Men's Underwear Market Size, Share & Trends Analysis Report By Type (Briefs, Boxer Brief, Trunks, Boxers), By Fabric (Cotton, Polyester, Modal, Nylon), By Region, And Segment Forecasts, 2019 - 2025

Published: Jul, 2019 | Pages: 80 | Publisher: Grand View Research
Industry: Consumer Goods | Report Format: Electronic (PDF)

The global men's underwear market size is expected to reach USD 14.57 billion by 2025, according to a new report by Grand View Research, Inc. It is projected to register a CAGR of 5.3% during the forecast period. Increasing awareness about health, best fit and personal hygiene, and rise in millennial population, are expected to drive the growth. Increasing availability of a wide range of products in multiple designs suitable for various purposes such as sports, regular wear, and functional wear among others is projected to further fuel the demand.

Improving fashion trends, increasing disposable income, and changing consumer lifestyle and preferences are expected to boost the market growth. Increasing concerns regarding the fabric used for manufacturing underwear is one of the major factor driving the market. Availability of a wide variety of fabrics such as cotton, polyester, nylon, rayon, silk, and cotton blends further drive the product demand. Underwear manufactures are focusing on intimate product designs and patterns such as thongs, C-string, tanga, and jockstraps among others, which is projected to further fuel the product demand.Millennials are more receptive to new and different products. Demand for new and innovative products in terms of color, fabric, print, and style among others is high among millennials, which in turn is creating opportunity for the manufactures in the market.

Companies focus on R&D to make the products suitable for all shapes and sizes. Innovation in advance tailoring along with new fabric modal, viscose or merino wool, helps in reducing moisture and regulate temperature is driving the competitiveness in the market. For Instance, Saxx offer 3D hammock shaped pouch that prevent skin-against-skin friction with the help of mesh panels which features no exposed stitching for chafe free comfort. Also, Under Three-D fit range they have created a 3D shaping around glutes, thighs, quads and hamstrings by using nine panels of fabric to make consumers fit, feel and functional.

By type, the men's underwear market is segmented into briefs, boxer brief, trunks, boxers, and others. Boxer brief is estimated to hold the largest market share of approximately 33.0% owing to the factors such as sleek fit, better support, and comfort offered by the product. Boxer brief are designed to imitate tapered boxers with a snug fit and they remain comfortable like briefs. They are available with numerous pouch options, for instance the contour pouch by Calvin Kelvin.

Trunks is estimated to register the fastest CAGR of 5.7% from 2019 to 2025. Trunks are gaining popularity among millennials and Generation X as they are more versatile and suitable for everyday wear including dressing up occasions and for sportswear. Trunks are lean short than boxer brief which allow the legs and thighs to look muscular and slimmer, which drives their popularity among younger generation.

By Fabric, the market is segmented into cotton, polyester, modal, nylon, and others. Cotton fabric underwear held the largest market share of approximately 68.0% in 2018, attributed to the properties of the cotton that makes underwear soft, lightweight, and more breathable. Consumers prefer cotton fabric underwear over others for the comfort, high absorbency, and moisture resistance of the fabric. Modal fabric underwear is projected to register the fastest CAGR of 5.6% over the forecasted period. It is a type of rayon and the second generation regenerated cellulosic fiber which is around 50% more absorbent than cotton. It is the softest fabric in men's underwear segment. Shrink resistance, high wet strength, and absorbent properties of the fabric make it more durable and able to sustain multiple washes and suitable for tumble dry.

Asia Pacific is the largest and fastest growing market for men's underwear. It is projected to expand at the fastest CAGR of 5.9% over the forecasted period. High demand for underwear owing to high male population in the region can be accredited to the growth. China and India accounted for male population of 714 million and 694 million respectively in 2017. Both these countries together account for more than 70.0% of the regional market.

Further key findings from the report suggest:

• Boxer brief type segment held the largest market share of approximately 33.0%% in 2018 and is expected to reach USD 4.9 billion by 2025

• Cotton fabric held the largest market share of more than 68.0% in 2018, driven by the properties of cotton that make the underwear soft, lightweight, more breathable,highly absorbent, and moisture resistant

• Key players in the men's underwear market are Phillips-Van Heusen Corporation; Hanesbrands Inc.; Jockey International Inc.; American Eagle Outfitters Inc. and Ralph Lauren Corporation

 Table of Contents

Chapter 1. Methodology and Scope
                    1.1. Market Segmentation & Scope
                    1.2. Market Definition
                    1.3. Information Procurement
                        1.3.1. Purchased Database
                        1.3.2. GVR's Internal Database
                        1.3.3. Secondary Sources & Third-Party Perspectives
                        1.3.4. Primary Research
                    1.4. Information Analysis 
                        1.4.1. Data Analysis Models
                    1.5. Market Formulation & Data Visualization
                    1.6. Data Validation & Publishing
Chapter 2. Executive Summary
                    2.1. Market Outlook
                    2.2. Segmental Outlook
                    2.3. Competitive Insights
Chapter 3. Men's Underwear Market Variables, Trends & Scope
                    3.1. Market Introduction
                    3.2. Penetration & Growth Prospect Mapping
                    3.3. Industry Value Chain Analysis
                        3.3.1. Sales/Retail Channel Analysis
                        3.3.2. Profit Margin Analysis
                    3.4. Market Dynamics
                        3.4.1. Market Driver Analysis
                        3.4.2. Market Restraint Analysis
                        3.4.3. Industry Challenges
                        3.4.4. Industry Opportunities
                    3.5. Business Environment Analysis
                        3.5.1. Industry Analysis - Porter's
                            3.5.1.1. Supplier Power
                            3.5.1.2. Buyer Power
                            3.5.1.3. Substitution Threat
                            3.5.1.4. Threat from New Entrant 
                            3.5.1.5. Competitive Rivalry
                    3.6. Roadmap of Men's Underwear Market
                    3.7. Market Entry Strategies 
Chapter 4. Consumer Behavior Analysis
                    4.1. Consumer Trends and Preferences
                    4.2. Factors Affecting Buying Decision 
                    4.3. Consumer Product Adoption 
                    4.4. Observations & Recommendations
Chapter 5. Men's Underwear Market: Type Estimates & Trend Analysis
                    5.1. Type Movement Analysis & Market Share, 2018 & 2025
                    5.2. Briefs
                        5.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                    5.3. Boxer Brief
                        5.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                    5.4. Trunks
                        5.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                    5.5. Boxers
                        5.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                    5.6. Others
                        5.6.1. Market estimates and forecast, 2015 - 2025 (USD Million)
Chapter 6. Men's Underwear Market: Fabric Estimates & Trend Analysis
                    6.1. Fabric Movement Analysis & Market Share, 2018 & 2025
                    6.2. Cotton
                        6.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                    6.3. Polyester
                        6.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                    6.4. Modal
                        6.4.1. Market estimates and forecast, 2015 - 2025 (USD Million) 
                    6.5. Nylon
                        6.5.1. Market estimates and forecast, 2015 - 2025 (USD Million) 
                    6.6. Others
                        6.6.1. Market estimates and forecast, 2015 - 2025 (USD Million)
Chapter 7. Men's Underwear Market: Regional Estimates & Trend Analysis
                    7.1. Regional Movement Analysis & Market Share, 2018 & 2025
                    7.2. North America
                        7.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                        7.2.2. Market estimates and forecast, by Type, 2015 - 2025 (USD Million)
                        7.2.3. Market estimates and forecast, by Fabric , 2015 - 2025 (USD Million)
                        7.2.4. U.S.
                            7.2.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                            7.2.4.2. Market estimates and forecast, by Type, 2015 - 2025 (USD Million)
                            7.2.4.3. Market estimates and forecast, by Fabric , 2015 - 2025 (USD Million)
                    7.3. Europe
                        7.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                        7.3.2. Market estimates and forecast, by Type, 2015 - 2025 (USD Million)
                        7.3.3. Market estimates and forecast, by Fabric , 2015 - 2025 (USD Million)
                        7.3.4. Germany
                            7.3.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                            7.3.4.2. Market estimates and forecast, by Type, 2015 - 2025 (USD Million)
                            7.3.4.3. Market estimates and forecast, by Fabric , 2015 - 2025 (USD Million)
                        7.3.5. U.K.
                            7.3.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                            7.3.5.2. Market estimates and forecast, by Type, 2015 - 2025 (USD Million)
                            7.3.5.3. Market estimates and forecast, by Fabric , 2015 - 2025 (USD Million)
                    7.4. Asia Pacific
                        7.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                        7.4.2. Market estimates and forecast, by Type, 2015 - 2025 (USD Million)
                        7.4.3. Market estimates and forecast, by Fabric , 2015 - 2025 (USD Million) 
                        7.4.4. China 
                            7.4.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                            7.4.4.2. Market estimates and forecast, by Type, 2015 - 2025 (USD Million)
                            7.4.4.3. Market estimates and forecast, by Fabric , 2015 - 2025 (USD Million)
                        7.4.5. India
                            7.4.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                            7.4.5.2. Market estimates and forecast, by Type, 2015 - 2025 (USD Million)
                            7.4.5.3. Market estimates and forecast, by Fabric , 2015 - 2025 (USD Million)
                    7.5. Central & South America
                        7.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                        7.5.2. Market estimates and forecast, by Type, 2015 - 2025 (USD Million)
                        7.5.3. Market estimates and forecast, by Fabric , 2015 - 2025 (USD Million)
                        7.5.4. Brazil
                            7.5.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                            7.5.4.2. Market estimates and forecast, by Type, 2015 - 2025 (USD Million)
                            7.5.4.3. Market estimates and forecast, by Fabric , 2015 - 2025 (USD Million)
                    7.6. Middle East & Africa (MEA)
                        7.6.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                        7.6.2. Market estimates and forecast, by Type, 2015 - 2025 (USD Million)
                        7.6.3. Market estimates and forecast, by Fabric , 2015 - 2025 (USD Million)
                        7.6.4. Saudi Arabia
                            7.6.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                            7.6.4.2. Market estimates and forecast, by Type, 2015 - 2025 (USD Million)
                            7.6.4.3. Market estimates and forecast, by Fabric , 2015 - 2025 (USD Million)
Chapter 8. Competitive Analysis
                    8.1. Key global players, recent developments & their impact on the industry
                    8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
                    8.3. Vendor Landscape
                        8.3.1. Key company market share analysis, 2018
Chapter 9. Company Profiles
                    9.1. Phillips-Van Heusen Corporation
                        9.1.1. Company Overview
                        9.1.2. Financial Performance
                        9.1.3. Product Benchmarking
                        9.1.4. Strategic Initiatives
                    9.2. Hanesbrands Inc.
                        9.2.1. Company Overview
                        9.2.2. Financial Performance
                        9.2.3. Product Benchmarking
                        9.2.4. Strategic Initiatives
                    9.3. Jockey International Inc.
                        9.3.1. Company Overview
                        9.3.2. Financial Performance
                        9.3.3. Product Benchmarking
                        9.3.4. Strategic Initiatives
                    9.4. Ralph Lauren Corporation
                        9.4.1. Company Overview
                        9.4.2. Financial Performance
                        9.4.3. Product Benchmarking
                        9.4.4. Strategic Initiatives
                    9.5. Levi Strauss & Co.
                        9.5.1. Company Overview
                        9.5.2. Financial Performance
                        9.5.3. Product Benchmarking
                        9.5.4. Strategic Initiatives
                    9.6. American Eagle Outfitters Inc.
                        9.6.1. Company Overview
                        9.6.2. Financial Performance
                        9.6.3. Product Benchmarking
                        9.6.4. Strategic Initiatives
                    9.7. Naked Brand Group Inc.
                        9.7.1. Company Overview
                        9.7.2. Financial Performance
                        9.7.3. Product Benchmarking
                        9.7.4. Strategic Initiatives
                    9.8. Perry Ellis International Inc.
                        9.8.1. Company Overview
                        9.8.2. Financial Performance
                        9.8.3. Product Benchmarking
                        9.8.4. Strategic Initiatives
                    9.9. HUGO BOSS
                        9.9.1. Company Overview
                        9.9.2. Financial Performance
                        9.9.3. Product Benchmarking
                        9.9.4. Strategic Initiatives
                    9.10. Berkshire Hathaway Inc. (Fruit of the Loom)
                        9.10.1. Company Overview
                        9.10.2. Financial Performance
                        9.10.3. Product Benchmarking
                        9.10.4. Strategic Initiatives

List of Tables

1. Men's Underwear - Key market driver analysis
2. Men's Underwear - Key market restraint analysis
3. Global briefs market estimates and forecast, 2015 - 2025 (USD Million)
4. Global boxer briefs market estimates and forecast, 2015 - 2025 (USD Million)
5. Global trunks market estimates and forecast, 2015 - 2025 (USD Million)
6. Global boxers market estimates and forecast, 2015 - 2025 (USD Million)
7. Global others market estimates and forecast, 2015 - 2025 (USD Million)
8. Global men's underwear market estimates and forecast for cotton, 2015 - 2025 (USD Million)
9. Global men's underwear market estimates and forecast for polyester, 2015 - 2025 (USD Million)
10. Global men's underwear market estimates and forecast for modal, 2015 - 2025 (USD Million)
11. Global men's underwear market estimates and forecast for nylon, 2015 - 2025 (USD Million)
12. Global men's underwear market estimates and forecast for others, 2015 - 2025 (USD Million)
13. North America Men's Underwear market estimates and forecast, 2015 - 2025 (USD Million)
14. North America Men's Underwear market revenue estimates and forecast by Type, 2015 - 2025 (USD Million)
15. North America Men's Underwear market revenue estimates and forecast by Fabric , 2015 - 2025 (USD Million)
16. U.S. Men's Underwear market estimates and forecast, 2015 - 2025 (USD Million)
17. U.S. Men's Underwear market revenue estimates and forecast by Type, 2015 - 2025 (USD Million)
18. U.S. Men's Underwear market revenue estimates and forecast by Fabric , 2015 - 2025 (USD Million)
19. Europe Men's Underwear market estimates and forecast, 2015 - 2025 (USD Million)
20. Europe Men's Underwear market revenue estimates and forecast by Type, 2015 - 2025 (USD Million)
21. Europe Men's Underwear market revenue estimates and forecast by Fabric , 2015 - 2025 (USD Million)
22. Germany Men's Underwear market estimates and forecast, 2015 - 2025 (USD Million)
23. Germany Men's Underwear market revenue estimates and forecast by Type, 2015 - 2025 (USD Million)
24. Germany Men's Underwear market revenue estimates and forecast by Fabric , 2015 - 2025 (USD Million)
25. U.K. Men's Underwear market estimates and forecast, 2015 - 2025 (USD Million)
26. U.K. Men's Underwear market revenue estimates and forecast by Type, 2015 - 2025 (USD Million)
27. U.K. Men's Underwear market revenue estimates and forecast by Fabric , 2015 - 2025 (USD Million)
28. APAC Men's Underwear market estimates and forecast, 2015 - 2025 (USD Million)
29. APAC Men's Underwear market revenue estimates and forecast by Type, 2015 - 2025 (USD Million)
30. APAC Men's Underwear market revenue estimates and forecast by Fabric , 2015 - 2025 (USD Million)
31. India Men's Underwear market estimates and forecast, 2015 - 2025 (USD Million)
32. India Men's Underwear market revenue estimates and forecast by Type, 2015 - 2025 (USD Million)
33. India Men's Underwear market revenue estimates and forecast by Fabric , 2015 - 2025 (USD Million)
34. China Men's Underwear market estimates and forecast, 2015 - 2025 (USD Million)
35. China Men's Underwear market revenue estimates and forecast by Type, 2015 - 2025 (USD Million)
36. China Men's Underwear market revenue estimates and forecast by Fabric , 2015 - 2025 (USD Million)
37. CSA Men's Underwear market estimates and forecast, 2015 - 2025 (USD Million)
38. CSA Men's Underwear market revenue estimates and forecast by Type, 2015 - 2025 (USD Million)
39. CSA Men's Underwear market revenue estimates and forecast by Fabric , 2015 - 2025 (USD Million)
40. Brazil Men's Underwear market estimates and forecast, 2015 - 2025 (USD Million)
41. Brazil Men's Underwear market revenue estimates and forecast by Type, 2015 - 2025 (USD Million)
42. Brazil Men's Underwear market revenue estimates and forecast by Fabric , 2015 - 2025 (USD Million)
43. MEA Men's Underwear market estimates and forecast, 2015 - 2025 (USD Million)
44. MEA Men's Underwear market revenue estimates and forecast by Type, 2015 - 2025 (USD Million)
45. MEA Men's Underwear market revenue estimates and forecast by Fabric , 2015 - 2025 (USD Million)
46. Saudi Arabia Men's Underwear market estimates and forecast, 2015 - 2025 (USD Million)
47. Saudi Arabia Men's Underwear market revenue estimates and forecast by Type, 2015 - 2025 (USD Million)
48. Saudi Arabia Men's Underwear market revenue estimates and forecast by Fabric , 2015 - 2025 (USD Million)
49. Vendor landscape

List of Figures

1. Men's Underwear market snapshot 
2. Men's Underwear market segmentation & scope
3. Men's Underwear market penetration & growth prospect mapping
4. Men's Underwear value chain analysis
5. Men's Underwear market dynamics
6. Men's Underwear market Porter's analysis 
7. Men's Underwear market: Type movement analysis 
8. Men's Underwear market: Fabric movement analysis 
9. Men's Underwear market: Regional movement analysis