Sex Toys Market Size, Share & Trends Analysis Report By Type (Female, Male), By Distribution Channel (E-commerce, Specialty Stores, Mass Merchandizers), By Region, And Segment Forecasts, 2019 - 2026

Published: Oct, 2019 | Pages: 100 | Publisher: Grand View Research
Industry: Medical Devices | Report Format: Electronic (PDF)

The global sex toys market size is expected to reach USD 52.7 billion by 2026, based on a new report by Grand View Research, Inc., exhibiting a CAGR of 9.1%. Use of innovative technology for designing and manufacturing of sex toy is anticipated to augment growth during the forecast period.

Users are moving from traditional vibrators and penile rings to devices that can be operated via mobile applications. In April 2017, We-Vibe, a Canadian manufacturer, launched its two-way controlled We-Connect app that was made available free of cost on Apple and Android devices. The company reported 2 million customers are using its products worldwide.

Moreover, social media and movies have significantly influenced the millennials and future generations in accepting sex toys as a healthy means of enhancing their sexual life. Manufacturers are using these opportunities to increase market presence. For instance, in February 2017, Lovehoney launched Fifty Shades Darker Pleasure Collection. The collection had a range of sex toys designed with temperature response material for an enhanced sexual experience.

Further key findings from the study suggest:

• Female sex toys is the fastest growing segment. Single women are among the leading contributors to the market

• A survey performed by Lovehoney in 2017 shows 65% of vibrators were purchased by single women

• Availability of rechargeable, noiseless, compact, and portable vibrators for men and women is expected to impel growth. In March 2019, BMS Factory announced the success of its brand Palmpower-a mini rechargeable vibrating wand launched in December 2018

• Manufacturers are trying expand customer base through e-commerce sites. In developing countries where adult stores are not easily accessible, online retailers are meeting customer demand by offering different range of products via discrete delivery and an added advantage of discounted rates.

• North America held the largest share in 2018. Open-mindedness about enhancing sexual experience during solo or with partner intercourse is driving demand for novelty products in the U.S. and Canada.

• Asia Pacific is the fastest growing sex toys market during the forecast period. China and Australia are the leading revenue generators for the market.

• However, India is expected to exhibit fastest growth as online retailers are experiencing demand upsurge.

• Some of the key players are Church & Dwight Co., Inc.; LELO; LifeStyles Healthcare Pte Ltd; Doc Johnson Enterprises; Lovehoney Group Ltd; Reckitt Benckiser Group plc; BMS Factory; Tenga Co., Ltd.; Fun Factory; and We-Vibe.

 Table of Contents

Chapter 1 Methodology and Scope
                   1.1 Market Segmentation & Scope
                       1.1.1 Type
                       1.1.2 Distribution channel
                       1.1.3 Regional scope
                       1.1.4 Estimates and forecast timeline
                   1.2 Research Methodology
                   1.3 Information Procurement
                       1.3.1 Purchased database
                       1.3.2 GVR's internal database
                       1.3.3 Secondary sources
                       1.3.4 Primary research
                       1.3.5 Details of primary research
                   1.4 Information or Data Analysis
                       1.4.1 Data analysis models
                   1.5 Market Formulation & Validation
                   1.6 Model Details
                       1.6.1 Commodity flow analysis
                           1.6.1.1 Approach 1: Commodity flow approach
                       1.6.2 Volume price analysis
                           1.6.2.1 Approach 2: Volume price analysis
                   1.7 List of Secondary Sources
                   1.8 List of Abbreviations
                   1.9 Objectives
                       1.9.1 Objective 1
                       1.9.2 Objective 2

Chapter 2 Executive Summary
                   2.1 Market Outlook
                   2.2 Segment Outlook

Chapter 3 Market Variables, Trends & Scope
                   3.1 Market Lineage Outlook
                       3.1.1 Parent market outlook
                       3.1.2 Ancillary market outlook
                   3.2 Market Segmentation
                       3.2.1 Analysis
                   3.3 Market Dynamics
                       3.3.1 Market driver analysis
                           3.3.1.1 Changing perception of customers
                           3.3.1.2 Growing presence of online retailers
                           3.3.1.3 Increasing investment in sex tech companies
                           3.3.1.4 Increasing spending capacity of middle income families
                       3.3.2 Market restraint analysis
                           3.3.2.1 Lack of government regulations for manufacturers
                           3.3.2.2 Chemicals used in sex toys
                       3.3.3 Industry opportunities
                   3.4 Penetration & Growth Prospect Mapping
                       3.4.1 Penetration & growth prospect mapping analysis
                   3.5 Business Environment Analysis Tools
                       3.5.1 Porter's five forces analysis
                       3.5.2 Pestle analysis
                       3.5.3 Major deals & strategic alliances analysis
                           3.5.3.1 Mergers & acquisitions and joint ventures
                           3.5.3.2 Licensing & partnerships and technology collaborations

Chapter 4 Sex Toys Market: Type Analysis
                   4.1 Sex Toys Type Market Share Analysis, 2018 & 2026
                   4.2 Sex Toys Type Market: Segment Dashboard
                   4.3 Market Size & Forecasts and Trend Analyses, 2015 to 2026 for the Type Segment
                       4.3.1 Female
                           4.3.1.1 Female sex toys market, 2015 - 2026 (USD Million)
                       4.3.2 Male
                           4.3.2.1 Male sex toys market, 2015 - 2026 (USD Million)

Chapter 5. Sex Toys Market: Distribution Channel Analysis
                   5.1 Sex Toys Distribution Channel Market Share Analysis, 2018 & 2026
                   5.2 Sex Toys Distribution Channel Market: Segment Dashboard
                   5.3 Market Size & Forecasts and Trend Analyses, 2015 to 2026 for the Distribution Channel Segment
                       5.3.1 E-commerce
                           5.3.1.1 E-commerce market, 2015 - 2026 (USD Million)
                       5.3.2 Specialty stores
                           5.3.2.1 Specialty stores market, 2015 - 2026 (USD Million)
                       5.3.3 Mass merchandizers
                           5.3.3.1 Mass merchandizers market, 2015 - 2026 (USD Million)

Chapter 6 Sex Toys Market: Regional Analysis
                   6.1 Sex Toys Regional Market Share Analysis, 2018 & 2026
                   6.2 Sex Toys-Regional Market: Segment Dashboard
                   6.3 Regional Market Snapshot (Market Size, CAGR, Top Countries)
                   6.4 List of Players at Regional Level
                       6.4.1 North America
                       6.4.2 Europe
                       6.4.3 Asia Pacific
                       6.4.4 Latin America
                       6.4.5 MEA
                   6.5 SWOT Analysis, by Factor (Political & Legal, Economic and Technological)
                       6.5.1 North America
                       6.5.2 Europe
                       6.5.3 Asia Pacific
                       6.5.4 Latin America
                       6.5.5 MEA
                   6.6 Market Size, & Forecasts, and Trend Analysis, 2015 to 2026
                       6.6.1 North America
                           6.6.1.1 North America sex toys market, 2015 - 2026 (USD Million)
                           6.6.1.2 U.S.
                               6.6.1.2.1 U.S. sex toys market, 2015 - 2026 (USD Million)
                           6.6.1.3 Canada
                               6.6.1.3.1 Canada sex toys market, 2015 - 2026 (USD Million)
                       6.6.2 Europe
                           6.6.2.1 Europe sex toys market, 2015 - 2026 (USD Million)
                           6.6.2.2 U.K.
                               6.6.2.2.1 U.K. sex toys market, 2015 - 2026 (USD Million)
                           6.6.2.3 Germany
                               6.6.2.3.1 Germany sex toys market, 2015 - 2026 (USD Million)
                           6.6.2.4 France
                               6.6.2.4.1 France sex toys market, 2015 - 2026 (USD Million)
                           6.6.2.5 Italy
                               6.6.2.5.1 Italy sex toys market, 2015 - 2026 (USD Million)
                           6.6.2.6 Spain
                               6.6.2.6.1 Spain sex toys market, 2015 - 2026 (USD Million)
                       6.6.3 Asia Pacific
                           6.6.3.1 Asia Pacific sex toys market, 2015 - 2026 (USD Million)
                           6.6.3.2 China
                               6.6.3.2.1 China sex toys market, 2015 - 2026 (USD Million)
                           6.6.3.3 Japan
                               6.6.3.3.1 Japan sex toys market, 2015 - 2026 (USD Million)
                           6.6.3.4 India
                               6.6.3.4.1 India sex toys market, 2015 - 2026 (USD Million)
                           6.6.3.5 Australia
                               6.6.3.5.1 Australia sex toys market, 2015 - 2026 (USD Million)
                       6.6.4 Latin America
                           6.6.4.1 Latin America sex toys market, 2015 - 2026 (USD Million)
                           6.6.4.2 Brazil
                               6.6.4.2.1 Brazil sex toys market, 2015 - 2026 (USD Million)
                           6.6.4.3 Mexico
                               6.6.4.3.1 Mexico sex toys market, 2015 - 2026 (USD Million)
                       6.6.5 Middle East and Africa
                           6.6.5.1 MEA sex toys market, 2015 - 2026 (USD Million)
                           6.6.5.2 South Africa
                               6.6.5.2.1 South Africa sex toys market, 2015 - 2026 (USD Million)

Chapter 7 Competitive Analysis
                   7.1 Recent Developments & Impact Analysis, by Key Market Participants
                   7.2 Strategic Framework/Competition Categorization (Key Innovators, Market Leaders, Emerging Players)
                   7.3 Vendor Landscape
                       7.3.1 Company market position analysis (Geographic presence, service portfolio, strategic initiatives)
                   7.4 Company Profiles
                       7.4.1 Doc Johnson Enterprises
                           7.4.1.1 Company overview
                           7.4.1.2 Financial performance
                           7.4.1.3 Product benchmarking
                           7.4.1.4 Strategic initiatives
                           7.4.1.5 SWOT analysis
                       7.4.2 Church & Dwight Co., Inc.
                           7.4.2.1 Company overview
                           7.4.2.2 Financial performance
                           7.4.2.3 Product benchmarking
                           7.4.2.4 Strategic initiatives
                           7.4.2.5 SWOT analysis
                       7.4.3 Reckitt Benckiser Group PLC
                           7.4.3.1 Company overview
                           7.4.3.2 Financial performance
                           7.4.3.3 Product benchmarking
                           7.4.3.4 Strategic initiatives
                           7.4.3.5 SWOT analysis
                       7.4.4 Lovehoney Group Ltd.
                           7.4.4.1 Company overview
                           7.4.4.2 Financial performance
                           7.4.4.3 Product benchmarking
                           7.4.4.4 Strategic initiatives
                           7.4.4.5 SWOT analysis
                       7.4.5 LELO
                           7.4.5.1 Company overview
                           7.4.5.2 Financial performance
                           7.4.5.3 Product benchmarking
                           7.4.5.4 Strategic initiatives
                           7.4.5.5 SWOT analysis
                       7.4.6 Lifestyles Healthcare Pte Ltd
                           7.4.6.1 Company overview
                           7.4.6.2 Financial performance
                           7.4.6.3 Product benchmarking
                           7.4.6.4 Strategic initiatives
                           7.4.6.5 SWOT analysis
                       7.4.7 BMS Factory.
                           7.4.7.1 Company overview
                           7.4.7.2 Financial performance
                           7.4.7.3 Product benchmarking
                           7.4.7.4 Strategic initiatives
                           7.4.7.5 SWOT analysis
                       7.4.8 TENGA CO., LTD.
                           7.4.8.1 Company overview
                           7.4.8.2 Product benchmarking
                           7.4.8.3 Financial performance
                           7.4.8.4 Strategic initiatives
                           7.4.8.5 SWOT Analysis
                       7.4.9 FUN FACTORY
                           7.4.9.1 Company overview
                           7.4.9.2 Product benchmarking
                           7.4.9.3 Financial performance
                           7.4.9.4 Strategic initiatives
                           7.4.9.5. SWOT Analysis
                       7.4.10 We-Vibe
                           7.4.10.1 Company overview
                           7.4.10.2 Product benchmarking
                           7.4.10.3 Financial performance
                           7.4.10.4 Strategic initiatives
                           7.4.10.5. SWOT Analysis

Chapter 8 Recommendations

List of Tables

TABLE 1 List of secondary sources
TABLE 2 List of abbreviation
TABLE 3 List of players in North America
TABLE 4 List of players in Europe
TABLE 5 List of players in Asia Pacific
TABLE 6 List of players in Latin America
TABLE 7 List of players in MEA
TABLE 8 North America sex toys market, by country, 2015 - 2026 (USD Million)
TABLE 9 North America sex toys market, by type, 2015 - 2026 (USD Million)
TABLE 10 North America sex toys market, by distribution channel, 2015 - 2026 (USD Million)
TABLE 11 U.S. sex toys market, by type, 2015 - 2026 (USD Million)
TABLE 12 U.S. sex toys market, by distribution channel, 2015 - 2026 (USD Million)
TABLE 13 Canada sex toys market, by type, 2015 - 2026 (USD Million)
TABLE 14 Canada sex toys market, by distribution channel, 2015 - 2026 (USD Million)
TABLE 15 Europe sex toys market, by country, 2015 - 2026 (USD Million)
TABLE 16 Europe sex toys market, by type, 2015 - 2026 (USD Million)
TABLE 17 Europe sex toys market, by distribution channel, 2015 - 2026 (USD Million)
TABLE 18 U.K. sex toys market, by type, 2015 - 2026 (USD Million)
TABLE 19 U.K. sex toys market, by distribution channel, 2015 - 2026 (USD Million)
TABLE 20 Germany sex toys market, by type, 2015 - 2026 (USD Million)
TABLE 21 Germany sex toys market, by distribution channel, 2015 - 2026 (USD Million)
TABLE 22 France sex toys market, by type, 2015 - 2026 (USD Million)
TABLE 23 France sex toys market, by distribution channel, 2015 - 2026 (USD Million)
TABLE 24 Italy sex toys market, by type, 2015 - 2026 (USD Million)
TABLE 25 Italy sex toys market, by distribution channel, 2015 - 2026 (USD Million)
TABLE 26 Spain sex toys market, by type, 2015 - 2026 (USD Million)
TABLE 27 Spain sex toys market, by distribution channel, 2015 - 2026 (USD Million)
TABLE 28 Asia Pacific sex toys market, by country, 2015 - 2026 (USD Million
TABLE 29 Asia Pacific sex toys market, by type, 2015 - 2026 (USD Million)
TABLE 30 Asia Pacific sex toys market, by distribution channel, 2015 - 2026 (USD Million)
TABLE 31 China sex toys market, by type, 2015 - 2026 (USD Million)
TABLE 32 China sex toys market, by distribution channel, 2015 - 2026 (USD Million)
TABLE 33 Japan sex toys market, by type, 2015 - 2026 (USD Million)
TABLE 34 Japan sex toys market, by distribution channel, 2015 - 2026 (USD Million)
TABLE 35 India sex toys market, by type, 2015 - 2026 (USD Million)
TABLE 36 India sex toys market, by distribution channel, 2015 - 2026 (USD Million)
TABLE 37 Australia sex toys market, by type, 2015 - 2026 (USD Million)
TABLE 38 Australia sex toys market, by distribution channel, 2015 - 2026 (USD Million)
TABLE 39 Latin America sex toys market, by country, 2015 - 2026 (USD Million)
TABLE 40 Latin America sex toys market, by type, 2015 - 2026 (USD Million)
TABLE 41 Latin America sex toys market, by distribution channel, 2015 - 2026 (USD Million)
TABLE 42 Brazil sex toys market, by type, 2015 - 2026 (USD Million)
TABLE 43 Brazil sex toys market, by distribution channel, 2015 - 2026 (USD Million)
TABLE 44 Mexico sex toys market, by type, 2015 - 2026 (USD Million)
TABLE 45 Mexico sex toys market, by distribution channel, 2015 - 2026 (USD Million)
TABLE 46 Middle East & Africa sex toys market, by country, 2015 - 2026 (USD Million)
TABLE 47 Middle East & Africa sex toys market, by type, 2015 - 2026 (USD Million)
TABLE 48 Middle East & Africa sex toys market, by distribution channel, 2015 - 2026 (USD Million)
TABLE 49 South Africa sex toys market, by type, 2015 - 2026 (USD Million)
TABLE 50 South Africa sex toys market, by product, 2015 - 2026 (USD Million)
TABLE 51 South Africa sex toys market, by distribution channel, 2015 - 2026 (USD Million)

List of Figures

FIG. 1 Market research process
FIG. 2 Information procurement
FIG. 3 Primary research pattern
FIG. 4 Market research approaches
FIG. 5 Value chain-based sizing &forecasting
FIG. 6 QFD modeling for market share assessment
FIG. 7 Market summary
FIG. 8 Market trends & outlook
FIG. 9 Market segmentation & scope
FIG. 10 Market driver relevance analysis (Current & future impact)
FIG. 11 Market restraint relevance analysis (Current &future impact)
FIG. 12 Penetration & growth prospect mapping
FIG. 13 Sex Toys market - PESTLE analysis
FIG. 14 Porter's Five Forces Analysis
FIG. 15 : Sex Toys Market Heat map analysis
FIG. 16 Sex Toys market type outlook key takeaways
FIG. 17 Sex Toys market: Type movement analysis
FIG. 18 Global female market, 2015 - 2026 (USD Million)
FIG. 19 Global male market, 2015 - 2026 (USD Million)
FIG. 20 Sex Toys market Distribution channel key takeaways
FIG. 21 Sex Toys market: Distribution channel movement analysis
FIG. 22 Global e-commerce market, 2015 - 2026 (USD Million)
FIG. 23 Global specialty stores market, 2015 - 2026 (USD Million)
FIG. 24 Global mass merchendizers market, 2015 - 2026 (USD Million)
FIG. 25 Sex Toys regional market share analysis, 2018 & 2026
FIG. 26 Sex Toys regional market: Segment dashboard
FIG. 27 Regional market snapshot
FIG. 28 North America sex toys market, 2015 - 2026 (USD Million)
FIG. 29 U.S. sex toys market, 2015 - 2026 (USD Million)
FIG. 30 Canada sex toys market, 2015 - 2026 (USD Million)
FIG. 31 Europe sex toys market, 2015 - 2026 (USD Million)
FIG. 32 U.K. sex toys market, 2015 - 2026 (USD Million)
FIG. 33 Germany sex toys market, 2015 - 2026 (USD Million)
FIG. 34 France sex toys market, 2015 - 2026 (USD Million)
FIG. 35 Italy sex toys market, 2015 - 2026 (USD Million)
FIG. 36 Spain sex toys market, 2015 - 2026 (USD Million)
FIG. 37 Asia Pacific sex toys market, 2015 - 2026 (USD Million)
FIG. 38 China sex toys market, 2015 - 2026 (USD Million)
FIG. 39 Japan sex toys Market, 2015 - 2026 (USD Million)
FIG. 40 India sex toys devices Market, 2015 - 2026 (USD Million)
FIG. 41 Australia sex toys devices Market, 2015 - 2026 (USD Million)
FIG. 42 Latin America sex toys market, 2015 - 2026 (USD Million)
FIG. 43 Brazil sex toys market, 2015 - 2026 (USD Million)
FIG. 44 Mexico sex toys market, 2015 - 2026 (USD Million)
FIG. 45 MEA sex toys market, 2015 - 2026 (USD Million)
FIG. 46 South Africa sex toys market, 2015 - 2026 (USD Million)
FIG. 47 Strategy framework
FIG. 48 Strategy framework/Competition categorization
FIG. 49 Company market position analysis (service portfolio, strategic initiatives, geographic presence)