Smart TV Sticks Market Size, Share & Trends Analysis Report By Distribution Channel (Online, Specialty Store, Hypermarket & Supermarket, Convenience Stores), By Region, And Segment Forecasts, 2019 - 2025

Published: Jun, 2019 | Pages: 80 | Publisher: Grand View Research
Industry: Consumer Goods | Report Format: Electronic (PDF)

The global smart TV sticks market size is anticipated to reach USD 22.7 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 8.2% over the forecast period. Factors such as ability to provide OTT content, IoT enabled smart homes, changing home entertainment concept, and penetration of broadband are some of the primary factors driving the global market.

Smart TV sticks are providing the consumers with entertainment content of their choice from the leading providers such as Netflix, HULU, and Amazon Prime. In U.S., smart TV sticks/box holds 70.0% share among other streaming devices such as smart TVs, game console, set top box, and internet blue ray player.

North America is an early adopter of technology, therefore it occupies a large share in the global industry. Increased adaptation of smart connecting devices, broadband penetration, and OTT content have been some of the driving factors in this region. On an average, a single U.S. home has viewership of approximately 49 hours across the month, which is the highest of all countries. Prominent penetration of this market has been boosting the growth of the U.S. smart television stick industry.

Hypermarket and supermarket held the largest share of 48.0% in 2018. For instance, Chroma is the leading retailer of consumer electronics in India with 125 stores in 28 cities in India, offering a variety of smart TV sticks. The online distribution channel is expected to expand at the highest CAGR of 8.6% from 2019 to 2025, owing to an increase in the number of internet users, fast paced lifestyle, ease of internet access, and penetration of e-commerce among the manufacturers.

Developing countries such as India and China are expected to witness high demand in the coming years. China is likely to register the highest CAGR of 9.2% from 2019 to 2025. Growing consumer inclination towards the western entertainment content in these countries is the prime factor driving the market in this region. Modernization of network infrastructure, along with easy availability of high quality broadband service, has accelerated the demand for live streaming, thus spurring the growth of the smart TV stick market in Asia Pacific. For instance, according to Business Line, the 5G technology has been standardized to work on all bands in India.

The industry is dominated by leading players such as Amazon.com, Inc.; Roku, Inc.; Google; Apple Inc.; Sky PLC; ASUSTeK Computer; Shenzhen Rikomagic Tech; Dongguan Sonicway Electrical Appliance; Shenzhen Tomato Technology; and CloudWalker Streaming Technologies.

Further key findings from the study suggest:

• By distribution channel, hypermarket and supermarket held the largest share of 48.0% in 2018

• The online channel segment is expected to expand at a CAGR of 8.6% from 2019 to 2025 due to rising penetration of e-commerce and low cost of startups

• North America held the largest share in the global market.

 Table of Contents

Chapter 1. Methodology and Scope
                    1.1. Market Segmentation & Scope
                    1.2. Market Definition
                    1.3. Information Procurement
                        1.3.1. Purchased Database
                        1.3.2. GVR's Internal Database
                        1.3.3. Secondary Sources & Third-Party Perspectives
                        1.3.4. Primary Research
                    1.4. Information Analysis 
                        1.4.1. Data Analysis Models
                    1.5. Market Formulation & Data Visualization
                    1.6. Data Validation & Publishing
Chapter 2. Executive Summary
                    2.1. Market Outlook
                    2.2. Segmental Outlook
                    2.3. Competitive Insights
Chapter 3. Smart TV Sticks Market Variables, Trends & Scope
                    3.1. Market Introduction
                    3.2. Penetration & Growth Prospect Mapping
                    3.3. Industry Value Chain Analysis
                        3.3.1. Sales/Retail Channel Analysis
                        3.3.2. Profit Margin Analysis
                    3.4. Market Dynamics
                        3.4.1. Market Driver Analysis
                        3.4.2. Market Restraint Analysis
                        3.4.3. Industry Challenges
                        3.4.4. Industry Opportunities
                    3.5. Business Environment Analysis
                        3.5.1. Industry Analysis - Porter's
                            3.5.1.1. Supplier Power
                            3.5.1.2. Buyer Power
                            3.5.1.3. Substitution Threat
                            3.5.1.4. Threat from New Entrant 
                            3.5.1.5. Competitive Rivalry
                    3.6. Roadmap of Smart TV Sticks Market
                    3.7. Market Entry Strategies 
Chapter 4. Consumer Behavior Analysis
                    4.1. Consumer Trends and Preferences
                    4.2. Factors Affecting Buying Decision 
                    4.3. Consumer Product Adoption 
                    4.4. Observations & Recommendations
Chapter 5. Smart TV Sticks Market: Distribution Channel Estimates & Trend Analysis
                    5.1. Distribution Channel Movement Analysis & Market Share, 2018 & 2025
                    5.2. Online
                        5.2.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                    5.3. Hypermarket & Supermarket
                        5.3.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                    5.4. Convenience Stores
                        5.4.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                    5.5. Specialty Store
                        5.5.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
Chapter 6. Smart TV Sticks Market: Regional Estimates & Trend Analysis
                    6.1. Regional Movement Analysis & Market Share, 2018 & 2025
                    6.2. North America
                        6.2.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                        6.2.2. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                        6.2.3. U.S.
                            6.2.3.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                            6.2.3.2. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                    6.3. Europe
                        6.3.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                        6.3.2. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion))
                        6.3.3. Germany
                            6.3.3.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                            6.3.3.2. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                        6.3.4. U.K.
                            6.3.4.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                            6.3.4.2. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                    6.4. Asia Pacific
                        6.4.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                        6.4.2. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                        6.4.3. China 
                            6.4.3.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                            6.4.3.2. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                        6.4.4. India
                            6.4.4.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                            6.4.4.2. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                    6.5. Central & South America
                            6.5.1.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                            6.5.1.2. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                        6.5.2. Brazil
                            6.5.2.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                            6.5.2.2. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                    6.6. Middle East & Africa (MEA)
                        6.6.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                        6.6.2. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                        6.6.3. Africa
                            6.6.3.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                            6.6.3.2. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
Chapter 7. Competitive Analysis
                    7.1. Key global players, recent developments & their impact on the industry
                    7.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
                    7.3. Vendor Landscape
                        7.3.1. Key company market share analysis, 2018
Chapter 8. Company Profiles
                    8.1. Amazon.com, Inc.
                        8.1.1. Company Overview
                        8.1.2. Financial Performance
                        8.1.3. Product Benchmarking
                        8.1.4. Strategic Initiatives
                    8.2. Roku, Inc.
                        8.2.1. Company Overview
                        8.2.2. Financial Performance
                        8.2.3. Product Benchmarking
                        8.2.4. Strategic Initiatives
                    8.3. Google
                        8.3.1. Company Overview
                        8.3.2. Financial Performance
                        8.3.3. Product Benchmarking
                        8.3.4. Strategic Initiatives
                    8.4. Apple Inc.
                        8.4.1. Company Overview
                        8.4.2. Financial Performance
                        8.4.3. Product Benchmarking
                        8.4.4. Strategic Initiatives
                    8.5. Sky PLC
                        8.5.1. Company Overview
                        8.5.2. Financial Performance
                        8.5.3. Product Benchmarking
                        8.5.4. Strategic Initiatives
                    8.6. Shenzhen Rikomagic Tech
                        8.6.1. Company Overview
                        8.6.2. Financial Performance
                        8.6.3. Product Benchmarking
                        8.6.4. Strategic Initiatives
                    8.7. ASUSTeK Computer
                        8.7.1. Company Overview
                        8.7.2. Financial Performance
                        8.7.3. Product Benchmarking
                        8.7.4. Strategic Initiatives
                    8.8. Dongguan Sonicway Electrical Appliance
                        8.8.1. Company Overview
                        8.8.2. Financial Performance
                        8.8.3. Product Benchmarking
                        8.8.4. Strategic Initiatives
                    8.9. Shenzhen Tomato Technology
                        8.9.1. Company Overview
                        8.9.2. Financial Performance
                        8.9.3. Product Benchmarking
                        8.9.4. Strategic Initiatives
                    8.10. CloudWalker Streaming Technologies
                        8.10.1. Company Overview
                        8.10.2. Financial Performance
                        8.10.3. Product Benchmarking
                        8.10.4. Strategic Initiatives

List of Tables

1. Smart TV Sticks - Key market driver analysis
2. Smart TV Sticks - Key market restraint analysis
3. Global smart TV sticks market estimates and forecast through online, 2015 - 2025 (USD Billion)
4. Global smart TV sticks market estimates and forecast through hypermarket & supermarket, 2015 - 2025 (USD Billion)
5. Global smart TV sticks market estimates and forecast through convenience stores, 2015 - 2025 (USD Billion)
6. Global smart TV sticks market estimates and forecast through specialty store, 2015 - 2025 (USD Billion)
7. North America smart TV sticks market estimates and forecast, 2015 - 2025 (USD Billion)
8. North America smart TV sticks market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
9. U.S. smart TV sticks market estimates and forecast, 2015 - 2025 (USD Billion)
10. U.S. smart TV sticks market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
11. Europe smart TV sticks market estimates and forecast, 2015 - 2025 (USD Billion)
12. Europe smart TV sticks market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
13. Germany smart TV sticks market estimates and forecast, 2015 - 2025 (USD Billion)
14. Germany smart TV sticks market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
15. U.K. smart TV sticks market estimates and forecast, 2015 - 2025 (USD Billion)
16. U.K. smart TV sticks market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
17. Asia Pacific smart TV sticks market estimates and forecast, 2015 - 2025 (USD Billion)
18. Asia Pacific smart TV sticks market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
19. China smart TV sticks market estimates and forecast, 2015 - 2025 (USD Billion)
20. China smart TV sticks market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
21. India smart TV sticks market estimates and forecast, 2015 - 2025 (USD Billion)
22. India smart TV sticks market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
23. Central & South America smart TV sticks market estimates and forecast, 2015 - 2025 (USD Billion)
24. Central & South America smart TV sticks market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
25. Brazil smart TV sticks market estimates and forecast, 2015 - 2025 (USD Billion)
26. Brazil smart TV sticks market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
27. MEA smart TV sticks market estimates and forecast, 20145- 2025 (USD Billion)
28. MEA smart TV sticks market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
29. Africa smart TV sticks market estimates and forecast, 20145- 2025 (USD Billion)
30. Africa smart TV sticks market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
31. Vendor landscape

List of Figures

1. Smart TV sticks market snapshot 
2. Smart TV sticks market segmentation & scope
3. Smart TV sticks market penetration & growth prospect mapping
4. Smart TV sticks value chain analysis
5. Smart TV sticks market dynamics
6. Smart TV sticks market Porter's analysis 
7. Smart TV sticks market: Distribution channel movement analysis 
8. Smart TV sticks market: Regional movement analysis