The Cards and Payments Industry in Greece: Emerging Trends and Opportunities to 2020

Published: Jun, 2016 | Pages: 58 | Publisher: Timetric
Industry: Financial Services | Report Format: Electronic (PDF)

Synopsis

Timetric’s 'The Cards and Payments Industry in Greece: Emerging Trends and Opportunities to 2020' report provides detailed analysis of market trends in the Greek cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including check payments, credit transfers, direct debits, payment cards and cash transactions during the review period (2011–2015).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2016–2020). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together Timetric’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.

Summary

Timetric’s 'The Cards and Payments Industry in Greece: Emerging Trends and Opportunities to 2020' report provides top-level market analysis, information and insights into the Greek cards and payments industry, including:

• Current and forecast values for each market in the Greek cards and payments industry, including debit card, credit and charge cards. It also includes detailed analysis of the prepaid card market.

• Detailed insights into payment instruments including credit transfers, cash transactions, checks, direct debits and payment cards. It also, includes an overview of the country's key alternative payment instruments.

• E-commerce market analysis and online payment types.

• Analysis of various market drivers and regulations governing the Greek cards and payments industry.

• Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.

• Comprehensive analysis of consumer attitudes and buying preferences for cards.

• The competitive landscape in the Greek cards and payments industry.

Scope

• This report provides a comprehensive analysis of the Greek cards and payments industry.

• It provides current values for the Greek cards and payments industry for 2015, and forecast figures to 2020.

• It details the different demographic, economic, infrastructural and business drivers affecting the Greek cards and payments industry.

• It outlines the current regulatory framework in the industry.

• It details marketing strategies used by various banks and other institutions.

Reasons to Buy

• Make strategic business decisions, using top-level historic and forecast market data, related to the Greek cards and payments industry and each market within it.

• Understand the key market trends and growth opportunities in the Greek cards and payments industry.

• Assess the competitive dynamics in the Greek cards and payments industry.

• Gain insights into marketing strategies used for various card types in Greece.

• Gain insights into key regulations governing the Greek cards and payments industry.

Key Highlights

• In the wake of the economic crisis, the Greek government was forced to implement austerity measures to gain access to a US$95.5 billion (EUR86 billion) bailout package from the international Monetary Fund (IMF), European Union (EU) and the European Central Bank (ECB). Consequently, the government imposed capital controls and took a number of measures to arrest the outward flow of money, curb tax evasion and encourage electronic payments, including restrictions on cash withdrawals at ATMs, remittances, and the use of payment cards abroad. The latest measure is the compulsory acceptance of card-based payments at retail outlets and by certain categories of professional – such as doctors, lawyers, electricians and plumbers – effective from January 1, 2016. These measures are anticipated to encourage a consumer shift towards card payments.

• In view of a decrease in profits and high operating costs, banks in Greece are cutting infrastructure spending and looking to low-cost business models such as digital banking. German-based bank Number26 launched services in Greece in December 2015, and became the country's first digital-only bank. The platform’s emergence is likely to accelerate a shift towards electronic payments in Greece.

• While the government has placed restrictions on transactions from international online retailers, domestic e-commerce activities are outside the boundaries of the rules. To benefit from this, payment companies are introducing new online payment solutions for domestic online purchases. The latest of these is the introduction of MasterPass by MasterCard in June 2016. MasterPass stores all a customer’s payment cards in a single location. This service is supported by Alpha Bank, Piraeus Bank, Eurobank Ergasias, Axa Insurance, Leroy Merlin, Sephora and Wind.

 Table of Contents

1 Definitions and Methodology
1.1 Definitions
1.2 Methodology

2 Key Facts and Events

3 Executive Summary

4 Payment Instruments
4.1 Current Payment Environment

5 E-Commerce
5.1 E-Commerce Market Analysis

6 Alternative Payments
6.1 Alternative Payment Instruments
6.1.1 MasterPass
6.1.2 paysafecard
6.1.3 winbank wallet
6.1.4 my Alpha wallet

7 Regulations in the Cards and Payments Industry
7.1 Regulatory Framework
7.1.1 SEPA cards framework
7.1.2 Interchange fee regulation
7.2 Anti-Money Laundering (AML)
7.3 Foreign Direct Investment (FDI) Regulations

8 Analysis of Cards and Payments Industry Drivers
8.1 Demographic Drivers
8.2 Economic Drivers
8.3 Infrastructure Drivers
8.4 Business Drivers

9 Market Segmentation
9.1 Market Segmentation and Targeting
9.1.1 Consumer cards
9.1.2 Commercial cards

10 Payment Cards
10.1 Payment Cards Market Analysis
10.1.1 Volume and value of payment card transactions by type

11 Debit Cards
11.1 Debit Card Market Analysis
11.1.1 Turnover per debit card and transaction values by channel
11.1.2 Debit card scheme and issuer shares in terms of transaction value
11.1.3 Debit cards comparison

12 Pay Later Cards
12.1 Pay Later Cards Market Analysis
12.1.1 Turnover per pay later cards and transaction values by channel
12.1.2 Pay later cards scheme and issuer shares in terms of transaction value
12.1.3 Pay later cards comparison

13 Commercial Pay Later Cards
13.1 Commercial Pay Later Cards Market Analysis
13.1.1 Commercial cards comparison

14 Prepaid Cards
14.1 Prepaid Card Market Analysis
14.1.1 Prepaid cards comparison

15 Appendix
15.1 Tables
15.2 Contact Timetric
15.3 About Timetric
15.4 Timetric’s Services
15.5 Disclaimer

List of Tables

Table 1: Key Definitions
Table 2: Annual Average Exchange Rate
Table 3: Greece – Key Facts, 2015
Table 4: Regional Benchmarking of Greece’s Payment Cards, 2015
Table 5: Greece – Mode of Entry of Foreign Banks
Table 6: Cards for High-Income Consumers, 2016
Table 7: Cards for Students and the Young Population, 2016
Table 8: Cards for Shoppers, 2016
Table 9: Commercial Cards Comparison and Key Features, 2016
Table 10: Greece – Visa Multi-Lateral Interchange Fees, 2016
Table 11: Greece – MasterCard Consumer Card Interchange Fees, 2016
Table 12: Greece – Debit Cards Comparison and Key Features, 2016
Table 13: Greece – Visa Multi-Lateral Interchange Fees, 2016
Table 14: Greece – MasterCard Commercial Card Interchange Fees, 2016
Table 15: Greece – Gold Credit Cards Comparison and Key Features, 2016
Table 16: Greece – Premium Credit Cards Comparison and Key Features, 2016
Table 17: Greece – Charge Cards Comparison and Key Features, 2016
Table 18: Greece – Commercial Cards Comparison and Key Features, 2016
Table 19: Greece – Prepaid Cards Comparison and Key Features, 2016
Table 20: Greece – Payment Instrument Transaction Values (EUR Billion), 2011–2015
Table 21: Greece – Payment Instrument Transaction Values (US$ Billion), 2011–2015
Table 22: Greece – Payment Instrument Transaction Volumes (Million), 2011–2015
Table 23: Greece – Number of Payment Cards in Circulation by Type (Million), 2011–2020
Table 24: Greece – Volume of Payment Card Transactions by Type (Million), 2011–2020
Table 25: Greece – Value of Payment Card Transactions by Type (EUR Billion), 2011–2020
Table 26: Greece – Value of Payment Card Transactions by Type (US$ Billion), 2011–2020
Table 27: Greece – Number of Debit Cards in Circulation (Million), 2011–2020
Table 28: Greece – Debit Card Transaction Volumes and Frequency by Channel, 2011–2020
Table 29: Greece – Debit Card Total and Average Transaction Values by Channel, 2011–2020
Table 30: Greece – Debit Card Total and Average Transaction Values by Channel, 2011–2020
Table 31: Greece – Number of Debit Cards in Circulation By Scheme (Million), 2011–2015
Table 32: Greece – Debit Card Transaction Values By Scheme (EUR Billion), 2011–2015
Table 33: Greece – Debit Card Transaction Values By Scheme (US$ Billion), 2011–2015
Table 34: Greece – Debit Card Transaction Values by Issuer (EUR Billion), 2011–2015
Table 35: Greece – Debit Card Transaction Values by Issuer (US$ Billion), 2011–2015
Table 36: Greece – Number of Pay Later Cards in Circulation (Million), 2011–2020
Table 37: Greece – Pay Later Card Transaction Volumes and Frequency by Channel, 2011–2020
Table 38: Greece – Pay Later Card Total and Average Transaction Values by Channel, 2011–2020
Table 39: Greece – Pay Later Card Total and Average Transaction Values by Channel, 2011–2020
Table 40: Greece – Number of Pay Later Cards in Circulation By Scheme (Thousand), 2011–2015
Table 41: Greece – Pay Later Card Transaction Values By Scheme (EUR Million), 2011–2015
Table 42: Greece – Pay Later Card Transaction Values By Scheme (US$ Million), 2011–2015
Table 43: Greece – Pay Later Card Transaction Values By Issuer (EUR Billion), 2011–2015
Table 44: Greece – Pay Later Card Transaction Values By Issuer (US$ Billion), 2011–2015
Table 45: Greece – Number of Credit Cards in Circulation (Million), 2011–2020
Table 46: Greece – Credit Card Transaction Volumes and Frequency by Channel, 2011–2020
Table 47: Greece – Credit Card Total and Average Transaction Values by Channel, 2011–2020
Table 48: Greece – Credit Card Total and Average Transaction Values by Channel, 2011–2020
Table 49: Greece – Number of Credit Cards in Circulation By Scheme (Million), 2011–2015
Table 50: Greece – Credit Card Transaction Values By Scheme (EUR Billion), 2011–2015
Table 51: Greece – Credit Card Transaction Values By Scheme (US$ Billion), 2011–2015
Table 52: Greece – Number of Charge Cards in Circulation (Thousand), 2011–2020
Table 53: Greece – Charge Card Transaction Volumes and Frequency by Channel, 2011–2020
Table 54: Greece – Charge Card Total and Average Transaction Values by Channel, 2011–2020
Table 55: Greece – Charge Card Total and Average Transaction Values by Channel, 2011–2020
Table 56: Greece – Number of Charge Cards in Circulation By Scheme (Thousand), 2011–2015
Table 57: Greece – Charge Card Transaction Values By Scheme (EUR Million), 2011–2015
Table 58: Greece – Charge Card Transaction Values By Scheme (US$ Million), 2011–2015
Table 59: Greece – Personal and Commercial Pay Later Card Transaction Volumes (Million), 2011–2020
Table 60: Greece – Personal and Commercial Pay Later Card Transaction Values (EUR Billion), 2011–2020
Table 61: Greece – Personal and Commercial Pay Later Card Transaction Values (US$ Billion), 2011–2020
Table 62: Greece – Number of Commercial Pay Later Cards in Circulation (Thousand), 2011–2020
Table 63: Greece – Commercial Pay Later Card Transaction Volumes (Million), 2011–2020
Table 64: Greece – Commercial Pay Later Card Transaction Values (EUR Million), 2011–2020
Table 65: Greece – Commercial Pay Later Card Transaction Values (US$ Million), 2011–2020
Table 66: Greece – Number of Prepaid Cards in Circulation (Thousand), 2011–2020
Table 67: Greece – Prepaid Card Transaction Values (EUR Million), 2011–2020
Table 68: Greece – Prepaid Card Transaction Values (US$ Million), 2011–2020

List of Figures
Figure 1: Greece – Payment Instrument Shares by Transaction Value (%), 2011 vs 2015
Figure 2: Greece – Payment Instrument Shares by Transaction Volume (%), 2011 vs 2015
Figure 3: Greece – E-Commerce Value (US$ Billion) and Payment Types (%)
Figure 4: Greece – Total Population and Structure
Figure 5: Greece – Economic Indicators
Figure 6: Greece – Number of ATMs and POS Terminals
Figure 7: Greece – Real Household Consumption and Outbound Tourist Expenditure, 2011–2015
Figure 8: Greece – Segmentation by Card Type, 2016
Figure 9: Greece – Growth in Payment Card Transaction Values and Number of Cards in Circulation by Type, 2011–2020
Figure 10: Greece – Volume and Value of Payment Card Transactions by Type (%), 2011–2020
Figure 11: Greece – Debit Card Penetration and Number of Debit Cards in Circulation, 2011–2020
Figure 12: Greece – Turnover Per Debit Card and Transaction Values by Channel, 2011–2020
Figure 13: Greece – Debit Card Scheme and Issuer Shares in Terms of Transaction Value (%), 2015
Figure 14: Greece – Pay Later Cards Penetration and Number of Pay Later Cards in Circulation, 2011–2020
Figure 15: Greece – Turnover Per Pay Later Cards and Transaction Values by Channel, 2011–2020
Figure 16: Greece – Pay Later Cards Scheme and Issuer Shares in Terms of Transaction Value (%), 2015
Figure 17: Greece – Pay Later Commercial vs Personal Cards, Transaction Volumes and Values (%), 2011–2020
Figure 18: Greece – Number of Commercial Cards in Circulation, Transaction Value and Volume, 2011–2020
Figure 19: Greece – Number of Prepaid Cards in Circulation and Transaction Values, 2011–2020