Sports Bras: Market Shares, Strategies, and Forecasts, Worldwide, 2018 to 2024

Published: Sep, 2018 | Pages: 194 | Publisher: WinterGreen Research
Industry: Consumer Goods | Report Format: Electronic (PDF)

The vendors in the sports bra industry have invested in high-quality technology and textured materials to develop leading edge absorbency and flexibility of their bras.

There are a number of different sports bra designs that can be found in the on-line listings and in retail stores. The athleisure trend is here to stay because it provides significant health benefits. Improvements in comfort provided by sports bras has extended their use to all day. Sports bras represent a breakthrough in innovation and will likely completely replace traditional bras.

When working out, the bust is put through more stress and impacts than during daily activities. Breasts are subject to movements and bouncing that can create a force of up to five times their actual weight creating the possibility of tears. Wearing a sports bra provides both support and comfort needed when doing a physical activity.

According to Susan Eustis, leader of the team that prepared the research, “Youth female runner challenges illustrate the shift in the female body at puberty. Before puberty the muscles are strong and sleek, like the male body, but suddenly curves and breasts appear, creating significant body changes that disrupt the ability to run fast.

This change requires physiological and psychological adaptation. Containing the body becomes an issue. Sport bras have emerged as a way for females to adjust to those body changes in a way that supports participation in all walks of life. The sports bras offer a freedom that lasts a lifetime. ”

The shipments value of the sports bra market in 2017 at $6.49 million is rising to $21.7 million by 2024. In 2013, shipments of sports bras were $1.975 million representing significant growth. Growth is spurred by a rapid shift away from regular bras to the far more comfortable sports bra for all occasions except perhaps the most formal wear.

Companies Profiled

Market Leaders

• Nike
• Ameri Sports / Wilson
• Adias
• Underarmor
• InterContinental Hotels Group
• Marriott
• Bauer
• Sports Facilities Advisory
• Blue Star Sports
• NBC Sports / SportsEngine

Key Topics

• Sports bras
• Low Impact Sports bras
• Medium Impact Support Sports bras
• High Impact Support Sports bras
• Specialty Stores Sports bras
• E-commerce Sports bras
• Sports bras For Exercising
• Sports bras for Running
• Sports bras for Biking
• Sports bras for Older Women
• Sports bras for Hockey
• Sports bras for Basketball

 Table of Contents

Abstract: Sports Bra Markets Bring Better Support to All Women 1
Sports Bras Executive Summary 21
Sports Bras Market Driving Forces 21

1. Sports Bras: Market Description and Market Dynamics 24
1.1 Female Runners 24
1.1.1 Respond Quickly To New Opportunities 28

2. Sports Bras Market Shares and Forecasts 30
2.1 Sports Bras Market Driving Forces 30
2.2 Sports Bra Market Shares 33
2.2.1 Sports Bra Competitive Markets 35
2.2.2 Sports Bras Company Market Positioning, Worldwide, 2017 35
2.3 Sports Bra Market Forecasts 37
2.4 Sports Bra Market Segment Analysis 41
2.4.1 Low, Medium, High Impact Sport Bras 43
2.4.2 Low Impact 48
2.4.3 Medium Support 50
2.4.4 High Impact Support 51
2.4.5 Market Analysis by Applications 52
2.4.6 Specialty Stores 52
2.4.7 E-commerce 52
2.5 Bra Market / Underwear Market 53
2.6 Sports Bra Prices 54
2.6.1 Nike 54
2.6.2 Lorna Jane Sports Bra Prices 64
2.7 Sports Bra Regional Analysis 65
2.7.1 Sports Bra US Regional Analysis 69
2.7.2 UK 69
2.7.3 Adidas Regional Revenue Growth 70
2.7.4 India 71

3. Sports Bras Product Description 72
3.1 Manufacturing Capacity 72

4. Sports Bras Research and Technology 73
4.1 When Women Are Exercising 73
4.2 Retailers Cater To Fitness-Focused Women 74
4.3 Victoria Secret Sports Bra 75

5. Sports Bras Company Profiles 77
5.1 Adidas 78
5.1.1 Adidas Sports Bras 80
5.1.2 Adidas Revenue 82
5.2 Aimer 84
5.2.1 Amir Singapore Brands 85
5.3 Anita 88
5.3.1 Anita Family Company 91
5.3.2 Anita Year-Long Campaign Showcasing 130 Women 92
5.3.3 Anita Revenue 92
5.4 Anta 93
5.4.1 Anta Chinese Sportswear 93
5.4.2 Anta The Sports Science Laboratory 94
5.4.3 Anta Revenue 94
5.5 Asics 94
5.5.1 Asics Institute in Kobe, Studying, Analyzing, Testing 98
5.5.2 ASICS Revenue 99
5.5.3 Asics Second Priority China 103
5.5.4 Asics Digital Commerce And Marketing 104
5.6 Berkshire Hathaway / Brooks Sports 105
5.6.1 Brooks Sports Revenue 107
5.7 Columbia Sportswear 107
5.7.1 Columbia Seasonality and Variability of Business 108
5.7.2 Columbia Manufacturing Planning 108
5.7.3 Columbia Revenue 110
5.8 Cosmo Lady 111
5.9 Decathlon 112
5.9.1 Decathlon Revenue 112
5.10 Fast Retailing 113
5.11 Gap 114
5.12 Hanes 114
5.12.1 Hanesbrands Revenue 115
5.12.2 Hanesbrands Sports Bra 116
5.12.3 Champion 117
5.12.4 Champion Revenue 120
5.13 L Brands 120
5.13.1 L Brands Revenue 120
5.13.2 L Brands Stores 122
5.14 Li-Ning 123
5.14.1 Li-Ning Revenue 126
5.15 Lorna Jane 127
5.15.1 Lorna Jane Revenue 128
5.16 Lululemon Athletica 129
5.16.1 Lululemon Athletica Revenue 129
5.17 New Balance 133
5.17.1 New Balance Running & Sports Bras 135
5.17.2 New Balance Revenue 136
5.17.3 New Balance Manufacturing 137
5.18 Nike 138
5.18.1 Nike Revenue 143
5.19 Puma 143
5.19.1 Puma Revenue 144
5.20 Reebok 145
5.20.1 Reebok Revenue 148
5.21 Triumph 148
5.21.1 Triumph International 155
5.22 Under Armour 155
5.22.1 Under Armour Sports Business 157
5.22.2 Under Armour Regional Segment Revenue 158
5.22.3 Under Armour Speed of Development and Manufacturing 162
5.23 VF Vanity Fair 163
5.23.1 VF Revenue 165
5.24 Wacoal 166
5.24.1 Wacoal Fit Consultants 169
5.24.2 Nursing Bras 192
5.24.3 Global Sleeping Bras 193

6 Sports Bra Detailed Regional and Segment Analysis 171
6.1 Americas 172
6.2 Europe 176
6.3 China 178
6.4 India 181
6.5 Japan 183
6.6 Southeast Asia 185
6.7 Korea 187
6.8 Sports Bra Market Participants 188
WinterGreen Research, 195
WinterGreen Research Methodology 195
WinterGreen Research Process 197
Market Research Study 197
WinterGreen Research Global Market Intelligence Company 198

List of Tables and Figures

Figure 1. Sports Bras Market Driving Forces 23
Figure 2. Sports Bra Market Shares, Dollars, Worldwide, 2017 24
Figure 3. Women’s Free To Be Bra 26
Figure 4. Nike Classic Swoosh Women's Medium Support Sports Bra 27
Figure 5. Sports Bras Market Driving Forces 32
Figure 6. Advantages of Sports Bras 33
Figure 7. Sports Bra Market Shares, Dollars, Worldwide, 2017 34
Figure 8. Sports Bras Market Shares Dollars, Worldwide, 2017 35
Figure 9. Sports Bras Company Market Positioning, Worldwide, 2017 36
Figure 10. Sports Bras Market Forecast, Dollars, Worldwide, 2013-2024 39
Figure 11. Sports Bra Market Forecast, Dollars and % Growth, Worldwide, 2012-2025 40
Figure 12. Sports Bras Market Forecast, Units, Worldwide, 2013-2024 41
Figure 13. Sports Bras High, Medium, and Low Impact Workout Support Segments in Dollars and Percent, Worldwide, 2017 43
Figure 14. Sports Bras Low, Medium, High Impact Market Historical and Forecast, Base Year 2017, Dollars and Units, Worldwide, 2013-2024 44
Figure 15. Sports Bras Low, Medium, High Impact Market Historical and Forecast, Base Year 2017, Dollars, Worldwide, 2013-2024 45
Figure 16. Sports Bras High, Medium, and Low Impact Workout Support, Base Year 2017 Segments Percent, Worldwide, 2013-2024 46
Figure 17. Sports Bra Types 47
Figure 18. Sports Bra Market Segment by Application 48
Figure 19. Sports Bras Low Impact Workout Support, Dollars, Worldwide, 201749
Figure 20. Sports Bras Medium Impact Workout Support, Market Share by Company, Dollars, Worldwide, 2017 51
Figure 21. Sports Bras High Impact Workout Support, Market Share by Company, Dollars, Worldwide, 2017 52
Figure 22. Selected Nike Sports Bras and Prices 55
Figure 23. Selected Nike Sports Bras Prices 60
Figure 24. Women’s Sport Bras Color and Fashion 62
Figure 25. Women’s Sport Bras Materials 63
Figure 26. Women’s Sport Bras Themes 64
Figure 27. Lorna Jane Sports Bra Prices 65
Figure 28. Sports Bra Regional Market Segments, Dollars, Worldwide, 2017 67
Figure 29. Sports Bra, Regional Market Segments, 2017 68
Figure 30. Market Segment by Regions 69
Figure 31. Adidas Regional Revenue Growth 71
Figure 32. Metrics For Choosing Sports Underwear 74
Figure 33. Victoria Secret Sports Bra 77
Figure 34. Adidas Sports Bras 79
Figure 35. Adias Sport Bras Prices 80
Figure 36. Adidas Sports Bra Support Suggestions 81
Figure 37. Adidas Sports Bra Features 82
Figure 38. Adidas Revenue and Growth Segments 83
Figure 39. Adidas E-Commerce Growth 84
Figure 40. Adidas North America Growth 84
Figure 41. Aimer Main Brands: 85
Figure 42. Amir Singapore Brands 86
Figure 43. Aimer Bra Types 87
Figure 44. Aimer Bras 88
Figure 45. Anita Sports Bras 89
Figure 46. Anita Brands 90
Figure 47. Anita Sports Bras Price Varieties 91
Figure 48. Anta Design for 2014 Olympics for Chinese Sports Delegation 94
Figure 49. Asics Women’s Performance Bras 96
Figure 50. Asics Performance Sports Bra 96
Figure 51. Asics China Positioning 105
Figure 52. Brooks Sports Bras 106
Figure 53. Columbia Sportswear Revenue 111
Figure 54. Columbia Sportswear Regional Revenue 112
Figure 55. Hanesbrands Sport Bras 116
Figure 56. Hanesbrands Sports Bra 117
Figure 57. Champion Sports Bras 119
Figure 58. L Brands Revenue 122
Figure 59. L Brands Number Of Company-Owned Retail Stores In Operation For Each Brand as of February 3, 2018 and January 28, 2017 123
Figure 60. Li-Ning Sports Bra Models and Materials 124
Figure 61. Images for Li-Ning Sports Bra 124
Figure 62. Li-Ning Sports Bra Supports Movement 125
Figure 63. Li-Ning Sports Bra Design to Support Movement and Style 126
Figure 64. Li-Ning Sports Bra Retail Presence 126
Figure 65. Lorna Jane Active Wear Sports Bras 128
Figure 66. Lorna Jane Range of Products: 129
Figure 67. Lululemon Athletica Sports Bras 133
Figure 68. New Balance Sports Bras 134
Figure 69. New Balance Sports Bra Prices 135
Figure 70. New Balance Sports Bra Retailers 137
Figure 71. Nike Sports Bras 139
Figure 72. Nike Rival Bra High Support 143
Figure 73. Puma Sports Bras 145
Figure 74. Reebok Hero Power Bra 146
Figure 75. Reebok Sports Bra Features 147
Figure 76. Reebok Sports Bras 148
Figure 77. Triumph Underwear Brands 149
Figure 78. Triumph Sports Bras 151
Figure 79. Fine Triumph Underwear For Women Features 152
Figure 80. Fine Triumph Underwear For Women Materials 153
Figure 81. Triumph Sports Bra Prices 154
Figure 82. Triumph Sports Bras 155
Figure 83. Under Armour Sports Bras 157
Figure 84. Under Armour Regional Segment Revenue 161
Figure 85. Under Armour Segment Revenue First half 2018, 2017 162
Figure 86. VF Sport Bras 165
Figure 87. VF Sport Bras 166
Figure 88. Wacoal Sports Bras 167
Figure 89. Wacoal Sport Bras 168
Figure 90. Sports Bra Market and Market Forecast, Dollars and % Growth, Worldwide, 2012-2025 172
Figure 91. Sports Bra, Market and Market Forecast, Dollars and % Growth, Americas, 2012-2017 173
Figure 92. Sports Bra, Market and Market Forecast, Dollars and % Growth, Americas, 2017-2025 174
Figure 93. Sports Bra, Market and Market Forecast, Dollars and % Growth, Americas, 2012-2025 175
Figure 94. Sports Bra Regional Analysis, Americas Units and Dollars, 2012 - 2025 176
Figure 95. Sports Bra, Market and Market Forecast, Dollars and % Growth, Europe, 2012-2017 177
Figure 96. Sports Bra, Market and Market Forecast, Dollars and % Growth, Europe, 2017-2025 178
Figure 97. Sports Bra, Market and Market Forecast, Dollars and % Growth, China, 2012-2017 179
Figure 98. Sports Bra, Market and Market Forecast, Dollars and % Growth, China, 2017-2025 180
Figure 99. Sports Bra China Regional Analysis Units and Dollars, 2012 - 2025 181
Figure 100. Sports Bra, Market and Market Forecast, Dollars and % Growth, India, 2012-2017 182
Figure 101. Sports Bra, Market and Market Forecast, Dollars and % Growth, India, 2017-2025 183
Figure 102. Sports Bra, Market and Market Forecast, Dollars and % Growth, Japan, 2012-2017 184
Figure 103. Sports Bra, Market and Market Forecast, Dollars and % Growth, Japan, 2017-2025 185
Figure 104. Sports Bra, Market and Market Forecast, Dollars and % Growth, SouthEast Asia, 2012-2017 186
Figure 105. Sports Bra, Market and Market Forecast, Dollars and % Growth, Asia Pacific South, 2017-2025 187
Figure 106. Sports Bra Regional Analysis Korea Units and Dollars, 2012 - 2025 188