Mouth Freshener Market Size, Share & Trends Analysis Report By Type (Spray, Mint Candies, Gum), By Distribution Channel (Retail Stores, Online Stores), By Region, And Segment Forecasts, 2019 - 2025

Published: Aug, 2019 | Pages: 80 | Publisher: Grand View Research
Industry: Consumer Goods | Report Format: Electronic (PDF)

The global mouth freshener market size is expected to reach USD 17.30 billion by 2025, expanding at a CAGR of 5.0%, according to a new report by Grand View Research, Inc. Rising awareness regarding oral health and increasing usage of tobacco and alcohol is projected to drive the product demand.

Mint candy segment held the largest market share of around 36.0% in 2018. High consumer preference due to easy availability and a wide variety of flavors is among the prominent factors driving the segment growth.

Spray is anticipated to register the fastest CAGR of 5.8% over the forecast period. These products are easy to use and they do not leave residual waste. Both these factors are projected to contribute to the segment growth in the forthcoming years.

Retail outlet segment is anticipated to dominate the mouth freshener market during the forecast period. Availability of a large variety of products, traditional method and easy access are some of the prominent factors driving the segment growth. Online retail is expected to witness the fastest CAGR of 5.6% over the forecast period. Growing usage of internet, product penetration in rural areas, and attractive discounts are among the major growth drivers.

North America held the leading market share of 42.50% in 2018. High usage of tobacco and alcohol and increasing oral health issues due to bad eating habits are projected to drive the regional growth. Asia Pacific is expected to register the fastest CAGR of more than 7.0% in the forthcoming years. High usage of tobacco and alcohol coupled with rising consumer awareness is anticipated to fuel the regional growth.

Further key findings from the report suggest:

• Spray segment is projected to ascend at a CAGR of 5.8% over the forecast years

• Retail store distribution channel led the global mouth freshener market in terms of revenue, in 2018

• Asia Pacific is projected to expand at the fastest CAGR of 7.0% during the forecast period.

 Table of Contents

Chapter 1. Methodology and Scope
                  1.1. Market Segmentation & Scope
                  1.2. Market Definition
                  1.3. Information Procurement
                      1.3.1. Purchased Database
                      1.3.2. GVR's Internal Database
                      1.3.3. Secondary Sources & Third-Party Perspectives
                      1.3.4. Primary Research
                  1.4. Information Analysis 
                      1.4.1. Data Analysis Models
                  1.5. Market Formulation & Data Visualization
                  1.6. Data Validation & Publishing
Chapter 2. Executive Summary
                  2.1. Market Outlook
                  2.2. Segmental Outlook
                  2.3. Competitive Insights
Chapter 3. Mouth Freshener Market Variables, Trends & Scope
                  3.1. Market Introduction
                  3.2. Penetration & Growth Prospect Mapping
                  3.3. Industry Value Chain Analysis
                      3.3.1. Sales/Retail Channel Analysis
                      3.3.2. Profit Margin Analysis
                  3.4. Market Dynamics
                      3.4.1. Market Driver Analysis
                      3.4.2. Market Restraint Analysis
                      3.4.3. Industry Challenges
                      3.4.4. Industry Opportunities
                  3.5. Business Environment Analysis
                      3.5.1. Industry Analysis - Porter's
                          3.5.1.1. Supplier Power
                          3.5.1.2. Buyer Power
                          3.5.1.3. Substitution Threat
                          3.5.1.4. Threat from New Entrant 
                          3.5.1.5. Competitive Rivalry
                  3.6. Roadmap of Mouth Freshener Market
                  3.7. Market Entry Strategies 
Chapter 4. Consumer Behaviour Analysis
                  4.1. Consumer Trends and Preferences
                  4.2. Factors Affecting Buying Decision 
                  4.3. Consumer type Adoption 
                  4.4. Observations & Recommendations
                  4.5. Leaders & Emerging Players 
                  4.6. Observations & Recommendations
Chapter 5. Mouth Freshener: type Estimates & Trend Analysis
                  5.1. Type Movement Analysis & Market Share, 2015 & 2025
                  5.2. Spray
                      5.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                  5.3. Mint Candies
                      5.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                  5.4. Gum
                      5.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                  5.5. Others
                      5.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
Chapter 6. Mouth Freshener Market: Distribution Channel Estimates & Trend Analysis
                  6.1. Distribution Channel Movement Analysis & Market Share, 2018 & 2025
                  6.2. Retail Stores
                      6.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                  6.3. Online Stores Stores
                      6.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
Chapter 7. Mouth Freshener Market: Regional Estimates & Trend Analysis
                  7.1. Regional Movement Analysis & Market Share, 2015 & 2025
                  7.2. North America
                      7.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                      7.2.2. Market estimates and forecast, by type, 2015 - 2025 (USD Million)
                      7.2.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                      7.2.4. U.S.
                          7.2.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                          7.2.4.2. Market estimates and forecast, by type, 2015 - 2025 (USD Million)
                          7.2.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                  7.3. Europe
                      7.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                      7.3.2. Market estimates and forecast, by type, 2015 - 2025 (USD Million)
                      7.3.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million))
                      7.3.4. UK
                          7.3.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                          7.3.4.2. Market estimates and forecast, by type, 2015 - 2025 (USD Million)
                          7.3.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                      7.3.5. Germany
                          7.3.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                          7.3.5.2. Market estimates and forecast, by type, 2015 - 2025 (USD Million)
                          7.3.5.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                  7.4. Asia Pacific
                      7.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                      7.4.2. Market estimates and forecast, by type, 2015 - 2025 (USD Million)
                      7.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                      7.4.4. China 
                          7.4.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                          7.4.4.2. Market estimates and forecast, by type, 2015 - 2025 (USD Million)
                          7.4.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                      7.4.5. India
                          7.4.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                          7.4.5.2. Market estimates and forecast, by type, 2015 - 2025 (USD Million)
                          7.4.5.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                  7.5. Central & South America
                      7.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                      7.5.2. Market estimates and forecast, by type, 2015 - 2025 (USD Million)
                      7.5.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                      7.5.4. Brazil
                          7.5.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                          7.5.4.2. Market estimates and forecast, by type, 2015 - 2025 (USD Million)
                          7.5.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                  7.6. Middle East & Africa (MEA)
                      7.6.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                      7.6.2. Market estimates and forecast, by type, 2015 - 2025 (USD Million)
                      7.6.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                      7.6.4. South Africa
                          7.6.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                          7.6.4.2. Market estimates and forecast, by type, 2015 - 2025 (USD Million)
                          7.6.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
Chapter 8. Competitive Analysis
                  8.1. Key global players, recent developments & their impact on the industry
                  8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
                  8.3. Vendor Landscape
                      8.3.1. Key company market share analysis, 2018
Chapter 9. Company Profiles
                  9.1. Johnson & Johnson
                      9.1.1. Company Overview
                      9.1.2. Financial Performance
                      9.1.3. type Benchmarking
                      9.1.4. Strategic Initiatives
                  9.2. Mars
                      9.2.1. Company Overview
                      9.2.2. Financial Performance
                      9.2.3. type Benchmarking
                      9.2.4. Strategic Initiatives
                  9.3. The Hershey Company
                      9.3.1. Company Overview
                      9.3.2. Financial Performance
                      9.3.3. type Benchmarking
                      9.3.4. Strategic Initiatives
                  9.4. Kraft Foods Inc 
                      9.4.1. Company Overview
                      9.4.2. Financial Performance
                      9.4.3. type Benchmarking
                      9.4.4. Strategic Initiatives
                  9.5. Perfetti Van Melle
                      9.5.1. Company Overview
                      9.5.2. Financial Performance
                      9.5.3. type Benchmarking
                      9.5.4. Strategic Initiatives
                  9.6. lotte 
                      9.6.1. Company Overview
                      9.6.2. Financial Performance
                      9.6.3. type Benchmarking
                      9.6.4. Strategic Initiatives
                  9.7. Haribo GmbH & Co
                      9.7.1. Company Overview
                      9.7.2. Financial Performance
                      9.7.3. type Benchmarking
                      9.7.4. Strategic Initiatives
                  9.8. Midas Care
                      9.8.1. Company Overview
                      9.8.2. Financial Performance
                      9.8.3. type Benchmarking
                      9.8.4. Strategic Initiatives
                  9.9. Dabur Binaca
                      9.9.1. Company Overview
                      9.9.2. Financial Performance
                      9.9.3. type Benchmarking
                      9.9.4. Strategic Initiatives
                  9.10. Cadbury Trebor Basset 
                      9.10.1. Company Overview
                      9.10.2. Financial Performance
                      9.10.3. type Benchmarking
                      9.10.4. Strategic Initiatives

List of Tables

TABLE 1 Mouth Freshener - Market driver analysis
TABLE 2 Mouth Freshener market restraint analysis
TABLE 3 Mouth Freshener market estimates and forecasts in type, 2015 - 2025 (USD Billion)
TABLE 4 Mouth Freshener market estimates and forecasts in distribution channel, 2015 - 2025 (USD Billion)
TABLE 5 North America Mouth Freshener market estimates and forecasts, 2015 - 2025 (USD Billion)
TABLE 6 North America Mouth Freshener market revenue, by type, 2015 - 2025 (USD Billion)
TABLE 7 North America Mouth Freshener market revenue, by distribution channel, 2015 - 2025 (USD Billion)
TABLE 8 U.S. Mouth Freshener market estimates and forecasts, 2015 - 2025 (USD Billion)
TABLE 9 U.S. Mouth Freshener market revenue, by type, 2015 - 2025 (USD Billion)
TABLE 10 U.S. Mouth Freshener market revenue, by distribution channel, 2015 - 2025 (USD Billion)
TABLE 11 Europe Mouth Freshener market estimates and forecasts, 2015 - 2025 (USD Billion)
TABLE 12 Europe Mouth Freshener market revenue, by type, 2015 - 2025 (USD Billion)
TABLE 13 Europe Mouth Freshener market revenue, by distribution channel, 2015 - 2025 (USD Billion)
TABLE 14 Germany Mouth Freshener market estimates and forecasts, 2015 - 2025 (USD Billion)
TABLE 15 Germany Mouth Freshener market revenue, by type, 2015 - 2025 (USD Billion)
TABLE 16 Germany Mouth Freshener market revenue, by distribution channel, 2015 - 2025 (USD Billion)
TABLE 17 U.K. Mouth Freshener market estimates and forecasts, 2015 - 2025 (USD Billion)
TABLE 18 U.K. Mouth Freshener market revenue, by type, 2015 - 2025 (USD Billion)
TABLE 19 U.K. Mouth Freshener market revenue, by distribution channel, 2015 - 2025 (USD Billion)
TABLE 20 Asia Pacific Mouth Freshener market estimates and forecasts, 2015 - 2025 (USD Billion)
TABLE 21 Asia Pacific Mouth Freshener market revenue, by type, 2015 - 2025 (USD Billion)
TABLE 22 Asia Pacific Mouth Freshener market revenue, by distribution channel, 2015 - 2025 (USD Billion)
TABLE 23 China Mouth Freshener market estimates and forecasts, 2015 - 2025 (USD Billion)
TABLE 24 China Mouth Freshener market revenue, by type, 2015 - 2025 (USD Billion)
TABLE 25 China Mouth Freshener market revenue, by distribution channel, 2015 - 2025 (USD Billion)
TABLE 26 India Mouth Freshener market estimates and forecasts, 2015 - 2025 (USD Billion)
TABLE 27 India Mouth Freshener market revenue, by type, 2015 - 2025 (USD Billion)
TABLE 28 India Mouth Freshener market revenue, by distribution channel, 2015 - 2025 (USD Billion)
TABLE 29 CSA Mouth Freshener market revenue, by type, 2015 - 2025 (USD Billion)
TABLE 30 CSA Mouth Freshener market revenue, by distribution channel, 2015 - 2025 (USD Billion)
TABLE 31 Brazil Mouth Freshener market estimates and forecasts, 2015 - 2025 (USD Billion)
TABLE 32 Brazil Mouth Freshener market revenue, by type, 2015 - 2025 (USD Billion)
TABLE 33 Brazil Mouth Freshener market revenue, by distribution channel, 2015 - 2025 (USD Billion)
TABLE 34 MEA Mouth Freshener market estimates and forecasts, 2015 - 2025 (USD Billion)
TABLE 35 MEA Mouth Freshener market revenue, by type, 2015 - 2025 (USD Billion)
TABLE 36 MEA Clothing Rental market revenue, by distribution channel, 2015 - 2025 (USD Billion)
TABLE 37 South Africa Mouth Freshener market estimates and forecasts, 2015 - 2025 (USD Billion)
TABLE 38 South Africa Mouth Freshener market revenue, by type, 2015 - 2025 (USD Billion)
TABLE 39 South Africa Mouth Freshener market revenue, by distribution channel, 2015 - 2025 (USD Billion)

List of Figures

FIG. 1 Mouth Freshener Market segmentation & scope
FIG. 2 Mouth Freshener Market key opportunities prioritized
FIG. 3 Value chain analysis Mouth Freshener 
FIG. 4 Mouth Freshener Market dynamics
FIG. 5 Mouth Freshener Market Porter's analysis
FIG. 6 Mouth Freshener Market: Application movement analysis
FIG. 7 Regional Market place: Key takeaways
FIG. 8 Mouth Freshener market: Regional movement analysis
FIG. 9 Strategy framework