Matcha Tea Market Size, Share & Trends Analysis Report By Product (Powder, RTD Beverage, Instant Premixes), By Grade (Classic, Ceremonial, Culinary), By Region, And Segment Forecasts, 2019 - 2025

Published: Aug, 2019 | Pages: 80 | Publisher: Grand View Research
Industry: Food & Beverages | Report Format: Electronic (PDF)

The global matcha tea market size is expected to reach USD 2.26 billion by 2025, according to a new report by Grand View Research, Inc. It is anticipated to register a CAGR of 4.7% during the forecast period. Factors such as increasing awareness regarding consumption of natural and organic products and rising popularity of healthy beverages are anticipated to fuel the growth.

Growing popularity of matcha tea on account of its antioxidant content, fat burning properties, and the ability to improve focus and energy is anticipated to drive the market growth. Matcha tea has a unique amino acid called L-Theanine which induces calmness. It also contains vitamins A, C, E, K, and B and minerals such as selenium, chromium, zinc and magnesium. It also contains high amount of dietary fibers and 137 times more antioxidants than regular green tea which makes it a complete health drink. The product promotes detoxification, weight loss, gastrointestinal functioning, cardiovascular health, and prevention from eye disorders and diseases like cancer. Awareness regarding these advantages are projected to fuel the demand for matcha tea over the forecast period.

Asia Pacific held the largest market share in 2018 and is anticipated to continue its dominance in the forthcoming years, due to the presence of prominent tea consuming cultures such as China and Japan. Matcha tea is obtained from shade-grown tencha leaves largely cultivated in Japan on account of the country's distinct soil and environment, especially in Kyoto and Nishio. Cultivation of premium product under extreme conditions and through vigilant processing impute to the high price of the product. Increasing popularity in North America and Europe is anticipated to further fuel the market growth.

Prominent market players focus on product innovation to derive the most out of the market. For instance, in November 2018, Starbucks Coffee Company launched a new Osaka Meccha Matcha Frappuccino with an extra matcha punch. Furthermore, in March 2018, Matchaah, Inc., introduced carbonated matcha tea beverages, especially for non-tea drinkers incorporating fruity flavors namely, Lime Mint, Mango, Raspberry, Pineapple, Coconut, and others. In April 2019, Laird Superfood introduced Matcha InstaFuel. The product is produced by mixing premium matcha powder with Laird Superfood Original Creamer to gain a range of natural antioxidants, vitamin C, iron, calcium, and other nutrients.

Further key findings from the report suggest:

• Instant premix product segment is projected to ascend at the fastest CAGR of 5.1% over the forecast years

• Classic grade held the leading market share of over 56.9% in 2018

• North America led the global matcha tea market in 2018 with a revenue share of 25.4% and is projected to continue leading in near future

• The market is highly competitive in nature with the presence of main players including Tenzo Tea, Inc.; aiya-THE TEA; Nestle; Tata Global Beverages Ltd.; Unilever; ITO EN, LTD.; Marukyu-Koyamaen; and Encha

 Table of Contents

Chapter 1. Methodology and Scope
                  1.1. Market Segmentation & Scope
                  1.2. Market Definition
                  1.3. Information Procurement
                      1.3.1. Purchased Database
                      1.3.2. GVR's Internal Database
                      1.3.3. Secondary Sources & Third-Party Perspectives
                      1.3.4. Primary Research
                  1.4. Information Analysis 
                      1.4.1. Data Analysis Models
                  1.5. Market Formulation & Data Visualization
                  1.6. Data Validation & Publishing
Chapter 2. Executive Summary
                  2.1. Market Outlook
                  2.2. Segmental Outlook
                  2.3. Competitive Insights
Chapter 3. Matcha Tea Market Variables, Trends & Scope
                  3.1. Market Introduction
                  3.2. Penetration & Growth Prospect Mapping
                  3.3. Industry Value Chain Analysis
                      3.3.1. Sales/Retail Channel Analysis
                      3.3.2. Profit Margin Analysis
                  3.4. Market Dynamics
                      3.4.1. Market Driver Analysis
                      3.4.2. Market Restraint Analysis
                      3.4.3. Industry Challenges
                      3.4.4. Industry Opportunities
                  3.5. Business Environment Analysis
                      3.5.1. Industry Analysis - Porter's
                          3.5.1.1. Supplier Power
                          3.5.1.2. Buyer Power
                          3.5.1.3. Substitution Threat
                          3.5.1.4. Threat from New Entrant 
                          3.5.1.5. Competitive Rivalry
                  3.6. Roadmap of Matcha Tea Market
                  3.7. Market Entry Strategies 
Chapter 4. Consumer Behavior Analysis
                  4.1. Consumer Trends and Preferences
                  4.2. Factors Affecting Buying Decision 
                  4.3. Consumer Product Adoption 
                  4.4. Observations & Recommendations
Chapter 5. Matcha Tea Market: Product Estimates & Trend Analysis
                  5.1. Product Movement Analysis & Market Share, 2018 & 2025
                  5.2. Powder
                      5.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                  5.3. RTD Beverage
                      5.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                  5.4. Instant Premixes
                      5.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
Chapter 6. Matcha Tea Market: Grade Estimates & Trend Analysis
                  6.1. Grade Movement Analysis & Market Share, 2018 & 2025
                  6.2. Classic 
                      6.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                  6.3. Ceremonial 
                      6.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                  6.4. Culinary 
                      6.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
Chapter 7. Matcha Tea Market: Regional Estimates & Trend Analysis
                  7.1. Regional Movement Analysis & Market Share, 2018 & 2025
                  7.2. North America
                      7.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                          7.2.1.1. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                          7.2.1.2. Market estimates and forecast, by grade, 2015 - 2025 (USD Million)
                      7.2.2. U.S.
                          7.2.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                          7.2.2.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                          7.2.2.3. Market estimates and forecast, by grade, 2015 - 2025 (USD Million)
                  7.3. Europe
                      7.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                          7.3.1.1. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                          7.3.1.2. Market estimates and forecast, by grade, 2015 - 2025 (USD Million)
                      7.3.2. U.K
                          7.3.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                          7.3.2.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                          7.3.2.3. Market estimates and forecast, by grade, 2015 - 2025 (USD Million)
                      7.3.3. Germany
                          7.3.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                          7.3.3.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                          7.3.3.3. Market estimates and forecast, by grade, 2015 - 2025 (USD Million)
                  7.4. Asia Pacific
                      7.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                          7.4.1.1. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                          7.4.1.2. Market estimates and forecast, by grade, 2015 - 2025 (USD Million)
                      7.4.2. China 
                          7.4.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                          7.4.2.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                          7.4.2.3. Market estimates and forecast, by grade, 2015 - 2025 (USD Million)
                      7.4.3. India
                          7.4.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                          7.4.3.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                          7.4.3.3. Market estimates and forecast, by grade, 2015 - 2025 (USD Million)\
                      7.4.4. Japan
                          7.4.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                          7.4.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                          7.4.4.3. Market estimates and forecast, by grade, 2015 - 2025 (USD Million)
                  7.5. Central & South America
                      7.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                      7.5.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                      7.5.3. Market estimates and forecast, by grade, 2015 - 2025 (USD Million)
                      7.5.4. Brazil
                          7.5.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                          7.5.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                          7.5.4.3. Market estimates and forecast, by grade, 2015 - 2025 (USD Million)
                  7.6. Middle East & Africa (MEA)
                      7.6.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                          7.6.1.1. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                          7.6.1.2. Market estimates and forecast, by grade, 2015 - 2025 (USD Million)
                      7.6.2. South Africa
                          7.6.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                          7.6.2.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                          7.6.2.3. Market estimates and forecast, by grade, 2015 - 2025 (USD Million)
Chapter 8. Competitive Analysis
                  8.1. Key global players, recent developments & their impact on the industry
                  8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
                  8.3. Vendor Landscape
                      8.3.1. Key company market share analysis, 2018
Chapter 9. Company Profiles
                  9.1. The AOI Tea Company
                      9.1.1. Company Overview
                      9.1.2. Financial Performance
                      9.1.3. Product Benchmarking
                      9.1.4. Strategic Initiatives
                  9.2. aiya-THE TEA
                      9.2.1. Company Overview
                      9.2.2. Financial Performance
                      9.2.3. Product Benchmarking
                      9.2.4. Strategic Initiatives
                  9.3. Nestlé
                      9.3.1. Company Overview
                      9.3.2. Financial Performance
                      9.3.3. Product Benchmarking
                      9.3.4. Strategic Initiatives
                  9.4. Tata Global Beverages Ltd
                      9.4.1. Company Overview
                      9.4.2. Financial Performance
                      9.4.3. Product Benchmarking
                      9.4.4. Strategic Initiatives
                  9.5. Unilever
                      9.5.1. Company Overview
                      9.5.2. Financial Performance
                      9.5.3. Product Benchmarking
                      9.5.4. Strategic Initiatives
                  9.6. ITO EN, LTD.
                      9.6.1. Company Overview
                      9.6.2. Financial Performance
                      9.6.3. Product Benchmarking
                      9.6.4. Strategic Initiatives
                  9.7. Marukyu-Koyamaen
                      9.7.1. Company Overview
                      9.7.2. Financial Performance
                      9.7.3. Product Benchmarking
                      9.7.4. Strategic Initiatives
                  9.8. Encha
                      9.8.1. Company Overview
                      9.8.2. Financial Performance
                      9.8.3. Product Benchmarking
                      9.8.4. Strategic Initiatives
                  9.9. Tenzo Tea, Inc.
                      9.9.1. Company Overview
                      9.9.2. Financial Performance
                      9.9.3. Product Benchmarking
                      9.9.4. Strategic Initiatives
                  9.10. Green Foods Corporation
                      9.10.1. Company Overview
                      9.10.2. Financial Performance
                      9.10.3. Product Benchmarking
                      9.10.4. Strategic Initiatives

List of Tables

1. Matcha Tea - Key market driver analysis
2. Matcha Tea - Key market restraint analysis
3. Global powder market estimates and forecast, 2015 - 2025 (USD Million)
4. Global RTD beverage market estimates and forecast, 2015 - 2025 (USD Million)
5. Global instant premixes market estimates and forecast, 2015 - 2025 (USD Million)
6. Global classic matcha market estimates and forecast, 2015 - 2025 (USD Million)
7. Global ceremonial matcha market estimates and forecast, 2015 - 2025 (USD Million)
8. Global culinary matcha market estimates and forecast, 2015 - 2025 (USD Million)
9. North America matcha tea market estimates and forecast, 2015 - 2025 (USD Million)
10. North America matcha tea market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
11. North America matcha tea market revenue estimates and forecast by grade, 2015 - 2025 (USD Million)
12. U.S. matcha tea market estimates and forecast, 2015 - 2025 (USD Million)
13. U.S. matcha tea market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
14. U.S. matcha tea market revenue estimates and forecast by grade, 2015 - 2025 (USD Million)
15. Europe matcha tea market estimates and forecast, 2015 - 2025 (USD Million)
16. Europe matcha tea market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
17. Europe matcha tea market revenue estimates and forecast by grade, 2015 - 2025 (USD Million)
18. Germany matcha tea market estimates and forecast, 2015 - 2025 (USD Million)
19. Germany matcha tea market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
20. Germany matcha tea market revenue estimates and forecast by grade, 2015 - 2025 (USD Million)
21. U.K matcha tea market estimates and forecast, 2015 - 2025 (USD Million)
22. U.K matcha tea market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
23. U.K matcha tea market revenue estimates and forecast by grade, 2015 - 2025 (USD Million)
24. Asia Pacific matcha tea market estimates and forecast, 2015 - 2025 (USD Million)
25. Asia Pacific matcha tea market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
26. Asia Pacific matcha tea market revenue estimates and forecast by grade, 2015 - 2025 (USD Million)
27. China matcha tea market estimates and forecast, 2015 - 2025 (USD Million)
28. China matcha tea market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
29. China matcha tea market revenue estimates and forecast by grade, 2015 - 2025 (USD Million)
30. India matcha tea market estimates and forecast, 2015 - 2025 (USD Million)
31. India matcha tea market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
32. India matcha tea market revenue estimates and forecast by grade, 2015 - 2025 (USD Million)
33. Japan matcha tea market estimates and forecast, 2015 - 2025 (USD Million)
34. Japan matcha tea market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
35. Japan matcha tea market revenue estimates and forecast by grade, 2015 - 2025 (USD Million)
36. Central & South America matcha tea market estimates and forecast, 2015 - 2025 (USD Million)
37. Central & South America matcha tea market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
38. Central & South America matcha tea market revenue estimates and forecast by grade, 2015 - 2025 (USD Million)
39. Brazil matcha tea market estimates and forecast, 2015 - 2025 (USD Million)
40. Brazil matcha tea market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
41. Brazil matcha tea market revenue estimates and forecast by grade, 2015 - 2025 (USD Million)
42. MEA matcha tea market estimates and forecast, 20145- 2025 (USD Million)
43. MEA matcha tea market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
44. MEA matcha tea market revenue estimates and forecast by grade, 2015 - 2025 (USD Million)
45. South Africa matcha tea market estimates and forecast, 2015 - 2025 (USD Million)
46. South Africa matcha tea market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
47. South Africa matcha tea market revenue estimates and forecast by grade, 2015 - 2025 (USD Million)
48. Vendor landscape

List of Figures

1. Matcha tea market snapshot 
2. Matcha tea market segmentation & scope
3. Matcha tea market penetration & growth prospect mapping
4. Matcha tea value chain analysis
5. Matcha tea market dynamics
6. Matcha tea market Porter's analysis 
7. Matcha tea market: Product movement analysis 
8. Matcha tea market: Grade movement analysis 
9. Matcha tea market: Regional movement analysis