Premium Lager Market Size, Share & Trends Analysis Report By Product (Conventional, Craft), By Distribution Channel (Off-trade, On-trade), By Region, And Segment Forecasts, 2019 - 2025

Published: Jul, 2019 | Pages: 80 | Publisher: Grand View Research
Industry: Consumer Goods | Report Format: Electronic (PDF)

The global premium lager market size is expected to reach USD 219.9 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 4.5% over the forecast period. Growing demand for authentic beer on account of the health benefits related to cardiovascular issues, kidney problems, mental stress, and anxiety issues is expected to have a positive impact on the market growth. In addition, increasing disposable income and adoption of western culture among middle class income groups of developing economies including China and India are expected to remain favorable factors over the forecast period.

Asia Pacific is expected to witness the fastest growth over the next few years as a result of increasing demand from working class professionals in key countries including China and India. As of 2018, China had a millennial population of more than 400 million, which is high as compared to U.S. and Western Europe. Therefore, consumers are expected to increase leisure spending including, visiting the restaurants and pubs. This trend is expected to increase the consumption of products including premium lager over the next few years.

On-trade channels are expected to reach a value of more than USD 135 million by the end of 2025. Over the past few years, companies including B-Dubs and The Bar Stock Exchange are coming up with new bar joints and restaurants, providing an authentic experience of alcoholic products, including premium lager. Furthermore, rising inclination towards after-drinking culture and dine-out at a global level is expected to promote the visibility of bars as well as restaurants for lager in the near future.

Off-trade channels are expected to remain one of the key selling channels among the buyers in developing countries including China and India as they offer the products in retail prices. Furthermore, these channels attract the consumers through offering services including gift packages and combo packs. Growing popularity of after-drinking culture among the working class professionals as a result of hectic workstyle is expected to propel the consumers to utilize these channels for purchasing alcoholic drinks including premium lager from off-trade channels such as beer shops. 

The industry is highly competitive in nature with the key market players including Heineken N.V, Constellation Brans, Carlsberg Breweries A/S, B9 Beverages Pvt. Ltd., and Anheuser-Busch InBev SA/NV. Product innovation is expected to remain a key critical success factor over the next few years. In September 2018,Woodpecker Distilleries & Breweries Private Limited launched a premium lager under the brand name, Blackfort, in India.

Further key findings from the report suggest:

• Conventional product types dominated the global premium lager market with an overall revenue share of 54.6% in 2018. This growth is due to easy availability and low price as compared to craft product types at a global level

• The off-trade distribution channel is expected to expand at a CAGR of 5.0% from 2019 to 2025. These products are purchased through liquor stores, conventional stores, and hypermarkets

• Europe held the largest market share in 2018. This trend is projected to continue over the next few years on account of predominant consumption of products in key markets including Germany, U.K., and France

• Product innovation is expected to remain a critical success factor among premium lager manufacturing firms.

 Table of Contents

Chapter 1. Methodology and Scope
                    1.1. Market Segmentation & Scope
                    1.2. Market Definition
                    1.3. Information Procurement
                        1.3.1. Purchased Database
                        1.3.2. GVR's Internal Database
                        1.3.3. Secondary Sources & Third-Party Perspectives
                        1.3.4. Primary Research
                    1.4. Information Analysis 
                        1.4.1. Data Analysis Models
                    1.5. Market Formulation & Data Visualization
                    1.6. Data Validation & Publishing
Chapter 2. Executive Summary
                    2.1. Market Outlook
                    2.2. Segmental Outlook
                    2.3. Competitive Insights
Chapter 3. Premium Lager Market Variables, Trends & Scope
                    3.1. Market Introduction
                    3.2. Penetration & Growth Prospect Mapping
                    3.3. Industry Value Chain Analysis
                        3.3.1. Sales/Retail Channel Analysis
                        3.3.2. Profit Margin Analysis
                    3.4. Market Dynamics
                        3.4.1. Market Driver Analysis
                        3.4.2. Market Restraint Analysis
                        3.4.3. Industry Challenges
                        3.4.4. Industry Opportunities
                    3.5. Business Environment Analysis
                        3.5.1. Industry Analysis - Porter's
                            3.5.1.1. Supplier Power
                            3.5.1.2. Buyer Power
                            3.5.1.3. Substitution Threat
                            3.5.1.4. Threat from New Entrant 
                            3.5.1.5. Competitive Rivalry
                    3.6. Roadmap of Premium Lager Market
                    3.7. Market Entry Strategies 
Chapter 4. Consumer Behavior Analysis
                    4.1. Consumer Trends and Preferences
                    4.2. Factors Affecting Buying Decision 
                    4.3. Consumer Product Adoption 
                    4.4. Observations & Recommendations
Chapter 5. Premium Lager Market: Product Estimates & Trend Analysis
                    5.1. Product Movement Analysis & Market Share, 2018 & 2025
                    5.2. Conventional
                        5.2.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                    5.3. Craft
                        5.3.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
Chapter 6. Premium Lager Market: Distribution Channel Estimates & Trend Analysis
                    6.1. Distribution Channel Movement Analysis & Market Share, 2018 & 2025
                    6.2. On-trade
                        6.2.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                    6.3. Off-trade
                        6.3.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
Chapter 7. Premium Lager Market: Regional Estimates & Trend Analysis
                    7.1. Regional Movement Analysis & Market Share, 2018 & 2025
                    7.2. North America
                        7.2.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                        7.2.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                        7.2.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                        7.2.4. U.S.
                            7.2.4.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                            7.2.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                            7.2.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                    7.3. Europe
                        7.3.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                        7.3.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                        7.3.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                        7.3.4. Germany
                            7.3.4.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                            7.3.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                            7.3.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                        7.3.5. U.K.
                            7.3.5.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                            7.3.5.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                            7.3.5.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                    7.4. Asia Pacific
                        7.4.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                        7.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                        7.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                        7.4.4. China 
                            7.4.4.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                            7.4.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                            7.4.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                        7.4.5. India
                            7.4.5.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                            7.4.5.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                            7.4.5.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                        7.4.6. Japan 
                            7.4.6.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                            7.4.6.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                            7.4.6.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                    7.5. Central & South America
                        7.5.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                        7.5.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                        7.5.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                    7.6. Middle East & Africa
                        7.6.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                        7.6.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                        7.6.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
Chapter 8. Competitive Analysis
                    8.1. Key global players, recent developments & their impact on the industry
                    8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
                    8.3. Vendor Landscape
                        8.3.1. Key company market share analysis, 2018
Chapter 9. Company Profiles
                    9.1. Anheuser-Busch InBev SA/NV
                        9.1.1. Company Overview
                        9.1.2. Financial Performance
                        9.1.3. Product Benchmarking
                        9.1.4. Strategic Initiatives
                    9.2. Heineken N.V.
                        9.2.1. Company Overview
                        9.2.2. Financial Performance
                        9.2.3. Product Benchmarking
                        9.2.4. Strategic Initiatives
                    9.3. China Resources Snow Breweries
                        9.3.1. Company Overview
                        9.3.2. Financial Performance
                        9.3.3. Product Benchmarking
                        9.3.4. Strategic Initiatives
                    9.4. Carlsberg Breweries A/S
                        9.4.1. Company Overview
                        9.4.2. Financial Performance
                        9.4.3. Product Benchmarking
                        9.4.4. Strategic Initiatives
                    9.5. Molson Coors Brewing
                        9.5.1. Company Overview
                        9.5.2. Financial Performance
                        9.5.3. Product Benchmarking
                        9.5.4. Strategic Initiatives
                    9.6. Tsingtao Brewery Group
                        9.6.1. Company Overview
                        9.6.2. Financial Performance
                        9.6.3. Product Benchmarking
                        9.6.4. Strategic Initiatives
                    9.7. Asahi Group Holdings
                        9.7.1. Company Overview
                        9.7.2. Financial Performance
                        9.7.3. Product Benchmarking
                        9.7.4. Strategic Initiatives
                    9.8. Constellation Brans
                        9.8.1. Company Overview
                        9.8.2. Financial Performance
                        9.8.3. Product Benchmarking
                        9.8.4. Strategic Initiatives
                    9.9. B9 Beverages Pvt. Ltd.
                        9.9.1. Company Overview
                        9.9.2. Financial Performance
                        9.9.3. Product Benchmarking
                        9.9.4. Strategic Initiatives
                    9.10. The Beijing Yanjing Beer Group Corporation
                        9.10.1. Company Overview
                        9.10.2. Financial Performance
                        9.10.3. Product Benchmarking
                        9.10.4. Strategic Initiatives

List of Tables

1. Premium lager - Key market driver analysis
2. Premium lager - Key market restraint analysis
3. Global conventional premium lager market estimates and forecast, 2015 - 2025 (USD Billion)
4. Global craft premium lager market estimates and forecast, 2015 - 2025 (USD Billion)
5. Global premium lager market estimates and forecast through off-trade, 2015 - 2025 (USD Billion)
6. Global premium lager market estimates and forecast through on-trade, 2015 - 2025 (USD Billion)
7. North America premium lager market estimates and forecast, 2015 - 2025 (USD Billion)
8. North America premium lager market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
9. North America premium lager market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
10. U.S. premium lager market estimates and forecast, 2015 - 2025 (USD Billion)
11. U.S. premium lager market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
12. U.S. premium lager market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
13. Europe premium lager market estimates and forecast, 2015 - 2025 (USD Billion)
14. Europe premium lager market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
15. Europe premium lager market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
16. Germany premium lager market estimates and forecast, 2015 - 2025 (USD Billion)
17. Germany premium lager market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
18. Germany premium lager market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
19. U.K. premium lager market estimates and forecast, 2015 - 2025 (USD Billion)
20. U.K. premium lager market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
21. U.K. premium lager market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
22. Asia Pacific premium lager market estimates and forecast, 2015 - 2025 (USD Billion)
23. Asia Pacific premium lager market revenue estimates and forecast by product, 2015 
24. Asia Pacific premium lager market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
25. China premium lager market estimates and forecast, 2015 - 2025 (USD Billion)
26. China premium lager market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
27. China premium lager market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
28. India premium lager market estimates and forecast, 2015 - 2025 (USD Billion)
29. India premium lager market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
30. India premium lager market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
31. Japan premium lager market estimates and forecast, 2015 - 2025 (USD Billion)
32. Japan premium lager market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
33. Japan premium lager market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
34. Central & South America premium lager market estimates and forecast, 2015 - 2025 (USD Billion)
35. Central & South America premium lager market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
36. Central & South America premium lager market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
37. Middle East & Africa premium lager market estimates and forecast, 2015 - 2025 (USD Billion)
38. Middle East & Africa premium lager market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
39. Middle East & Africa premium lager market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
40. Vendor landscape

List of Figures

1. Premium Lager market snapshot 
2. Premium Lager market segmentation & scope
3. Premium Lager market penetration & growth prospect mapping
4. Premium Lager value chain analysis
5. Premium Lager market dynamics
6. Premium Lager market Porter's analysis 
7. Premium Lager market: Product movement analysis
8. Premium Lager market: Distribution Channel movement analysis 
9. Premium Lager market: Regional movement analysis