Personal Care Wipes Market Size, Share & Trends Analysis Report By Product Type (Baby, Facial & Cosmetic, Hand & Body), By Distribution Channel (Supermarket, Convenience Stores, E-commerce), And Segment Forecasts, 2019 - 2025

Published: Jun, 2019 | Pages: 110 | Publisher: Grand View Research
Industry: Consumer Goods | Report Format: Electronic (PDF)

The global personal care wipes market size is expected to reach USD 23.1 billion by 2025, expanding at a CAGR of 5.6%, according to a new report by Grand View Research, Inc. Several characteristics such as convenience, performance, ease of use, time saving, disposability, safety/regulation, and consumer-centric aesthetics are driving product demand. Moreover, growing population andhygiene awareness are the key factors responsible for the market growth.

Sudden rise in the infant population, rapid growth in urbanization, high disposable income of female consumers, and surge in hygiene consciousness among consumers are having a positive impact on the market growth. Over the past one decade, various kinds of wipes have been introduced such as intimate, wet, flushable, feminine, and scented owing to their diversified applications. Growing concerns pertaining to beauty among men and women and constant increase in air pollution are also driving the demand for the products.

Convenience and effectiveness of these products have slowly diminished the usage of traditional cleansing means. Facial and hand and body wipes are of various kinds, such as wet, hygienic, intimate, and fragrance. Wet wipes are the perfect solutions in many life situations. They can be used as a cleaning tool frequently during water scarcity and unavailability, which is a serious problem in many countries. Additionally, portability of these variants enables all types of users to easily maintain and raise personal and environmental hygiene standards and eventually reduce the risk of cross contamination.

North America emerged as the largest regional market in 2018 owing to growing demand in hygiene and household applications. In 2018, U.S. was the largest market accounting for 61.0% share due to growing demand by the U.S. population for the products that can provide convenience, save time, and still give the same cleaning result. Cost of raising a baby is high in U.S. as baby diapers and wipes are used frequently when taking care of a baby. Due to scarcity of water in many places of U.S., wipes are often used for the purpose of cleaning in restaurants, hotels, and washrooms, thereby making it the largest market.

Further key findings from the study suggest:

• In terms of revenue, the baby wipes segment is projected to expand at a CAGR of 5.5% over the forecast period

• Products sold through the convenience stores accounted for 30.4% share of the overall revenue in 2018

• U.S., China, Germany, Brazil, and South Africa are the major countries with the largest market in their respective regions.

 Table of Contents

Chapter 1. Methodology and Scope
                     1.1. Market Segmentation & Scope
                     1.2. Market Definition
                     1.3. Information Procurement
                          1.3.1. Purchased Database
                          1.3.2. GVR's Internal Database
                          1.3.3. Secondary Sources & Third-Party Perspectives
                          1.3.4. Primary Research
                     1.4. Information Analysis 
                          1.4.1. Data Analysis Models
                     1.5. Market Formulation & Data Visualization
                     1.6. Data Validation & Publishing

Chapter 2. Executive Summary
                     2.1. Market Outlook
                     2.2. Segmental Outlook
                     2.3. Competitive Insights

Chapter 3. Personal Care Wipes Market Variables, Trends & Scope
                     3.1. Market Introduction
                     3.2. Penetration & Growth Prospect Mapping
                     3.3. Industry Value Chain Analysis
                          3.3.1. Sales/Retail Channel Analysis
                          3.3.2. Profit Margin Analysis
                     3.4. Market Dynamics
                          3.4.1. Market Driver Analysis
                          3.4.2. Market Restraint Analysis
                          3.4.3. Industry Challenges
                          3.4.4. Industry Opportunities
                     3.5. Business Environment Analysis
                          3.5.1. Industry Analysis - Porter's
                               3.5.1.1. Supplier Power
                               3.5.1.2. Buyer Power
                               3.5.1.3. Substitution Threat
                               3.5.1.4. Threat from New Entrant 
                               3.5.1.5. Competitive Rivalry
                     3.6. Roadmap of Personal Care Wipes Market
                     3.7. Market Entry Strategies 

Chapter 4. Consumer Behavior Analysis
                     4.1. Consumer Trends and Preferences
                     4.2. Factors Affecting Buying Decision 
                     4.3. Consumer Product Adoption 
                     4.4. Observations & Recommendations

Chapter 5. Personal Care Wipes Market, Product Type Estimates and Trend Analysis
                     5.1. Global Personal Care Wipes market movement, by product type, 2018 & 2025
                          5.1.1. Baby Wipes
                               5.1.1.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                          5.1.2. Facial and Cosmetic Wipes
                               5.1.2.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                          5.1.3. Hand & Body Wipes
                               5.1.3.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                          5.1.4. Flushable Wipes
                               5.1.4.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                          5.1.5. Others 
                               5.1.5.1. Market estimates and forecast, 2015 - 2025 (USD Billion)

Chapter 6. Global Personal Care Wipes Market, Distribution Channel Estimates & Trend Analysis
                     6.1. Global Personal Care Wipes market movement, by distribution channel, 2018 & 2025
                          6.1.1. Supermarket/Hypermarket
                               6.1.1.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                          6.1.2. Convenience Stores
                               6.1.2.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                          6.1.3. Pharmacy
                               6.1.3.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                          6.1.4. E-commerce
                               6.1.4.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                          6.1.5. Others

Chapter 7. Global Personal Care Wipes Market, Regional Estimates & Trend Analysis
                     7.1. Regional Movement Analysis & Market Share, 2018 & 2025
                     7.2. North America
                          7.2.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                          7.2.2. Market estimates and forecast, by product type, 2015 - 2025 (USD Billion)
                          7.2.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                          7.2.4. U.S.
                               7.2.4.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                               7.2.4.2. Market estimates and forecast, by product type, 2015 - 2025 (USD Billion)
                               7.2.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                     7.3. Europe
                          7.3.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                          7.3.2. Market estimates and forecast, by product type, 2015 - 2025 (USD Billion)
                          7.3.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion))
                          7.3.4. Germany
                               7.3.4.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                               7.3.4.2. Market estimates and forecast, by product type, 2015 - 2025 (USD Billion)
                               7.3.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                     7.4. Asia Pacific
                          7.4.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                          7.4.2. Market estimates and forecast, by product type, 2015 - 2025 (USD Billion)
                          7.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                          7.4.4. China 
                               7.4.4.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                               7.4.4.2. Market estimates and forecast, by product type, 2015 - 2025 (USD Billion)
                               7.4.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                     7.5. Central & South America
                          7.5.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                          7.5.2. Market estimates and forecast, by product type, 2015 - 2025 (USD Billion)
                          7.5.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                          7.5.4. Brazil
                               7.5.4.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                               7.5.4.2. Market estimates and forecast, by product type, 2015 - 2025 (USD Billion)
                               7.5.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                     7.6. Middle East & Africa (MEA)
                          7.6.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                          7.6.2. Market estimates and forecast, by product type, 2015 - 2025 (USD Billion)
                          7.6.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                          7.6.4. South Africa
                               7.6.4.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                               7.6.4.2. Market estimates and forecast, by product type, 2015 - 2025 (USD Billion)
                               7.6.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)

Chapter 8. Competitive Analysis
                     8.1. Key global players, recent developments & their impact on the industry
                     8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
                     8.3. Vendor Landscape
                          8.3.1. Key company market share analysis, 2018

Chapter 9. Company Profiles
                     9.1. Edana
                          9.1.1. Company Overview
                          9.1.2. Product type Benchmarking
                          9.1.3. Financial Performance
                          9.1.4. SWOT
                          9.1.5. Recent Initiatives
                          9.1.6. Future Outlook & Strategies
                     9.2. Diamond Wipes
                          9.2.1. Company Overview
                          9.2.2. Product type Benchmarking
                          9.2.3. Financial Performance
                          9.2.4. SWOT
                          9.2.5. Recent Initiatives
                          9.2.6. Future Outlook & Strategies
                     9.3. Medline Industries
                          9.3.1. Company Overview
                          9.3.2. Product type Benchmarking
                          9.3.3. Financial Performance
                          9.3.4. SWOT
                          9.3.5. Recent Initiatives
                          9.3.6. Future Outlook & Strategies
                     9.4. The Honest Company
                          9.4.1. Company Overview
                          9.4.2. Product type Benchmarking
                          9.4.3. Financial Performance
                          9.4.4. SWOT
                          9.4.5. Recent Initiatives
                          9.4.6. Future Outlook & Strategies
                     9.5. Procter and Gamble Co.
                          9.5.1. Company Overview
                          9.5.2. Product type Benchmarking
                          9.5.3. Financial Performance
                          9.5.4. SWOT
                          9.5.5. Recent Initiatives
                          9.5.6. Future Outlook & Strategies
                     9.6. Edgewell Personal Care Co.
                          9.6.1. Company Overview
                          9.6.2. Product type Benchmarking
                          9.6.3. Financial Performance
                          9.6.4. SWOT
                          9.6.5. Recent Initiatives
                          9.6.6. Future Outlook & Strategies
                     9.7. Johnson & Johnson
                          9.7.1. Company Overview
                          9.7.2. Product type Benchmarking
                          9.7.3. Financial Performance
                          9.7.4. SWOT
                          9.7.5. Recent Initiatives
                          9.7.6. Future Outlook & Strategies
                     9.8. Pluswipes
                          9.8.1. Company Overview
                          9.8.2. Product type Benchmarking
                          9.8.3. Financial Performance
                          9.8.4. SWOT
                          9.8.5. Recent Initiatives
                          9.8.6. Future Outlook & Strategies
                     9.9. Rockline Industries
                          9.9.1. Company Overview
                          9.9.2. Product type Benchmarking
                          9.9.3. Financial Performance
                          9.9.4. SWOT
                          9.9.5. Recent Initiatives
                          9.9.6. Future Outlook & Strategies
                     9.10. Kimberly-Clark Corporation
                          9.10.1. Company Overview
                          9.10.2. Product type Benchmarking
                          9.10.3. Financial Performance
                          9.10.4. SWOT
                          9.10.5. Recent Initiatives
                          9.10.6. Future Outlook & Strategies

List of Tables

TABLE 1 Personal Care Wipes - Market driver analysis
TABLE 2 Personal Care Wipes market restraint analysis
TABLE 3 Personal Care Wipes estimates and forecasts in product type, 2015 - 2025 (USD Billion)
TABLE 4 Personal Care Wipes estimates and forecasts in distribution channels, 2015 - 2025 (USD Billion)
TABLE 5 Personal Care Wipes estimates and forecasts in region, 2015 - 2025 (USD Billion)
TABLE 6 North America Personal Care Wipes estimates and forecasts, 2015 - 2025 (USD Billion)
TABLE 7 North America Personal Care Wipes revenue, by product type, 2015 - 2025 (USD Billion)
TABLE 8 North America Personal Care Wipes revenue, by distribution channel, 2015 - 2025 (USD Billion)
TABLE 9 U.S. Personal Care Wipes estimates and forecasts, 2015 - 2025 (USD Billion)
TABLE 10 U.S. Personal Care Wipes revenue, by product type, 2015 - 2025 (USD Billion)
TABLE 11 U.S. Personal Care Wipes revenue, by distribution channel, 2015 - 2025 (USD Billion)
TABLE 12 Europe Personal Care Wipes estimates and forecasts, 2015 - 2025 (USD Billion)
TABLE 13 Europe Personal Care Wipes revenue, by product type, 2015 - 2025 (USD Billion)
TABLE 14 Europe Personal Care Wipes revenue, by distribution channels, 2015 - 2025 (USD Billion)
TABLE 15 Germany Personal Care Wipes estimates and forecasts, 2015 - 2025 (USD Billion)
TABLE 16 Germany Personal Care Wipes revenue, by product type, 2015 - 2025 (USD Billion)
TABLE 17 Germany Personal Care Wipes revenue, by distribution channel, 2015 - 2025 (USD Billion)
TABLE 18 Asia Pacific Personal Care Wipes estimates and forecasts, 2015- 2025 (USD Billion)
TABLE 19 Asia Pacific Personal Care Wipes volume, by product type, 2015- 2025 (USD Billion)
TABLE 20 Asia Pacific Personal Care Wipes revenue, by distribution channel, 2015- 2025 (USD Billion)
TABLE 21 China Personal Care Wipes estimates and forecasts, 2015 - 2025 (USD Billion)
TABLE 22 China Personal Care Wipes revenue, by product type, 2015 - 2025 (USD Billion)
TABLE 23 China Personal Care Wipes revenue, by distribution channel, 2015 - 2025 (USD Billion)
TABLE 24 Central & South America Personal Care Wipes estimates and forecasts, 2015 - 2025 (USD Billion)
TABLE 25 Central & South America Personal Care Wipes revenue, by product type, 2015 - 2025 (USD Billion)
TABLE 26 Central & South America Personal Care Wipes revenue, by distribution channel, 2015 - 2025 (USD Billion)
TABLE 27 Brazil Personal Care Wipes estimates and forecasts, 2015 - 2025 (USD Billion)
TABLE 28 Brazil Personal Care Wipes revenue, by product type, 2015 - 2025 (USD Billion)
TABLE 29 Brazil Personal Care Wipes revenue, by distribution channel, 2015 - 2025 (USD Billion)
TABLE 30 Middle East & Africa Personal Care Wipes estimates and forecasts, 2015 - 2025 (USD Billion)
TABLE 31 Middle East & Africa Personal Care Wipes revenue, by product type, 2015 - 2025 (USD Billion)
TABLE 32 Middle East & Africa Personal Care Wipes revenue, by distribution channel, 2015 - 2025 (USD Billion)
TABLE 33 South Africa Personal Care Wipes estimates and forecasts, 2015 - 2025 (USD Billion)
TABLE 34 South Africa Personal Care Wipes revenue, by product type, 2015 - 2025 (USD Billion)
TABLE 35 South Africa Personal Care Wipes revenue, by distribution channel, 2015 - 2025 (USD Billion)

List of Figures

FIG. 1 Personal Care Wipes Market segmentation & scope
FIG. 2 Personal Care Wipes market key opportunities prioritized
FIG. 3 Value chain analysis Personal Care Wipes
FIG. 4 Personal Care Wipes market dynamics
FIG. 5 Personal Care Wipes market Porter's analysis
FIG. 6 Personal Care Wipes: Product Type movement analysis
FIG. 7 Personal Care Wipes: Distribution Channel movement analysis
FIG. 8 Regional market place: Key takeaways
FIG. 9 Personal Care Wipes: Regional movement analysis
FIG. 10 Strategy framework