Slovakias Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape

Published: May, 2014 | Pages: 97 | Publisher: Timetric
Industry: Financial Services | Report Format: Electronic (PDF)

Synopsis
The report provides top-level market analysis, information and insights on Slovakia's cards and payments industry, including:
Current and forecast values for each category of Slovakia's cards and payments industry, including debit cards, credit cards, charge cards and prepaid cards
Comprehensive analysis of the industry's market attractiveness and future growth areas
Analysis of various market drivers and regulations governing Slovakia's cards and payments industry
Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards used by banks and other institutions in the market
Comprehensive analysis of consumer attitudes and buying preferences for cards
The competitive landscape of Slovakia's cards and payments industry

Summary
The Slovak economy remained resilient to the European sovereign debt crisis due to a sound banking system and prudent government spending. Ongoing government reforms in education, training, the labor market, taxation and infrastructure are likely to spur economic growth over the forecast period (2014-2019), which will have a direct impact on the Slovak cards and payments industry.
In terms of overall payment channels, credit transfers held the highest channel share of 85.3% in 2013, followed by direct debits with 12.4%. With consumers shifting to modern electronic payment systems, the channel share of card transactions increased from 1.4% in 2009 to 2.2% in 2013.
The Slovak card payments channel grew both in terms of volume and value during the review period (2009-2013). In terms of the number of cards in circulation, the channel increased from 5.1 million in 2009 to 5.7 million in 2013, during the review period at a compound annual growth rate (CAGR) of 2.83%. Over the forecast period, the card payments channel is anticipated to register a CAGR of 2.37% to reach 6.5 million cards by the end of 2018.
In terms of transaction value, the card payments channel posted a review-period CAGR of 6.32%, rising from EUR16.5 billion (US$22.9 billion) in 2009 to EUR21.0 billion (US$27.9 billion) in 2013. The channel is expected to post a forecast-period CAGR of 3.97%, increasing EUR22.1 billion (US$29.8 billion) in 2014 to EUR25.8 billion (US$36.3 billion) in 2018.
While debit cards remained the preferred payment channel during the review period, the economic crisis and high levels of unemployment opened doors for alternative channels such as charge and prepaid cards. Charge cards are popular among Slovak businesses and are used to meet temporary credit requirements. Moreover, firms can benefit from an interest-free credit period by paying outstanding amounts at the end of the due date. It is anticipated that charge cards will continue to be popular with businesses over the forecast period.
Scope
This report provides a comprehensive analysis of Slovakia's cards and payments industry.
It provides current values for Slovakia's cards and payments industry for 2013, and forecast figures for 2018.
It details the different economic, infrastructural and business drivers affecting Slovakia's cards and payments industry.
It outlines the current regulatory framework in the industry.
It details the marketing strategies used by various banks and other institutions.
It profiles the major banks in Slovakia's cards and payments industry.
Reason To Buy
Make strategic business decisions using top-level historic and forecast market data related to Slovakia's cards and payments industry and each market within it.
Understand the key market trends and growth opportunities within Slovakia's cards and payments industry.
Assess the competitive dynamics in Slovakia's cards and payments industry.
Gain insights in to the marketing strategies used for selling various card types in Slovakia.
Gain insights into key regulations governing Slovakia's cards and payments industry.
Key Highlights
The Slovak card payments channel grew both in terms of volume and value during the review period (2009-2013). In terms of the number of cards in circulation, the channel increased from 5.1 million in 2009 to 5.7 million in 2013, during the review period at a compound annual growth rate (CAGR) of 2.83%. Over the forecast period, the card payments channel is anticipated to register a CAGR of 2.37% to reach 6.5 million cards by the end of 2018.
In terms of transaction value, the card payments channel posted a review-period CAGR of 6.32%, rising from EUR16.5 billion (US$22.9 billion) in 2009 to EUR21.0 billion (US$27.9 billion) in 2013. The channel is expected to post a forecast-period CAGR of 3.97%, increasing EUR22.1 billion (US$29.8 billion) in 2014 to EUR25.8 billion (US$36.3 billion) in 2018.
While debit cards remained the preferred payment channel during the review period, the economic crisis and high levels of unemployment opened doors for alternative channels such as charge and prepaid cards. Charge cards are popular among Slovak businesses and are used to meet temporary credit requirements. Moreover, firms can benefit from an interest-free credit period by paying outstanding amounts at the end of the due date. It is anticipated that charge cards will continue to be popular with businesses over the forecast period.
Slovak consumers are generally quick to adopt new payment technologies, and with the introduction of mobile contactless payments by MasterCard in 2008, the value of mobile payments (m-payments) grew to reach EUR26.2 million (US$34.7 million) in 2013. With their popularity still growing, m-payments are anticipated to record a CAGR of 74.48% to reach EUR402.0 million (US$566.3 million) in 2018..
E-commerce in Slovakia is growing as a result of improvements in telecommunications infrastructure and payment and security systems, as well as increased consumer willingness and awareness towards online shopping. Rising internet penetration was a key driver behind online retail sales in the country, and the evolution of the modern retail sector also significantly impacted the purchasing decisions of consumers. E-commerce registered a review-period CAGR of 28.35%, rising from EUR218.0 million (US$302.9 million) in 2009 to EUR591.7 million (US$784.4 million) in 2013.

 1 Executive Summary
2 Alysis of Market Environment, Key Trends and Drivers
2.1 Payment Infrastructure and Emerging Technologies
2.1.1 Rising internet penetration
2.1.2 Growing mobile payments
2.1.3 Automated teller machines (ATMs)
2.1.4 Point-of-sale (POS) termils
2.1.5 Adoption of EMV infrastructure
2.2 Business Drivers
2.2.1 Growth in retail industry
2.2.2 Growth in e-commerce
2.3 Economic Drivers
2.3.1 GDP growth
2.3.2 GDP per capita
2.3.3 Inflation
3 Cards and Payments Industry Share Alysis
3.1 Industry Overview
3.1.1 Credit transfers
3.1.2 Direct debit
3.1.3 Card transactions
3.1.4 Check payments
4 Regulatory Framework and Card Fraud Statistics
4.1 Regulatory Framework
4.1.1 Overview
4.1.2 SEPA cards framework
4.1.3 Anti-Money Laundering (AML) and Combating the Fincing of Terrorism (CFT)
4.1.4 Foreign direct investment (FDI) regulations
4.2 Card Fraud Statistics
4.2.1 Card-not-present fraud
4.2.2 Lost or stolen card
4.2.3 Counterfeit card fraud
4.2.4 Card ID theft
5 Emerging Consumer Attitudes and Trends
5.1 Industry Segmentation and Targeting
5.1.1 Retail segment
5.1.2 Corporate segment
5.2 Travel and Tourism Spending
5.2.1 Outbound tourist trips
5.2.2 Outbound tourist spending
6 Alysis of Card Payments and Growth Prospects
6.1 Channel Share Alysis by Card Category
6.2 Size and Forecast of the Card Payments Channel
6.2.1 Alysis by number of cards in circulation
6.2.2 Alysis by transaction value
7 Alysis of Credit Card Payments and Growth Prospects
7.1 Overall Category Size and Forecast
7.1.1 Alysis by number of cards in circulation
7.1.2 Alysis by transaction value
7.1.3 Alysis by transaction volume
7.2 Transaction Share Alysis by Channel
7.2.1 Alysis by transaction value
7.2.2 Alysis by transaction volume
7.3 Persol Credit Cards Segment Size and Forecast
7.3.1 Alysis by number of cards in circulation
7.3.2 Alysis by transaction value
7.3.3 Alysis by transaction volume
7.4 Commercial Credit Cards Segment Size and Forecast
7.4.1 Alysis by number of cards in circulation
7.4.2 Alysis by transaction value
7.4.3 Alysis by transaction volume
7.5 Competitive Landscape
7.5.1 Scheme share alysis
7.5.2 Issuer share alysis
8 Alysis of Debit Card Payments and Growth Prospects
8.1 Overall Category Size and Forecast
8.1.1 Alysis by number of cards in circulation
8.1.2 Alysis by transaction value
8.1.3 Alysis by transaction volume
8.2 Transaction Share Alysis by Channel
8.2.1 Alysis by transaction value
8.2.2 Alysis by transaction volume
8.3 Competitive Landscape
8.3.1 Scheme share alysis
8.3.2 Issuer share alysis
9 Alysis of Charge Card Payments and Growth Prospects
9.1 Overall Category Size and Forecast
9.1.1 Alysis by number of cards in circulation
9.1.2 Alysis by transaction value
9.1.3 Alysis by transaction volume
9.2 Transaction Share Alysis by Channel
9.2.1 Alysis by transaction value
9.2.2 Alysis by transaction volume
9.3 Persol Charge Cards Segment Size and Forecast
9.3.1 Alysis by number of cards in circulation
9.3.2 Alysis by transaction value
9.3.3 Alysis by transaction volume
9.4 Commercial Charge Cards Segment Size and Forecast
9.4.1 Alysis by number of cards in circulation
9.4.2 Alysis by transaction value
9.4.3 Alysis by transaction volume
9.5 Competitive Landscape
9.5.1 Scheme share alysis
10 Alysis of Prepaid Card Payments and Growth Prospects
10.1 Overall Category Size and Forecast
10.1.1 Alysis by number of cards in circulation
10.1.2 Alysis by transaction value
11 Merchant Acquiring
12 Company Profiles of Card Issuers
12.1 Tatra Banka
12.1.1 Key fincials
12.1.2 Card portfolio
12.1.3 Strategies
12.2 Slovenska sporite??a
12.2.1 Key fincials
12.2.2 Card portfolio
12.2.3 Strategies
12.3 ?eskoslovenska Obchodni Banka (?SOB)
12.3.1 Key fincials
12.3.2 Card portfolio
12.3.3 Strategies
12.4 Sberbank Slovakia
12.4.1 Key fincials
12.4.2 Card portfolio
12.4.3 Strategies
12.5 VUB Banka
12.5.1 Key fincials
12.5.2 Card portfolio
12.5.3 Strategies
13 Appendix
13.1 Methodology
13.2 Contact Timetric
13.3 About Timetric
13.4 Timetric's Services
13.5 Definitions
13.6 Disclaimer


List of Tables
Table 1: Slovak Payment Channels (EUR Billion), 2009-2013
Table 2: Market Entry Strategies of Foreign Banks
Table 3: Slovak Card Fraud (EUR Thousand), 2009-2013
Table 4: Slovak Cards for High-Income Customers, 2014
Table 5: Slovak Virtual Cards by Bank, 2014
Table 6: Slovak Cards Offered to Spending-Cautious Customers by Bank, 2014
Table 7: Slovakia Cards Offered to Students and Young Population by Bank, 2014
Table 8: Slovak Cards Offered for SMEs and Entrepreneurs by Bank, 2014
Table 9: Slovak Card Payments Channel by Card Category (Thousand), 2009-2018
Table 10: Slovak Card Payments Channel Size by Volume of Cards (Million), 2009-2018
Table 11: Slovak Card Payments Channel Size by Transaction Value (EUR Billion), 2009-2018
Table 12: Slovak Card Payments Channel Size by Transaction Value (US$ Billion), 2009-2018
Table 13: Slovak Credit Cards Category Size by Volume of Cards (Thousand), 2009-2018
Table 14: Slovak Credit Cards Category Size by Transaction Value (EUR Million), 2009-2018
Table 15: Slovak Credit Cards Category Size by Transaction Value (US$ Billion), 2009-2018
Table 16: Slovak Credit Cards Category Size by Transaction Volume (Million), 2009-2018
Table 17: Slovak Persol Credit Cards Segment Size by Volume of Cards (Thousand), 2009-2018
Table 18: Slovak Persol Credit Cards Segment Size by Transaction Value (EUR Million), 2009-2018
Table 19: Slovak Persol Credit Cards Segment Size by Transaction Value (US$ Billion), 2009-2018
Table 20: Slovak Persol Credit Cards Segment Size by Transaction Volume (Million), 2009-2018
Table 21: Slovak Commercial Credit Cards Segment Size by Volume of Cards (Thousand), 2009-2018
Table 22: Slovak Commercial Credit Cards Segment Size by Transaction Value (EUR Million), 2009-2018
Table 23: Slovak Commercial Credit Cards Segment Size by Transaction Value (US$ Million), 2009-2018
Table 24: Slovak Commercial Credit Cards Segment Size by Transaction Volume (Thousand), 2009-2018
Table 25: Slovak Debit Cards Category Size by Volume of Cards (Million), 2009-2018
Table 26: Slovak Debit Cards Category Size by Transaction Value (EUR Billion), 2009-2018
Table 27: Slovak Debit Cards Category Size by Transaction Value (US$ Billion), 2009-2018
Table 28: Slovak Debit Cards Category Size by Transaction Volume (Million), 2009-2018
Table 29: Slovak Charge Cards Category Size by Volume of Cards (Thousand), 2009-2018
Table 30: Slovak Charge Cards Category Size by Transaction Value (EUR Million), 2009-2018
Table 31: Slovak Charge Cards Category Size by Transaction Value (US$ Million), 2009-2018
Table 32: Slovak Charge Cards Category Size by Transaction Volume (Thousand), 2009-2018
Table 33: Slovak Persol Charge Cards Segment Size by Volume of Cards, 2009-2018
Table 34: Slovak Persol Charge Cards Segment Size by Transaction Value (EUR Million), 2009-2018
Table 35: Slovak Persol Charge Cards Segment Size by Transaction Value (US$ Million), 2009-2018
Table 36: Slovak Persol Charge Cards Segment Size by Transaction Volume (Thousand), 2009-2018
Table 37: Slovak Commercial Charge Cards Segment Size by Volume of Cards (Thousand), 2009-2018
Table 38: Slovak Commercial Charge Cards Segment Size by Transaction Value (EUR Million), 2009-2018
Table 39: Slovak Commercial Charge Cards Segment Size by Transaction Value (US$ Million), 2009-2018
Table 40: Slovak Commercial Charge Cards Segment Size by Transaction Volume (Thousand), 2009-2018
Table 41: Slovak Prepaid Cards Category Size by Volume of Cards (Thousand), 2009-2018
Table 42: Slovak Prepaid Cards Category Size by Transaction Value (EUR Million), 2009-2018
Table 43: Slovak Prepaid Cards Category Size by Transaction Value (US$ Million), 2009-2018
Table 44: Tatra Banka - Key Fincial Indicators (EUR Million), Year Ending December, 2011-2012
Table 45: Tatra Banka - Card Portfolio and Key Features
Table 46: Slovenska sporite??a Key Fincial Indicators (EUR Million), Year Ending December, 2012-2013
Table 47: Slovenska sporite??a - Card Portfolio and Key Features
Table 48: ?SOB Key Fincial Indicators (EUR Million), Year Ending December, 2012-2013
Table 49: ?SOB - Card Portfolio and Key Features
Table 50: Sberbank Slovakia Key Fincial Indicators (EUR Million), Year Ending December, 2012-2013
Table 51: Sberbank Slovakia - Card Portfolio and Key Features
Table 52: VuB Banka - Key Fincial Indicators (EUR Million), Year Ending December, 2012-2013
Table 53: VuB Banka - Card Portfolio and Key Features
Table 54: Key Definitions