Morocco Cosmetics Market Size, Share & Trends Analysis Report By Product (Skin & Sun Care, Makeup & Color Cosmetics, Hair Care, Fragrances), By Sales Channel (Retail, Online), By Gender, And Segment Forecasts, 2018 - 2025

Published: May, 2018 | Pages: 67 | Publisher: Grand View Research
Industry: Personal Care | Report Format: Electronic (PDF)

The global morocco cosmetics market size is expected to reach USD 1.93 billion by 2025, according to a new report by Grand View Research, Inc., registering a CAGR of 7.5% during the forecast period. The growth can be attributed to surging demand for premium cosmetic products, majorly driven by increasing purchasing power of consumers.

Rising consumption of cosmetic products by women owing to increasing westernization in the country is estimated to be a key factor driving the market. Growing demand for personal care and grooming products from male consumers is also anticipated to bolster the growth of the market over the forecast period. E-commerce platforms are projected to play a significant role in supporting the growth of the Morocco cosmetics market owing to high convenience they offer to consumers.

The industry is registering an increase in the number of male consumers. Changing climatic conditions and lifestyles are prompting men to use cosmetic products in their daily routines. Fragrances, skin care, and hair care products are increasingly being used by both men as well as women.

Morocco has consistently outperformed other African countries in terms of its ranking in various global retail indexes. The relatively stable political atmosphere in the country and widening base of middle class population are providing a significant push to the market.

The country has made considerable strides in recent years related to investments in infrastructure. One such example is of investments made to improve infrastructure in the Tangier free trade zone. Such developments in the country are attracting investors from across the globe.

Further key findings from the report suggest:

• The makeup & color cosmetics segment is likely to exhibit the highest CAGR of 8.1% during the forecast period

• Morocco has a significant competitive edge in the production and export of argan oil

• A major chunk of the demand for cosmetic products in Morocco is generated by people with a higher income and modern lifestyles, staying in large cities

• New product launches and establishment of strategic partnerships with luxury salons are expected to remain a critical success factor for the hair care market over the forecast period.

 Table of Contents

Chapter 1 Methodology and Scope
                  1.1 Research methodology
                  1.2 Research scope & assumptions
                  1.3 List of data sources

Chapter 2 Executive Summary
                  2.1 Market Snapshot
                  2.2 Key Takeaways

Chapter 3 Morocco Cosmetics: Market Variables, Trends, and Scope
                  3.1 Market segmentation & scope
                  3.2 Penetration & growth prospect mapping
                  3.3 Value chain analysis
                  3.4 Skin care and high - end cosmetics - market trends
                  3.5 Morocco Consumer Behavior
                  3.6 Regulatory scenario
                  3.7 Morocco's demography
                  3.8 Market dynamics
                      3.8.1 Market driver analysis
                          3.8.1.1 Changing lifestyle and growing disposable income
                          3.8.1.2 Growing preference for natural ingredients in cosmetics
                      3.8.2 Market restraint analysis
                          3.8.2.1 Side effects and advanced beauty treatments
                  3.9 Key Opportunities Prioritized
                  3.10 Industry analysis - Porter's
                  3.11 PESTEL analysis
                  3.12 Product Price Mapping - By Key Companies

Chapter 4 Morocco Cosmetics Market: Product Estimates & Trend Analysis
                  4.1 Morocco cosmetics market share, by product, 2017 & 2025
                  4.2 Morocco cosmetics market estimates & forecasts, by product, 2014 - 2025 (USD Million)
                      4.2.1 Skin & sun care
                          4.2.1.1 Morocco skin & sun care cosmetics market estimates & forecasts, 2014 - 2025 (USD Million)
                      4.2.2 Hair care
                          4.2.2.1 Morocco hair care cosmetics market estimates & forecasts, 2014 - 2025 (USD Million)
                      4.2.3 Deodorants
                          4.2.3.1 Morocco deodorants cosmetics market estimates & forecasts, 2014 - 2025 (USD Million)
                      4.2.4 Makeup & color cosmetics
                          4.2.4.1 Morocco makeup & color cosmetics market estimates & forecasts, 2014 - 2025 (USD Million)
                      4.2.5 Fragrances
                          4.2.5.1 Morocco fragrances cosmetics market estimates & forecasts, 2014 - 2025 (USD Million)

Chapter 5 Morocco Cosmetics Market: Mode of Sales Estimates & Trend Analysis
                  5.1 Morocco cosmetics market share, by mode of sales, 2017 & 2025
                  5.2 Morocco cosmetics market estimates & forecasts, by mode of sales, 2014 - 2025 (USD Million)
                      5.2.1 Retail
                          5.2.1.1 Morocco cosmetics market estimates & forecasts, by retail sales, 2014 - 2025 (USD Million)
                      5.2.2 Online
                          5.2.2.1 Morocco cosmetics market estimates & forecasts, by online sales, 2014 - 2025 (USD Million)

Chapter 6 Morocco Cosmetics Market: Gender Estimates & Trend Analysis
                  6.1 Morocco cosmetics market share, by gender, 2017 & 2025
                  6.2 Morocco cosmetics market estimates & forecasts, by gender, 2014 - 2025 (USD Million)
                      6.2.1 Male
                          6.2.1.1 Morocco cosmetics market estimates & forecasts, by men, 2014 - 2025 (USD Million)
                      6.2.2 Female
                          6.2.2.1 Morocco cosmetics market estimates & forecasts, by women, 2014 - 2025 (USD Million)

Chapter 7 Competitive Landscape
                  7.1 Vendor Landscape
                  7.2 Competitive environment
                  7.3 Strategic Framework

Chapter 8 Company Profiles
                  8.1 Dabur International
                      8.1.1 Company overview
                      8.1.2 Financial performance
                      8.1.3 Product benchmarking
                      8.1.4 Strategic initiatives
                  8.2 Erkul Cosmetics (ERKUL KOZMETIK SAN. ve TIC. A.S.)
                      8.2.1 Company overview
                      8.2.2 Product benchmarking
                  8.3 Botanica Natural Products
                      8.3.1 Company overview
                      8.3.2 Product benchmarking
                  8.4 Groupe Clarins
                      8.4.1 Company overview
                      8.4.2 Product benchmarking
                  8.5 Unilever PLC
                      8.5.1 Company overview
                      8.5.2 Financial performance
                      8.5.3 Product benchmarking
                      8.5.4 Strategic initiatives
                  8.6 Avon Products, Inc.
                      8.6.1 Company overview
                      8.6.2 Financial performance
                      8.6.3 Product benchmarking
                      8.6.4 Strategic initiatives
                  8.7 The Procter and Gamble Company
                      8.7.1 Company overview
                      8.7.2 Financial performance
                      8.7.3 Product benchmarking
                      8.7.4 Strategic initiatives
                  8.8 Oriflame Holding AG
                      8.8.1 Company overview
                      8.8.2 Financial performance
                      8.8.3 Product benchmarking
                  8.9 The Estee Lauder Companies, Inc.
                      8.9.1 Company overview
                      8.9.2 Financial performance
                      8.9.3 Product benchmarking
                      8.9.4 Strategic initiatives
                  8.10 Kao Corporation
                      8.10.1 Company overview
                      8.10.2 Financial performance
                      8.10.3 Product benchmarking
                      8.10.4 Strategic initiatives
                  8.11 Shiseido Company, Limited
                      8.11.1 Company overview
                      8.11.2 Financial performance
                      8.11.3 Product benchmarking
                      8.11.4 Strategic initiatives
                  8.12 L'Oreal International
                      8.12.1 Company overview
                      8.12.2 Financial performance
                      8.12.3 Product benchmarking
                      8.12.4 Strategic initiatives
                  8.13 Beiersdorf AG
                      8.13.1 Company overview
                      8.13.2 Financial performance
                      8.13.3 Product benchmarking
                  8.14 Revlon, Inc.
                      8.14.1 Company overview
                      8.14.2 Financial performance
                      8.14.3 Product benchmarking

List of Tables

TABLE 1 Rate of Internet usage in Morocco on the basis of age group (2015)
TABLE 2 Packaging and Labelling in Morocco
TABLE 3 Morocco - Key data
TABLE 4 Morocco population clock
TABLE 5 Socio-professional structure in Morocco
TABLE 6 Economic profile of the Moroccan middle-class
TABLE 1 Morocco cosmetics market - Key market driver impact
TABLE 2 Morocco cosmetics market - Key market restraints impact
TABLE 3 Morocco cosmetics market estimates & forecasts, by product, 2014 - 2025 (USD Million)
TABLE 4 Morocco skin & sun care cosmetics estimates & forecasts, 2014 - 2025 (USD Million)
TABLE 5 Morocco hair care cosmetics estimates & forecasts, 2014 - 2025 (USD Million)
TABLE 6 Morocco deodorants cosmetics estimates & forecasts, 2014 - 2025 (USD Million)
TABLE 7 Morocco makeup & color cosmetics estimates & forecasts, 2014 - 2025 (USD Million)
TABLE 8 Morocco fragrances cosmetics estimates & forecasts, 2014 - 2025 (USD Million)
TABLE 9 Morocco cosmetics market estimates & forecasts, by mode of sales, 2014 - 2025 (USD Million)
TABLE 10 Morocco cosmetics estimates & forecasts, by retail sales, 2014 - 2025 (USD Million)
TABLE 11 Morocco cosmetics estimates & forecasts, by online sales, 2014 - 2025 (USD Million)
TABLE 12 Morocco cosmetics market estimates & forecasts, by gender, 2014 - 2025 (USD Million)
TABLE 13 Morocco cosmetics estimates & forecasts, by men, 2014 - 2025 (USD Million)
TABLE 14 Morocco cosmetics estimates & forecasts, by women, 2014 - 2025 (USD Million)

List of Figures

FIG. 1 Market snapshot (2017)
FIG. 2 Key Takeaways
FIG. 3 Morocco cosmetics market segmentation
FIG. 4 Morocco cosmetics market, 2014 - 2025 (USD Million)
FIG. 5 Morocco cosmetics market value chain analysis
FIG. 6 Morocco population density
FIG. 7 Morocco age structure
FIG. 8 Ethnic groups in Morocco
FIG. 9 Morocco cosmetics market dynamics
FIG. 10 Morocco GDP evolution (USD Billion)
FIG. 11 Morocco cosmetics market- Key Opportunities Prioritized
FIG. 12 Morocco cosmetics market- Porter's analysis
FIG. 13 Morocco cosmetics market - PESTEL analysis
FIG. 14 Morocco cosmetics market share, by product , 2014 to 2025
FIG. 15 Morocco cosmetics market volume share, by mode of sales, 2014 to 2025
FIG. 16 Morocco cosmetics market volume share, by gender, 2014 to 2025