The Mobile Phone Insurance Ecosystem: 2016 - 2030 - Opportunities, Challenges, Strategies & Forecasts

Published: Aug, 2016 | Pages: 120 | Publisher: SNS Research
Industry: Telecommunications | Report Format: Electronic (PDF)

Given the increasing prevalence of expensive household goods, cars and consumer electronics, insurance has become an unavoidable and often necessary cost in modern life. Mobile phones, and smartphones in particular are no exception to this trend. 

Most major wireless carriers, insurance specialists, device OEMs, retailers and even banks now offer insurance plans that cover theft, loss, malfunctions and damage of mobile phones. Many policies now also integrate enhanced technical support and additional protection features such as data backup facilities, allowing users to securely backup their phone data online.

SNS Research estimates that the global mobile phone insurance market is expected to account for nearly $20 Billion in revenue by the end of 2016. The market is further expected to grow at a CAGR of approximately 12% over the next four years, eventually accounting for over $30 Billion in revenue by the end of 2020.

The ""Mobile Phone Insurance Ecosystem: 2016 - 2030 - Opportunities, Challenges, Strategies & Forecasts"" report presents an in-depth assessment of the mobile phone insurance ecosystem including market drivers, challenges, opportunities, value chain, future roadmap, case studies, ecosystem player profiles and strategies. The report also presents market size forecasts from 2016 through to 2030. The forecasts are segmented for 5 regional and 25 country level markets.

The report comes with an associated Excel datasheet suite covering quantitative data from all numeric forecasts presented in the report.

Topics Covered

The report covers the following topics: 

 - Mobile phone insurance ecosystem
 - Market drivers and barriers
 - Insurance policy structure, distribution channels and key trends
 - Case studies of mobile phone insurance initiatives
 - Industry roadmap and value chain
 - Profiles and strategies of over 40 leading ecosystem players
 - Strategic recommendations for ecosystem players
 - Market analysis and forecasts from 2016 till 2030

Forecast Segmentation

Market forecasts are provided for the following regional and country level submarkets: 

Regional Segmentation
 - Asia Pacific
 - Europe
 - Latin & Central America
 - Middle East & Africa
 - North America

Country Level Segmentation
 - Argentina, Australia, Brazil, Canada, China, Colombia, France, Germany, Hong Kong, India, Israel, Italy, Japan, Mexico, Netherlands, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Taiwan, UK & USA

Key Questions Answered 

The report provides answers to the following key questions:

 - How big is the mobile phone insurance opportunity?
 - What trends, challenges and barriers are influencing its growth?
 - How is the ecosystem evolving by region?
 - What will the market size be in 2020 and at what rate will it grow?
 - Which countries will see the highest percentage of growth?
 - Who are the key market players and what are their strategies?
 - What risks are typically covered in mobile phone insurance offerings?
 - How can insurance plans help wireless carriers in reducing churn?
 - What strategies should wireless carriers, device OEMs and insurance providers adopt to remain competitive?

Key Findings 

The report has the following key findings: 

 - SNS Research estimates that the global mobile phone insurance market is expected to account for nearly $20 Billion in revenue by the end of 2016.
 - The market is further expected to grow at a CAGR of approximately 12% over the next four years, eventually accounting for over $30 Billion in revenue by the end of 2020.
 - In an effort to boost the uptake of mobile phone insurance, wireless carriers and insurance providers have extensively enhanced their insurance offerings with the addition of location tracking, data protection/recovery features and integrated technical support.
 - The success of mobile phone insurance plans has driven several wireless carriers, such as NTT DoCoMo and Orange, to invest in the sales of other insurance products through mobile phones and their retail outlets.
 - New insurance models are also beginning to emerge, such as London-based So-Sure’s social insurance for mobile phones, which allows customers to get up to 80% of their money back, if they and their friends don’t claim.
 - Device OEMs are beginning to invest in tailored plans to suit the specific requirements of certain regional markets. A good example is Xiaomi’s Mi Protect plan in India, which covers accidental and liquid damage, for as little as $7 per year.

List of Companies

A Wireless
AIG (American International Group)
Allianz Insurance
Allianz SE Group
América Móvil
AmTrust International Underwriters
Aon
Appalachian Wireless
Apple
Assurant
Asurion
AT&T
AT&T Mobility
Aviva
AXA
Barclays
Best Buy
Bouygues Telecom
Brightstar Corporation
BT Group
Cellebrite
Chubb
CWS (Connected World Services Distributions)
Diamond Wireless
Dixons Carphone
DT (Deutsche Telekom)
EE
eSecuritel
Fonesure 
Fortegra
Geek Squad
GoCare
Groupama
Hollard Group
HSBC
Inhance Technology
iQmetrix
Liberty Mutual Insurance Group
Lifestyle Services Group
Lookout
Markerstudy
Microsoft
Mobi PCS
Mobile Rhino (Stuckey & Company)
MTN
NIA (New India Assurance)
Nippon Life Insurance
Nokia
NQ Mobile
NTT DoCoMo
Optus
Orange
Pier Insurance Managed Services
ProtectCELL
Safeware
Salt Mobile
Samsung Electronics
SFR
Singtel Group
SoftBank Corporation
So-Sure
Spark New Zealand
SPB
Sprint Corporation
SquareTrade
Sun Corporation
Supercover Insurance
Swisscom
Telefónica Group
Telefónica Insurance
Telstra
T-Mobile USA
Tokio Marine
Verizon Communications
Verizon Wireless 
V-Key Solutions
Vodacom
Vodafone Group

 Table of Contents

Chapter 1: Introduction	10	
1.1	Executive Summary	10	
1.2	Topics Covered	11	
1.3	Forecast Segmentation	12	
1.4	Key Questions Answered	13	
1.5	Key Findings	14	
1.6	Methodology	15	
1.7	Target Audience	16	
1.8	Companies & Organizations Mentioned	17	

Chapter 2: An Overview of Mobile Phone Insurance	19	
2.1	The Role of Insurance in Our Daily Lives	19	
2.2	Why Have Mobile Phone Insurance?	20	
2.3	What Risks Are Typically Covered?	21	
2.3.1	Accidental, Malicious or Liquid Damage	21	
2.3.2	Electrical or Mechanical Breakdown	21	
2.3.3	Theft or Loss	21	
2.3.4	Unauthorized Calls & Usage	21	
2.3.5	Data Backup Facilities	22	
2.3.6	Overseas Cover	22	
2.3.7	Accessories	22	
2.3.8	Others	22	
2.4	Distribution Channels for Insurance Plans	22	
2.4.1	Wireless Carrier Branded	23	
2.4.2	OEM-Provided	23	
2.4.3	Associated with Bank Accounts	23	
2.4.4	Retailers	23	
2.4.5	Other Direct-to-Consumer	23	
2.5	Market Drivers	23	
2.5.1	Growing Penetration of Smartphones	24	
2.5.2	BYOD: Perfect Candidates for Insurance	24	
2.5.3	Reducing Service Disruption	24	
2.5.4	Proliferation of Large Screen Devices	25	
2.5.5	Packaged Policies	25	
2.5.6	Strong Support of Tier 1 Wireless Carriers	25	
2.5.7	Growth of Mobile Payments: Creating New Opportunities for Insurance	25	
2.6	Market Barriers	26	
2.6.1	Consumer Disbelief in Insurance	26	
2.6.2	Unclear Terms & Conditions	26	
2.6.3	Fraud	26	
2.6.4	Slow & Unfair Claims Handling	26	
2.6.5	Time Limitation to Purchase Policy	27	
			
Chapter 3: Value Chain & Future Roadmap	28	
3.1	Value Chain	28	
3.1.1	Wireless Carriers	28	
3.1.2	Mobile Device OEMs	29	
3.1.3	Banks	29	
3.1.4	Retailers	29	
3.1.5	Underwriters & Insurance Administrators	29	
3.2	Future Roadmap: 2016 - 2030	30	
3.2.1	2016 - 2020: Adoption of Shared Plans & Integration with Other Consumer Devices	30	
3.2.2	2020 - 2025: Growing Proliferation in Developing Economies	31	
3.2.3	2025 - 2030: Continued Growth with the Adoption of Connected Living Technologies	31	
			
Chapter 4: Case Studies	32	
4.1	Telefónica Insurance: A Wireless Carrier Owned Insurance Company	32	
4.2	Asurion: Replicating North American Success in Other Regional Markets	33	
4.3	Brightstar Corporation: Increasing Insurance Revenue for a Rural Carrier	34	
4.4	MTN & Vodacom: Innovating Insurance Programs in Africa	35	
4.5	Microsoft & Samsung: Alliances with Local Insurance Regulators	36	
4.6	NTT DoCoMo: Pioneering Mobile Phone Insurance in Japan	37	
4.7	So-Sure: Introducing Social Insurance for Mobile Phones	38	
			
Chapter 5: Key Market Players	39	
5.1	AIG (American International Group)	39	
5.2	Allianz Insurance	40	
5.3	AmTrust International Underwriters	41	
5.4	Aon	42	
5.5	Apple	43	
5.6	Assurant	44	
5.7	Asurion	45	
5.8	AT&T	46	
5.9	Aviva	47	
5.10	AXA	48	
5.11	Bouygues Telecom	49	
5.12	Brightstar Corporation	50	
5.13	Cellebrite	51	
5.14	Chubb	52	
5.15	Dixons Carphone	53	
5.16	DT (Deutsche Telekom)	54	
5.17	EE	55	
5.18	Geek Squad	56	
5.19	GoCare	57	
5.20	Hollard Group	58	
5.21	Inhance Technology	59	
5.22	iQmetrix	60	
5.23	LG Electronics	61	
5.24	Liberty Mutual Insurance Group	62	
5.25	Lookout	63	
5.26	Mobile Rhino (Stuckey & Company)	64	
5.27	NIA (New India Assurance)	65	
5.28	NQ Mobile	66	
5.29	NTT DoCoMo	67	
5.30	Orange	68	
5.31	Pier Insurance Managed Services	69	
5.32	ProtectCELL (Fortegra)	70	
5.33	Safeware	71	
5.34	Samsung Electronics	72	
5.35	SFR	73	
5.36	Singtel Group	74	
5.37	SoftBank Corporation	75	
5.38	So-Sure	76	
5.39	SPB	77	
5.40	Sprint Corporation	78	
5.41	SquareTrade	79	
5.42	Supercover Insurance	80	
5.43	Telefónica Insurance	81	
5.44	Telstra	82	
5.45	Verizon Communications	83	
5.46	V-Key Solutions	84	
5.47	Vodafone Group	85	
5.48	Xiaomi	86	
			
Chapter 6: Market Analysis & Forecasts	87	
6.1	Global Outlook of Mobile Phone Insurance	87	
6.2	Regional Segmentation	88	
6.3	Asia Pacific	89	
6.3.1	Australia	90	
6.3.2	China	90	
6.3.3	Hong Kong	91	
6.3.4	India	91	
6.3.5	Japan	92	
6.3.6	Singapore	92	
6.3.7	South Korea	93	
6.3.8	Taiwan	93	
6.3.9	Rest of Asia Pacific	94	
6.4	Europe	95	
6.4.1	France	96	
6.4.2	Germany	96	
6.4.3	Italy	97	
6.4.4	Netherlands	97	
6.4.5	Poland	98	
6.4.6	Russia	98	
6.4.7	Spain	99	
6.4.8	UK	99	
6.4.9	Rest of Europe	100	
6.5	Latin & Central America	101	
6.5.1	Argentina	102	
6.5.2	Brazil	102	
6.5.3	Colombia	103	
6.5.4	Mexico	103	
6.5.5	Rest of Latin & Central America	104	
6.6	Middle East & Africa	105	
6.6.1	Israel	106	
6.6.2	Saudi Arabia	106	
6.6.3	South Africa	107	
6.6.4	Rest of the Middle East & Africa	107	
6.7	North America	108	
6.7.1	Canada	109	
6.7.2	USA	109	
			
Chapter 7: Conclusion & Strategic Recommendations	110	
7.1	Why is the Market Poised to Grow?	110	
7.2	How Does Insurance Impact Wireless Carriers?	110	
7.3	Are Operator Branded Plans Better Than Other Plans?	111	
7.4	Are Contract Mobile Customers More Likely to Adopt Insurance?	112	
7.5	How Does the Brand of the Mobile Device Relate to the Consumer Adoption of Insurance?	112	
7.6	Key Trends Regarding Consumers' Purchase of Mobile Device Insurance	113	
7.7	Need for a Wider Range of Cover Options	113	
7.8	What is the Average Price of Mobile Phone Insurance Plans?	114	
7.9	How is Insurance Affecting Mobile Phone Designs?	115	
7.10	Product Design & Governance: Key to Success	115	
7.11	Wireless Carrier Owned Insurance Groups: The Answer for Coordinated Insurance Offerings	116	
7.12	Integrated Solutions to Drive the Market	116	
7.13	Which Region Will Lead the Market?	117	
7.14	Strategic Recommendations	118	
7.14.1	Recommendations for Wireless Carriers	118	
7.14.2	Recommendations for Mobile Device OEMs	119	
7.14.3	Recommendations for Retailers & Banks	119	
7.14.4	Recommendations for Underwriters & Insurance Administrators	120

List of Figures	
	
	Figure 1: Smartphone Installed Base by Region: 2016 - 2030 (Millions)	20
	Figure 2: Mobile Phone Insurance Value Chain	27
	Figure 3: Mobile Phone Insurance Industry Roadmap	29
	Figure 4: Mobile Phone Claim Processing Lifecycle	36
	Figure 5: Global Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million)	86
	Figure 6: Mobile Phone Insurance Revenue by Region: 2016 - 2030 ($ Million)	87
	Figure 7: Asia Pacific Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million)	88
	Figure 8: Asia Pacific Mobile Phone Insurance Revenue by Country: 2016 - 2030 ($ Million)	88
	Figure 9: Australia Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million)	89
	Figure 10: China Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million)	89
	Figure 11: Hong Kong Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million)	90
	Figure 12: India Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million)	90
	Figure 13: Japan Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million)	91
	Figure 14: Singapore Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million)	91
	Figure 15: South Korea Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million)	92
	Figure 16: Taiwan Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million)	92
	Figure 17: Rest of Asia Pacific Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million)	93
	Figure 18: Europe Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million)	94
	Figure 19: Europe Mobile Phone Insurance Revenue by Country: 2016 - 2030 ($ Million)	94
	Figure 20: France Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million)	95
	Figure 21: Germany Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million)	95
	Figure 22: Italy Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million)	96
	Figure 23: Netherlands Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million)	96
	Figure 24: Poland Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million)	97
	Figure 25: Russia Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million)	97
	Figure 26: Spain Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million)	98
	Figure 27: UK Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million)	98
	Figure 28: Rest of Europe Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million)	99
	Figure 29: Latin & Central America Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million)	100
	Figure 30: Latin & Central America Mobile Phone Insurance Revenue by Country: 2016 - 2030 ($ Million)	100
	Figure 31: Argentina Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million)	101
	Figure 32: Brazil Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million)	101
	Figure 33: Colombia Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million)	102
	Figure 34: Mexico Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million)	102
	Figure 35: Rest of Latin & Central America Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million)	103
	Figure 36: Middle East & Africa Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million)	104
	Figure 37: Middle East & Africa Mobile Phone Insurance Revenue by Country: 2016 - 2030 ($ Million)	104
	Figure 38: Israel Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million)	105
	Figure 39: Saudi Arabia Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million)	105
	Figure 40: South Africa Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million)	106
	Figure 41: Rest of the Middle East & Africa Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million)	106
	Figure 42: North America Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million)	107
	Figure 43: North America Mobile Phone Insurance Revenue by Country: 2016 - 2030 ($ Million)	107
	Figure 44: Canada Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million)	108
	Figure 45: USA Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million)	108
	Figure 46: Price Comparison of Wireless Carrier, OEM & Third-Party Mobile Phone Insurance Plans	113
	Figure 47: Mobile Phone Insurance Revenue Share by Region: 2016 (%)	116