions) 2011-2016 84
Figure 24: Latin and Central America SDM Revenues (USD Millions) 2011-2016 86
Figure 25: MEA SDM Revenues (USD Millions) 2011-2016 87
Figure 26: SDM Revenues Growth Rate in Key Regional Markets (%) 2012-2016 88
Figure 27: SDM Revenues in Key Regional Markets (USD Million) 2016 89
Figure 28: SDM Revenues in Key Regional Markets (% Share) 2016 90
Figure 29: Ericsson’s SDM Portfolio 96
Figure 30: SDM Vendor Market Share (%) 2011 108
Figure 31: SDM Vendor Market Share (%) 2016 108
Figure 32: SDM Causal Loop Diagram 115
 

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