Toll Free: 1-888-928-9744
Published: Sep, 2016 | Pages:
85 | Publisher: Grand View Research
Industry: Food & Beverages | Report Format: Electronic (PDF)
The global probiotics market is expected to reach USD 66.04 billion by 2024, according to a new report by Grand View Research, Inc. The growing preference for functional foods to curb health disorders is expected to favor the overall market growth over the forecast period. Probiotics are healthy bacteria which when consumed in adequate amount, benefit the body functions. Probiotics have beneficial effects on humans as well as animals. They help in treating various gut-related as well as immunity related diseases. They are gaining widespread popularity owing to the raising awareness regarding the relation of nutrition, diet, and health. This trend is expected to complement the market growth. Increasing health concerns is expected to play an important role in complementing the market over the forecast period. Rising disposable income and increasing standards of living, particularly in the developing regions are expected to benefit the overall market. Increasing probiotics market penetration in dairy and other food and beverages industry is expected to favor the overall demand. Major market players are focusing more on R&D activities to gain traction as far as innovation in product portfolio is concerned. Companies are approaching probiotics production through a holistic approach with key companies trying to integrate their value chain process. Companies are constantly trying to provide unique product differentiation to gain customer loyalty. Further key findings from the report suggest: Probiotics food & beverages had the highest penetration in 2015, and this trend is expected to continue over the next eight years. Differentiated product portfolio and continued innovation in the sector are the primary reasons for this scenario. Probiotics are finding acceptance in applications such as skin health. Development of proprietary formulation techniques is undertaken by companies to cater to customized needs Asia Pacific is expected to witness the highest growth of 7.7% over the next eight years. High population density and percentage of the youth population in countries such as India coupled with rising disposable income are expected to contribute to the market growth. A major part of market share is held by very few companies. Companies are trying innovative techniques for customer engagement. Mergers & acquisitions are carried out to increase regional presence as well as market share. Industry participants majorly include Chr. Hansen Holding A/S, Danone, Yakult Honsha Co., Ltd., Nestle, Probi AB, Danisco A/S, Lallemand Inc., and Arla Foods, Inc.
Table of Content Chapter 1 Methodology and Scope 1.1 Research methodology 1.2 Research scope and assumptions 1.3 List of data sources Chapter 2 Market Snapshot Chapter 3 Executive Summary Chapter 4 Probiotics Industry Outlook 4.1 Probiotics Market Segmentation 4.2 Probiotics Market Size and Growth Prospects, 2014 - 2024 4.3 Probiotics Market Value Chain Analysis 4.4 Probiotics Market Dynamics 4.4.1 Market driver analysis 4.4.1.1 Growing concern for the gut health 4.4.1.2 Growth of the global functional food industry 4.4.1.3 Effectiveness of probiotic bacteria 4.4.2 Market restraint analysis 4.4.2.1 Lack of awareness regarding efficacy and usage of probiotics 4.4.2.2 Unorganized standardization parameters 4.5 Key Market Opportunities - Prioritized 4.6 Probiotics Market Porter’s Analysis 4.7 Probiotics Market- PESTEL Analysis Chapter 5 Market Categorization 1: Application Estimates & Trend Analysis 5.1 Global probiotics market share by application, 2015 & 2024 5.2 Probiotics food & beverages 5.2.1 Market estimates & forecasts, 2014 - 2024 5.2.2 Market by estimates & forecasts, by region 2014 - 2024 5.2.2.1 Dairy Products 5.2.2.1.1 Market estimates & forecasts, 2014 - 2024 5.2.2.1.2 Market estimates & forecasts, by region, 2014 - 2024 5.2.2.2 Non-Dairy Products 5.2.2.2.1 Market estimates & forecasts, 2014 - 2024 5.2.2.2.2 Market estimates & forecasts, by region, 2014 - 2024 5.2.2.3 Cereals 5.2.2.3.1 Market estimates & forecasts, 2014 - 2024 5.2.2.3.2 Market estimates & forecasts, by region, 2014 - 2024 5.2.2.4 Baked foods 5.2.2.4.1 Market estimates & forecasts, 2014 - 2024 5.2.2.4.2 Market estimates & forecasts, by region, 2014 - 2024 5.2.2.5 Fermented meat products 5.2.2.5.1 Market estimates & forecasts, 2014 - 2024 5.2.2.5.2 Market estimates & forecasts, by region, 2014 - 2024 5.2.2.6 Dry food probiotics 5.2.2.6.1 Market estimates & forecasts, 2014 - 2024 5.2.2.6.2 Market estimates & forecasts, by region, 2014 - 2024 5.3 Probiotics dietary supplements 5.3.1 Market estimates & forecasts, 2014 - 2024 5.3.2 Market by estimates & forecasts, by region 2014 - 2024 5.3.2.1 Food supplements 5.3.2.1.1 Market estimates & forecasts, 2014 - 2024 5.3.2.1.2 Market estimates & forecasts, by region, 2014 - 2024 5.3.2.2 Nutritional supplements 5.3.2.2.1 Market estimates & forecasts, 2014 - 2024 5.3.2.2.2 Market estimates & forecasts, by region, 2014 - 2024 5.3.2.3 Specialty nutrients 5.3.2.3.1 Market estimates & forecasts, 2014 - 2024 5.3.2.3.2 Market estimates & forecasts, by region, 2014 - 2024 5.3.2.4 Infant formula 5.3.2.4.1 Market estimates & forecasts, 2014 - 2024 5.3.2.4.2 Market estimates & forecasts, by region, 2014 - 2024 5.4 Animal feed probiotics 5.4.1 Market estimates & forecasts, 2014 - 2024 5.4.2 Market estimates & forecasts by region, 2014 - 2024 Chapter 6 Market Categorization 2: End-Use Estimates & Trend Analysis 6.1 Global probiotics market share by end-use, 2015 & 2024 6.2 Human probiotics 6.2.1 Market estimates & forecasts, 2014 - 2024 6.2.2 Market by estimates & forecasts, by region 2014 - 2024 6.3 Animal probiotics 6.3.1 Market estimates & forecasts, 2014 - 2024 6.3.2 Market estimates & forecasts, by region 2014 - 2024 Chapter 7 Market Categorization 3: Regional Estimates & Trend Analysis 7.1 Global probiotics market share by region, 2015 & 2024 7.2 North America 7.2.1 Market estimates & forecasts, 2014 - 2024 7.2.2 Market estimates & forecasts by application, 2014 - 2024 7.2.2.1 Food & beverage probiotics market estimates & forecasts by product, 2014 - 2024 7.2.2.2 Dietary supplements probiotics market estimates & forecasts by product, 2014 - 2024 7.2.3 Market estimates & forecasts by end-use, 2014 - 2024 7.2.4 U.S. 7.2.4.1 Market estimates & forecasts, 2014 - 2024 7.2.4.2 Market estimates & forecasts by application, 2014 - 2024 7.2.4.2.1 Food & beverage probiotics market estimates & forecasts by product, 2014 - 2024 7.2.4.2.2 Dietary supplements probiotics market estimates & forecasts by product, 2014 - 2024 7.2.4.3 Market estimates & forecasts by end-use, 2014 - 2024 7.3 Europe 7.3.1 Market estimates & forecasts, 2014 - 2024 7.3.2 Market estimates & forecasts by application, 2014 - 2024 7.3.2.1 Food & beverage probiotics market estimates & forecasts by product, 2014 - 2024 7.3.2.2 Dietary supplements probiotics market estimates & forecasts by product, 2014 - 2024 7.3.3 Europe probiotics market estimates & forecasts by end-use, 2014 - 2024 7.3.4 Germany 7.3.4.1 Market estimates & forecasts, 2014 - 2024 7.3.4.2 Market estimates & forecasts by application, 2014 - 2024 7.3.4.2.1 Food & beverage probiotics market estimates & forecasts by product, 2014 - 2024 7.3.4.2.2 Dietary supplements probiotics market estimates & forecasts by product, 2014 - 2024 7.3.4.3 Market estimates & forecasts by end-use, 2014 - 2024 7.3.5 UK 7.3.5.1 Market estimates & forecasts, 2014 - 2024 7.3.5.2 Market estimates & forecasts by application, 2014 - 2024 7.3.5.2.1 Food & beverage probiotics market estimates & forecasts by product, 2014 - 2024 7.3.5.2.2 Dietary supplements probiotics market estimates & forecasts by product, 2014 - 2024 7.3.5.3 Market estimates & forecasts by end-use, 2014 - 2024 7.4 Asia-Pacific 7.4.1 Market estimates & forecasts, 2014 - 2024 7.4.2 Market estimates & forecasts by application, 2014 - 2024 7.4.2.1 Food & beverage probiotics market estimates & forecasts by product, 2014 - 2024 7.4.2.2 Dietary supplements probiotics market estimates & forecasts by product, 2014 - 2024 7.4.3 Market estimates & forecasts by end-use, 2014 - 2024 7.4.4 China 7.4.4.1 Market estimates & forecasts, 2014 - 2024 7.4.4.2 Market estimates & forecasts by application, 2014 - 2024 7.4.4.2.1 Food & beverage probiotics market estimates & forecasts by product, 2014 - 2024 7.4.4.2.2 Dietary supplements probiotics market estimates & forecasts by product, 2014 - 2024 7.4.4.3 Market estimates & forecasts by end-use, 2014 - 2024 7.4.5 Japan 7.4.5.1 Market estimates & forecasts, 2014 - 2024 7.4.5.2 Market estimates & forecasts by application, 2014 - 2024 7.4.5.2.1 Food & beverage probiotics market estimates & forecasts by product, 2014 - 2024 7.4.5.2.2 Dietary supplements probiotics market estimates & forecasts by product, 2014 - 2024 7.4.5.3 Market estimates & forecasts by end-use, 2014 - 2024 7.4.6 India 7.4.6.1 Market estimates & forecasts, 2014 - 2024 7.4.6.2 Market estimates & forecasts by application, 2014 - 2024 7.4.6.2.1 Food & beverage probiotics market estimates & forecasts by product, 2014 - 2024 7.4.6.2.2 Dietary supplements probiotics market estimates & forecasts by product, 2014 - 2024 7.4.6.3 Market estimates & forecasts by end-use, 2014 - 2024 7.5 Central & South America 7.5.1 Market estimates & forecasts, 2014 - 2024 7.5.2 Market estimates & forecasts by application, 2014 - 2024 7.5.2.1 Food & beverage probiotics market estimates & forecasts by product, 2014 - 2024 7.5.2.2 Dietary supplements probiotics market estimates & forecasts by product, 2014 - 2024 7.5.3 Market estimates & forecasts by end-use, 2014 - 2024 7.5.4 Brazil 7.5.4.1 Market estimates & forecasts, 2014 - 2024 7.5.4.2 Market estimates & forecasts by application, 2014 - 2024 7.5.4.2.1 Food & beverage probiotics market estimates & forecasts by product, 2014 - 2024 7.5.4.2.2 Dietary supplements probiotics market estimates & forecasts by product, 2014 - 2024 7.5.4.3 Market estimates & forecasts by end-use, 2014 - 2024 7.6 Middle East & Africa 7.6.1 Market estimates & forecasts, 2014 - 2024 7.6.2 Market estimates & forecasts by application, 2014 - 2024 7.6.2.1 Food & beverage probiotics market estimates & forecasts by product, 2014 - 2024 7.6.2.2 Dietary supplements probiotics market estimates & forecasts by product, 2014 - 2024 7.6.3 Market estimates & forecasts by end-use, 2014 - 2024 Chapter 8 Competitive Landscape 8.1 Supplier Analysis 8.2 Vendor Landscape 8.3 Company Market Positioning 8.4 Strategy Framework Chapter 9 Company Profiles 9.1 Arla Foods, Inc. 9.1.1 Company Overview 9.1.2 Financial Performance 9.1.3 Industries and Services Catered 9.1.4 Product Benchmarking 9.1.5 Strategic Initiatives 9.2 BioGaia AB 9.2.1 Company Overview 9.2.2 Financial Performance 9.2.3 Industries and Services Catered 9.2.4 Product Benchmarking 9.2.5 Strategic Initiatives 9.3 Chr. Hansen Holding A/S 9.3.1 Company Overview 9.3.2 Financial Performance 9.3.3 Industries and Services Catered 9.3.4 Product Benchmarking 9.3.5 Strategic Initiatives 9.4 Danone 9.4.1 Company Overview 9.4.2 Financial Performance 9.4.3 Industries and Services Catered 9.4.4 Product Benchmarking 9.5 Danisco A/S 9.5.1 Company Overview 9.5.2 Financial Performance 9.5.3 Industries and Services Catered 9.5.4 Product Benchmarking 9.6 General Mills, Inc. 9.6.1 Company Overview 9.6.2 Financial Performance 9.6.3 Industries and Services Catered 9.6.4 Product Benchmarking 9.7 I-Health Inc. 9.7.1 Company Overview 9.7.2 Financial Performance 9.7.3 Industries and Services Catered 9.7.4 Product Benchmarking 9.8 Lallemand Inc. 9.8.1 Company Overview 9.8.2 Financial Performance 9.8.3 Industries and Services Catered 9.8.4 Product Benchmarking 9.9 Lifeway Foods Inc. 9.9.1 Company Overview 9.9.2 Financial Performance 9.9.3 Product Benchmarking 9.9.4 Strategic Initiatives 9.10 Mother Dairy Fruit & Vegetable Pvt. Ltd. 9.10.1 Company Overview 9.10.2 Financial Performance 9.10.3 Industries and Services Catered 9.10.4 Product Benchmarking 9.11 Nebraska Cultures 9.11.1 Company Overview 9.11.2 Financial Performance 9.11.3 Industries and Services Catered 9.11.4 Product Benchmarking 9.11.5 Strategic initiatives 9.12 Nestle S.A. 9.12.1 Company Overview 9.12.2 Financial Performance 9.12.3 Industries and Services Catered 9.12.4 Product Benchmarking 9.12.5 Strategic Initiatives 9.13 Probi AB 9.13.1 Company Overview 9.13.2 Financial Performance 9.13.3 Industries and Services Catered 9.13.4 Product Benchmarking 9.13.5 Strategic initiatives 9.14 Yakult Honsha Co., Ltd. 9.14.1 Company Overview 9.14.2 Financial Performance 9.14.3 Industries and Services Catered 9.14.4 Product Benchmarking 9.14.5 Strategic Initiatives
List of Tables TABLE 1 Efficiency level of probiotics for different diseases TABLE 2 Global probiotics food & beverages market estimates & forecasts, 2014 - 2024 (USD million) TABLE 3 Global probiotics food & beverages market estimates & forecasts by region, 2014 - 2024 (USD million) TABLE 4 Global probiotics food & beverages market estimates & forecasts from dairy products, 2014 - 2024 (USD million) TABLE 5 Global probiotics food & beverages market estimates & forecasts from dairy products, by region, 2014 - 2024 (USD million) TABLE 6 Global probiotics food & beverages market estimates & forecasts from non-dairy products, 2014 - 2024 (USD million) TABLE 7 Global probiotics food & beverages market estimates & forecasts from non-dairy products, by region, 2014 - 2024 (USD million) TABLE 8 Global probiotics food & beverages market estimates & forecasts from cereals, 2014 - 2024 (USD million) TABLE 9 Global probiotics food & beverages market estimates & forecasts cereals, by region, 2014 - 2024 (USD million) TABLE 10 Global probiotics food & beverages market estimates & forecasts from baked foods, 2014 - 2024 (USD million) TABLE 11 Global probiotics food & beverages market estimates & forecasts from baked goods, by region, 2014 - 2024 (USD million) TABLE 12 Global probiotics food & beverages market estimates & forecasts from fermented meat products, 2014 - 2024 (USD million) TABLE 13 Global probiotics food & beverages market estimates & forecasts from fermented meat products, by region, 2014 - 2024 (USD million) TABLE 14 Global probiotics food & beverages market estimates & forecasts from dry food probiotics, 2014 - 2024 (USD million) TABLE 15 Global probiotics food & beverages market estimates & forecasts from dry food probiotics products, by region, 2014 - 2024 (USD million) TABLE 16 Global probiotics dietary supplements market estimates & forecasts, 2014 - 2024 (USD million) TABLE 17 Global probiotics dietary supplements market estimates & forecasts by region, 2014 - 2024 (USD million) TABLE 18 Global probiotics dietary supplements market estimates & forecasts from food supplements, 2014 - 2024 (USD million) TABLE 19 Global probiotics dietary supplements market estimates & forecasts from food supplements, by region, 2014 - 2024 (USD million) TABLE 20 Global probiotics dietary supplements market estimates & forecasts from nutritional supplements, 2014 - 2024 (USD million) TABLE 21 Global probiotics dietary supplements market estimates & forecasts from nutritional supplements, by region, 2014 - 2024 (USD million) TABLE 22 Global probiotics dietary supplements market estimates & forecasts from specialty nutrients, 2014 - 2024 (USD million) TABLE 23 Global probiotics dietary supplements market estimates & forecasts from specialty nutrients, by region, 2014 - 2024 (USD million) TABLE 24 Global probiotics dietary supplements market estimates & forecasts from infant formula, 2014 - 2024 (USD million) TABLE 25 Global probiotics dietary supplements market estimates & forecasts from infant formula, by region, 2014 - 2024 (USD million) TABLE 26 Global animal feed probiotics market estimates & forecasts, 2014 - 2024 (USD million) TABLE 27 Global animal feed probiotics market estimates & forecasts by region, 2014 - 2024 (USD million) TABLE 28 Global probiotics market estimates & forecasts, by human probiotics 2014 - 2024 (USD million) TABLE 29 Global probiotics food & beverages market estimates & forecasts , by human probiotics, by region, 2014 - 2024 (USD million) TABLE 30 Global probiotics market estimates & forecasts, by animal probiotics 2014 - 2024 (USD million) TABLE 31 Global probiotics market estimates & forecasts by animal probiotics, by region, 2014 - 2024 (USD million) TABLE 32 North America probiotics market estimates & forecasts, 2014 - 2024 (USD million) TABLE 33 North America probiotics market estimates & forecasts by application, 2014 - 2024 (USD million) TABLE 34 North America probiotics food & beverage market estimates & forecasts by product, 2014 - 2024 (USD million) TABLE 35 North America dietary supplements probiotics market estimates & forecasts by product, 2014 - 2024 (USD million) TABLE 36 North America probiotics market estimates & forecasts by end-use, 2014 - 2024 (USD million) TABLE 37 U.S. probiotics market estimates & forecasts, 2014 - 2024 (USD million) TABLE 38 U.S. probiotics market estimates & forecasts by application, 2014 - 2024 (USD million) TABLE 39 U.S. probiotics food & beverage market estimates & forecasts by product, 2014 - 2024 (USD million) TABLE 40 U.S. dietary supplements probiotics market estimates & forecasts by product, 2014 - 2024 (USD million) TABLE 41 U.S. probiotics market estimates & forecasts by end-use, 2014 - 2024 (USD million) TABLE 42 Europe probiotics market estimates & forecasts, 2014 - 2024 (USD million) TABLE 43 Europe probiotics market estimates & forecasts by application, 2014 - 2024 (USD million) TABLE 44 Europe probiotics food & beverage market estimates & forecasts by product, 2014 - 2024 (USD million) TABLE 45 Europe dietary supplements probiotics market estimates & forecasts by product, 2014 - 2024 (USD million) TABLE 46 Europe probiotics market estimates & forecasts by end-use, 2014 - 2024 (USD million) TABLE 47 Germany probiotics market estimates & forecasts, 2014 - 2024 (USD million) TABLE 48 Germany probiotics market estimates & forecasts by application, 2014 - 2024 (USD million) TABLE 49 Germany probiotics food & beverage market estimates & forecasts by product, 2014 - 2024 (USD million) TABLE 50 Germany dietary supplements probiotics market estimates & forecasts by product, 2014 - 2024 (USD million) TABLE 51 Germany probiotics market estimates & forecasts by end-use, 2014 - 2024 (USD million) TABLE 52 UK probiotics market estimates & forecasts, 2014 - 2024 (USD million) TABLE 53 UK probiotics market estimates & forecasts by application, 2014 - 2024 (USD million) TABLE 54 UK probiotics food & beverage market estimates & forecasts by product, 2014 - 2024 (USD million) TABLE 55 UK dietary supplements probiotics market estimates & forecasts by product, 2014 - 2024 (USD million) TABLE 56 UK probiotics market estimates & forecasts by end-use, 2014 - 2024 (USD million) TABLE 57 Asia-Pacific probiotics market estimates & forecasts, 2014 - 2024 (USD million) TABLE 58 Asia-Pacific probiotics market estimates & forecasts by application, 2014 - 2024 (USD million) TABLE 59 Asia-Pacific probiotics food & beverage market estimates & forecasts by product, 2014 - 2024 (USD million) TABLE 60 Asia-Pacific dietary supplements probiotics market estimates & forecasts by product, 2014 - 2024 (USD million) TABLE 61 Asia-Pacific probiotics market estimates & forecasts by end-use, 2014 - 2024 (USD million) TABLE 62 China probiotics market estimates & forecasts, 2014 - 2024 (USD million) TABLE 63 China probiotics market estimates & forecasts by application, 2014 - 2024 (USD million) TABLE 64 China probiotics food & beverage market estimates & forecasts by product, 2014 - 2024 (USD million) TABLE 65 China dietary supplements probiotics market estimates & forecasts by product, 2014 - 2024 (USD million) TABLE 66 China probiotics market estimates & forecasts by end-use, 2014 - 2024 (USD million) TABLE 67 Japan probiotics market estimates & forecasts, 2014 - 2024 (USD million) TABLE 68 Japan probiotics market estimates & forecasts by application, 2014 - 2024 (USD million) TABLE 69 Japan probiotics food & beverage market estimates & forecasts by product, 2014 - 2024 (USD million) TABLE 70 Japan dietary supplements probiotics market estimates & forecasts by product, 2014 - 2024 (USD million) TABLE 71 Japan probiotics market estimates & forecasts by end-use, 2014 - 2024 (USD million) TABLE 72 India probiotics market estimates & forecasts, 2014 - 2024 (USD million) TABLE 73 India probiotics market estimates & forecasts by application, 2014 - 2024 (USD million) TABLE 74 India probiotics food & beverage market estimates & forecasts by product, 2014 - 2024 (USD million) TABLE 75 India dietary supplements probiotics market estimates & forecasts by product, 2014 - 2024 (USD million) TABLE 76 India probiotics market estimates & forecasts by end-use, 2014 - 2024 (USD million) TABLE 77 CSA probiotics market estimates & forecasts, 2014 - 2024 (USD million) TABLE 78 CSA probiotics market estimates & forecasts by application, 2014 - 2024 (USD million) TABLE 79 CSA probiotics food & beverage market estimates & forecasts by product, 2014 - 2024 (USD million) TABLE 80 CSA dietary supplements probiotics market estimates & forecasts by product, 2014 - 2024 (USD million) TABLE 81 CSA probiotics market estimates & forecasts by end-use, 2014 - 2024 (USD million) TABLE 82 Brazil probiotics market estimates & forecasts, 2014 - 2024 (USD million) TABLE 83 Brazil probiotics market estimates & forecasts by application, 2014 - 2024 (USD million) TABLE 84 Brazil probiotics food & beverage market estimates & forecasts by product, 2014 - 2024 (USD million) TABLE 85 Brazil dietary supplements probiotics market estimates & forecasts by product, 2014 - 2024 (USD million) TABLE 86 Brazil probiotics market estimates & forecasts by end-use, 2014 - 2024 (USD million) TABLE 87 MEA probiotics market estimates & forecasts, 2014 - 2024 (USD million) TABLE 88 MEA probiotics market estimates & forecasts by application, 2014 - 2024 (USD million) TABLE 89 MEA probiotics food & beverage market estimates & forecasts by product, 2014 - 2024 (USD million) TABLE 90 MEA dietary supplements probiotics market estimates & forecasts by product, 2014 - 2024 (USD million) TABLE 91 MEA probiotics market estimates & forecasts by end-use, 2014 - 2024 (USD million) List of Figures FIG. 1 Market snapshot FIG. 2 Probiotics market segmentation FIG. 3 Probiotics market size and growth prospects, 2014 - 2024 (USD Million) FIG. 4 Probiotics market value chain analysis FIG. 5 Probiotics market dynamics FIG. 6 Global probiotics yogurt consumption (2014-2018) (USD Million) FIG. 7 Per capita expenditure on probiotics, by country, 2015 (USD) FIG. 8 Key market opportunities - Prioritized FIG. 9 Probiotics market Porter’s analysis FIG. 10 Probiotics market - PESTEL analysis FIG. 11 Global probiotics market share by application, 2015 & 2024 FIG. 12 Global probiotics market share by end-use, 2015 & 2024 FIG. 13 Global probiotics market share by region, 2015 & 2024 FIG. 14 Competitive strategy adopted by leading players
Speak to the report author to design an exclusive study to serve your research needs.
Your personal and confidential information is safe and secure.