Maternity Wear Market Size, Share & Trends Analysis Report By Product (Outerwear, Innerwear, Nightwear), By Distribution Channel (Store-based, Online), By Region, And Segment Forecasts, 2019 - 2025

Published: Jul, 2019 | Pages: 80 | Publisher: Grand View Research
Industry: Consumer Goods | Report Format: Electronic (PDF)

The global maternity wear market size is expected to reach USD 24.5 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 4.3% over the forecast period. Growing focus on pregnancy fashion and rising number of pregnant working women in developing and emerging countries are likely to create robust demand for the market over the anticipated years.

Maternity clothing had been used in olden times, to hide the baby bump, regardless of the fit. But recently, women have become aware regarding the fitting of the clothes even when they are gestating. Augmenting fashion consciousness among new mothers has led to the boost in demand for outerwear under both the casual and office wear segments. Hence, companies such as Lifestyle and Fabindia have a reserved section for maternity wear that provides t-shirts, kurtis, palazzos, camis, jeans, and sweatpants with the classic, clean lines for women of all sizes.

Maternity wear is generally intended using a loose, suitable cut that could expand as the stomach of the woman grows. Most designs include elastic, tabs, stretchable fabric such as elastane, and spandex that allows the consumer extra-comfort in her gestating days. After pregnancy, many women also wear maternity clothes until they have lost the weight of pregnancy and can fit back into normal clothing. This is a major reason why the demand for such segment is prominent for a mother even after her maternity period.

The outerwear category held the largest share of 36.3% in 2018 owing to a wide variety of sub-segments such as tops, tunics, overalls, jeans, and dresses available under various brands. Additionally, the innerwear segment in the maternity section has been growing substantially over the years as it caters to the needs of pregnant women undergoing several bodily changes during and also, after their pregnancy. Night shirts are a popular product under the innerwear category apart from lingerie. Clothing such as pajamas and night shirts from brands like Zara and Mom Store have been a popular choice amongst new moms and women who are telecommuting after a month or two of their deliveries.

Online shops and applications such as Myntra and Ebay are anticipated to expand at a CAGR of 4.9% from 2019 to 2025. Increasing amount of web customers, 24/7 accessibility, discounts and accessible deals, and easy access are the main variables influencing online business revenues.For example, Asos offers a variety of trendy and sensible maternity garments that addresses fresh moms' modern requirements.In addition, it provides boutique brands such as Mamalicious and New Look Maternity.The concept behind this partnership is to present its own in-house label for both small and large moms-to-be with specialty size ranges.

North America held the largest share of 28.6% in 2018 and is anticipated to witness significant growth over the expected years. This growth is attributed to increasing celebrity influence over social media such as Instagram and Facebook, along with the presence of big labels, such as Seraphine and Thyme Maternity, operating exclusively to cater to the needs of pregnant women across this region. Hence, an increase in the demand for plus sizes in formal wear under the outerwear section is a major factor contributing to the market growth.

Additionally, growing popularity of fashionable maternity apparels due to Kate Middleton's pregnancy is expected to boost the maternity sales, especially in European countries such as France and U.K. Additionally, many celebrities and bloggers such as Kayla Itsines are documenting their pregnancies through workout videos and posts via social media to market a specific brand of maternity wear.

A number of key players such as Seraphine, Firstcry, Asos, H&M, Amoralia, Arcadia Group, Mamacouture, Gap, Mothercare, and Isabella Oliver, are operating in this market.For instance, Marks and Spencer launched their Spring Collection 2019, catering to the demands of the millennial mothers across the globe.

Further key findings from the report suggest:

• The innerwear product segment accounted for 33.9% share of the total revenue in 2018 and is projected to exhibit a significant increase over the coming years

• North America led the maternity wear market and held the largest share of 28.6% in 2018

• APAC is the fastest growing region, expanding at a CAGR of 5.1% over the forecast period

• Countries such as China, India, and Brazil have observed over the past few years due to fashion consciousness among new mothers, along with rising purchasing power parity of consumers

• The industry is highly competitive in nature with the major players including Seraphine, Firstcry, Asos, H&M, Amoralia, Arcadia Group, Mamacouture, Gap, and Mothercare.

 Table of Contents

Chapter 1. Methodology and Scope
                    1.1. Market Segmentation & Scope
                    1.2. Market Definition
                    1.3. Information Procurement
                        1.3.1. Purchased Database
                        1.3.2. GVR's Internal Database
                        1.3.3. Secondary Sources & Third-Party Perspectives
                        1.3.4. Primary Research
                    1.4. Information Analysis 
                        1.4.1. Data Analysis Models
                    1.5. Market Formulation & Data Visualization
                    1.6. Data Validation & Publishing

Chapter 2. Executive Summary
                    2.1. Market Outlook
                    2.2. Segmental Outlook
                    2.3. Competitive Insights

Chapter 3. Maternity Wear Market Variables, Trends & Scope
                    3.1. Market Introduction
                    3.2. Penetration & Growth Prospect Mapping
                    3.3. Industry Value Chain Analysis
                        3.3.1. Sales/Retail Channel Analysis
                        3.3.2. Profit Margin Analysis
                    3.4. Market Dynamics
                        3.4.1. Market Driver Analysis
                        3.4.2. Market Restraint Analysis
                        3.4.3. Industry Challenges
                        3.4.4. Industry Opportunities
                    3.5. Business Environment Analysis
                        3.5.1. Industry Analysis - Porter's
                            3.5.1.1. Supplier Power
                            3.5.1.2. Buyer Power
                            3.5.1.3. Substitution Threat
                            3.5.1.4. Threat from New Entrant 
                            3.5.1.5. Competitive Rivalry
                    3.6. Roadmap of Maternity Wear Market
                    3.7. Market Entry Strategies 

Chapter 4. Consumer Behavior Analysis
                    4.1. Consumer Trends and Preferences
                    4.2. Factors Affecting Buying Decision 
                    4.3. Consumer product Adoption 
                    4.4. Observations & Recommendations

Chapter 5. Maternity Wear Market: Product Estimates & Trend Analysis
                    5.1. Product Movement Analysis & Market Share, 2018 & 2025
                    5.2. Outerwear
                        5.2.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                    5.3. Innerwear
                        5.3.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                    5.4. Nightwear
                        5.4.1. Market estimates and forecast, 2015 - 2025 (USD Billion)

Chapter 6. Maternity Wear Market: Distribution Channel Estimates & Trend Analysis
                    6.1. Distribution Channel Movement Analysis & Market Share, 2018 & 2025
                    6.2. Store-based
                        6.2.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                    6.3. Online
                        6.3.1. Market estimates and forecast, 2015 - 2025 (USD Billion)

Chapter 7. Maternity Wear Market: Regional Estimates & Trend Analysis
                    7.1. Regional Movement Analysis & Market Share, 2019 & 2025
                    7.2. North America
                        7.2.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                        7.2.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                        7.2.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                        7.2.4. U.S.
                            7.2.4.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                            7.2.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                            7.2.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                    7.3. Europe
                        7.3.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                        7.3.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                        7.3.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                        7.3.4. France
                            7.3.4.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                            7.3.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                            7.3.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                        7.3.5. Ireland
                            7.3.5.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                            7.3.5.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                            7.3.5.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                    7.4. APAC
                        7.4.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                        7.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                        7.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                        7.4.4. India
                            7.4.4.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                            7.4.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                            7.4.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                        7.4.5. China
                            7.4.5.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                            7.4.5.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                            7.4.5.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                    7.5. CSA
                        7.5.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                        7.5.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                        7.5.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                        7.5.4. Argentina
                            7.5.4.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                            7.5.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                            7.5.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                    7.6. MEA
                        7.6.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                        7.6.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                        7.6.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                        7.6.4. Saudi Arabia
                            7.6.4.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                            7.6.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                            7.6.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)

Chapter 8. Competitive Analysis
                    8.1. Key global players, recent developments & their impact on the industry
                    8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
                    8.3. Vendor Landscape
                        8.3.1. Key company market share analysis, 2018 

Chapter 9. Company Profiles
                    9.1. Seraphine
                        9.1.1 Company overview
                        9.1.2 Financial performance
                        9.1.3 Product benchmarking
                        9.1.4 Strategic initiatives
                    9.2 Firstcry
                        9.2.1 Company Overview
                        9.2.2 Financial performance
                        9.2.3 Product benchmarking
                        9.2.4 Strategic initiatives
                    9.3 H&M
                        9.3.1 Company overview
                        9.3.2 Financial performance
                        9.3.3 Product benchmarking
                        9.3.4 Strategic initiatives
                    9.4 Asos
                        9.4.1 Company overview
                        9.4.2 Financial performance
                        9.4.3 Product benchmarking
                        9.4.4 Strategic initiatives
                    9.5 Mamacouture
                        9.5.1 Company overview
                        9.5.2 Financial performance
                        9.5.3 Product benchmarking
                        9.5.4 Strategic initiatives
                    9.6 House of Napius
                        9.6.1 Company overview
                        9.6.2 Financial performance
                        9.6.3 Product benchmarking
                        9.6.4 Strategic initiatives
                    9.7 GAP
                        9.7.1 Company overview
                        9.7.2 Financial performance
                        9.7.3 Product benchmarking
                        9.7.4 Strategic initiatives
                    9.8 Hotmilk Lingerie
                        9.8.1 Company Overview
                        9.8.2 Financial performance
                        9.8.2 Product benchmarking
                        9.8.4 Strategic initiatives
                    9.9 Pinkblush Maternity
                        9.9.1 Company overview
                        9.9.2 Financial performance
                        9.9.3 Product benchmarking
                        9.9.4 Strategic initiatives
                    9.10 Belabumbum
                        9.10.1 Company overview
                        9.10.2 Financial performance
                        9.10.3 Product Benchmarking
                        9.10.4 Strategic initiatives

List of Tables

1. Maternity Wear - Key market driver analysis
2. Maternity Wear - Key market restraint analysis
3. Global outerwear maternity wear market estimates and forecast, 2015 - 2025 (USD Billion)
4. Global innerwear maternity wear market estimates and forecast, 2015 - 2025 (USD Billion)
5. Global nightwear maternity wear market estimates and forecast, 2015 - 2025 (USD Billion)
6. Global maternity wear market estimates and forecast through store-based, 2015 - 2025 (USD Billion)
7. Global maternity wear market estimates and forecast through online channel, 2015 - 2025 (USD Billion)
8. North America maternity wear market estimates and forecast, 2015 - 2025 (USD Billion)
9. North America maternity wear market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
10. North America maternity wear market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
11. U.S. maternity wear market estimates and forecast, 2015 - 2025 (USD Billion)
12. U.S. maternity wear market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
13. U.S. maternity wear market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
14. Europe maternity wear market estimates and forecast, 2015 - 2025 (USD Billion)
15. Europe maternity wear market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
16. Europe maternity wear market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
17. Ireland maternity wear market estimates and forecast, 2015 - 2025 (USD Billion)
18. Ireland maternity wear market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
19. Ireland maternity wear market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
20. France maternity wear market estimates and forecast, 2015 - 2025 (USD Billion)
21. France maternity wear market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
22. France maternity wear market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
23. Asia Pacific maternity wear market estimates and forecast, 2015 - 2025 (USD Billion)
24. Asia Pacific maternity wear market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
25. Asia Pacific maternity wear market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
26. China maternity wear market estimates and forecast, 2015 - 2025 (USD Billion)
27. China maternity wear market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
28. China maternity wear market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
29. India maternity wear market estimates and forecast, 2015 - 2025 (USD Billion)
30. India maternity wear market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
31. India maternity wear market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
32. Central & South America maternity wear market estimates and forecast, 2015 - 2025 (USD Billion)
33. Central & South America maternity wear market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
34. Central & South America maternity wear market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
35. Argentina maternity wear market estimates and forecast, 2015 - 2025 (USD Billion)
36. Argentina maternity wear market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
37. Argentina maternity wear market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
38. MEA maternity wear market estimates and forecast, 2015 - 2025 (USD Billion)
39. MEA maternity wear market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
40. MEA maternity wear market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
41. Saudi Arabia maternity wear market estimates and forecast, 2015 - 2025 (USD Billion)
42. Saudi Arabia maternity wear market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
43. Saudi Arabia maternity wear market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
44. Vendor landscape

List of Figures

1. Maternity wear market snapshot 
2. Maternity wear market segmentation & scope
3. Maternity wear market penetration & growth prospect mapping
4. Maternity wear supply chain analysis
5. Maternity wear market dynamics
6. Maternity wear market Porter's analysis 
7. Maternity wear market: Product movement analysis 
8. Maternity wear market: Distribution Channel movement analysis 
9. Maternity wear market: Regional movement analysis