Small Boats Markets: Market Shares, Strategies, and Forecasts, Worldwide, 2018 to 2024

Published: Mar, 2018 | Pages: 207 | Publisher: WinterGreen Research
Industry: Automotive | Report Format: Electronic (PDF)

Worldwide markets are poised to achieve continuing growth as small boats markets respond to the advantages brought by using new materials and demand from middle class people seeking safe, fun recreation.  
 
Small boat competitive positioning to achieve competitive advantage is accomplished by successful introduction of new product offerings.   The ability to meet customer expectations depends on appropriate feature function packages and effective pricing strategies.

Small boat customers rigorously evaluate manufacturer quality, capability to innovate, and availability of new products when making purchasing decisions. 
 
Figure 1. Small Boat Vendor Competitive Positioning 
Introduction of new products
Work to understand customer expectations
Listen to customers
Support ability to meet customer expectations
Offer variety of feature function packages
Implement effective pricing strategies.
Understand that small boat customers rigorously evaluate manufacturer quality
Provide capability to innovate
Provide availability of stream of new products 
Source:  WinterGreen Research, Inc.
 
Global small boat market is forecast to grow at 7% through 2024. Some companies and some segments grow significantly faster.   A $8.7 billion market worldwide in 2017, the small boats markets market has evolved steadily.  It is expected to reach $13.8 billion by 2024.

Companies Profiled

Market Leaders

•	Brunswick
•	Groupe Beneteau
•	Yamaha
•	Correct Craft
•	Malibu Boats
•	MasterCraft
•	Porter
•	Stellacan
•	Grady White

Key Topics

•	Small Boats Markets
•	Customizable Wave
•	Sport Power Boats
•	Fishing Motors
•	Power Boats
•	Large Sail Boats
•	Yachts
•	Racing Sailboats
•	Personal Craft
•	Inflatable
•	Fiberglass
•	Additive Manufacturing
•	Stern Drive
•	Jet Ski
•	Sail boats
•	Ski Boats

 Table of Contents

Abstract: Small Boats Markets are at $8.7 Billion Worldwide, Headed for $13.8 Billion in 2024 1
Small Boats Executive Summary 13
Small Boats Market Driving Forces 13
Small Boats Market Driving Forces 15
Small Boats Market Shares 16
Small Boats Market Forecasts 18

1. Small Boats: Market Description and Market Dynamics 20
1.1 Retail Registrations Lag 20
1.2 Small Boat Market Factors 21
1.2.1 Increasing Ages of Used Boats Driving New Boat Sales. 22
1.3 Improving Macroeconomic Environment Driving Demand for Boats 25
1.4 Strong Dealer Network 25
1.5 Recognized Brands 26

2. Small Boats Market Shares and Forecasts 28
2.1 Small Boats Market Driving Forces 28
2.1.1 Small Boats Market Driving Forces 30
2.2 Small Boats Market Shares 31
2.2.1 Brunswick Corporation 35
2.2.2 Groupe Beneteau Revenue 36
2.2.3 Malibu Boats 37
2.3 Small Boats Market Forecasts 37
2.3.1 Small Boats Market Segment Forecast by Type of Boat: US Market 50
2.3.2 Power Boat 54
2.3.3 Performance Sport Boat Category Market Opportunity 57
2.3.4 Sterndrive Market 64
2.3.5 Performance Sport Boats 64
2.3.6 Outboard Motors / Fishing 64
2.3.7 Sailing 65
2.3.8 Water Ski Boats 66
2.3.9 Personal Water Craft 66
2.4 Small Boats by Material 66
2.4.1 Fiberglass 67
2.4.2 Wood 69
2.4.3 Metal 69
2.4.4 Inflatable 72
2.5 Small Boats Pricing Analysis 72
2.5.1 Price Trends Of Key Raw Materials: Commercial Production Of Fiberglass 72
2.5.2 Malibu Boats Pricing and Distribution 73
2.5.3 Yahama Outboard Motors 75
2.5.4 S2 Sailboats 75
2.5.5 Class Sailboats 76
2.6 Small Boats Regional Market Analysis 76

3. Small Boats Product Description 80

4. Small Boats Distribution, Research, and Technology 87
4.1 3D Printing Decrease Costs on Building Small Boat Molds 87
4.2 Integrated Surf Platform Begins with Hulls and Running Surfaces 88
4.3 Outboard Technology 90

5. Small Boats Company Profiles 93
5.1 BPS Direct 93
5.2 Brunswick Corporation 94
5.3 Chaparral Boats, Inc. 115
5.4 Correctcraft 116
5.4.1 Nautique 119
5.4.2 Correct Craft Improvement Initiatives 120
5.4.3 Correct Craft / Nautique Revenue 121
5.4.4 Correct Craft Acquisitions 121
5.5 Formula Fiberglass Powerboats / Porter 121
5.6 Grady-White Boats 124
5.5.1 Grady-White Boats Factory Tour 126
5.5.2 Grady-White Boats Revenue 127
5.6 Grand Crossing Capital LLC 127
5.7 Groupe Beneteau 128
5.7.2 Sailboats Groupe Beneteau 129
5.7.3 Power Boats Groupe Beneteau 130
5.7.4 Groupe Beneteau Revenue 131
5.8 Class Sailboats and Lightening Class 134
5.8.1 Class Sailboat Racing 136
5.9 Malibu Boats 167
5.9.1 Malibu Boats Product Design and Innovation 169
5.9.2 Malibu Boats Boat Models 171
5.9.3 Malibu M Series. 172
5.9.4 Malibu Wakesetter 172
5.9.5 Malibu Response 172
5.9.6 Malibu Boats Revenue 174
5.9.7 Malibu Boats Acquisition of Cobalt 177
5.9.8 Malibu Boats Regional Sales Analysis 177
5.9.9 Malibu Boats Dealer Network 178
5.9.10 Malibu Boats North America 179
5.10 MasterCraft Boat Company, LLC 181
5.9.1 MasterCraft Acquisition of NauticStar, LLC 182
5.9.2 MasterCraft Revenue 184
5.9.3 MasterCraft Manufacturing 185
5.10 S2 Yachts 186
5.11 Seabring Marine Industries 186
5.12 Stellican Ltd 187
5.13 Yamaha Motor 188
5.5.1 Yamaha Motor 90hp Midrange Four Stroke 191
5.5.2 Yamaha Motor 5.3L V8 F350C Digital: 350 hp 191
5.5.3 Yahama Revenue 192
5.5.4 Yahama First Half 2018 195
WinterGreen Research, 198
WinterGreen Research Methodology 198
WinterGreen Research Process 200
Market Research Study 200
WinterGreen Research Global Market Intelligence Company 201
Abstract: Small Boats Markets are at $8.7 Billion Worldwide, Headed for $13.8 Billion in 2024 1

List of Figures

Figure 1. Small Boat Vendor Competitive Positioning 18
Figure 2. Small Boats Market Driving Forces 20
Figure 3. Small Boats Market Shares, Dollars, Worldwide, 2017 22
Figure 4. Small Boat Market Growth Dollars, Worldwide, 2018 - 2024 23
Figure 5. Age of US Small Boat Buyers 26
Figure 6. Age of US Small Boats 28
Figure 7. Small Boat Vendor Competitive Positioning 32
Figure 8. Small Boats Market Driving Forces 34
Figure 9. Small Boats Market Shares, Dollars, Worldwide, 2017 36
Figure 10. Small Boats Performance Sport Boat Models Market Shares, Dollars, Worldwide, 2017 37
Figure 11. Small Boats Performance Water Ski Boat Models Market Shares, Dollars, Worldwide, 2017 38
Figure 12. Small Boats Fishing Engine and Boat Models Market Shares, Dollars, Worldwide, 2017 39
Figure 13. Brunswick Advantages: 40
Figure 14. Small Boat Market Growth Dollars, Worldwide, 2018 - 2024 42
Figure 15. Small Boat Market Growth Percent, Worldwide, 2017 - 2024 43
Figure 16. Spending on Small Boats by Types 44
Figure 17. US Small Boat Business And Consumer Sentiment 45
Figure 18. US Consumer Spending 45
Figure 19. Consumer Spending Contribution to GDP 46
Figure 20. Real Disposable Income 47
Figure 21. US Inflation Rate 48
Figure 22. US Boat Building Production Index 49
Figure 23. US Retail Gas Prices 50
Figure 24. Traditional Powerboat Retail Unit Sales 51
Figure 25. NEW Boat vs. Used Boat Market 52
Figure 26. Registered Boats and Average Life Expectancy of Boats 53
Figure 27. U.S. Powerboat Industry Growth (2013-YTD 2017) 54
Figure 28. US Boat Market: 344.6 million population 54
Figure 29. Small Boat Clients 55
Figure 30. Brands & Products 55
Figure 31. Distribution Channels 55
Figure 32. inboard Ski/Wakeboard Category, The Performance Sport Boats Market Factors 56
Figure 33. US Industry Retail Power Boat Sales, 1965 to 2016 59
Figure 34. Small Boat Retail Unit Sales 60
Figure 35. US Powerboat Unit Sales and Retail Sales 2015 61
Figure 36. US Performance Sport Boat Retail Sales 62
Figure 37. U.S. Market Share in Performance Sport Boat Category 63
Figure 38. Malibu Unit Sales 65
Figure 39. US Performance Sport Boats Percentage of Total New Unit Sales Volume for Performance Sport Boats and Sterndrive Boats 66
Figure 40. Small Boat Market, by Type, Fiberglass, Wood, Metal, Inflatable, Market History Percent, Worldwide, 2012 - 2017 71
Figure 41. Small Boat Market, by Type, Fiberglass Made by Fabricated Mold and Using Additive Manufacturing to Make Mold Forecasts, Percent, Worldwide, 2018 - 2024 72
Figure 42. Small Boat Market, by Type, Metal Pontoon Boats Units, US and Worldwide, 2017-2024 74
Figure 43. Small Boat Market, by Type, Metal Pontoon Boats Units, US and Worldwide, 2012-2017 75
Figure 44. Small Boat Market, by Type, Metal Pontoon Boats Dollars, US and Worldwide, 2012-2017 75
Figure 45. Small Boat Market, by Type, Metal Pontoon Boats, Dollars, Worldwide, 2017-2024 76
Figure 46. Malibu Boats Performance Sport Boat Models Across Brands, Models and Price 78
Figure 47. Lightening Class Association 80
Figure 48. Small Boat Regional Market Segments, Worldwide, 2017 82
Figure 49. US Small Boats 83
Figure 50. Brunswick Capital Strategy 84
Figure 51. Brunswick Capital Expenditures Strategy 85
Figure 52. Brunswick Acquisition Strategy 86
Figure 53. Brunswick New Boat Models for 2018 88
Figure 54. Brunswick Freshwater Group 89
Figure 55. Brunswick Fiberglass Ski/Wake Boat 90
Figure 56. Integrated Surf Platform Begins with Hulls and Running Surfaces 92
Figure 57. Malibu Boats Integrated Surf Platform Hulls 93
Figure 58. Malibu Boats Integrated Surf Platform Running Surfaces 94
Figure 59. Precision Multi-Point Electronic Fuel Injection 95
Figure 60. Brunswick Corporation Small Boat Brands 100
Figure 61. Brunswick Corporation Marine Boat Categories 101
Figure 62. Brunswick Corporation Revenue 101
Figure 63. Brunswick Corporation Segment Revenue For Three Months 103
Figure 64. Brunswick Corporation Segment Revenue For Nine Months 103
Figure 65. Brunswick Corporation Regional Revenue 2016 110
Figure 66. Brunswick Corporation Current Strengths 111
Figure 67. Correct Craft Brands 122
Figure 68. Formula Boats Models 128
Figure 69. Grady-White Boats Ruggedly Elegant Outboard Powerboats 129
Figure 70. Sailboats Groupe Beneteau 133
Figure 71. Power Boats Groupe Beneteau 134
Figure 72. Class Sailboats 141
Figure 73. Malibu Boats Wake Customizable Wave 172
Figure 74. Malibu Boats Wake Surfable Wave 173
Figure 75. Malibu Boats Positioning 174
Figure 76. Malibu Boats Performance Sport Boat Models Across Brands, Models and Price 175
Figure 77. Malibu Boats US Market Share by Region, Units, 2013 177
Figure 78. Monterey Boats 191
Figure 79. 25 HP:Class-Leading, Category-Jumping Power To Weight 193
Figure 80. 150 / 175 HP:Class-Leading, Category-Jumping Power To Weight 194
Figure 81. Yahama Revenue 196
Figure 82. Yahama Revenue by Industry Segment 200
Figure 83. Yahama Revenue by Region 201