Razor Market Analysis Report By Product Type (Cartridge, Disposable, Electric), By Consumer, By Distribution Channel (Supermarkets & Hypermarkets, Online), And Segment Forecasts, 2019 - 2025

Published: Jul, 2019 | Pages: 80 | Publisher: Grand View Research
Industry: Consumer Goods | Report Format: Electronic (PDF)

The global razor market size is expected to reach USD 13.0 billion by 2025, according to a new report by Grand View Research, Inc., registering a 3.5% CAGR during the forecast period. A booming market for men's grooming products and increased awareness among consumers related to personal hygiene have driven product demand over the years.

Electric shavers are expected to witness the highest growth over the forecast period, registering a 4.3% CAGR from 2019 to 2025. Availability of local and international brands, from Philips and Braun to Indian brands like Syska and Nova, is the primary factor driving this segment. In countries like U.K., U.S. and Germany where the personal care industry is booming, demand for such products is bound to grow irrespective of gender.

Disposable razors accounted for a significant share of 33.6% in 2018 and demand for the same will continue to grow thanks to steady usage in developing countries such as India, Sri Lanka, and Brazil. Low price and availability of domestic brands are key factors driving product demand in these countries.

While men accounted for the dominant share in the overall market, the women consumer category is expected to witness the highest growth over the forecast period, registering a 3.9% CAGR. Growing beauty consciousness among the female population and strong influence of changing fashion trends are factors driving this consumer category. Shaving razors offer a non-surgical and cheap alternative, which has increased consumer preference in dermatology and beauty clinics for various treatments.

The online distribution channel segment is expected to register a CAGR of 3.9% from 2019 to 2025. Strong established customer base of online stores and apps such as Nykaa, Purplle, and Amazon has significantly contributed to the growth of this segment. Rise in number of internet users, 24/7 availability of products on these platforms, high availability of discounts and offers, and ease of access, are major factors driving product sales through online channels.

The North America market held the largest share of over 32.0% in 2018 and is anticipated to witness steady growth over the next few years owing to the presence of large manufacturers such as P&G. The availability of technologically advanced products in the market and growing awareness regarding grooming has led to high product demand in this region. Increase in the usage of electric trimmers across homes and salons in U.S. for rapid and effective results is one of the key factors contributing to the dominance of the regional market.

Key players operating in the market include The Procter & Gamble Company; Koninklijke Philips N.V.; Edgewell Disposable Company; Harry's Inc.; Societe BIC S.A. (BIC); Supermax Limited; and Dorco Co. Ltd. These companies have been generating significant revenue in the market, resulting in steady growth. For instance, as per a P&G report for 2017, the net revenue earned by Gillette alone was USD 65.10 billion, with an estimated 9.0% sales in the shave care category.

Further key findings from the report suggest:

• Cartridge razors constituted a share of 38.00% in the total market in 2018 and the segment is projected to exhibit significant growth over the coming years

• In terms of region, North America held the largest share and is projected to value USD 4.1 billion by 2025

• APAC is the fastest growing regional market, exhibiting a 4.2% CAGR over the forecast period

• Higher preference for cheaper hair removal solutions in countries such as China, India, and Brazil has given product demand a major boost. This can also be attributed to rising purchasing power of consumers in these regions

• The razor market is highly competitive in nature with the presence of several international and domestic players in the market. These include The Procter & Gamble Company; Koninklijke Philips N.V.; Edgewell Disposable Company; Harry's Inc.; Societe BIC S.A. (BIC); and Supermax Limited.

 Table of Contents

Chapter 1. Methodology and Scope
                  1.1. Market Segmentation & Scope
                  1.2. Market Definition
                  1.3. Information Procurement
                      1.3.1. Purchased Database
                      1.3.2. GVR's Internal Database
                      1.3.3. Secondary Sources & Third-Party Perspectives
                      1.3.4. Primary Research
                  1.4. Information Analysis 
                      1.4.1. Data Analysis Models
                  1.5. Market Formulation & Data Visualization
                  1.6. Data Validation & Publishing

Chapter 2. Executive Summary
                  2.1. Market Outlook
                  2.2. Segmental Outlook
                  2.3. Competitive Insights

Chapter 3. Razor Market Variables, Trends & Scope
                  3.1. Market Introduction
                  3.2. Penetration & Growth Prospect Mapping
                  3.3. Industry Value Chain Analysis
                      3.3.1. Sales/Retail Channel Analysis
                      3.3.2. Profit Margin Analysis
                  3.4. Market Dynamics
                      3.4.1. Market Driver Analysis
                      3.4.2. Market Restraint Analysis
                      3.4.3. Industry Challenges
                      3.4.4. Industry Opportunities
                  3.5. Business Environment Analysis
                      3.5.1. Industry Analysis - Porter's
                          3.5.1.1. Supplier Power
                          3.5.1.2. Buyer Power
                          3.5.1.3. Substitution Threat
                          3.5.1.4. Threat from New Entrant 
                          3.5.1.5. Competitive Rivalry
                  3.6. Roadmap of Razor Market
                  3.7. Market Entry Strategies 

Chapter 4. Consumer Behavior Analysis
                  4.1. Consumer Trends and Preferences
                  4.2. Factors Affecting Buying Decision 
                  4.3. Consumer product Adoption 
                  4.4. Observations & Recommendations

Chapter 5. Razor Market: Product Type Estimates & Trend Analysis
                  5.1. Product Type Movement Analysis & Market Share, 2018 & 2025
                  5.2. Cartridge
                      5.2.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                  5.3. Disposable
                      5.3.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                  5.4. Electric
                      5.4.1. Market estimates and forecast, 2015 - 2025 (USD Billion)

Chapter 6. Razor Market: Consumer Estimates & Trend Analysis
                  6.1. Consumer Movement Analysis & Market Share, 2018 & 2025
                  6.2. Men
                      6.2.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                  6.3. Women
                      6.3.1. Market estimates and forecast, 2015 - 2025 (USD Billion)

Chapter 7. Razor Market: Distribution Channel Estimates & Trend Analysis
                  7.1. Distribution Channel Movement Analysis & Market Share, 2018 & 2025
                  7.2. Supermarkets & Hypermarkets
                      7.2.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                  7.3. Convenience stores
                      7.3.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                  7.4. Online
                      7.4.1. Market estimates and forecast, 2015 - 2025 (USD Billion)

Chapter 8. Razor Market: Regional Estimates & Trend Analysis
                  8.1. Regional Movement Analysis & Market Share, 2018 & 2025
                  8.2. North America
                      8.2.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                      8.2.2. Market estimates and forecast, by product type, 2015 - 2025 (USD Billion)
                      8.2.3. Market estimates and forecast, by consumer, 2015 - 2025 (USD Billion)
                      8.2.4. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                      8.2.5. U.S.
                          8.2.5.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                          8.2.5.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                          8.2.5.3. Market estimates and forecast, by consumer, 2015 - 2025 (USD Billion)
                          8.2.5.4. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                  8.3. Europe
                      8.3.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                      8.3.2. Market estimates and forecast, by product type, 2015 - 2025 (USD Billion)
                      8.3.3. Market estimates and forecast, by consumer, 2015 - 2025 (USD Billion)
                      8.3.4. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                      8.3.5. U.K.
                          8.3.5.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                          8.3.5.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                          8.3.5.3. Market estimates and forecast, by consumer, 2015 - 2025 (USD Billion)
                          8.3.5.4. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                      8.3.6. Germany
                          8.3.6.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                          8.3.6.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                          8.3.6.3. Market estimates and forecast, by consumer, 2015 - 2025 (USD Billion)
                          8.3.6.4. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                  8.4. APAC
                      8.4.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                      8.4.2. Market estimates and forecast, by product type, 2015 - 2025 (USD Billion)
                      8.4.3. Market estimates and forecast, by consumer, 2015 - 2025 (USD Billion)
                      8.4.4. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                      8.4.5. India
                          8.4.5.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                          8.4.5.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                          8.4.5.3. Market estimates and forecast, by consumer, 2015 - 2025 (USD Billion)
                          8.4.5.4. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                      8.4.6. China
                          8.4.6.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                          8.4.6.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                          8.4.6.3. Market estimates and forecast, by consumer, 2015 - 2025 (USD Billion)
                          8.4.6.4. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                  8.5. CSA
                      8.5.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                      8.5.2. Market estimates and forecast, by product type, 2015 - 2025 (USD Billion)
                      8.5.3. Market estimates and forecast, by consumer, 2015 - 2025 (USD Billion)
                      8.5.4. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                      8.5.5. Brazil
                          8.5.5.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                          8.5.5.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                          8.5.5.3. Market estimates and forecast, by consumer, 2015 - 2025 (USD Billion)
                          8.5.5.4. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                  8.6. MEA
                      8.6.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                      8.6.2. Market estimates and forecast, by product type, 2015 - 2025 (USD Billion)
                      8.6.3. Market estimates and forecast, by consumer, 2015 - 2025 (USD Billion)
                      8.6.4. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                      8.6.5. Saudi Arabia
                          8.6.5.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                          8.6.5.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                          8.6.5.3. Market estimates and forecast, by consumer, 2015 - 2025 (USD Billion)
                          8.6.5.4. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)

Chapter 9. Competitive Analysis
                  9.1. Key global players, recent developments & their impact on the industry
                  9.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
                  9.3. Vendor Landscape
                      9.3.1. Key company market share analysis, 2018 

Chapter 10. Company Profiles
                  10.1 The Procter & Gamble Company
                      10.1.1 Company overview
                      10.1.2 Financial performance
                      10.1.3 product benchmarking
                      10.1.4 Strategic initiatives
                  10.2 Koninklijke Philips N.V.
                      10.2.1 Company Overview
                      10.2.2 Financial performance
                      10.2.3 product benchmarking
                      10.2.4 Strategic initiatives
                  10.3 Syska India Ltd.
                      10.3.1 Company overview
                      10.3.2 Financial performance
                      10.3.3 product benchmarking
                      10.3.4 Strategic initiatives
                  10.4 Edgewell Disposable Company
                      10.4.1 Company overview
                      10.4.2 Financial performance
                      10.4.3 product benchmarking
                      10.4.4 Strategic initiatives
                  10.5 Harry's Inc.
                      10.5.1 Company overview
                      10.5.2 Financial performance
                      10.5.3 product benchmarking
                      10.5.4 Strategic initiatives
                  10.6 Societe BIC S.A. (BIC)
                      10.6.1 Company overview
                      10.6.2 Financial performance
                      10.6.3 product benchmarking
                      10.6.4 Strategic initiatives
                  10.7 Supermax Limited
                      10.7.1 Company overview
                      10.7.2 Financial performance
                      10.7.3 product benchmarking
                      10.7.4 Strategic initiatives
                  10.8 Dorco Co. Ltd.
                      10.8.1 Company Overview
                      10.8.2 Financial performance
                      10.8.2 product benchmarking
                      10.8.4 Strategic initiatives
                  10.9 Braun AG
                      10.9.1 Company overview
                      10.9.2 Financial performance
                      10.9.3 product benchmarking
                      10.9.4 Strategic initiatives
                  10.10 Nova
                      10.10.1 Company overview
                      10.10.2 Financial performance
                      10.10.3 product Benchmarking
                      10.10.4 Strategic initiatives

List of Tables

1. Razor - Key market driver analysis
2. Razor - Key market restraint analysis
3. Global cartridge razor market estimates and forecast, 2015 - 2025 (USD Billion)
4. Global disposable razor market estimates and forecast, 2015 - 2025 (USD Billion)
5. Global electric razor market estimates and forecast, 2015 - 2025 (USD Billion)
6. Global razor market estimates and forecast, by men, 2015 - 2025 (USD Billion)
7. Global razor market estimates and forecast, by women, 2015 - 2025 (USD Billion)
8. Global razor market estimates and forecast through supermarkets & hypermarkets, 2015 - 2025 (USD Billion)
9. Global razor market estimates and forecast through convenience stores, 2015 - 2025 (USD Billion)
10. Global razor market estimates and forecast through online channel, 2015 - 2025 (USD Billion)
11. North America razor market estimates and forecast, 2015 - 2025 (USD Billion)
12. North America razor market revenue estimates and forecast by product type, 2015 - 2025 (USD Billion)
13. North America razor market revenue estimates and forecast by consumer, 2015 - 2025 (USD Billion)
14. North America razor market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
15. U.S. razor market estimates and forecast, 2015 - 2025 (USD Billion)
16. U.S. razor market revenue estimates and forecast by product type, 2015 - 2025 (USD Billion)
17. U.S. razor market revenue estimates and forecast by consumer, 2015 - 2025 (USD Billion)
18. U.S. razor market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
19. Europe razor market estimates and forecast, 2015 - 2025 (USD Billion)
20. Europe razor market revenue estimates and forecast by product type, 2015 - 2025 (USD Billion)
21. Europe razor market revenue estimates and forecast by consumer, 2015 - 2025 (USD Billion)
22. Europe razor market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
23. Germany razor market estimates and forecast, 2015 - 2025 (USD Billion)
24. Germany razor market revenue estimates and forecast by product type, 2015 - 2025 (USD Billion)
25. Germany razor market revenue estimates and forecast by consumer, 2015 - 2025 (USD Billion)
26. Germany razor market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
27. U.K. razor market estimates and forecast, 2015 - 2025 (USD Billion)
28. U.K. razor market revenue estimates and forecast by product type, 2015 - 2025 (USD Billion)
29. U.K. razor market revenue estimates and forecast by consumer, 2015 - 2025 (USD Billion)
30. U.K. razor market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
31. Asia Pacific razor market estimates and forecast, 2015 - 2025 (USD Billion)
32. Asia Pacific razor market revenue estimates and forecast by product type, 2015 - 2025 (USD Billion)
33. Asia Pacific razor market revenue estimates and forecast by consumer, 2015 - 2025 (USD Billion)
34. Asia Pacific razor market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
35. China razor market estimates and forecast, 2015 - 2025 (USD Billion)
36. China razor market revenue estimates and forecast by product type, 2015 - 2025 (USD Billion)
37. China razor market revenue estimates and forecast by consumer, 2015 - 2025 (USD Billion)
38. China razor market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
39. India razor market estimates and forecast, 2015 - 2025 (USD Billion)
40. India razor market revenue estimates and forecast by product type, 2015 - 2025 (USD Billion)
41. India razor market revenue estimates and forecast by consumer, 2015 - 2025 (USD Billion)
42. India razor market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
43. Central & South America razor market estimates and forecast, 2015 - 2025 (USD Billion)
44. Central & South America razor market revenue estimates and forecast by product type, 2015 - 2025 (USD Billion)
45. Central & South America razor market revenue estimates and forecast by consumer, 2015 - 2025 (USD Billion)
46. Central & South America razor market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
47. Brazil razor market estimates and forecast, 2015 - 2025 (USD Billion)
48. Brazil razor market revenue estimates and forecast by product type, 2015 - 2025 (USD Billion)
49. Brazil razor market revenue estimates and forecast by consumer, 2015 - 2025 (USD Billion)
50. Brazil razor market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
51. MEA razor market estimates and forecast, 20145- 2025 (USD Billion)
52. MEA razor market revenue estimates and forecast by product type, 2015 - 2025 (USD Billion)
53. MEA razor market revenue estimates and forecast by consumer, 2015 - 2025 (USD Billion)
54. MEA razor market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
55. Saudi Arabia razor market estimates and forecast, 20145 - 2025 (USD Billion)
56. Saudi Arabia razor market revenue estimates and forecast by product type, 2015 - 2025 (USD Billion)
57. Saudi Arabia razor market revenue estimates and forecast by consumer, 2015 - 2025 (USD Billion)
58. Saudi Arabia razor market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
59. Vendor landscape

List of Figures

1. Razor market snapshot 
2. Razor market segmentation & scope
3. Razor market penetration & growth prospect mapping
4. Razor supply chain analysis
5. Razor market dynamics
6. Razor market Porter's analysis 
7. Razor market: Product Type movement analysis 
8. Razor market: Consumer movement analysis 
9. Razor market: Distribution channel movement analysis 
10. Razor market: Regional movement analysis