Social Media Messaging: Market Shares, Strategies, and Forecasts, Worldwide, 2016 to 2022

Published: Feb, 2016 | Pages: 380 | Publisher: WinterGreen Research
Industry: Media | Report Format: Electronic (PDF)

Social messaging platforms leverage smart phones to deliver an increasingly broad set of lifestyle functions. Social media platforms that have been adept at moving to embrace the mobile revolution in user adoption. The smart phone can do everything. Messaging is the preferred medium of the smart phone.

Social media messaging usage is dependent on opening and engaging with the app. Message platforms are the most used apps globally. Social media messaging has transcended simple communication and become a platform for gaming, commerce and payment, media, taxi services and beyond. As these trends play out globally, mobile messaging leaders are evolving into central communication hubs.

Social messaging platforms leverage smart phones to deliver an increasingly broad set of lifestyle functions. Tencent (TCEHY) in China owns WeChat. This dominates the messaging market. Chat apps are widely used for shopping in China. They make consumer goods more available. In the U.S, Americans have access to brick-and-mortar shopping options.

Tencent Holdings Ltd provides Internet value-added services, mobile services, online advertising, and e-Commerce transactions services to users in the People's Republic of China. WeChat is used by 500,000 people to connect. WeChat is available for iOS and Android. It supports a group chat conversation. Twitter WeChat broadcast messages mimics a basic function of digital messaging, allowing broadcast of a single message to a group capability.

Facebook as a social media platform has benefitted from embracing the mobile revolution in user adoption. The smart phone can do everything. Tablets and cell phones have replaced PCs. Messaging is the preferred medium of the smart phone.

KakaoTalk was the number one social media messaging app when measuring the number of sessions. Sessions refers to usage, opening and engaging with the app. Topping the list with 55 sessions, the KakaoTalk app was shown to be used 1.5~7 times more than the other five messaging apps on the top 10 list. These results are significant. Message platforms are the most used apps globally. KakaoTalk is the most frequently visited and heavily replied on app per user, proving its potential to be one of the most influential services among its users.

KakaoTalk has already transcended simple communication and become a platform for gaming, commerce and payment, media, taxi services and beyond. As these trends play out globally, mobile messaging leaders are evolving into central communication hubs.

Facebook Messenger implements texting via the smartphone data plan. It bypasses the need to pay for each text. Users do not have to pay for every message. Facebook Messenger works with the data plan. Messenger works after the users sign in to Facebook.

Social media messaging supports the sharing of information. Social media messaging companies enable marketers to display advertising, and provide development platforms for application developers. Social media messaging companies compete to attract, engage, and retain people who use a digital screen to share information. The aim is to attract and retain marketers, and to attract and retain developers to build compelling mobile and web applications that integrate with products.

According to Susan Eustis, lead author of the study, “Users of social media messaging platforms are delighted with the effectiveness of texting. It works in real time, but without the interruptions created by a voice call. Building more functionality on the messaging platform will achieve key milestone in telecommunications. The platforms are evolving an e-commerce component.

As the e-commerce platforms evolve, the SOA once and only once delivery messaging will become a key aspect of the messaging platforms, providing an opportunity to transform the communications industry by adding a retail component. Social networks provide an intuitive base for communications, people generally want to talk to people they know and to buy things recommended by people they know.

New platform components and new designs are bringing that transformation forward. By furthering the growth of innovation message text users can get better connections to their friends and colleagues. By enhancing the platform and the user experience customer bases are going over one billion, creating the prospect that the entire market will grow rapidly.”

The worldwide market for social media messaging platforms is $8.6 billion anticipated to reach $27.2 billon by 2022. The complete report provides a comprehensive analysis including user numbers for those generating revenue, and counting separately, the much larger number of users not generating revenue. Segment analysis looks at texting, games, video, and e-commerce revenue, providing users, market value, forecasts, as well as a detailed competitive market shares and analysis of major players’ success, challenges, and strategies in each segment and sub-segment. The reports cover markets for social media texting platform specialties and sub-specialties.

WinterGreen Research is an independent research organization funded by the sale of market research studies all over the world and by the implementation of ROI models that are used to calculate the total cost of ownership of equipment, services, and software. The company has 35 distributors worldwide, including Global Information Info Shop, Market Research.com, Research and Markets, Bloomberg, and Thompson Financial. It conducts its business with integrity.

WinterGreen Research is an independent research organization funded by the sale of market research studies all over the world and by the implementation of ROI models that are used to calculate the total cost of ownership of equipment, services, and software. The company has 35 distributors worldwide, including Global Information Info Shop, Market Research.com, Research and Markets, and Thompson Financial. WinterGreen Research is positioned to help customers facing challenges that define the modern enterprises.

The increasingly global nature of science, technology and engineering is a reflection of the implementation of the globally integrated enterprise. Customers trust wintergreen research to work alongside them to ensure the success of the participation in a particular market segment.

WinterGreen Research supports various market segment programs; provides trusted technical services to the marketing departments. It carries out accurate market share and forecast analysis services for a range of commercial and government customers globally. These are all vital market research support solutions requiring trust and integrity.

Companies Profiled

Market Leaders

Baidu
Tencent Wechat
Facebook Whatsapp
Daum Kakao
IBM

Market Participants

Apple
Baidu
Blackberry
Daum Kakao
Facebook
Fiorano
Five
Fujitsu
Google
Hike
International Business Machines (IBM)
Kik
Naver / Line
Microsoft
NetDirect
Newcall / Nimbuzz
Owler
Rakuten
Snapchat
Software AG
Tango
Tawkers
Tencent
Tencent WeChat
Tibco
Tumblr
Twitter
Yahoo
Yik Yak
Yolodata
Weather Messaging

Key Topics
Texting
Text Smart Phone
Social Media Messaging
Premier Mobile Lifestyle Platforms
Social messaging software
Social messaging platforms
lifestyle support platform
Texting software
Video texting
Mobile Is Key Driver of Social Messaging
Mobile-Feed Based Environment Information
Messaging With Mission Critical Systems
Message Trends
Messaging E-Commerce Communication
SOA Governance Lifecycle
SOA
Services Oriented Architecture
Systems Integration
Communication Platform
Game texting
Video Platform

 Table of Contents

Social Messaging Executive Summary	23
Social Messaging Market Forces	23
Social Media Messaging Market Driving Forces	27
Social Media Messaging Vendor E-Commerce Development	33
Social Message Features	35
Social Messaging Market Shares	36
Social Messaging Market Forecasts	38

1.  Social Messaging Description and Market Dynamics	39
1.1  Addition of Text Messaging To The Social Media Platform	39
1.1.1  Mobile Is Key Driver of Social Messaging	39
1.1.2	Seventy-Eight Percent Of People In The U.S. Say Their Phone Is Always With Them	40	
1.1.3	Facebook Battery Drain	40
1.2	Mobile-Feed Based Environment Information Absorption	41
1.2.1	People Watch And Absorb Information Differently In A Mobile	 Environment	42	
1.2.2	Fast Content Retention	42
1.3	Social Network Texting On Mobile Phones	43
1.3.1	Studies Supporting Ubiquity of Messaging	43
1.4	Social Messaging Sales and Operations	44
1.4.1	Social Messaging Marketing	44
1.5	Cloud Computing Model	44
1.5.1	Open Systems	46
1.5.2	SOA Foundation	47
1.6	Digital Messaging E-commerce Products	48
1.7	Getting Ready to Support E-Commerce Social Media Messaging With Mission Critical Systems	49
1.7.1	Mission Critical Messaging As A Base For Services Oriented	Architecture (SOA)	49
1.7.2	Messaging E-Commerce Communication	52
1.8	Message Trends	53
1.9	Mission Critical Messaging Market Dynamics	55
1.10	SOA Governance Lifecycle	57

2.	Social Messaging Market Shares and Forecasts	61
2.1	Social Messaging Market Forces	61
2.1.1  Social Media Messaging Market Driving Forces	65
2.1.2  Social Media Messaging Vendor E-Commerce Development	71
2.1.3	Social Message Features	73
2.2  Social Messaging Market Shares	74
2.2.1	Facebook Whatsapp	80
2.2.2	Facebook: WhatsApp	83
2.2.3  Tencent Holdings / WeChat	85
2.2.4	Twitter	85
2.2.5	Alphabet’s (GOOGL) Google	86
2.2.6	Google	86
2.2.7	Baidu Inc ADR	86
2.2.8	Rakuten	87
2.2.9	Rakuten / Viper	87
2.2.10 Twitter Seen Trying Social Commerce	87
2.2.11 Tango	88
2.2.12	Line	88
2.2.13	Kik App Identified As Digital Platform Abused By Criminals, Drug Dealers, Terrorists	89
2.2.14 Tawkers	90
2.2.15	KakaoTalk	90
2.2.16 IBM Social Messaging	90
2.2.17 Amazon Messaging	91
2.2.18	Chinese Social Messaging	92
2.3  Social Messaging Market Forecasts	92
2.3.1  Social Media Messaging Text Forecasts	97
2.3.2  Social Media Messaging Video Forecasts	101
2.3.3  Social Media Messaging Game Forecasts	104
2.3.4  Social Platform Games Using Virtual Reality	108
2.3.5  Social Media Messaging E-Commerce Forecasts	109
2.3.6	Assistive Collaboration And Productivity Messaging E-Commerce Tools 111 
2.3.7  Communication Tools Morph Into E-Commerce Platforms	113
2.3.8  Twitter Seen Trying Social Media Platform e-Commerce	113
2.4	Mission Critical Decoupled Messaging is the Base for E-Commerce	114
2.5	Mission Critical Messaging Market Shares	118
2.5.1	IBM WebSphere MQ	120
2.5.2	Tibco Transport Layer	122
2.5.3  .NET MSMQ from Microsoft	123
2.6	Mission Critical Messaging Market Forecasts	124
2.7	Social Messaging Revenue and Valuation per User	125
2.8	Social Messaging Regional Analysis	126
2.8.1	United States	130
2.8.2	Europe	130
2.8.3	China	130
2.8.4	Japan	131
2.8.5	Korea	131
2.8.6	India	132
2.8.7	Tailand	132
2.8.8  LINE Monthly Active User (MAU) Market Share (Japan, Taiwan,	Thailand and Indonesia	133
2.8.9	Facebook Regional Positioning	133
2.8.10 Facebook WhatsApp Regional Issues	133
2.8.11 Facebook Geographical Information	134

3.	Social Messaging Product Description	135
3.1	Facebook Messaging	135
3.1.1	Facebook Messenger	136
3.1.2  Video Calling in Facebook Messenger	138
3.1.3	Facebook Whatsapp		140
3.1.4  Facebook Core App WhatsApp		141
3.1.5  Facebook WhatsApp Target Markets	142
3.1.6  Facebook WhatsApp Advertising Positioning	143
3.1.7  WhatsApp View of Advertising		144
3.1.8  WhatsApp User Base for Android	145
3.1.9  WhatsApp User Base for iPhone	145
3.1.10	Facebook Oculus Virtual Reality Technology	146
3.1.11	Oculus Rift Experience of Immersion	146
3.1.12 Facebook Instagram		147
3.1.13 Facebook Instagram Boomerang	149
3.1.14 Post to Facebook and Windows Live	153
3.2	Tencent / WeChat		154
3.2.1	Tencent WeChat Translation		158
3.2.2  Tencent Free Messaging & Calling App	158
3.2.3	Tencent / WeChat		159
3.3	Twitter Chat		160
3.3.1  Twitter Eliminates 140-Character Message Limit	160
3.3.2	Twitter / Vine		161
3.4	Viper		161
3.5	Google		163
3.5.1  Google Building A New Mobile Messaging App	165
3.5.2	Google Hangouts Mobile		165
3.5.3	Google Hangouts Gmail		166
3.4.4	Google Virtual Reality		167
3.6	Microsoft Skype		167
3.6.1	Skype Translator		168
3.6.2	Skype for Business		169
3.6.3  Skype Messaging App GroupMe	170
3.7	Baidu		170
3.8	Rakuten / Viper		171
3.9	Yahoo / Tumblr		171
3.9.1  Yahoo / Tumblr / Mobile / Integrated Instant Messaging	172
3.9.2	Yahoo Messenger		173
3.10 Kik			173
3.10.1	Kik Offers Teenagers, and Predators, Anonymity	174
3.10.2	Kik App Identified As Digital Platform Abused By Criminals, Drug Dealers, Terrorists		175
3.11 Line			180
3.11.1	LINE real-time voice and video calls	181
3.11.2 Line Out		183
3.11.3	Line Pay		183
3.12 KakaoTalk		184
3.12.1 KakaoTalk Messaging App K-Minute	185
3.12.2 KakaoTalk Promotion		187
3.12.3 KakaoTalk TV		188
3.13 Nimbuzz		188
3.14 Tawkers		189
3.14.1 Tawkers Share Text Messaging on iPhone	189
3.15 NetDirect App		191
3.16 Slack		191
3.16.1	Slack and Hipchat		193
3.17 Kore			193
3.18 Yik Yak	194
3.19 Snapchat	195
3.20 iMessage	196
3.21 Confide	197
3.21.1	Confide Transport Layer Security	197
3.21.2 Confide Ephemeral and Encrypted	198
3.22 Wickr	198
3.23 Tango	207
3.23.1 Tango Teams with Wal-Mart, Alibaba for M-Commerce	209
3.24 Blackberry Messanger	211
3.25 IBM Social Messaging	211
3.25.1 IBM offers SOA Platform Messaging Technology	212
3.25.2 IBM Messaging Foundation For SOA Connectivity	213
3.25.3 IBM WebSphere Open Systems Foundation for Cloud Computing	214
3.25.4 IBM SOA As Mechanism For Defining Business Services	215
3.26 Tibco Middleware Messaging	216
3.26.1 Tibco Messaging	217
3.26.2	Tibco Mission Critical Messaging Solutions	217
3.26.3 Tibco Messaging Backbone	218
3.27 FioranoMQ	222
3.27.1 Fiorano SOA Platform	224
3.27.2	Fiorano Enterprise Services Bus (Fiorano ESB™)	225
3.27.3	Fiorano Pre-Built Services	226
3.28 Software AG webMethods Broker	226

4.	Social Media Messaging Technology and Research	227
4.1	Facebook Messaging Technology	227
4.1.1  Facebook Android Integration	228
4.2	Gmail Best All-Round Email Product	229
4.3	Microsoft Office: Workhorse of the Software	229
4.4	Television: Dethroned	229
4.5	Mission Critical Messaging Communication Protocols	230
4.6	Mission Critical Messaging Middleware Transport Layer	230
4.6.1  IBM WebSphere MQ Read Ahead On Client Connections	233
4.7 Mission Critical Messaging As A Base For Services Oriented Architecture (SOA) 234
4.8  Streams For Messaging and Data Access	236
4.9  Message Queuing		238
4.9.1	Database Message Queuing		238
4.9.2  Data and Message Transformation	239
4.10 Componentization		240
4.11 Speed, Flexibility, and Scalability		241
4.12 Mission Critical Message Throughput	242
4.12.1 Message Persistence		244
4.12.2 Message Size		244
4.12.3 Data Format		244
4.12.4 Message Flow Complexity		245
4.13 Message Input To Output Ratio		246
4.14 Required Message Rate		246
4.15 Parallel Message Processing		247
4.15.1	Serial Message Processing		247
4.15.2 Recovery Requirements		248
4.16	Typical Message Patterns	248
4.17 Processors Manage Specified Message Flows	251
4.18	Messaging Technology Issues	252
4.18.1 Report Messages Functions	254
4.18.2 Real-Time Technology Issues	255
4.18.3 MCA Exit Chaining	256
4.18.4 Remove Channel Process Definition	256
4.18.5 Improved Stop Channel Command	256
4.18.6 AMI Objects From LDAP	257
4.19	Secure Sockets Layer (SSL)	257
4.20 Dynamic Systems	258
4.21	Robust, Enterprise-quality Fault Tolerance	258
4.21.1 Cache / Queue	261
4.22	Multicast	262
4.23	Performance Optimization	263
4.23.1 Fault Tolerance	265
4.23.2 Gateways	266
4.23.3	Cloud Model For Consuming And Delivering Business And IT Services 267 
4.23.4	Microsoft Cloud Business Model: Private Cloud – Unlimited  Virtualization Rights		267
4.24 PRC Government Regulates The Internet Industry	270
4.25 Web Search Technology		270

5	Social Media Messaging Company Descriptions	273
5.6	Apple		273
5.6.1  Apple Business Strategy		273
5.6.2	Apple Product Introductions			274
5.6.3  Apple Second Quarter 2015 Revenue		275
5.6.4	Apple iPhone			275
5.6.5	Apple HomeKit			276
5.6.6	Apple Message Hack			277
5.7  Baidu			277
5.7.1  Baidu.com Website Distributors Used to Help Identify SMEs		280
5.7.2	Baidu Web Search			280
5.7.3	Baidu Personalized Homepage			283
5.7.4	Baidu Video Search			283
5.7.5	Baidu News			283
5.7.6	Baidu Open Cloud			284
5.7.7	Baidu Revenue			287
5.8  Blackberry			287
5.8.1	BBM Protected			289
5.9  Daum Kakao			289
5.10 Facebook			290
5.10.1 Facebook App Draining Smart Phone Batteries		291
5.10.2 Facebook Messaging Provides Access to User Behavioral Data	291
5.10.3 Facebook Creating Better Ads			292
5.10.4 Facebook Next Generation Services		293
5.10.5 Facebook Platform			293
5.10.6 Facebook Free Basics			294
5.10.7 Facebook AI			294
5.10.8 Facebook Revenue			295
5.10.9	Facebook Revenue Growth Priorities:		296
5.10.10 Facebook Average Revenue Per User ARPU		296
5.10.11 Facebook Geographical Information		298
5.10.12 Facebook WhatsApp		298
5.10.13 Facebook WhatsApp Focusing on Growth	299
5.11 Fiorano		300
5.11.1	Fiorano Leadership In Enterprise Middleware	300
5.11.2 Fiorano Customers Worldwide		302
5.12 Fujitsu		303
5.12.1	Fujitsu Revenue		304
5.12.2	Fujitsu Corporate Strategy		305
5.12.3	Fujitsu Fiscal 2015 Third-Quarter Revenue	307
5.12.4	Fujitsu Interstage		309
5.12.5	Fujitsu Acquires RunMyProcess Cloud Service Provider	309
5.13 Five			310
5.14 Google		313
5.14.1 Google Search Technology		313
5.14.2	Google Recognizes World Is Increasingly Mobile	314
5.14.3 Google Nest		314
5.14.4	Google / Nest Protect		315
5.14.5	Google / Nest Safety History		316
5.14.6 Google / Nest Learning Thermostat	318
5.14.7 Google Chromecast		319
5.15 Hike			320
5.16 International Business Machines (IBM)	321
5.16.1 IBM Verse		321
5.16.2 IBM Revenue 2015 Fourth-Quarter And Full-Year Results	323
5.17 Kik			326
5.18 Microsoft		328
5.18.1 Microsoft Reportable Segments	328
5.18.2 Skype and Microsoft	332
5.18.3 Microsoft / Skype / GroupMe Free Group Messaging	333
5.18.4 Microsoft SOA	334
5.18.5 Microsoft .Net Open Source	337
5.19 Naver / Line Corporation	338
5.19.1 Line Revenue	338
5.19.2	Naver Subsidiary Line Corporation	339
5.19.3	Line Corporation	340
5.19.4	Line Plus Corporation	340
5.19.5	Line Highest Earning Publisher Across iOS And Google Play Platforms 	341	
5.19.6	Line Sticker Business	341
5.19.7	Line Continues To Develop Its Services	342
5.19.8 Line Seeks To Continue To Refine Its Messaging App As A Hub To A Broader platform	344
5.19.9	Line Strategy	344
5.20 NetDirect	345
5.20.1 NetDirect App Helps with Group Communcation	345
5.21 Newcall / Nimbuzz	345
5.22 Owler	346
5.23 Rakuten	347
5.23.1 Rakuten / Viper	347
5.24 Snapchat	348
5.24.1 Snapchat Viacom Partnership	349
5.25 Software AG	350
5.26 Tango	350
5.27 Tawkers	351
5.28 Tencent	352
5.28.1 TenCent Revenue	354
5.28.2 Tencent Revenues	356
5.28.3 Tencent Holdings Has a Partnership With Glu	356
5.28.4 Tencent WeChat	357
5.16 Tibco FTL Messaging Middleware	358
5.16.1  Tibco Lightning-Fast Messaging Transport with Extreme Low Latency 	358	
5.16.2	Tibco Reliable, High Throughput and Persistent Messaging	358
5.16.3	Seamless Integration	359
5.17 Twitter	359
5.17.1 Bringing Tweets To More People Around The World	359
5.18 Yahoo	360
5.18.1 Yahoo Revenue	360
5.18.2 Yahoo Mavens Revenue	361
5.18.3 Yahoo Tumblr	364
5.18.4 Yahoo Tumblr Sponsored Posts	364
5.18.5 Yahoo Tumblr Sponsored Day	365
5.18.6 Yahoo Tumblr Use Case	365
5.18.7 Yahoo Display Revenue	366
5.18.8	Yahoo Display Metrics	366
5.18.9 Yahoo / Microsoft	367
5.18.10 Yahoo / Google	367
5.18.11 Yahoo / Tumblr	368
5.19 Yik Yak	369
5.20 Yolodata	370
5.20.1 Yolodata REST API and Developer SDK's	371
5.21 Weather Messaging	371
5.21.1 Weather Message Operation	372
5.21.2 Weather Message Components	373
5.21.3 Weather Message Licensing	374
5.21.4 Weather Message Evaluation	374

List of Tables and Figures

Table ES-1			25
Social Messaging Mapping			25
Table ES-2			28
Social Media Messaging Market Driving Forces		28
Table ES-3			29
Social Messaging Age Group Driving Forces		29
Table ES-4			30
Social Messaging Advantages Derived from Communication Offset from Real		
Time  30				
Table ES-5			31
Media Platforms For Marketers			31
Table ES-6			32
Social Media Messaging Media Platform Features		32
Table ES-7			32
Social Media Messaging Media Platform Development Functions		32
Figure ES-8			37
Social Media Messaging Market Shares, Shipments, Dollars, Worldwide 2015	37
Figure ES-9			38
Social Media Messaging Forecasts, Dollars, Worldwide, 2016-2022		38
Table 1-1			45
Cloud Computing Model Positioning for Social Media Messaging		45
Figure 1-2			47
IBM SOA Foundation Business, Infrastructure, and Data Information Architecture 47			
Table 1-3		51
Mission Critical Messaging As A Base For SOA Software Used to Implement
Process Flexibility		51
Table 1-4		54
Messaging Middleware Messaging Trends	54
Table 1-5		56
Mission Critical Messaging Market Dynamics	56
Figure 1-6		57
IBM SOA Governance Lifecycle		57
Figure 1-7		58
Private Cloud Attributes		58
Table 1-8		59
Private Cloud Computing Model Characteristics	59
Table 2-1		63
Social Messaging Mapping		63
Table 2-2		66
Social Media Messaging Market Driving Forces	66
Table 2-3		67
Social Messaging Age Group Driving Forces	67
Table 2-4		68
Social Messaging Advantages Derived from Communication Offset from Real
Time  68			
Table 2-5		69
Media Platforms For Marketers		69
Table 2-6		70
Social Media Messaging Media Platform Features	70
Table 2-7		70
Social Media Messaging Media Platform Development Functions	70
Figure 2-8		75
Social Media Messaging Market Shares, Shipments, Dollars, Worldwide 2015	75
Table 2-9			76
Social Media Messaging Direct and Advertising Revenue Market		76
Shares, Dollars, Worldwide, 2015			76
Table 2-10			77
Social Media Messaging Market Shares, Units and Dollars, Worldwide, 2015	77
Table 2-11			78
Social Messaging Users Per Month Market Shares, Users, Worldwide, 2016	78
Table 2-12			79
Social Media Messaging Regional Competitors		79
Table 2-13			81
Facebook Social Messaging Markets and Systems Shares, Number of People,		
Worldwide, 2016			81
Table 2-14			82
Facebook Social Media Use Statistics			82
Figure 2-15			93
Social Media Messaging Forecasts, Dollars, Worldwide, 2016-2022		93
Table 2-16			94
Social Media Messaging Market Systems Including Text, Video, Games, and E-	
Commerce Transactions Dollars, Worldwide, 2016-2022		94
Figure 2-17			95
Social Media Messaging Market Forecasts, Revenue Generating Users,		
Worldwide, 2016-2022			95
Table 2-18			96
Social Messaging Users Per Month Market Shares, Users and Dollars, Worldwide,
2016	96				
Table 2-19			97
Social Media Messaging Market Systems Revenue and Nonrevenue Users,		
Worldwide, 2016-2022			97
Figure 2-20			98
Social Media Messaging Text Forecasts, Dollars, Worldwide, 2016-2022		98
Figure 2-21	99
Social Media Text Messaging Market Forecasts, Revenue Generating Users,	
Worldwide, 2016-2022	99
Table 2-22	100
Social Media Messaging Market Systems by Segment, Text, Forecasts, Dollars and Users, Worldwide, 2016-2022	100
Figure 2-23	102
Social Media Messaging Video Forecasts, Dollars, Worldwide, 2016-2022	102
Figure 2-24	103
Social Media Video Messaging Market Forecasts, Revenue Generating Users,	
Worldwide, 2016-2022	103
Table 2-25	104
Social Media Messaging Market Systems by Segment, Video,	104
Forecasts, Dollars and Users, Worldwide, 2016-2022	104
Figure 2-26	105
Social Media Messaging Games Forecasts, Dollars, Worldwide, 2016-2022	105
Figure 2-27	106
Social Media Messaging Games Market Forecasts, Revenue Generating Users,
Worldwide, 2016-2022	106
Table 2-28	107
Social Media Messaging Market Systems by Segment, Games, Forecasts, Dollars
and Users, Worldwide, 2016-2022	107
Figure 2-29	109
Social Media Messaging E-Commerce Forecasts, Dollars, Worldwide, 2016-2022
109	
Figure 2-30	110
Social Media Messaging E-Commerce Market Forecasts, Revenue Generating	
Users, Worldwide, 2016-2022	110
Table 2-31	111
Forecasts, Dollars and Users, Worldwide, 2016-2022	111
Table 2-32		116
Messaging Middleware Market Driving Forces	116
Table 2-33		117
Middleware Messaging Market Factors		117
Figure 2-34		126
Social Media Messaging Regional Market Segments, Dollars, 2015	126
Table 2-35		127
Social Media Messaging Regional Market Segments, Dollars, 2015	127
Figure 2-36		128
Social Media Messaging Regional Market Segments, Users, 2015	128
Table 2-37		129
Social Media Messaging Regional Market Segments, Users, 2015	129
Figure 3-1		137
Facebook Messenger		137
Figure 3-2		138
Video Face to Face Conversations in Facebook Messenger	138
Figure 3-3		139
Video Calling in Facebook Messenger		139
Figure 3-4		148
Instagram Images		148
Figure 3-5		149
Instagram Distributors		149
Figure 3-6		150
Facebook Instagram Boomerang Creative Photography	150
Figure 3-7		152
Facebook Instagram Boomerang Video Can Be Viewed On The Smartphone  152
Figure 3-8		154
Tencent WeChat Broadcast Messages		154
Figure 3-9		155
Tencent WeChat Broadcast Message Contact Selections	155
Table 3-10		156
Tencent WeChat Broadcast Message Platforms Supported	156
Table 3-11		157
Tencent WeChat Regional Locations		157
Table 3-12		159
Tencent / WeChat Functions		159
Table 3-13		164
Google Products with One-Billion Monthly Active Users	164
Figure 3-14		166
Google Hangouts		166
Table 3-15		170
Skype for Business Functions		170
Figure 3-16		176
Kik Privacy for Teens, Terrorists, and Gangsters	176
Table 3-17		177
Law Enforcement Cases Involving Kik in 10 Days	177
Figure 3-18		178
Kik Anonymity		178
Figure 3-19		180
Line Chat		180
Table 3-20		181
LINE Stickers Functions		181
Table 3-21		183
LINE Pay PCI DSS and ISO/IEC 27001 Standards Compliance	183
Figure 3-22		186
KakaoTalk Messaging App		186
Table 3-23		190
Tawkers Messaging App Features		190
Table 3-24		192
Slack Messaging Modalities		192
Figure 3-25		196
Snapchat Images		196
Figure 3-26		199
Wickr Tower of Encryption Protection		199
Figure 3-27		200
Wickr Encryption Scrambler and Security Layer	200
Figure 3-28		201
Wickr Encryption Secondary Scrambler		201
Figure 3-29		202
Wickr Hardware Binding and Transport Layer Security	202
Figure 3-30		203
Wickr Unique Message Key Message Security	203
Table 3-31		204
Wickr Multiple Layers Of Messaging Encryption	204
Table 3-32		205
Wickr Layers Of Messaging Security		205
Figure 3-33		206
WICKR For Business Functions		206
Table 3-34		208
Tango Video Technology Features		208
Table 3-35		209
Tango Video Technology Groups Target Markets	209
Table 3-36		213
IBM Defined Key SOA Entry Points		213
Figure 3-37		215
IBM SOA Foundation Business, Infrastructure, and Data Information Architecture
215			
Table 3-38		216
Tibco ActiveMatrix Functions		216
Table 3-39		219
	Tibco FTL Industry-Leading Technology Design Features	219
	Table 3-40		220
	Tibco FTL Industry-Leading Technology Key Features	220
	Table 3-41		221
	Tibco FTL Industry-Leading Technology Transport Features	221
	Figure 3-42		222
	Fiorano MQ Server Components		222
	Figure 3-43		225
	Fiorano SOA Platform Components		225
	Table 4-1		227
	Facebook Long-Term Research Initiatives		227
	Table 4-2		232
	IBM WebSphere MQ Layered Architecture Objectives:	232
	Table 4-3		235
	Mission Critical Messaging As A Base For SOA Software Used to Implement
	Process Flexibility		235
	Table 4-4		237
	Aspects Of Data Streaming Management		237
	Table 4-5		243
	Mission Critical Message Throughput Variables	243			
	Table 4-6				250			
	Typical Message Flow Characteristics			250
	Table 4-7		252
	Messaging Technology Issues		252
	Table 4-7 (Continued)		253
	Middleware Messaging Technology Issues	253
	Table 4-8		259
	Automatic Detection And Recovery From Network And System Failure	259
	Table 4-8 (Continued)		260
	Automatic Detection And Recovery From Network And System Failure	260
Table 4-10		265
Fault Tolerance Features		265
Table 4-10 (Continued)		266
Fault Tolerance Features		266
Table 5-1		278
Baidu.com Website Types Of Online Participants:	278
Table 5-2		282
Baidu Web Search Features		282
Table 5-3		284
Baidu Open Cloud Modules		284
Table 5-4		286
Baidu.com Branding		286
Table 5-5		306
Fujitsu Facts		306
Figure 5-6		307
Fujitsu Positioning for IoT		307
Figure 5-7		312
Five CEO Mateusz Mach		312
Figure 5-8		318
Google / Nest Learning Thermostat		318
Table 5-9		329
Microsoft Productivity and Business Processes Segment	329
Table 5-10		330
Microsoft Intelligent Cloud Segment		330
Figure 5-11		334
Microsoft / Skype / GroupMe Free Group Messaging	334
Table 5-12		336
Microsoft Service Orientated Architecture SOA Functions	336
Table 5-13		349
Snapchat Communication Functions		349
Table 5-14	371
Weather Messaging Features	371