Research and Forecast of China Air Purifier Industry, 2013-2017

Published: Nov, 2013 | Pages: 50 | Publisher: Huidian Research
Industry: Retail | Report Format: Electronic (PDF)

This report mainly analyzes Chinese domestic market status quo, major products of air purifier industry, operating conditions of domestic major enterprises; meanwhile, it makes the analysis and forecast of the air purifier industry, which provides the decisive reference for enterprises to know and invest the field.

For recent years, air pollution is worrying and fog and haze is frequent; meanwhile PM 2.5 is raging in Beijing and other cities; all these terrible situations above have caused the widespread attention of the public; under such a situation above and the manufacturers' promotion, the air purifier takes effect. So the launching and use of air purifiers will offer the guarantee for our healthy life and they will become the necessities of households, offices and other aspects.

The total output of China's air purifiers shows the upward trend, accounting for about 70% of the world output; many enterprises mainly focus on the export. In 2012, the output of China's air purifier was about 9.78 million sets.

Currently, there are more than 200 enterprises that produce air purifier in China, mainly in the East China and South China. There are totally 192 air purifier manufacturers in these two regions, accounting for 86% of the total number. Meanwhile, there are 6 manufacturers in Northeast China, accounting for 3%; 11 manufacturers in North China, accounting for 5%; 7 manufacturers in Central China, accounting for 3%; 7 manufacturers in Southwest China, accounting for 3%.

Compared with the developed countries, China's air purifier industry starts late; at present, the foreign brands occupy the market shares of 80% above by virtue of their leading technology advantages in China's air purifier market, while the domestic brands have less than 20% of market shares. The low market shares of domestic brands are closely related to the short-term development of China's air purifier industry. Currently, Philips, Ya Du, Panasonic and Sharp has formed the four leading roles in China's market.

In terms of the penetration rate of air purifiers, it reaches 27% in the US households, 17% in Japan and less than 0.1% in China. The popularizing rate of household air purifier is the highest in Beijing, reaching 16.2%. This shows that China's air purifier market still has considerably broad space.

 1. Industry Overview of Air Purifier
1.1 Definition and Functions 
1.2 Classification 

2. Development Environment of China's Air Purifier Industry 
2.1 Economy Development Environment 
2.2 Related Policies and Standards 
2.2.1 Related Policies 
2.2.2 Related Standards 

3. Status Quo of China's Air Purifier Industry 
3.1 Status Quo 
3.1.1 Status Quo 
3.1.2 Existing Problems 
3.1.3 Output of Air Purifier
3.1.4 Demand for Air Purifier 
3.2 Competitive Pattern 
3.2.1 Place of Origin 
3.2.2 Brand Pattern 
3.2.3 Price Pattern 
3.3 Price 
3.4 Imports and Exports 

4. Major Air Purifier Enterprises 
4.1 Ya Du 
4.1.1 Company Profile 
4.1.2 Competitive Advantages 
4.1.3 Business Analysis 
4.1.4 Sales Model 
4.1.5 Future Development 
4.2 SHARP 
4.2.1 Company Profile 
4.2.2 Business Analysis 
4.2.3 Sales Model 
4.2.4 Future Development 
4.3 PHILIPS 
4.3.1 Company Profile 
4.3.2 Business Analysis
4.3.3 Competitive Advantages
4.3.4 Future Development
4.4 PANASONIC 
4.4.1 Company Profile 
4.4.2 Business Analysis 
4.4.3 Competitive Advantages 
4.4.4 Future Development 
4.5 Broad Group 
4.5.1 Company Profile 
4.5.2 Business Analysis 
4.5.3 Competitive Advantages 
4.5.4 Future Development 
4.6 MIDEA Group 
4.6.1 Company Profile 
4.6.2 Business Analysis 
4.6.3 Competitive Advantages 
4.6.4 Future Development 

5. Future Development Trends of China's Air Purifier Industry
5.1 Market Development Forecast 
5.2 Technology Development Forecast 

6. Industry Experts' Investment Analysis of China's Air Purifier Industry 
6.1 Investment Opportunities 
6.1.1 Sunrise Industry 
6.1.2 Policy Support 
6.1.3 Broad Market Space 
6.1.4 Continuous Influx of Foreign Enterprises 
6.2 Investment Risks 
6.2.1 Market 
6.2.2 Price 
6.2.3 Exchange Rate 
6.2.4 International Competition 
6.3 Development Suggestions 
6.3.1 Cultivating and Developing China's Powerful Enterprises 
6.3.2 Improving Product Quality, Technology and Management Level