The Cards and Payments Industry in Portugal: Emerging Trends and Opportunities to 2021

Synopsis
Timetric's 'The Cards and Payments Industry in Portugal: Emerging Trends and Opportunities to 2021' report provides detailed analysis of market trends in the Portuguese cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including credit transfers, check payments, payment cards, direct debit and cash transactions during the review period (2012-2016).

The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2017-2021). It also offers information on the country's competitive landscape, including the market shares of issuers and schemes.

The report brings together Timetric's research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.
Summary
Timetric's 'The Cards and Payments Industry in Portugal: Emerging Trends and Opportunities to 2021' report provides top-level market analysis, information and insights into the Portuguese cards and payments industry, including:

• Current and forecast values for each market in the Portuguese cards and payments industry, including debit and credit cards.

• Detailed insights into payment instruments including credit transfers, check payments, payment cards, direct debit and cash transactions. It also, includes an overview of the country's key alternative payment instruments.

• E-commerce market analysis and payment methods.

• Analysis of various market drivers and regulations governing the Portuguese cards and payments industry.

• Detailed analysis of strategies adopted by banks and other institutions to market debit and credit cards.

• Comprehensive analysis of consumer attitudes and buying preferences for cards.

• The competitive landscape in the Portuguese cards and payments industry.
Scope
• This report provides a comprehensive analysis of the Portuguese cards and payments industry.

• It provides current values for the Portuguese cards and payments industry for 2016, and forecast figures to 2021.

• It details the different demographic, economic, infrastructural and business drivers affecting the Portuguese cards and payments industry.

• It outlines the current regulatory framework in the industry.

• It details marketing strategies used by various banks and other institutions.
Reasons To Buy
• Make strategic business decisions, using top-level historic and forecast market data, related to the Portuguese cards and payments industry and each market within it.

• Understand the key market trends and growth opportunities in the Portuguese cards and payments industry.

• Assess the competitive dynamics in the Portuguese cards and payments industry.

• Gain insights into marketing strategies used for various card types in Portugal.

• Gain insights into key regulations governing the Portuguese cards and payments industry.
Key Highlights
• The economic crisis had a profound effect on the Portuguese banking sector, which is still struggling with high debts and frail depositor confidence. This led to a period of consolidation; in 2015, Banco Santander Totta acquired Banco Banif. Similarly, in November 2016, Barclays sold Portugal's Barclaycard consumer payments business to WiZink Bank. Likewise, Novo Banco was put up for sale by the government in 2015. This is likely to lead to concentration in both card issuing and merchant acquiring business.


• The Postal Services of Portugal (CTT) entered into the banking sector with the launch of its bank, Banco CTT, in November 2015. In March 2016, the bank launched 51 branches, with plans to increase its branch network to 200 by the end of 2016. To make banking and payment services more accessible to customers, the bank offers both in-branch and online banking services, and set up its branches at locations with high customer footfall such as shopping malls. This is anticipated to increase banking penetration and thereby boost the adoption of banking products such as current accounts and debit cards.


• EU regulation on capping interchange fees for credit and debit cards at 0.3% and 0.2% respectively was implemented in Portugal in 2015. Consequently, large banks saw their revenues on payment cards decrease. To combat revenue erosion, banks increased annual fees, current account minimum-balances and maintenance fees.