The Cards and Payments Industry in Egypt: Emerging Trends and Opportunities to 2019

Published: Sep, 2015 | Pages: 57 | Publisher: Timetric
Industry: Financial Services | Report Format: Electronic (PDF)

Synopsis
Timetric's 'The Cards and Payments Industry in Egypt: Emerging Trends and Opportunities to 2019' report provides detailed analysis of market trends in Egypt's cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including check payments, credit transfers, cash transactions and payment cards during the review period (2010-2014).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2015-2019). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together Timetric's research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy, recent changes in the regulatory structure, and profiles of card issuers operating in the country.
Summary
Timetric's 'The Cards and Payments Industry in Egypt: Emerging Trends and Opportunities to 2019' report provides top-level market analysis, information and insights into Egypt's cards and payments industry, including:

Current and forecast values for each market in Egypt's cards and payments industry, including debit and credit cards. It also includes detailed analysis of the prepaid card market.

Detailed insights into payment instruments including check payments, credit transfers, cash transactions and payment cards. It also, includes an overview of the country's key alternative payment instruments.

Analysis of various market drivers and regulations governing Egypt's cards and payments industry.

Detailed analysis of strategies adopted by banks and other institutions to market debit and credit cards.

Comprehensive analysis of consumer attitudes and buying preferences for cards.

The competitive landscape of Egypt's cards and payments industry.
Scope
This report provides a comprehensive analysis of Egypt's cards and payments industry.

It provides current values for Egypt's cards and payments industry for 2014, and forecast figures to 2019.

It details the different economic, infrastructural and business drivers affecting Egypt's cards and payments industry.

It outlines the current regulatory framework in the industry.

It details marketing strategies used by various banks and other institutions.

It profiles major banks in Egypt's cards and payments industry.
Reasons To Buy
Make strategic business decisions, using top-level historic and forecast market data, related to Egypt's cards and payments industry and each market within it.

Understand the key market trends and growth opportunities in Egypt's cards and payments industry.

Assess the competitive dynamics in Egypt's cards and payments industry.

Gain insights into marketing strategies used for various card types in Egypt.

Gain insights into key regulations governing Egypt's cards and payments industry.
Key Highlights
Citigroup signed an agreement to sell its retail banking and cards business to Commercial International Bank (CIB) in June 2015. On receiving regulatory approval, Citibank will transfer 900 full-time consumer banking and contract employees, eight Citibank branches and its Egyptian ATM network to CIB. According to CIB, the deal will increase its market share by 33%, adding 80,000 credit cardholders to CIB's portfolio of 240,000.

Egypt-based electronic payments company Emerging Markets Payments (EMP) launched EMP Online Fraud Prevention Services in June 2015, to protect banks and customers from online card fraud. In April 2013, HSBC launched a fraud-prevention device called HSBC Secure Key. Payment card transaction values and volumes are anticipated to increase as banks adopt measures to combat online card fraud.

To increase the adoption of e-payments in Egypt, MasterCard launched its Cashless Campaign in 2014. The campaign was launched in collaboration with five prominent banks: National Bank of Egypt (NBE), The United Bank, Emirates NBD, Housing and Development Bank and Commercial International Bank (CIB). Similarly, North Cairo Electricity Distribution Company and NBE signed an agreement in October 2013, to allow citizens to pay electricity bills online using Visa cards. Likewise, in September 2014, Egypt's leading nationwide electronic bill presentment and payment (EBPP) platform, Fawry, announced the launch of new service that enables individuals to pay traffic fines directly via the Fawry network. These initiatives are anticipated to increase the share of e-payments in the country.

 Table of Contents
1 Definitions and Methodology
1.1 Definitions
1.2 Methodology
2 Key Facts and Events
3 Executive Summary
4 Payment Instruments
4.1 Current Payments Environment
4.2 Alternative Payment Instruments
4.2.1 Flous
4.2.2 Phone Cash
4.2.3 PayPal
4.2.4 Cashu
4.2.5 Wallety
5 Regulations in the Cards and Payments Industry
5.1 Regulatory Framework
5.1.1 Regulations governing provision of payment orders through mobile phones
5.2 Anti-Money Laundering (AML)
5.3 Foreign Direct Investment (FDI) Regulations
6 Analysis of Cards and Payments Industry Drivers
6.1 Demographic Drivers
6.2 Economic Drivers
6.3 Infrastructure Drivers
6.4 Business Drivers
7 Market Segmentation and New Product Launches
7.1 Market Segmentation and Targeting
7.1.1 Consumer cards
7.1.2 Commercial cards
7.2 New Product Launches
8 Payment Cards
8.1 Payment Card Analysis
8.1.1 Volume and value of payment card transactions by type
8.1.2 Personal vs commercial cards
9 Debit Cards
9.1 Debit Card Market Analysis
9.1.1 Debit card transaction volumes and values by channel
9.1.2 Debit card scheme and issuer shares in terms of transaction value
9.1.3 Debit cards comparison
10 Credit Cards
10.1 Credit Card Market Analysis
10.1.1 Credit card transaction volumes and values by channel
10.1.2 Credit card scheme and issuer shares in terms of transaction value
10.1.3 Credit cards comparison
11 Commercial Cards
11.1 Commercial Card Market Analysis
11.1.1 Commercial cards comparison
12 Card Issuers
12.1 National Bank of Egypt
12.2 Banque Misr
12.3 Commercial International Bank
12.4 Barclays Bank Egypt
12.5 HSBC Egypt
13 Prepaid Cards
13.1 Prepaid Card Market Analysis
13.1.1 Prepaid cards comparison
14 Appendix
14.1 Tables
14.2 Contact Timetric
14.3 About Timetric
14.4 Timetric's Services
14.5 Disclaimer

List of Tables
Table 1: Key Definitions
Table 2: Annual Average Exchange Rate
Table 3: Egypt - Key Facts, 2014
Table 4: Regional Benchmarking of Egyptian Payment Cards, 2014
Table 5: Egypt - Mode of Entry of Foreign Banks
Table 6: Cards for High-Income Consumers, 2015
Table 7: Cards for Students and Young Population, 2015
Table 8: Cards for Online Shoppers, 2014
Table 9: Cards for Travelers, 2015
Table 10: Commercial Cards Comparison and Key Features, 2015
Table 11: Egypt - New Product Launches
Table 12: Egypt - Debit Cards Comparison and Key Features, 2015
Table 13: Egypt - Gold Credit Cards Comparison and Key Features, 2015
Table 14: Egypt - Premium Credit Cards Comparison and Key Features, 2015
Table 15: Egypt - Commercial Cards Comparison and Key Features, 2015
Table 16: Egypt - Prepaid Cards Comparison and Key Features, 2015
Table 17: Egypt - Payment Instrument Transaction Values (EGP Billion), 2010-2014
Table 18: Egypt - Payment Instrument Transaction Values (US$ Billion), 2010-2014
Table 19: Egypt - Payment Instrument Transaction Volumes (Million), 2010-2014
Table 20: Egypt - Number of Payment Cards in Circulation by Type (Million), 2010-2019
Table 21: Egypt - Volume of Payment Card Transactions by Type (Million), 2010-2019
Table 22: Egypt - Value of Payment Card Transactions by Type (EGP Billion), 2010-2019
Table 23: Egypt - Value of Payment Card Transactions by Type (US$ Billion), 2010-2019
Table 24: Egypt - Personal and Commercial Card Transaction Volumes (Million), 2010-2019
Table 25: Egypt - Personal and Commercial Card Transaction Values (EGP Billion), 2010-2019
Table 26: Egypt - Personal and Commercial Card Transaction Values (US$ Billion), 2010-2019
Table 27: Egypt - Number of Debit Cards in Circulation (Million), 2010-2019
Table 28: Egypt - Debit Card Transaction Volumes and Frequency by Channel, 2010-2019
Table 29: Egypt - Debit Card Total and Average Transaction Values by Channel, 2010-2019
Table 30: Egypt - Debit Cards Total and Average Transaction Value by Channel, 2010-2019
Table 31: Egypt - Number of Debit Cards in Circulation By Scheme (Million), 2010-2014
Table 32: Egypt - Debit Card Transaction Values By Scheme (EGP Billion), 2010-2014
Table 33: Egypt - Debit Card Transaction Values By Scheme (US$ Billion), 2010-2014
Table 34: Egypt - Debit Card Transaction Values by Issuer (EGP Billion), 2010-2014
Table 35: Egypt - Debit Card Transaction Values by Issuer (US$ Billion), 2010-2014
Table 36: Egypt - Number of Credit Cards in Circulation (Million), 2010-2019
Table 37: Egypt - Credit Card Transaction Volumes and Frequency by Channel, 2010-2019
Table 38: Egypt - Credit Card Total and Average Transaction Values by Channel, 2010-2019
Table 39: Egypt - Credit Card Total and Average Transaction Values by Channel, 2010-2019
Table 40: Egypt - Number of Credit Cards in Circulation By Scheme (Thousand), 2010-2014
Table 41: Egypt - Credit Card Transaction Values By Scheme (EGP Billion), 2010-2014
Table 42: Egypt - Credit Card Transaction Values By Scheme (US$ Million), 2010-2014
Table 43: Egypt - Credit Card Transaction Values By Issuer (EGP Million), 2010-2014
Table 44: Egypt - Credit Card Transaction Values By Issuer (US$ Million), 2010-2014
Table 45: Egypt - Credit Card Balances Outstanding by Issuer (EGP Million), 2010-2014
Table 46: Egypt - Credit Card Balances Outstanding by Issuer (US$ Million), 2010-2014
Table 47: Egypt - Number of Commercial Cards in Circulation (Thousand), 2010-2019
Table 48: Egypt - Commercial Card Transaction Values (EGP Million), 2010-2019
Table 49: Egypt - Commercial Card Transaction Values (US$ Million), 2010-2019
Table 50: Egypt - Number of Prepaid Cards in Circulation (Thousand), 2010-2019
Table 51: Egypt - Prepaid Card Transaction Values (EGP Billion), 2010-2019
Table 52: Egypt - Prepaid Card Transaction Values (US$ Million), 2010-2019