Smartwatches Market Analysis And Segment Forecasts To 2020

Published: Apr, 2014 | Pages: 83 | Publisher: Grand View Research
Industry: Technology & Media | Report Format: Electronic (PDF)

The global smartwatches market is expected to reach USD 19.62 billion by 2020. Growing companion device demand is expected to give impetus to demand for smartwatches. Increasing percentage of health/fitness conscious population has resulted in high demand for wearable fitness monitoring and tracking devices, including smartwatches.

The number of industry participants is expected to increase manifold over the next six years. In addition to startups, the expected entry of established companies is estimated to significantly fuel market growth. Ensuring usability and visual appeal is a critical factor for enabling product adoption on a global level. Furthermore, managing the tradeoff between battery life and performance is critical for profitability.

Further key findings from the study suggest:

Global smartwatch shipments were close to 2 million units in 2013, and are expected to reach 135.3 million units by 2020, at a CAGR of 53.5% from 2014 to 2020.
High-end smartwatches accounted for approximately 90% of the global market in 2013. This segment is expected to lose market share to the mid-end and low-end segments over the forecast period. This can be attributed to the expected trend of decreasing selling prices with a growing number of manufacturers. Majority of consumers have been reluctant to invest in premium priced products on account of unclear benefits and lack of a value proposition.
North America accounted for the highest market share of 35% in 2013; this is mainly due to higher purchasing power as well as increasing demand for fitness tracking equipment. Asia Pacific is expected to be the fastest growing regional market over the next six years. The regional market is expected to be driven by high smartphone proliferation and usage of Internet services.
Industry participants include Samsung Electronics (Galaxy Gear), Pebble, Sony Corporation, Google Inc. and Qualcomm Inc. among others. R&D activities to drive innovation have been the key growth strategy for these companies. Established companies are expected to benefit from growing smartwatches demand, and drive revenue generation over the forecast period.
For the purpose of this study, Grand View Research has segmented the global smartwatches market on the basis of price segment and region:

     Smartwatches Price Segment Outlook (Volume, Million Units and Revenue, USD Million; 2012 - 2020)
             High-end
             Mid-end
             Low-end
     Smartwatches Regional Outlook (Volume, Million Units and Revenue, USD Million; 2012 - 2020)
             North America
             Europe
             Asia Pacific
             RoW

 Table of Contents


Chapter 1 Executive Summary

                1.1 Smartwatches - Industry Summary & Critical Success Factors (CSFs)

Chapter 2 Smartwatches Industry Outlook

                2.1 Market Segmentation

                2.2 Market Size and Growth Prospects

                2.3 Smartwatches - Technology Evolution

                2.4 Smartwatches Value Chain Analysis

                2.5 Smartwatches Market Dynamics

                    2.5.1 Market driver analysis

                    2.5.2 Market restraint analysis

                2.6 Smartwatches - Pricing Analysis

                2.7 Key Opportunities Prioritized

                2.8 Industry Analysis - Porter's

                2.9 Smartwatches - Company Market Share Analysis, 2013

                2.10 Smartwatches - PESTEL Analysis

Chapter 3 Smartwatches Price Segment Outlook

                3.1 High-end

                    3.1.1 Global High-end Smartwatches Market Volume & Revenue, By Region, (Million Units), (USD Million), 2012 - 2020

                3.2 Mid-end

                    3.2.1 Global Mid-end Smartwatches Market Volume & Revenue, By Region, (Million Units), (USD Million), 2012 - 2020

                3.3 Low-end

                    3.3.1 Global Low-end Smartwatches Market Volume & Revenue, By Region, (Million Units), (USD Million), 2012 - 2020

Chapter 4 Smartwatches Regional Outlook

                4.1 North America

                    4.1.1 North America Smartwatches Market Volume & Revenue, By Price Segment, (Million Units), (USD Million),

                4.2 Europe

                    4.2.1 Europe Smartwatches Market Volume & Revenue, By Price Segment, (Million Units), (USD Million), 2012 - 2020

                4.3 Asia Pacific

                    4.3.1 Asia Pacific Smartwatches Market Volume & Revenue, By Price Segment, (Million Units), (USD Million), 

                4.4 RoW

                    4.4.1 RoW Smartwatches Market Volume & Revenue, By Price Segment, (Million Units), (USD Million), 2012 - 2020

Chapter 5  Smartwatches Competitive Landscape

                5.1  Apple Inc.

                    5.1.1  Company Overview

                    5.1.2 Financial Performance

                    5.1.3 Product Benchmarking

                    5.1.4 Strategic Initiatives

                5.2  Casio

                    5.2.1 Company Overview

                    5.2.2 Financial Performance

                    5.2.3 Product Benchmarking

                    5.2.4 Strategic Initiatives

                5.3  ConnecteDevice Ltd.

                    5.3.1 Company Overview

                    5.3.2 Financial Performance

                    5.3.3 Product Benchmarking

                    5.3.4 Strategic Initiatives

                5.4 Fitbit

                    5.4.1 Company Overview

                    5.4.2 Financial Performance

                    5.4.3 Product Benchmarking

                    5.4.4 Strategic Initiatives

                5.5  Garmin

                    5.5.1 Company Overview

                    5.5.2 Financial Performance

                    5.5.3 Product Benchmarking

                    5.5.4 Strategic Initiatives

                5.6   Google Inc.

                    5.6.1 Company Overview

                    5.6.2 Financial Performance

                    5.6.3 Product Benchmarking

                    5.6.4 Strategic Initiatives

                5.7   i'm S.p.A.

                    5.7.1 Company Overview

                    5.7.2 Financial Performance

                    5.7.3 Product Benchmarking

                    5.7.4 Strategic Initiatives

                5.8   Martian Watches

                    5.8.1 Company Overview

                    5.8.2 Financial Performance

                    5.8.3 Product Benchmarking

                    5.8.4 Strategic Initiatives

                5.9   MetaWatch

                    5.9.1 Company Overview

                    5.9.2 Financial Performance

                    5.9.3 Product Benchmarking

                    5.9.4 Strategic Initiatives

                5.10  Mio Alpha

                    5.10.1 Company Overview

                    5.10.2 Financial Performance

                    5.10.3 Product Benchmarking

                    5.10.4 Strategic Initiatives

                5.11  Nike

                    5.11.1 Company Overview

                    5.11.2 Financial Performance

                    5.11.3 Product Benchmarking

                    5.11.4 Strategic Initiatives

                5.12  Pebble

                    5.12.1 Company Overview

                    5.12.2 Financial Performance

                    5.12.3 Product Benchmarking

                    5.12.4 Strategic Initiatives

                5.13  Qualcomm Inc.

                    5.13.1 Company Overview

                    5.13.2 Financial Performance

                    5.13.3 Product Benchmarking

                    5.13.4 Strategic Initiatives

                5.14  Samsung Electronics Corporation

                    5.14.1 Company Overview

                    5.14.2 Financial Performance

                    5.14.3 Product Benchmarking

                    5.14.4 Strategic Initiatives

                5.15  Shanda

                    5.15.1 Company Overview

                    5.15.2 Financial Performance

                    5.15.3 Product Benchmarking

                    5.15.4 Strategic Initiatives

                5.16  Sony Corporation

                    5.16.1 Company Overview

                    5.16.2 Financial Performance

                    5.16.3 Product Benchmarking

                    5.16.4 Strategic Initiatives

Chapter 6 Methodology and Scope

                6.1 Research Methodology

                6.2 Research Scope & Assumption

                6.3 List of Data Sources\


List of Tables


Smartwatches - Industry Summary & Critical Success Factors (CSFs)
Global smartwatches market (Volume & Revenue), 2012 - 2020
Global smartwatches market volume by region (Million Units), 2012 - 2020
Global smartwatches market revenue by region (USD Million), 2012 - 2020
Global smartwatches market volume by price segment (Million Units), 2012 - 2020
Global smartwatches market revenue by price segment (USD Million), 2012 - 2020
Global high-end smartwatches demand (Volume & Revenue), 2012 - 2020
Global high-end smartwatches demand by region (Million Units), 2012 - 2020
Global high-end smartwatches demand by region (USD Million), 2012 - 2020
Global mid-end smartwatches demand by region (Million Units), 2012 - 2020
Global mid-end smartwatches demand by region (USD Million), 2012 - 2020
Global low-end smartwatches demand by region (Million Units), 2012 - 2020
Global low-end smartwatches demand by region (USD Million), 2012 - 2020
North America smartwatches market by price segment (Million Units), 2012 - 2020
North America smartwatches market by price segment (USD Million), 2012 - 2020
Europe smartwatches market by price segment (Million Units), 2012 - 2020
Europe smartwatches market by price segment (USD Million), 2012 - 2020
Asia Pacific smartwatches market by price segment (Million Units), 2012 - 2020
Asia Pacific smartwatches market by price segment (USD Million), 2012 - 2020
RoW smartwatches market by price segment (Million Units), 2012 - 2020
RoW smartwatches market by price segment (USD Million), 2012 - 2020

List of Figures

Smartwatches Market Segmentation
Global Smartwatches Market (Volume & Revenue), 2012 - 2020
Smartwatches Value Chain Analysis
Smartwatches Market Dynamics
Smartwatches Company Market Share Analysis, 2013
Key Opportunities Prioritized
Industry Analysis - Porter's
Smartwatches PESTEL Analysis, 2013
Smartwatches market share by price segment, 2012 & 2020
Global high-end smartwatches market (Volume & Revenue), 2012 - 2020
Global mid-end smartwatches market (Volume & Revenue), 2012 - 2020
Global low-end smartwatches market (Volume & Revenue), 2012 - 2020
Smartwatches market share by region, 2012 & 2020
North America smartwatches market, by price segment (Million Units), 2012 - 2020
North America smartwatches market, by price segment (USD Million), 2012 - 2020
Europe smartwatches market, by price segment (Million Units), 2012 - 2020
Europe smartwatches market, by price segment (USD Million), 2012 - 2020
Asia Pacific smartwatches market, by price segment (Million Units), 2012 - 2020
Asia Pacific smartwatches market, by price segment (USD Million), 2012 - 2020
RoW smartwatches market, by price segment (Million Units), 2012 - 2020
RoW smartwatches market, by price segment (USD Million), 2012 - 2020