Ready to Drink Shakes Market Size, Share & Trends Analysis Report By Packaging Type (Bottles, Tetra Packs), By Distribution Channel (Supermarkets & Hypermarkets, Online), By Region, And Segment Forecasts, 2019 - 2025

Published: May, 2019 | Pages: 100 | Publisher: Grand View Research
Industry: Food & Beverages | Report Format: Electronic (PDF)

The global ready to drink shakes market size is expected to reach USD 12.1 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 5.7% over the forecast period. Growing consumer awareness regarding healthy living lifestyles at the global level is a major factor boosting the market growth. Growing beverage industry on account of consumer inclination towards organic food and drinking mainly in developed countries is further expected to drive the market.

Increasing expenditure on health and wellness among the millennial population is also influencing the market significantly. A large number of health conscious millennials consume ready-to-drink (RTD) protein shakes as a part of their daily diet. Manufacturers are introducing different types of such beverages by understanding the requirement of the consumer. For instance, Nature's Best, a U.S.-based company, offers six different types of RTD shakes. Growing vegan population is driving manufacturers to offer pure plant-based products. For instance, a U.S. based manufacturer, Zevia offers different kinds of vegan ready to drink shakes such as watermelon, milk shake, and mango ginger energy drinks.

Tetra pack is expected to be the fastest growing packaging type with a CAGR of 5.9% from 2019 to 2025. Increasing consumer awareness about the drawbacks of the plastic packaged products is a key factor contributing to the segment growth. Moreover, it is gaining popularity among consumers as it's an on-the-go product. Manufacturers are also increasing the production of tetra packed products due to their cost effectiveness. Various governments also provide tax saving policies to tetra packed products as they are environment-friendly. Some of the key players operating in the market are Labrada; Vega (U.S.); and CytoSport, Inc.

Supermarkets and hypermarkets emerged as the largest distribution channel in 2018 and accounted for 54.3% share in the global market. Availability of a wide range of product line is a major factor driving the consumer to purchase from supermarkets and hypermarkets. It has been observed that around 37% of the consumers prefer these channels due to availability of fresh products. The online category is the fastest growing category. Consumers are shifting their preference towards online purchase due to convenience of doorstep delivery services.

North America is the largest consumer in the market and the region accounted for more than 30% share of the overall revenue in 2018. It has been observed that around 40% of the U.S. population consume RTD shakes as a replacement of their breakfast and over 55% prefer ready to drink shakes as a replacement of their meals. Asia Pacific is expected to grow at the fastest pace from 2019 to 2025. Growing consumer preference for healthy food and beverage and increasing disposable income of consumers in developing countries are driving the market in the region.

The Ready to Shakes market is competitive in nature due to the presence of many small and large players. Some of the major companies operating in this market are Nutrineo; CytoSport, Inc.; Vega (U.S.); Nature's Best; OWYN; PREMIER PROTEIN; AMERPHARMA; Huel; and Soylent.

Further key findings from the study suggest::

• Based on packaging type, tetra packs are projected to expand at a CAGR of 5.9% over the forecast period

• On the basis of distribution channel, supermarkets and hypermarkets dominated the market with an overall share of 54.3% in 2018

• North America led the market in 2018 and constituted 32.2% share of the overall revenue. This trend is projected to continue over the next few years

• The market in Asia Pacific is anticipated to witness growth due to increasing disposable income of consumers in India, South Korea, China, and Japan

• Various manufacturers are concentrating on new product launches, capacity expansion, and technological innovation to estimate existing and future demand patterns from upcoming product segments.

 Table of Contents

Chapter 1. Methodology and Scope
                  1.1. Market Segmentation & Scope
                  1.2. Market Definition
                  1.3. Information Procurement
                      1.3.1. Purchased Database
                      1.3.2. GVR's Internal Database
                      1.3.3. Secondary Sources & Third-Party Perspectives
                      1.3.4. Primary Research
                  1.4. Information Analysis 
                      1.4.1. Data Analysis Models
                  1.5. Market Formulation & Data Visualization
                  1.6. Data Validation & Publishing

Chapter 2. Executive Summary
                  2.1. Market Outlook
                  2.2. Segmental Outlook
                  2.3. Competitive Insights

Chapter 3. RTD Shakes Market Variables, Trends & Scope
                  3.1. Market Introduction
                  3.2. Penetration & Growth Prospect Mapping
                  3.3. Industry Value Chain Analysis
                      3.3.1. Sales/Retail Channel Analysis
                      3.3.2. Profit Margin Analysis
                  3.4. Market Dynamics
                      3.4.1. Market Driver Analysis
                      3.4.2. Market Restraint Analysis
                      3.4.3. Industry Challenges
                      3.4.4. Industry Opportunities
                  3.5. Business Environment Analysis
                      3.5.1. Industry Analysis - Porter's
                          3.5.1.1. Supplier Power
                          3.5.1.2. Buyer Power
                          3.5.1.3. Substitution Threat
                          3.5.1.4. Threat from New Entrant 
                          3.5.1.5. Competitive Rivalry
                  3.6. Roadmap of RTD Shakes Market
                  3.7. Market Entry Strategies 

Chapter 4. Consumer Behavior Analysis
                  4.1. Consumer Trends and Preferences
                  4.2. Factors Affecting Buying Decision 
                  4.3. Consumer Product Adoption 
                  4.4. Observations & Recommendations

Chapter 5. RTD Shakes Market: Packaging Type Estimates & Trend Analysis
                  5.1. Packaging Type Movement Analysis & Market Share, 2018 & 2025
                  5.2. Bottles
                      5.2.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                  5.3. Cans
                      5.3.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                  5.4. Tetra packs
                      5.4.1. Market estimates and forecast, 2015 - 2025 (USD Billion)

Chapter 6. RTD Shakes Market: Distribution Channel Estimates & Trend Analysis
                  6.1. Distribution channel Movement Analysis & Market Share, 2018 & 2025
                  6.2. Supermarkets & hypermarkets
                      6.2.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                  6.3. Convenience stores (including specialty stores)
                      6.3.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                  6.4. Online
                      6.4.1. Market estimates and forecast, 2015 - 2025 (USD Billion)

Chapter 7. RTD Shakes Market: Regional Estimates & Trend Analysis
                  7.1. Regional Movement Analysis & Market Share, 2018 & 2025
                  7.2. North America
                      7.2.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                      7.2.2. Market estimates and forecast, by packaging type, 2015 - 2025 (USD Billion)
                      7.2.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                      7.2.4. U.S.
                          7.2.4.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                          7.2.4.2. Market estimates and forecast, by packaging type, 2015 - 2025 (USD Billion)
                          7.2.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                  7.3. Europe
                      7.3.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                      7.3.2. Market estimates and forecast, by packaging type, 2015 - 2025 (USD Billion)
                      7.3.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion))
                      7.3.4. U.K.
                          7.3.4.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                          7.3.4.2. Market estimates and forecast, by packaging type, 2015 - 2025 (USD Billion)
                          7.3.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                      7.3.5. Germany
                          7.3.5.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                          7.3.5.2. Market estimates and forecast, by packaging type, 2015 - 2025 (USD Billion)
                          7.3.5.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                  7.4. Asia Pacific
                      7.4.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                      7.4.2. Market estimates and forecast, by packaging type, 2015 - 2025 (USD Billion)
                      7.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                      7.4.4. China 
                          7.4.4.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                          7.4.4.2. Market estimates and forecast, by packaging type, 2015 - 2025 (USD Billion)
                          7.4.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                      7.4.5. India
                          7.4.5.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                          7.4.5.2. Market estimates and forecast, by packaging type, 2015 - 2025 (USD Billion)
                          7.4.5.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                  7.5. Central & South America
                      7.5.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                      7.5.2. Market estimates and forecast, by packaging type, 2015 - 2025 (USD Billion)
                      7.5.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                  7.6. Middle East & Africa (MEA)
                      7.6.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                      7.6.2. Market estimates and forecast, by packaging type, 2015 - 2025 (USD Billion)
                      7.6.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)

Chapter 8. Competitive Analysis
                  8.1. Key global players, recent developments & their impact on the industry
                  8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
                  8.3. Vendor Landscape
                      8.3.1. Key customers 
                      8.3.2. Key company market share analysis, 2018

Chapter 9. Company Profiles
                  9.1. Nutrineo
                      9.1.1. Company Overview
                      9.1.2. Financial Performance
                      9.1.3. Product Benchmarking
                      9.1.4. Strategic Initiatives
                  9.2. CytoSport, Inc.
                      9.2.1. Company Overview
                      9.2.2. Financial Performance
                      9.2.3. Product Benchmarking
                      9.2.4. Strategic Initiatives
                  9.3. Vega(U.S.)
                      9.3.1. Company Overview
                      9.3.2. Financial Performance
                      9.3.3. Product Benchmarking
                      9.3.4. Strategic Initiatives
                  9.4. Nature's Best
                      9.4.1. Company Overview
                      9.4.2. Financial Performance
                      9.4.3. Product Benchmarking
                      9.4.4. Strategic Initiatives
                  9.5. OWYN
                      9.5.1. Company Overview
                      9.5.2. Financial Performance
                      9.5.3. Product Benchmarking
                      9.5.4. Strategic Initiatives
                  9.6. PREMIER PROTEIN
                      9.6.1. Company Overview
                      9.6.2. Financial Performance
                      9.6.3. Product Benchmarking
                      9.6.4. Strategic Initiatives
                  9.7. Orgain, Inc
                      9.7.1. Company Overview
                      9.7.2. Financial Performance
                      9.7.3. Product Benchmarking
                      9.7.4. Strategic Initiatives
                  9.8. AMERPHARMA
                      9.8.1. Company Overview
                      9.8.2. Financial Performance
                      9.8.3. Product Benchmarking
                      9.8.4. Strategic Initiatives
                  9.9. Huel
                      9.9.1. Company Overview
                      9.9.2. Financial Performance
                      9.9.3. Product Benchmarking
                      9.9.4. Strategic Initiatives
                  9.10. Soylent
                      9.10.1. Company Overview
                      9.10.2. Financial Performance
                      9.10.3. Product Benchmarking
                      9.10.4. Strategic Initiatives

List of Tables

1. RTD shake - Key market driver analysis
2. RTD shake - Key market restraint analysis
3. Global bottles market estimates and forecast, 2015 - 2025 (USD Billion)
4. Global cans market estimates and forecast, 2015 - 2025 (USD Billion)
5. Global tetra packs market estimates and forecast, 2015 - 2025 (USD Billion)
6. Global RTD shake market estimates and forecast through supermarkets & hypermarkets, 2015 - 2025 (USD Billion)
7. Global RTD shake market estimates and forecast through convenience stores (including specialty stores), 2015 - 2025 (USD Billion)
8. Global RTD shake market estimates and forecast through online, 2015 - 2025 (USD Billion)
9. North America RTD shake market estimates and forecast, 2015 - 2025 (USD Billion)
10. North America RTD shake market revenue estimates and forecast by packaging type, 2015 - 2025 (USD Billion)
11. North America RTD shake market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
12. U.S. RTD shake market estimates and forecast, 2015 - 2025 (USD Billion)
13. U.S. RTD shake market revenue estimates and forecast by packaging type, 2015 - 2025 (USD Billion)
14. U.S. RTD shake market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
15. Europe RTD shake market estimates and forecast, 2015 - 2025 (USD Billion)
16. Europe RTD shake market revenue estimates and forecast by packaging type, 2015 - 2025 (USD Billion)
17. Europe RTD shake market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
18. U.K. RTD shake market estimates and forecast, 2015 - 2025 (USD Billion)
19. U.K. RTD shake market revenue estimates and forecast by packaging type, 2015 - 2025 (USD Billion)
20. U.K. RTD shake market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
21. Germany RTD shake market estimates and forecast, 2015 - 2025 (USD Billion)
22. Germany RTD shake market revenue estimates and forecast by packaging type, 2015 - 2025 (USD Billion)
23. Germany RTD shake market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
24. Asia Pacific RTD shake market estimates and forecast, 2015 - 2025 (USD Billion)
25. Asia Pacific RTD shake market revenue estimates and forecast by packaging type, 2015 - 2025 (USD Billion)
26. Asia Pacific RTD shake market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
27. China RTD shake market estimates and forecast, 2015 - 2025 (USD Billion)
28. China RTD shake market revenue estimates and forecast by packaging type, 2015 - 2025 (USD Billion)
29. China RTD shake market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
30. India RTD shake market estimates and forecast, 2015 - 2025 (USD Billion)
31. India RTD shake market revenue estimates and forecast by packaging type, 2015 - 2025 (USD Billion)
32. India RTD shake market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
33. Central & South America RTD shake market estimates and forecast, 2015 - 2025 (USD Billion)
34. Central & South America RTD shake market revenue estimates and forecast by packaging type, 2015 - 2025 (USD Billion)
35. Central & South America RTD shake market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
36. MEA RTD shake market estimates and forecast, 20145- 2025 (USD Billion)
37. MEA RTD shake market revenue estimates and forecast by packaging type, 2015- 2025 (USD Billion)
38. MEA RTD shake market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
39. Vendor landscape

List of Figures

1. RTD shake market snapshot 
2. RTD shake market segmentation & scope
3. RTD shake market penetration & growth prospect mapping
4. RTD shake value chain analysis
5. RTD shake market dynamics
6. RTD shake market Porter's analysis 
7. RTD shake market: Packaging Type movement analysis 
8. RTD shake market: Distribution channel movement analysis 
9. RTD shake market: Regional movement analysis