Ready To Drink Cocktails Market Size, Share & Trends Analysis Report By Type (Spirit, Wine, Malt), By Distribution Channel (Hypermarkets/Supermarkets, Online), By Packaging, By Region, And Segment Forecasts, 2020 - 2027

Published: Dec, 2020 | Pages: 80 | Publisher: Grand View Research
Industry: Alcoholic Beverages | Report Format: Electronic (PDF)

"Ready To Drink Cocktails Market Growth & Trends

The global ready to drink cocktails market size is anticipated to reach USD 1.63 billion by 2027, according to a new report by Grand View Research, Inc., expanding at a CAGR of 12.1% from 2020 to 2027. Rising demand for low alcohol-based flavored drinks owing to increasing health consciousness is the primary factor driving the market. Premiumization, convenience, and on-the-go trends among millennials are also driving the market. However, different taxation for ready to drink (RTD) cocktails in various countries and regulations on the pack size are some of the key challenges that manufacturers are facing. In terms of product, spirit-based cocktails emerged as the largest and the fastest-growing segment in 2019 owing to their distinct taste.

Spirit-based products are made from gin, tequila, whiskey, rum, and vodka. Gin and tequila-based products, in particular, have a high demand. In terms of packaging, cans segment is estimated to ascend at the fastest CAGR over the forecast period due to the growing demand for convenience and easy-to-carry on-the-go packaging. Cans are much more compact and lighter than bottles and can be recycled more easily. In addition, cans are allowed in public places like swimming pools and parks where bottles are generally restricted. In terms of distribution channel, supermarkets/hypermarkets emerged as the largest segment in 2019.

Supermarkets have designated shelf space for RTD cocktails as these products contain low alcohol levels. Asia Pacific is anticipated to emerge as the fastest-growing regional market in the coming years due to the growing demand for convenience products in Asian countries. Furthermore, changing lifestyles, increased disposable income levels, and influence of the western culture are likely to propel the market growth. Growth in the online distribution of alcohol and easy availability across stores is further expected to boost the demand for RTD cocktails. The industry is highly competitive when it comes to product variation and pricing. Prominent market participants are focusing on product innovation to attract more consumers.

Ready To Drink Cocktails Market Report Highlights

• In terms of type, the spirit-based product forms accounted for more than 40% share of the overall revenue in 2019

• Consumer preference for vodka, gin, whiskey, and tequila-based products is the major factor driving the growth of the spirit-based products segment

• Furthermore, product innovation and easy availability are also expected to support the segment growth

• Asia Pacific is projected to register the fastest CAGR from 2020 to 2027 due to rising consumption of convenience drinks in countries, such as China, Australia, and Japan

• Product innovation with infusion of botanical ingredients is expected to remain a critical success factor among the industry participants"

 "Table of Contents

Chapter 1. Methodology and Scope
                 1.1. Market Segmentation & Scope
                 1.2. Market Definition
                 1.3. Information Procurement
                     1.3.1. Purchased Database
                     1.3.2. GVR’s Internal Database
                     1.3.3. Secondary Sources & Third-Party Perspectives
                     1.3.4. Primary Research
                 1.4. Information Analysis
                     1.4.1. Data Analysis Models
                 1.5. Market Formulation & Data Visualization
                 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
                 2.1. Market Outlook
                 2.2. Segmental Outlook
                 2.3. Competitive Insights
Chapter 3. RTD Cocktails Market Variables, Trends & Scope
                 3.1. Market Introduction
                 3.2. Penetration & Growth Prospect Mapping
                 3.3. Industry Value Chain Analysis
                     3.3.1. Sales/Retail Channel Analysis
                     3.3.2. Profit Margin Analysis
                 3.4. Market Dynamics
                     3.4.1. Market Driver Analysis
                     3.4.2. Market Restraint Analysis
                     3.4.3. Industry Challenges
                     3.4.4. Industry Opportunities
                 3.5. Business Environment Analysis
                     3.5.1. Industry Analysis - Porter’s
                          3.5.1.1. Supplier Power
                          3.5.1.2. Buyer Power
                          3.5.1.3. Substitution Threat
                          3.5.1.4. Threat from New Entrant
                          3.5.1.5. Competitive Rivalry
                 3.6. Roadmap of RTD Cocktails Market
                 3.7. Market Entry Strategies
                 3.8. Impact of COVID-19 the Global RTD Cocktails Market
Chapter 4. Consumer Behavior Analysis
                 4.1. Consumer Trends and Preferences
                 4.2. Factors Affecting Buying Decision
                 4.3. Consumer Product Adoption
                 4.4. Observations & Recommendations
Chapter 5. RTD Cocktails Market: Type Estimates & Trend Analysis
                 5.1. Product Analysis & Market Share, 2019 & 2027
                 5.2. Spirit-based RTD cocktails
                     5.2.1. Market estimates and forecast, 2016 - 2027 (USD Million)
                 5.3. Wine-based RTD cocktails
                     5.3.1. Market estimates and forecast, 2016 - 2027 (USD Million)
                 5.4. Malt-based RTD cocktails
                     5.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
Chapter 6. RTD Cocktails Market: Packaging Estimates & Trend Analysis
                 6.1. Packaging Analysis & Market Share, 2019 & 2027
                 6.2. Bottle
                     6.2.1. Market estimates and forecast, 2016 - 2027 (USD Million)
                 6.3. Cans
                     6.3.1. Market estimates and forecast, 2016 - 2027 (USD Million)
Chapter 7. RTD Cocktails Market: Distribution Channel Estimates & Trend Analysis
                 7.1. Distribution Channel Analysis & Market Share, 2019 & 2027
                 7.2. Supermarkets/Hypermarkets
                     7.2.1. Market estimates and forecast, 2016 - 2027 (USD Million)
                 7.3. Online
                     7.3.1. Market estimates and forecast, 2016 - 2027 (USD Million)
                 7.4. Liquor Stores
                     7.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
Chapter 8. RTD Cocktails Market: Regional Estimates & Trend Analysis
                 8.1. Regional Movement Analysis & Market Share, 2019 & 2027
                 8.2. North America
                     8.2.1. Market estimates and forecast, 2016 - 2027 (USD Million)
                     8.2.2. Market estimates and forecast, By Product, 2016 - 2027 (USD Million)
                     8.2.3. Market estimates and forecast, by packaging, 2016 - 2027 (USD Million)
                     8.2.4. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
                     8.2.5. The U.S.
                          8.2.5.1. Market estimates and forecast, 2016 - 2027 (USD Million)
                          8.2.5.2. Market estimates and forecast, By Product, 2016 - 2027 (USD Million)
                          8.2.5.3. Market estimates and forecast, by packaging, 2016 - 2027 (USD Million)
                          8.2.5.4. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
                 8.3. Europe
                     8.3.1. Market estimates and forecast, 2016 - 2027 (USD Million)
                     8.3.2. Market estimates and forecast, By Product, 2016 - 2027 (USD Million)
                     8.3.3. Market estimates and forecast, by packaging, 2016 - 2027 (USD Million)
                     8.3.4. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
                     8.3.5. The U.K.
                          8.3.5.1. Market estimates and forecast, 2016 - 2027 (USD Million)
                          8.3.5.2. Market estimates and forecast, By Product, 2016 - 2027 (USD Million)
                          8.3.5.3. Market estimates and forecast, by packaging, 2016 - 2027 (USD Million)
                          8.3.5.4. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
                     8.3.6. Germany
                          8.3.6.1. Market estimates and forecast, 2016 - 2027 (USD Million)
                          8.3.6.2. Market estimates and forecast, By Product, 2016 - 2027 (USD Million)
                          8.3.6.3. Market estimates and forecast, by packaging, 2016 - 2027 (USD Million)
                          8.3.6.4. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
                     8.3.7. France
                          8.3.7.1. Market estimates and forecast, 2016 - 2027 (USD Million)
                          8.3.7.2. Market estimates and forecast, By Product, 2016 - 2027 (USD Million)
                          8.3.7.3. Market estimates and forecast, by packaging, 2016 - 2027 (USD Million)
                          8.3.7.4. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
                 8.4. Asia Pacific
                     8.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
                     8.4.2. Market estimates and forecast, By Product, 2016 - 2027 (USD Million)
                     8.4.3. Market estimates and forecast, by packaging, 2016 - 2027 (USD Million)
                     8.4.4. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
                     8.4.5. China
                          8.4.5.1. Market estimates and forecast, 2016 - 2027 (USD Million)
                          8.4.5.2. Market estimates and forecast, By Product, 2016 - 2027 (USD Million)
                          8.4.5.3. Market estimates and forecast, by packaging, 2016 - 2027 (USD Million)
                          8.4.5.4. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
                     8.4.6. Japan
                          8.4.6.1. Market estimates and forecast, 2016 - 2027 (USD Million)
                          8.4.6.2. Market estimates and forecast, By Product, 2016 - 2027 (USD Million)
                          8.4.6.3. Market estimates and forecast, by packaging, 2016 - 2027 (USD Million)
                          8.4.6.4. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
                     8.4.7. Australia
                          8.4.7.1. Market estimates and forecast, 2016 - 2027 (USD Million)
                          8.4.7.2. Market estimates and forecast, By Product, 2016 - 2027 (USD Million)
                          8.4.7.3. Market estimates and forecast, by packaging, 2016 - 2027 (USD Million)
                          8.4.7.4. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
                 8.5. Central & South America
                     8.5.1. Market estimates and forecast, 2016 - 2027 (USD Million)
                     8.5.2. Market estimates and forecast, By Product, 2016 - 2027 (USD Million)
                     8.5.3. Market estimates and forecast, by packaging, 2016 - 2027 (USD Million)
                     8.5.4. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
                     8.5.5. Brazil
                          8.5.5.1. Market estimates and forecast, 2016 - 2027 (USD Million)
                          8.5.5.2. Market estimates and forecast, By Product, 2016 - 2027 (USD Million)
                          8.5.5.3. Market estimates and forecast, by packaging, 2016 - 2027 (USD Million)
                          8.5.5.4. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
                 8.6. Middle East & Africa
                     8.6.1. Market estimates and forecast, 2016 - 2027 (USD Million)
                     8.6.2. Market estimates and forecast, By Product, 2016 - 2027 (USD Million)
                     8.6.3. Market estimates and forecast, by packaging, 2016 - 2027 (USD Million)
                     8.6.4. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
                     8.6.5. South Africa
                          8.6.5.1. Market estimates and forecast, 2016 - 2027 (USD Million)
                          8.6.5.2. Market estimates and forecast, By Product, 2016 - 2027 (USD Million)
                          8.6.5.3. Market estimates and forecast, by packaging, 2016 - 2027 (USD Million)
                          8.6.5.4. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
Chapter 9. Competitive Analysis
                 9.1. Key global players, recent developments & their impact on the industry
                 9.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
                 9.3. Vendor Landscape
                     9.3.1. Key company market share analysis, 2019
Chapter 10. Company Profiles
                 10.1. Diageo
                     10.1.1. Company Overview
                     10.1.2. Financial Performance
                     10.1.3. Product Benchmarking
                     10.1.4. Strategic Initiatives
                 10.2. Brown-Forman
                     10.2.1. Company Overview
                     10.2.2. Financial Performance
                     10.2.3. Product Benchmarking
                     10.2.4. Strategic Initiatives
                 10.3. Pernod Ricard
                     10.3.1. Company Overview
                     10.3.2. Financial Performance
                     10.3.3. Product Benchmarking
                     10.3.4. Strategic Initiatives
                 10.4. Bacardi Limited.
                     10.4.1. Company Overview
                     10.4.2. Financial Performance
                     10.4.3. Product Benchmarking
                     10.4.4. Strategic Initiatives
                 10.5. Asahi Group Holdings, Ltd.
                     10.5.1. Company Overview
                     10.5.2. Financial Performance
                     10.5.3. Product Benchmarking
                     10.5.4. Strategic Initiatives
                 10.6. Halewood Wines & Spirits
                     10.6.1. Company Overview
                     10.6.2. Financial Performance
                     10.6.3. Product Benchmarking
                     10.6.4. Strategic Initiatives
                 10.7. SHANGHAI BACCHUS LIQUOR CO., LTD
                     10.7.1. Company Overview
                     10.7.2. Financial Performance
                     10.7.3. Product Benchmarking
                     10.7.4. Strategic Initiatives
                 10.8. SUNTORY HOLDINGS LIMITED
                     10.8.1. Company Overview
                     10.8.2. Financial Performance
                     10.8.3. Product Benchmarking
                     10.8.4. Strategic Initiatives
                 10.9. Manchester Drinks
                     10.9.1. Company Overview
                     10.9.2. Financial Performance
                     10.9.3. Product Benchmarking
                     10.9.4. Strategic Initiatives
                 10.10. Simple Skiff Beverages, LLC.
                     10.10.1. Company Overview
                     10.10.2. Financial Performance
                     10.10.3. Product Benchmarking
                     10.10.4. Strategic Initiatives
"

"List of Tables

1. RTD cocktails - Key market driver analysis
2. RTD cocktails - Key market restraint analysis
3. Spirit based RTD cocktails market estimates and forecast, 2016 - 2027 (USD Million)
4. Wine based RTD cocktails market estimates and forecast, 2016 - 2027 (USD Million)
5. Malt based RTD cocktails market estimates and forecast, 2016 - 2027 (USD Million)
6. Bottle RTD cocktails market estimates and forecast, 2016 - 2027 (USD Million)
7. Cans RTD cocktails market estimates and forecast, 2016 - 2027 (USD Million)
8. Supermarkets/Hypermarkets RTD cocktails market estimates and forecast, 2016 - 2027 (USD Million)
9. Online RTD cocktails market estimates and forecast, 2016 - 2027 (USD Million)
10. Liquor stores RTD cocktails market estimates and forecast, 2016 - 2027 (USD Million)
11. North America RTD cocktails market estimates and forecast, 2016 - 2027 (USD Million)
12. North America RTD cocktails market revenue estimates and forecast by type, 2016 - 2027 (USD Million)
13. North America RTD cocktails market revenue estimates and forecast by packaging, 2016 - 2027 (USD Million)
14. North America RTD cocktails market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
15. The U.S. RTD cocktails market estimates and forecast, 2016 - 2027 (USD Million)
16. The U.S. RTD cocktails market revenue estimates and forecast by type, 2016 - 2027 (USD Million)
17. The U.S. RTD cocktails market revenue estimates and forecast by packaging, 2016 - 2027 (USD Million)
18. The U.S. RTD cocktails market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
19. Europe RTD cocktails market estimates and forecast, 2016 - 2027 (USD Million)
20. Europe RTD cocktails market revenue estimates and forecast by type, 2016 - 2027 (USD Million)
21. Europe RTD cocktails market revenue estimates and forecast by packaging, 2016 - 2027 (USD Million)
22. Europe RTD cocktails market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
23. The U.K. RTD cocktails market estimates and forecast, 2016 - 2027 (USD Million)
24. The U.K. RTD cocktails market revenue estimates and forecast by type, 2016 - 2027 (USD Million)
25. The U.K. RTD cocktails market revenue estimates and forecast by packaging, 2016 - 2027 (USD Million)
26. The U.K. RTD cocktails market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
27. Germany RTD cocktails market estimates and forecast, 2016 - 2027 (USD Million)
28. Germany RTD cocktails market revenue estimates and forecast By Product, 2016 - 2027 (USD Million)
29. Germany RTD cocktails market revenue estimates and forecast by packaging, 2016 - 2027 (USD Million)
30. France RTD cocktails market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
31. France RTD cocktails market estimates and forecast, 2016 - 2027 (USD Million)
32. France RTD cocktails market revenue estimates and forecast By Product, 2016 - 2027 (USD Million)
33. France RTD cocktails market revenue estimates and forecast by packaging, 2016 - 2027 (USD Million)
34. France RTD cocktails market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
35. Asia Pacific RTD cocktails market estimates and forecast, 2016 - 2027 (USD Million)
36. Asia Pacific RTD cocktails market revenue estimates and forecast By Product, 2016 - 2027 (USD Million)
37. Asia Pacific RTD cocktails market revenue estimates and forecast by packaging, 2016 - 2027 (USD Million)
38. Asia Pacific RTD cocktails market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
39. China RTD cocktails market estimates and forecast, 2016 - 2027 (USD Million)
40. China RTD cocktails market revenue estimates and forecast By Product, 2016 - 2027 (USD Million)
41. China RTD cocktails market revenue estimates and forecast by packaging, 2016 - 2027 (USD Million)
42. China RTD cocktails market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
43. Japan RTD cocktails market estimates and forecast, 2016 - 2027 (USD Million)
44. Japan RTD cocktails market revenue estimates and forecast By Product, 2016 - 2027 (USD Million)
45. Japan RTD cocktails market revenue estimates and forecast by packaging, 2016 - 2027 (USD Million)
46. Japan RTD cocktails market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
47. Australia RTD cocktails market estimates and forecast, 2016 - 2027 (USD Million)
48. Australia RTD cocktails market revenue estimates and forecast By Product, 2016 - 2027 (USD Million)
49. Australia RTD cocktails market revenue estimates and forecast by packaging, 2016 - 2027 (USD Million)
50. Australia RTD cocktails market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
51. Central & South America RTD cocktails market estimates and forecast, 2016 - 2027 (USD Million)
52. Central & South America RTD cocktails market revenue estimates and forecast By Product, 2016 - 2027 (USD Million)
53. Central & South America RTD cocktails market revenue estimates and forecast by packaging, 2016 - 2027 (USD Million)
54. Central & South America RTD cocktails market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
55. Brazil RTD cocktails market estimates and forecast, 2016 - 2027 (USD Million)
56. Brazil RTD cocktails market revenue estimates and forecast By Product, 2016 - 2027 (USD Million)
57. Brazil RTD cocktails market revenue estimates and forecast by packaging, 2016 - 2027 (USD Million)
58. Brazil RTD cocktails market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
59. Middle East & Africa RTD cocktails market estimates and forecast, 2016 - 2027 (USD Million)
60. Middle East & Africa RTD cocktails market revenue estimates and forecast By Product, 2016 - 2027 (USD Million)
61. Middle East & Africa RTD cocktails market revenue estimates and forecast by packaging, 2016 - 2027 (USD Million)
62. Middle East & Africa RTD cocktails market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
63. South Africa RTD cocktails market estimates and forecast, 2016 - 2027 (USD Million)
64. South Africa RTD cocktails market revenue estimates and forecast By Product, 2016 - 2027 (USD Million)
65. South Africa RTD cocktails market revenue estimates and forecast by packaging, 2016 - 2027 (USD Million)
66. South Africa RTD cocktails market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
67. Vendor landscape"	"List of Figures

1. RTD cocktails market snapshot
2. RTD cocktails market segmentation & scope
3. RTD cocktails market penetration & growth prospect mapping
4. RTD cocktails value chain analysis
5. RTD cocktails market dynamics
6. RTD cocktails market Porter's analysis
7. RTD cocktails market: Type movement analysis
8. RTD cocktails market: Distribution channel movement analysis
9. RTD cocktails market: Regional movement analysis"