Prenatal Vitamin Supplement Market Size, Share & Trends Analysis Report By Product Form (Capsules, Powder, Gummy), By Distribution Channel, By Region, And Segment Forecasts, 2019 - 2025

Published: Aug, 2019 | Pages: 80 | Publisher: Grand View Research
Industry: Food & Beverages | Report Format: Electronic (PDF)

The prenatal vitamin supplement market size is expected to reach USD 673.8 million by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 8.6% over the forecast period. Prenatal vitamin supplements comprises vitamins, calcium, iron, folic acid, and other minerals as compared to regular adult multivitamins. Rising awareness among pregnant women is one of the major factors driving the market. Improper nutrition to the baby, rise in other birth defects, and increasing awareness regarding the advantages of the prenatal supplements are some of the other factors driving the market.

The stressful and sedentary lifestyle of pregnant women has led to the increase in deficiency of minerals and vitamins among them. A healthy diet and consumption of right amount of nutritional components are of utmost importance right from the time of conception, in order to ensure the delivery of a healthy baby. At present, almost all obstetricians in U.S. recommend these supplements to pregnant women. A study by the UC Davis MIND Institute has claimed that the women who were observed not taking daily prenatal immediately before and during the first month of pregnancy were likely to have a child with an autism spectrum disorder, which is twice the rate as that of women who consumed the supplements.

The capsules segment held the largest market share in 2018. This is attributed to doctors' preference for prescribing capsules due to their long shelf life, thereby fueling the demand for capsules. Moreover, advancements in technologies ease out procedures of filling capsules, thus making it a preference among the manufacturers as well. Increasing launch of prenatal vitamin capsules is another factor for the growth of the capsule segment. Increasing disposable income in the developing countries of Asia Pacific is resulting in consumer's preference for bulk purchases at the supermarkets.

North America held the largest share of 53.1% in 2018. High level of sedentary lifestyle among the women of western countries is leading to the growth of market. Europe is anticipated to witness significant growth in the coming years. Countries such as India and China have remained adamant in developing a healthy mechanism for maternal care.

Key players having a strong presence in the global market include Country Life LLC; Garden of Life Inc.; MegaFood; Biotics Research Corporation; Rainbow Light Nutritional Systems Inc.; Church & Dwight Co. Inc.; New Chapter, Inc.; and Abbott Nutrition.

Further key findings from the report suggest:

• By product form, capsules dominated the market with a revenue of USD 200.0 million in 2018. Gummy is projected to ascend at a CAGR of 8.8% over the forecast period

• North America dominated the global market in 2018, accounting for 53.1% share of the overall revenue. This trend is projected to continue over the next few years

• The industry is highly competitive in nature with the major players including Garden of Life and Church & Dwight Co. Inc.

• Various manufacturers are focusing on new product launches, capacity expansion, and product portfolio extension to estimate existing and future demand patterns from upcoming application segments.

 Table of Contents

Chapter 1. Methodology and Scope
                    1.1. Market Segmentation & Scope
                    1.2. Market Definition
                    1.3. Information Procurement
                        1.3.1. Purchased Database
                        1.3.2. GVR's Internal Database
                        1.3.3. Secondary Sources & Third-Party Perspectives
                        1.3.4. Primary Research
                    1.4. Information Analysis 
                        1.4.1. Data Analysis Models
                    1.5. Market Formulation & Data Visualization
                    1.6. Data Validation & Publishing
Chapter 2. Executive Summary
                    2.1. Market Outlook
                    2.2. Segmental Outlook
                    2.3. Competitive Insights
Chapter 3. Prenatal Vitamin Supplement Market Variables, Trends & Scope
                    3.1. Market Introduction
                    3.2. Penetration & Growth Prospect Mapping
                    3.3. Industry Value Chain Analysis
                        3.3.1. Sales/Retail Channel Analysis
                        3.3.2. Profit Margin Analysis
                    3.4. Market Dynamics
                        3.4.1. Market Driver Analysis
                        3.4.2. Market Restraint Analysis
                        3.4.3. Industry Challenges
                        3.4.4. Industry Opportunities
                    3.5. Business Environment Analysis
                        3.5.1. Industry Analysis - Porter's
                            3.5.1.1. Supplier Power
                            3.5.1.2. Buyer Power
                            3.5.1.3. Substitution Threat
                            3.5.1.4. Threat from New Entrant 
                            3.5.1.5. Competitive Rivalry
                    3.6. Roadmap of Prenatal Vitamin Supplement Market
                    3.7. Market Entry Strategies 
Chapter 4. Consumer Behavior Analysis
                    4.1. Consumer Trends and Preferences
                    4.2. Factors Affecting Buying Decision 
                    4.3. Consumer Product Adoption 
                    4.4. Observations & Recommendations
Chapter 5. Prenatal Vitamin Supplement Market: Product Form Estimates & Trend Analysis
                    5.1. Product Form Movement Analysis & Market Share, 2018 & 2025
                    5.2. Capsules
                        5.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                    5.3. Powder
                        5.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                    5.4. Gummy
                        5.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
Chapter 6. Prenatal Vitamin Supplement Market: Distribution Channel Estimates & Trend Analysis
                    6.1. Distribution Channel Movement Analysis & Market Share, 2018 & 2025
                    6.2. Supermarket and Drug Store
                        6.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                    6.3. Online Platform
                        6.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
Chapter 7. Prenatal Vitamin Supplement Market: Regional Estimates & Trend Analysis
                    7.1. Regional Movement Analysis & Market Share, 2018 & 2025
                    7.2. North America
                        7.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                        7.2.2. Market estimates and forecast, by Product Form, 2015 - 2025 (USD Million)
                        7.2.3. Market estimates and forecast, by Distribution Channel, 2015 - 2025 (USD Million)
                        7.2.4. U.S.
                            7.2.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                            7.2.4.2. Market estimates and forecast, by Product Form, 2015 - 2025 (USD Million)
                            7.2.4.3. Market estimates and forecast, by Distribution Channel, 2015 - 2025 (USD Million)
                    7.3. Europe
                        7.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                        7.3.2. Market estimates and forecast, by Product Form, 2015 - 2025 (USD Million)
                        7.3.3. Market estimates and forecast, by Distribution Channel, 2015 - 2025 (USD Million))
                        7.3.4. U.K.
                            7.3.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                            7.3.4.2. Market estimates and forecast, by Product Form, 2015 - 2025 (USD Million)
                            7.3.4.3. Market estimates and forecast, by Distribution Channel, 2015 - 2025 (USD Million)
                        7.3.5. France
                            7.3.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                            7.3.5.2. Market estimates and forecast, by Product Form, 2015 - 2025 (USD Million)
                            7.3.5.3. Market estimates and forecast, by Distribution Channel, 2015 - 2025 (USD Million)
                    7.4. Asia Pacific
                        7.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                        7.4.2. Market estimates and forecast, by Product Form, 2015 - 2025 (USD Million)
                        7.4.3. Market estimates and forecast, by Distribution Channel, 2015 - 2025 (USD Million)
                        7.4.4. China 
                            7.4.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                            7.4.4.2. Market estimates and forecast, by Product Form, 2015 - 2025 (USD Million)
                            7.4.4.3. Market estimates and forecast, by Distribution Channel, 2015 - 2025 (USD Million)
                        7.4.5. India 
                            7.4.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                            7.4.5.2. Market estimates and forecast, by Product Form, 2015 - 2025 (USD Million)
                            7.4.5.3. Market estimates and forecast, by Distribution Channel, 2015 - 2025 (USD Million)
                    7.5. Central and South America
                        7.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                        7.5.2. Market estimates and forecast, by Product Form, 2015 - 2025 (USD Million)
                        7.5.3. Market estimates and forecast, by Distribution Channel, 2015 - 2025 (USD Million)
                        7.5.4. Brazil
                            7.5.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                            7.5.4.2. Market estimates and forecast, by Product Form, 2015 - 2025 (USD Million)
                            7.5.4.3. Market estimates and forecast, by Distribution Channel, 2015 - 2025 (USD Million)
                    7.6. Middle East & Africa 
                        7.6.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                        7.6.2. Market estimates and forecast, by Product Form, 2015 - 2025 (USD Million)
                        7.6.3. Market estimates and forecast, by Distribution Channel, 2015 - 2025 (USD Million)
                        7.6.4. South Africa 
                            7.6.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                            7.6.4.2. Market estimates and forecast, by Product Form, 2015 - 2025 (USD Million)
                            7.6.4.3. Market estimates and forecast, by Distribution Channel, 2015 - 2025 (USD Million)
Chapter 8. Competitive Analysis
                    8.1. Key global players, recent developments & their impact on the industry
                    8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
                    8.3. Vendor Landscape
                        8.3.1. Key company market share analysis, 2018
Chapter 9. Company Profiles 
                    9.1. Country Life LLC
                        9.1.1. Company Overview
                        9.1.2. Financial Performance
                        9.1.3. Product Benchmarking
                        9.1.4. Strategic Initiatives
                    9.2. Garden of Life Inc
                        9.2.1. Company Overview
                        9.2.2. Financial Performance
                        9.2.3. Product Benchmarking
                        9.2.4. Strategic Initiatives
                    9.3. MegaFood
                        9.3.1. Company Overview
                        9.3.2. Financial Performance
                        9.3.3. Product Benchmarking
                        9.3.4. Strategic Initiatives
                    9.4. Biotics Research Corporation
                        9.4.1. Company Overview
                        9.4.2. Financial Performance
                        9.4.3. Product Benchmarking
                        9.4.4. Strategic Initiatives
                    9.5. Rainbow Light Nutritional Systems Inc.
                        9.5.1. Company Overview
                        9.5.2. Financial Performance
                        9.5.3. Product Benchmarking
                        9.5.4. Strategic Initiatives
                    9.6. Church & Dwight Co. Inc.
                        9.6.1. Company Overview
                        9.6.2. Financial Performance
                        9.6.3. Product Benchmarking
                        9.6.4. Strategic Initiatives
                    9.7. AVON
                        9.7.1. Company Overview
                        9.7.2. Financial Performance
                        9.7.3. Product Benchmarking
                        9.7.4. Strategic Initiatives
                    9.8. Verescence France
                        9.8.1. Company Overview
                        9.8.2. Financial Performance
                        9.8.3. Product Benchmarking
                        9.8.4. Strategic Initiatives
                    9.9. New Chapter, Inc.
                        9.9.1. Company Overview
                        9.9.2. Financial Performance
                        9.9.3. Product Benchmarking
                        9.9.4. Strategic Initiatives
                    9.10. Abbott Nutrition
                        9.10.1. Company Overview
                        9.10.2. Financial Performance
                        9.10.3. Product Benchmarking
                        9.10.4. Strategic Initiatives

List of Tables

TABLE 1 Prenatal vitamin supplement - Market driver analysis
TABLE 2 Prenatal vitamin supplement - Market restraint analysis
TABLE 3 Prenatal vitamin supplement market estimates and forecasts in Product Form, 2015 - 2025 (USD Million)
TABLE 4 Prenatal vitamin supplement market estimates and forecasts in Distribution Channel, 2015 - 2025 (USD Million)
TABLE 5 North America Prenatal vitamin supplement market estimates and forecasts, 2015 - 2025 (USD Million)
TABLE 6 North America Prenatal vitamin supplement market revenue, by Product Form, 2015 - 2025 (USD Million)
TABLE 7 North America Prenatal vitamin supplement market revenue, by Distribution Channel, 2015 - 2025 (USD Million)
TABLE 8 U.S. Prenatal vitamin supplement market estimates and forecasts, 2015 - 2025 (USD Million)
TABLE 9 U.S. Prenatal vitamin supplement market revenue, by Product Form, 2015 - 2025 (USD Million) 
TABLE 10 U.S. Prenatal vitamin supplement market revenue, by Distribution Channel, 2015 - 2025 (USD Million)
TABLE 11 Europe Prenatal vitamin supplement market estimates and forecasts, 2015 - 2025 (USD Million)
TABLE 12 Europe Prenatal vitamin supplement market revenue, by Product Form, 2015 - 2025 (USD Million)
TABLE 13 Europe Prenatal vitamin supplement market revenue, by Distribution Channel, 2015 - 2025 (USD Million)
TABLE 14 U.K. Prenatal vitamin supplement market estimates and forecasts, 2015 - 2025 (USD Million)
TABLE 15 U.K. Prenatal vitamin supplement market revenue, by Product Form, 2015 - 2025 (USD Million)
TABLE 16 U.K. Prenatal vitamin supplement market revenue, by Distribution Channel, 2015 - 2025 (USD Million)
TABLE 17 France Prenatal vitamin supplement market estimates and forecasts, 2015 - 2025 (USD Million)
TABLE 18 France Prenatal vitamin supplement market revenue, by Product Form, 2015 - 2025 (USD Million)
TABLE 19 France Prenatal vitamin supplement market revenue, by Distribution Channel, 2015 - 2025 (USD Million)
TABLE 20 Asia Pacific Prenatal vitamin supplement market estimates and forecasts, 2015- 2025 (USD Million)
TABLE 21 Asia Pacific Prenatal vitamin supplement market revenue, by Product Form, 2015- 2025 (USD Million)
TABLE 22 Asia Pacific Prenatal vitamin supplement market revenue, by Distribution Channel, 2015- 2025 (USD Million)
TABLE 23 India Prenatal vitamin supplement market estimates and forecasts, 2015 - 2025 (USD Million)
TABLE 24 India Prenatal vitamin supplement market revenue, by Product Form, 2015 - 2025 (USD Million)
TABLE 25 India Prenatal vitamin supplement market revenue, by Distribution Channel, 2015 - 2025 (USD Million)
TABLE 26 China Prenatal vitamin supplement market estimates and forecasts, 2015 - 2025 (USD Million)
TABLE 27 China Prenatal vitamin supplement market revenue, by Product Form, 2015 - 2025 (USD Million)
TABLE 28 China Prenatal vitamin supplement market revenue, by Distribution Channel, 2015 - 2025 (USD Million)
TABLE 29 Central and South America Prenatal vitamin supplement market estimates and forecasts, 2015 - 2025 (USD Million)
TABLE 30 Central and South America Prenatal vitamin supplement market revenue, by Product Form, 2015 - 2025 (USD Million)
TABLE 31 Central and South America Prenatal vitamin supplement market revenue, by Distribution Channel, 2015 - 2025 (USD Million)
TABLE 32 Brazil Prenatal vitamin supplement market estimates and forecasts, 2015 - 2025 (USD Million)
TABLE 33 Brazil Prenatal vitamin supplement market revenue, by Product Form, 2015 - 2025 (USD Million)
TABLE 34 Brazil Prenatal vitamin supplement market revenue, by Distribution Channel, 2015 - 2025 (USD Million)
TABLE 35 Middle East and Africa Prenatal vitamin supplement market estimates and forecasts, 2015 - 2025 (USD Million)
TABLE 36 Middle East and Africa Prenatal vitamin supplement market revenue, by Product Form, 2015 - 2025 (USD Million)
TABLE 37 Middle East and Africa Prenatal vitamin supplement market revenue, by Distribution Channel, 2015 - 2025 (USD Million)
TABLE 38 South Africa Prenatal vitamin supplement market estimates and forecasts, 2015 - 2025 (USD Million)
TABLE 39 South Africa Prenatal vitamin supplement market revenue, by Product Form, 2015 - 2025 (USD Million)
TABLE 40 South Africa Prenatal vitamin supplement market revenue, by Distribution Channel, 2015 - 2025 (USD Million)

List of Figures

FIG. 1 Prenatal vitamin supplement Market segmentation & scope
FIG. 2 Prenatal vitamin supplement market key opportunities prioritized
FIG. 3 Value chain analysis Prenatal vitamin supplement
FIG. 4 Prenatal vitamin supplement market dynamics
FIG. 5 Prenatal vitamin supplement market Porter's analysis
FIG. 6 Prenatal vitamin supplement market: Product Form movement analysis
FIG. 7 Prenatal vitamin supplement market: Distribution Channel movement analysis
FIG. 8 Prenatal vitamin supplement market: Regional movement analysis