SIP Based IP PBX: Market Shares, Strategies, and Forecasts, Worldwide, 2017 to 2023

Published: Apr, 2017 | Pages: 228 | Publisher: WinterGreen Research
Industry: Technology & Media | Report Format: Electronic (PDF)

SIP based IP PBX is supporting FXO, FXS, ISDN-BRI, T1, E1 and SIP trunks. SIP supports the versatile trunking expansions, including FXO, FXS, ISDN, T1 and E1. The users can fit into all sort of telephony environments. Standard SIP trunks and trusted peers make devices seamlessly integrated with ITSP services. The study illustrates with great specificity how some companies are more fully integrated with SIP application servers than others.

Business leaders are challenged to move their enterprises to the next level of competition. An effective digital business player, transformer, and disruptor position depends on the effectiveness of employing digital technologies and leveraging connected digital systems. Organizational, operational, and business model innovation are needed to create ways of operating and growing the business using SIP based PBX systems. It is a journey to achieve the connected enterprise, ultimately connecting all employees and a trillion connected devices.

Many companies are using digital technology to create market disruption. Amazon, Uber, Google, IBM, and Microsoft represent companies using effective disruptive strategic positioning. As entire industries shift to the digital world, once buoyant companies are threatened with disappearing. SIP is a significant aspect of telecommunications applications server disruptive technology, it is enough to look at Avaya and the bankruptcy to see there is a shift to cloud SIP solutions.

A digital transformation represents an approach that enables organizations to drive changes in their business models and ecosystems leveraging cloud computing, and not just hyperscal syste,s but leveraging . Just as robots make work more automated, so also cloud based communications systems implement the IoT digital connectivity transformation.

Disruption in the business communications markets represents major opportunity for vendors with cloud offerings. This is part of a larger digital transformation, a digital approach to interconnecting everything that enables organizations to drive changes in their business models and ecosystems.

Cloud based SIP PBX systems are able to connect to the disruptive cloud systems provided by Amazon (AWS), Microsoft, Google, and Facebook data centers are in a class by themselves, they have functioning fully automatic, self-healing, networked mega datacenters that operate at fiber optic speeds to create a fabric that can access any node in any particular data center because there are multiple pathways to every node. In this manner, they automate applications integration for any data in the mega data center.

By leveraging digital competencies, businesses can grow faster than they would otherwise. A digital strategy, in conjunction with the appropriate unified communications solution permits the implementation of innovative communications services. Digital connectivity with combined voice, video and file transfer can help organizations and their end users innovate and compete more effectively. It is imperative that organizations have a digital communications strategy in place.

Communications and collaboration solutions are migrating to the cloud in every segment of small, medium and large business. In vertical markets, businesses are managing competition that is characterized by disruption. Traditional verticals exploit digital technologies.

Initiatives provide innovation in the marketplaces. Communications initiatives are being used to leverage information from the Internet of Things (IoT) and video. New functionality is being built out in the healthcare sector. Communication goes beyond voice. Most people under 30 prefer to communicate via text.

SIP IP communications can provide an increase in the quantity and quality of home and personal medical devices for monitoring patient health care. Care delivery is being improved by having monitors linked into a full communications system. By integrating the data from monitoring devices with a real-time communications system, medical professionals can do their jobs better.

Making the workforce more engaged and productive by providing users with new tools and solutions that are highly relevant to how they work in the DX era, while delivering enterprise-class voice and video capabilities. Increased productivity is achieved.

Users can remotely share and explain real-time data in context. Compelling benefits that organizations can realize from UC&C solutions designed for the digital transformation era:

• ISDN PRI (T1/E1):
- Alcatel-Lucent, Avaya, Siemens, and Nortel PBXs
• SIP Trunk:
- Nokia Siemens, Nortel, BroadSoft, and Huawei Soft Switches

Information technology (IT) has moved from the back office to the front office with platform technologies, mobile, social business, cloud, and analytics monitoring. The shift occurring is for digital technology to embed itself into every aspect of business endeavor and personal lives.

This is an era where the distinction between the technologies and processes that businesses deploy is tightly linked. Digital technology directly impacts customers and markets. The boundary between internal operations of the enterprise and its external ecosystem is rapidly disappearing. Customers, markets, competitors, partners, and regulators are inextricably linked.

According to Susan Eustis, lead author of the team that prepared the study, “Growing acceptance of SIP enabled PBX and IP PBX markets come form companies dedicated to supporting modern digital communications. A bifurcation in the market between hardware servers and cloud enabled services, either for soft switches and or Unified Communications (UC) is tending to have the software systems replace separate servers.

The SIP based voice equipment and services market PBX phone systems, voice over IP gateways, UC applications and IP phones markets at $14.15 billion in 2016 are anticipated to grow strongly in the cloud computing segment to reach $59 billion by 2023. The complete report provides a comprehensive analysis of SIP Based IP PBXes in different categories, illustrating the diversity of software communications market segments. A complete analysis is done, looking at numbers of procedures and doing penetration analysis.

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WinterGreen Research supports various market segment programs; provides trusted technical services to the marketing departments. It carries out accurate market share and forecast analysis services for a range of commercial and government customers globally. These are all vital market research support solutions requiring trust and integrity.

Companies Profiled

Market Leaders
• NEC
• Microsoft
• Huawei
• West Unified Communications
• Mitel
• Vonage
• Avaya
• Cisco
• BroadSoft
• ShoreTel

Market Participants
• 8x8
• AT&T
• Brekeke Software
• BT / Avaya IP PBX Cloud
• Ciena / BluePlanet
• Cisco Systems
• Equinix / Avaya Cloud SIP Communications
• Ericsson
• Fonality
• NetSapiens
• RingCentral Next-Gen Competitor
• Vonage
• West Corporation
• ZyXEL

Key Topics

SIP Based IP PBX
SIP PBX Solution Deployment Models SIP Enabled IP PBX Unified Communications Virtual Office Functions Unified SIP Collaboration System Hosted Collaboration Solution Team Collaboration Device Transaction Solutions Functions OSS from BluePlanet SIP Enabled IP PBX Cloud Enterprise / Service Provider SIP PBX Cloud SMB SIP Cloud Enterprise / Service Provider SIP Unified CommunicationsService Provider SIP Unified Communications

 Table of Contents

SIP BASED IP PBX EXECUTIVE SUMMARY 14 
SIP Based IP PBX Market Driving Forces 14 
A Digital Transformation, An Approach That Enables Organizations To Drive Changes In Their 
Business Models And Ecosystems 15 
SIP PBX Market Shares 17 
SIP PBX Forecast 19 

1. SIP BASED IP PBX: MARKET DESCRIPTION AND MARKET DYNAMICS 21 
1.1 Software Based IP PBX 21 
1.1.1 Session Initiation Protocol (SIP) Trunking 22 
1.1.2 SIP Trunking Works: Over an Existing IP Network 23 
1.1.3 SIP Trunking Alternative Solutions: 25 
1.2 SIP-PBX Deployment 32 
1.2.1 Telephone First Point Of Contact 33 
1.2.2 SIP Application Server 34 
1.3 Convergence of Voice and Data 37 
1.4 Enterprise PBX 38 
1.5 Session Initiation Protocol (SIP) Standard 39 
1.5.1 SIP Advantages and Applications 40 
1.5.2 SIP Part of IP Suite 40 
1.5.3 Session Initiation Protocol 41 
1.5.4 SIP Mobility and Presence Support 41 
1.6 SIP Application Server 42 
1.6.1 Session Initiation Protocol (SIP) Trunking 43 
1.6.2 SIP Trunking: 43 
1.6.3 Advantages of SIP Trunking Services: 44 

2. SIP BASED IP PBX MARKET SHARES AND MARKET FORECASTS 45 
2.1 SIP Based IP PBX Market Driving Forces 45 
2.1.1 A Digital Transformation, An Approach That Enables Organizations To Drive Changes In Their Business Models And Ecosystems 46 
2.2 SIP PBX Market Shares 48 
2.2.1 8x8 53 
2.2.2 Microsoft 53 
2.2.3 NEC 53 
2.2.4 NEC 54 
2.2.5 SIP Cloud Delivery Architectures Market Share 57 
2.2.6 Mitel 58 
2.2.7 Cisco Tops PBX Market, Microsoft Leads In UC 59 
2.2.8 Cloud PBX Market Shares 60 
2.2.9 RingCentral 60 
2.2.10 West Corporation 61 
2.2.11 Huawei 62 
2.2.12 Broadsoft 63 
2.3 SIP PBX Forecast 63 
2.3.1 Digital Private Branch Exchange (PBX) At the End of Its Life Cycle 65 
2.3.2 SIP Based IP PBX Cloud and Unified Communications 68 
2.3.3 SIP Enabled IP PBX SMB Market Shares Dollars, Worldwide, 2016 70 
2.3.4 SIP Enabled IP PBX Enterprise Market Shares Dollars, Worldwide, 2016 71 
2.3.5 SIP Enabled IP PBX Cloud SMB Market Shares Dollars, Worldwide, 2016 72 
2.3.6 SIP Enabled IP PBX Cloud Enterprise / Service Provider Market Shares Dollars, Worldwide, 2016 73 
2.3.7 SIP Enabled IP PBX Unified Communications Market Shares Dollars, Worldwide, 2016 74 
2.4 SIP Based IP PBX Pricing 75 
2.5 SIP Based IP PBX Regional Analysis 77 

3. SIP BASED IP PBX PRODUCT DESCRIPTION 79 
3.1 Avaya 79 
3.1.1 Avaya Networking 79 
3.1.2 Avaya Cloud Options 80 
3.1.3 Avaya Communication Server 1000 81 
3.1.4 Avaya Professional-Grade Business Communications 82 
3.2 BT / Avaya IP PBX Cloud 83 
3.3 Equinix / Avaya Cloud SIP Communications 83 
3.4 Cisco 84 
3.4.1 Cisco Existing Collaboration 84 
3.4.2 Apple and Cisco Working Together on IP Communication 86 
3.5 AT&T 87 
3.5.1 Cisco Hosted Collaboration Solution from AT&T 88 
3.5.1 Cisco Hosted Collaboration Solution from AT&T Hybrid and Existing Voice Services 89 
3.6 NEC 94 
3.6.1 NEC IP-PBX 94 
3.6.2 NEC IP-PBX 96 
3.6.3 NEC Univerge SV9500 97 
3.7 Mitel 97 
3.7.1 Mitel Phone System Offers Flexibility 98 
3.7.2 Mitel VoIP 99 
3.7.3 Mitel Cloud Solution 101 
3.7.4 Mitel Hybrid Solution 101 
3.7.5 Mitel Presence 103 
3.8 Microsoft SfBS Premises-Based Version of Skype 104 
3.9 RingCentral Phone System In The Cloud 105 
3.10 8x8 Global Cloud Communications 106 
3.10.1 8x8 Virtual Office Pre-Built CRM Integrations with Salesforce, NetSuite, and Zendesk 107 
3.11 Ericsson Multimedia Telephony Application Server 108 
3.11.1 Ericsson Consumer and Enterprise Communication Services Offering 109 

4. SIP BASED IP PBX RESEARCH AND TECHNOLOGY 112 
4.1 NFV 112 
4.1.1 NFV – Network Functions Virtualization - Cisco 113 
4.2 Scale: Cloud 2.0 Mega Data Center Containers 113 
4.2.1 Data Center Architectures Evolving 114 

5. SIP BASED IP PBX COMPANY PROFILES 115 
5.1 8x8 115 
5.2 AT&T 116 
5.3 Avaya 116 
5.3.1 Avaya Team Engagement Solutions 117 
5.3.2 Avaya Customer Engagement Solutions 118 
5.3.3 Avaya Fabric Networking 121 
5.3.4 Avaya Services 121 
5.3.5 Avaya Files for Chapter 11 Bankruptcy 122 
5.3.6 Avaya Revenue 124 
5.4 Brekeke Software 128 
5.5 Broadsoft 129 
5.6 BT / Avaya IP PBX Cloud 130 
5.7 Ciena / BluePlanet 130 
5.7.1 Ciena Opensource And Standards Affiliations 131 
5.7.2 Ciena Open Network Operating System (Onos) 131 
5.7.3 Ciena Metro Ethernet Forum 132 
5.7.4 Ciena Open Compute Project 132 
5.7.5 Ciena OpenDaylight 133 
5.7.6 Ciena Open Networking Foundation 133 
5.7.7 Ciena Internet Engineering Task Force 133 
5.7.8 Ciena European Telecommunications Standards Institute 134 
5.7.9 Centurylink And Blue Planet: Orchestration Of NFV-Based Services With NG-OSS 136 
5.7.10 Telefónica, Blue Planet, Brocade, Intel, And Red Hat: Orchestrating Vrouter Vnf With Deterministic Performance 137 
5.7.11 Centurylink, Blue Planet 139 
5.7.12 Ciena Blue Planet SDN and NFV Orchestration Platforms For Network Operators 139 
5.7.13 Ciena Blue Planet Container-Based Micro-Services Architecture 140 
5.7.14 Ciena Blue Planet Container Based Architecture 141 
5.8 Cisco Systems 143 
5.8.1 Cisco Business 143 
5.8.2 Cisco Strategy and Focus Areas 144 
5.8.3 Cisco Leverages Market Transitions 146 
5.8.4 Cisco Addresses Digital Transformation 147 
5.8.5 Cisco Software-Defined Networking 149 
5.8.6 Cisco Cloud Strategy 150 
5.8.7 Cisco Switching 150 
5.8.8 Cisco Spark 153 
5.8.9 Cisco Data Center 153 
5.8.10 Cisco UCS Mini Edge Of The Network Soolution 155 
5.8.11 Cisco Competition 156 
5.8.12 Cisco Revenue 158 
5.9 Equinix / Avaya Cloud SIP Communications 160 
5.10 Ericsson 161 
5.10.1 Ericsson Revenue 161 
5.11 Fonality 162 
5.12 Huawei 164 
5.12.1 Huawei 2016 Business 164 
5.12.2 Huawei Smart Devices 165 
5.12.3 Huawei Regional Strengths 166 
5.12.4 Huawei Building Cloud Ecosystem 167 
5.12.5 Huawei Adopting a Product + Service Strategy 168 
5.12.6 Huawei Vision & Mission 169 
5.12.7 Huawei Strategy 169 
5.12.8 Huawei Financial Highlights 170 
5.12.9 Huawei Corporate Governance 170 
5.12.10 Huawei Research & Development 170 
5.12.11 Huawei Cyber Security 170 
5.12.12 Huawei Milestones 170 
5.12.13 Huawei Annual Report 171 
5.12.14 Huawei Partners with China Telecom, Shenzhen Gas On Smart Utility 171 
5.13 Microsoft 172 
5.13.1 Microsoft / Mojang AB Minecraft 172 
5.13.2 Microsoft Reportable Segments 172 
5.13.3 Microsoft Revenue by Segment 175 
5.13.4 Skype and Microsoft 177 
5.13.5 Microsoft / Skype / GroupMe Free Group Messaging 178 
5.13.6 Microsoft SOA 179 
5.13.7 Microsoft .Net Open Source 181 
5.14 Mitel 181 
5.14.1 Mitel Business Communication Experts 182 
5.14.2 Mitel Empowering Partners 182 
5.14.3 Mitel Signs Definitive Agreement to Divest Mobile Business 183 
5.14.4 Mitel Reports September Quarter Results 184 
5.14.5 Mitel Cloud and Revenue 185 
5.14.6 Mitel Enhances Reliability of Cloud-Based Business Communications and Collaboration Services 186 
5.14.7 Mitel Reduced IT Maintenance 187 
5.14.8 Mitel Cloud Technology 190 
5.14.9 Mitel’s Approach To Developing 5G Technologies 190 
5.15 NEC 191 
5.15.1 NEC Communication Platforms 192 
5.15.2 NEC Software-Based Communication Platforms 192 
5.15.3 NEC Software and Hardware Based: UNIVERGE SV9000 193 
5.15.4 NEC Small to Medium-Sized Businesses Communication Platforms 194 
5.15.5 NEC Large Enterprise Communication Platforms 194 
5.16 NetSapiens 195 
5.17 RingCentral Next-Gen Competitor 195 
5.18 Shoretel 196 
5.19 Vonage 197 
5.20 West Corporation 198 
5.20.1 West Services 199 
5.20.2 West Corporation Revenue 200 
5.21 ZyXEL 201 
5.22 List of Companies 216

List of Figures

Figure 1. SIP Enabled IP PBX Server, Cloud, and Unified Communications Market Shares
Revenue, Dollars, 2016 18
Figure 2. SIP Enabled IP PBX Market Forecasts Dollars, Worldwide, 2016 20
Figure 3. SIP Application Server Business Benefits 26
Figure 4. SIP Server-Based Applications 28
Figure 5. SIP Server-Based Benefits 29
Figure 6. SIP Enabled IP PBX Server, Cloud, and Unified Communications Market Shares
Revenue, Dollars, 2016 49
Figure 7. SIP Enabled IP PBX Server, Cloud, and Unified Communications Market Shares
Revenue, Dollars, 2016 50
Figure 8. Selected Enterprise Communications Systems Participants 51
Figure 9. SIP Enabled IP PBX Market Shares, Segments SIP PBX SMB, SIP PBX Enterprise,
SIP PBX Cloud SMB, SIP Cloud Enterprise / Service Provider, SIP Unified Communications, Dollars,
Worldwide, 2016 52
Figure 10. NEC Univerge SIP IP PBX 54
Figure 11. NEC UNIVERGE SV9100 Features: 55
Figure 12. NEC UNIVERGE SV9100 Functions: 56
Figure 13. SIP Enabled IP PBX Market Forecasts Dollars, Worldwide, 2016 64
Figure 14. SIP Enabled IP PBX Market Forecasts Dollars, Worldwide, 2016 65
Figure 15. SIP Enabled IP PBX SMB Market Shares Dollars, Worldwide, 2016 70
Figure 16. SIP Enabled IP PBX Enterprise Market Shares Dollars, Worldwide, 2016 71
Figure 17. SIP Enabled IP PBX Cloud SMB Market Shares Dollars, Worldwide, 2016 72
Figure 18. SIP Enabled IP PBX Cloud Enterprise / Service Provider Market Shares Dollars,
Worldwide, 2016 73
Figure 19. SIP Enabled IP PBX Unified Communications Market Shares Dollars,
Worldwide, 2016 74
Figure 20. Avaya Networking Technology Driving Digital Transformation 80
Figure 21. Avaya Cloud Options 80
Figure 22. Avaya Communication Server 1000 Functions 82
Figure 23. Avaya Cloud Options 83
Figure 24. Avaya Cloud Options 83
Figure 25. Cisco Spark Plus App Features 85
Figure 26. Cisco Spark Board: A 3-in-1 Team Collaboration Device for Meeting Rooms 86
Figure 27. Cisco Hosted Collaboration Solution from AT&T Features 89
Figure 28. Cisco Hosted Collaboration Solution from AT&T Functions 90
Figure 29. Cisco Hosted Collaboration Solution from AT&T Functions 92
Figure 30. AT&T Cisco Unified SIP Collaboration System Features 93
Figure 31. NEC IP-PBX 94
Figure 32. NEC UNIVERGE SV9100 Features: 95
Figure 33. NEC SL1000 IP PBX 96
Figure 34. Microsoft Partners Affected by Pivot from SfBS (On-Premises) to SfBO 105
Figure 35. 8x8 Virtual Office Functions 106
Figure 36. Ericsson Multimedia Telephony Application Server Main Values 110
Figure 37. 8x8 Cloud-Based Phone Systems and Contact Center Functions: 115
Figure 38. 8x8 Customers 116
Figure 39. Avaya SIP PBX Solution Deployment Models 117
Figure 40. Avaya Transaction Solutions Functions 119
Figure 41. Avaya Telecommunications Leadership Position Metrics 120
Figure 42. Avaya Applications on Platform 123
Figure 43. Avaya Target Markets Businesses by Size 127
Figure 44. Figure 22. Avaya Target Markets Businesses by Industry 127
Figure 45. Avaya Cloud Options 130
Figure 46. Ciena OSS from BluePlanet 135
Figure 47. Benefits of Blue Planet's Container-Based Micro-Service Architecture 141
Figure 48. Ciena Blue Planet Component Micro Services: SDN, NFV, and Multi Domain 142
Figure 49. Cisco Technology Foundation For Digital Transformation 148
Figure 50. Cisco Unified Computing System Portfolio Of Solutions Functions 154
Figure 51. Avaya Cloud Options 160
Figure 52. Fonality Flexibility of Hosted 162
Figure 53. Fonality Benefits of Premise 163
Figure 54. Microsoft Intelligent Cloud Segment 174
Figure 55. Microsoft / Skype / GroupMe Free Group Messaging 178
Figure 56. Microsoft Service Orientated Architecture SOA Functions 179
Figure 57. NEC Global Sales by Segment 191
Figure 58. ShoreTel Target Markets 196
Figure 59. West Corporation Revenue by Segment 200
Figure 60. ZyXEL SIP IP PBX Functions 201
Figure 61. ZyXEL Enterprise-Grade SIP IP PBX System for Small and Medium
Businesses Specifications, System Specifications, Standard Protocols 203