The Cards and Payments Industry in Denmark: Emerging Trends and Opportunities to 2019

Published: Feb, 2016 | Pages: 59 | Publisher: Timetric
Industry: Financial Services | Report Format: Electronic (PDF)

Synopsis
Timetric's 'The Cards and Payments Industry in Denmark: Emerging Trends and Opportunities to 2019' report provides detailed analysis of market trends in Denmark's cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including check payments, credit transfers, direct debits, payment cards and cash transactions during the review period (2010-2014).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2015-2019). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together Timetric's research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies, recent changes in regulatory structure and profiles of card issuers operating in the country.
Summary
Timetric's 'The Cards and Payments Industry in Denmark: Emerging Trends and Opportunities to 2019' report provides top-level market analysis, information and insights into Denmark's cards and payments industry, including:

Current and forecast values for each market in Denmark's cards and payments industry, including debit and credit cards.

Detailed insights into payment instruments including credit transfers, cash transactions, checks, direct debits and payment cards. It also, includes an overview of the country's key alternative payment instruments.

E-commerce market analysis and online payment types.

Analysis of various market drivers and regulations governing Denmark's cards and payments industry.

Detailed analysis of strategies adopted by banks and other institutions to market debit and credit cards.

Comprehensive analysis of consumer attitudes and buying preferences for cards.

The competitive landscape of Denmark's cards and payments industry.
Scope
This report provides a comprehensive analysis of Denmark's cards and payments industry.

It provides current values for Denmark's cards and payments industry for 2014, and forecast figures to 2019.

It details the different demographic, economic, infrastructural and business drivers affecting Denmark's cards and payments industry.

It outlines the current regulatory framework in the industry.

It details marketing strategies used by various banks and other institutions.

It profiles major banks in Denmark's cards and payments industry.
Reasons To Buy
Make strategic business decisions, using top-level historic and forecast market data, related to Denmark cards and payments industry and each market within it.

Understand the key market trends and growth opportunities in Denmark's cards and payments industry.

Assess the competitive dynamics in Denmark's cards and payments industry.

Gain insights into marketing strategies used for various card types in Denmark.

Gain insights into key regulations governing Denmark's cards and payments industry.
Key Highlights
According to Timetric, Denmark had the highest number of contactless terminals and the second-highest volume of contactless cards in circulation the Nordic region after Norway, as of November 2015. To capitalize on the growing popularity of contactless technology, Danske Bank and Jyske Bank began offering contactless Dankort cards from August 2015. Contactless mobile payments (m-payments) are also gaining prominence. Verifone signed an agreement with the m-payment solution provider Swipp in November 2015, to allow 30,000 partner merchants to accept contactless payments using the Swipp app.

Denmark is moving towards a cashless society supported by government polices and a rising consumer preference for electronic payments. In this regard, the Danish government proposed a plan in May 2015 to allow certain categories of retailers such as restaurants, apparel stores and gas stations to refuse payments in cash. Retailers such as grocery stores and drug stores are exempt. The proposed plan is anticipated to be implemented by 2016.

In an attempt to prevent the country from slipping into deflation, the Danish central bank, Danmarks Nationalbank, cut its deposit rate to a record low of -0.75% in 2015. Danske Bank began charging customers to deposit cash to compel consumers to spend, and ease deflationary pressure. The resulting increase in consumer spending is anticipated to support the growth in both the debit and credit card markets over the forecast period.

 Table of Contents
1 Definitions and Methodology
1.1 Definitions
1.2 Methodology
2 Key Facts and Events
3 Executive Summary
4 Payment Instruments
4.1 Current Payment Environment
5 E-Commerce
5.1 E-Commerce Market Analysis
6 Alternative Payments
6.1 Alternative Payment Instruments
6.1.1 MobilePay
6.1.2 PayPal
6.1.3 Klarna
6.1.4 Trustly
7 Regulations in the Cards and Payments Industry
7.1 Regulatory Framework
7.1.1 New rules for calculating regular and surcharge fees on physical trades
7.1.2 Single Euro Payments Area (SEPA) cards framework
7.1.3 Guidelines and requirements of the Payment Services Directive (PSD)
7.2 Anti-Money Laundering (AML)
7.3 Foreign Direct Investment (FDI) Regulations
8 Analysis of Cards and Payments Industry Drivers
8.1 Demographic Drivers
8.2 Economic Drivers
8.3 Infrastructure Drivers
8.4 Business Drivers
9 Market Segmentation and New Product Launches
9.1 Market Segmentation and Targeting
9.1.1 Consumer cards
9.1.2 Commercial cards
9.2 New Product Launches
10 Payment Cards
10.1 Payment Card Market Analysis
10.1.1 Volume and value of payment card transactions by type
10.1.2 Personal vs commercial cards
11 Debit Cards
11.1 Debit Card Market Analysis
11.1.1 Debit card transaction volumes and values by channel
11.1.2 Debit card scheme and issuer shares in terms of transaction values
11.1.3 Debit cards comparison
12 Credit Cards
12.1 Credit Card Market Analysis
12.1.1 Credit card transaction volumes and values by channel
12.1.2 Credit card scheme and issuer shares in terms of transaction values
12.1.3 Credit cards comparison
13 Commercial Cards
13.1 Commercial Card Market Analysis
13.1.1 Commercial cards comparison
14 Card Issuers
14.1 Danske Bank
14.2 Nordea Bank
14.3 Skandinaviska Enskilda Banken
15 Merchant Acquiring
15.1 Merchant Acquiring Market Analysis
16 Appendix
16.1 Tables
16.2 Contact Timetric
16.3 About Timetric
16.4 Timetric's Services
16.5 Disclaimer

List of Tables
Table 1: Key Definitions
Table 2: Annual Average Exchange Rate
Table 3: Denmark - Key Facts, 2014
Table 4: Regional Benchmarking of Denmark's Payment Cards, 2014
Table 5: Denmark - Mode of Entry of Foreign Banks
Table 6: Cards for High-Income Consumers, 2015
Table 7: Cards for Students and the Young Population, 2015
Table 8: Commercial Cards Comparison and Key Features, 2015
Table 9: Cards for Business Travelers, 2015
Table 10: Denmark - New Product Launches
Table 11: Denmark - Pay Now, Average Interchange Fees: Intra-Network Transactions (%), 2010-2014
Table 12: Denmark - Pay Now, Average Merchant Service Charge: Domestic Transactions (%), 2010-2019
Table 13: Denmark - Debit Card Comparisons and Key Features, 2015
Table 14: Denmark - Pay Later, Average Interchange Fees: Intra-Network Transactions (%), 2010-2014
Table 15: Denmark - Pay Later, Average Merchant Service Charge: Domestic Transactions (%), 2010-2019
Table 16: Denmark - Gold Credit Cards Comparison and Key Features, 2015
Table 17: Denmark - Premium Credit Cards Comparison and Key Features, 2015
Table 18: Denmark - Commercial Card Comparisons and Key Features, 2015
Table 19: Denmark - Payment Instrument Transaction Values (DKK Billion), 2010-2014
Table 20: Denmark - Payment Instrument Transaction Values (US$ Billion), 2010-2014
Table 21: Denmark - Payment Instrument Transaction Volumes (Million), 2010-2014
Table 22: Denmark - Number of Payment Cards in Circulation by Type (Million), 2010-2019
Table 23: Denmark - Volume of Payment Card Transactions by Type (Million), 2010-2019
Table 24: Denmark - Value of Payment Card Transactions by Type (DKK Billion), 2010-2019
Table 25: Denmark - Value of Payment Card Transactions by Type (US$ Billion), 2010-2019
Table 26: Denmark - Personal and Commercial Card Transaction Volumes ( Million), 2010-2019
Table 27: Denmark - Personal and Commercial Card Transaction Values (DKK Billion), 2010-2019
Table 28: Denmark - Personal and Commercial Card Transaction Values (US$ Billion), 2010-2019
Table 29: Denmark - Number of Debit Cards in Circulation (Million), 2010-2019
Table 30: Denmark - Debit Card Transaction Volumes and Frequency by Channel, 2010-2019
Table 31: Denmark - Debit Card Total and Average Transaction Values by Channel, 2010-2019
Table 32: Denmark - Debit Card Total and Average Transaction Values by Channel, 2010-2019
Table 33: Denmark - Number of Debit Cards in Circulation by Scheme (Million), 2010-2014
Table 34: Denmark - Debit Card Transaction Values by Scheme (DKK Billion), 2010-2014
Table 35: Denmark - Debit Card Transaction Values by Scheme (US$ Billion), 2010-2014
Table 36: Denmark - Debit Card Transaction Values by Issuer (DKK Billion), 2010-2014
Table 37: Denmark - Debit Card Transaction Values by Issuer (US$ Billion), 2010-2014
Table 38: Denmark - Number of Credit Cards in Circulation (Million), 2010-2019
Table 39: Denmark - Credit Card Transaction Volumes and Frequency by Channel, 2010-2019
Table 40: Denmark - Credit Card Total and Average Transaction Values by Channel, 2010-2019
Table 41: Denmark - Credit Card Total and Average Transaction Values by Channel, 2010-2019
Table 42: Denmark - Number of Credit Cards in Circulation by Scheme (Million), 2010-2014
Table 43: Denmark - Credit Card Transaction Values by Scheme (DKK Billion), 2010-2014
Table 44: Denmark - Credit Card Transaction Values by Scheme (US$ Billion), 2010-2014
Table 45: Denmark - Credit Card Transaction Values by Issuer (DKK Billion), 2010-2014
Table 46: Denmark - Credit Card Transaction Values by Issuer (US$ Billion), 2010-2014
Table 47: Denmark - Number of Commercial Cards in Circulation (Thousand), 2010-2019
Table 48: Denmark - Commercial Cards Transaction Value (DKK Billion), 2010-2019
Table 49: Denmark - Commercial Card Transaction Values (US$ Billion), 2010-2019
Table 50: Denmark - Merchant Acquirers' Transaction Volume by Card Type (Million), 2010-2019
Table 51: Denmark - Merchant Acquirers' Total Transaction Value (DKK Billion), 2010-2019
Table 52: Denmark - Merchant Acquirers' Total Transaction Value (US$ Billion), 2010-2019
Table 53: Denmark - Merchant Acquirers' Transaction Volume (Million), 2010-2014
Table 54: Denmark - Merchant Acquirers' Transaction Value (DKK Billion), 2010-2014
Table 55: Denmark - Merchant Acquirers' Transaction Value (US$ Billion), 2010-2014
Table 56: Denmark - Retail Outlets and Merchant Accounts (Thousand), 2010-2019