Makeup Base Market Size, Share & Trends Analysis Report By Product (Foundation, Concealer, Powder, Primer), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2019 - 2025

Published: Sep, 2019 | Pages: 80 | Publisher: Grand View Research
Industry: Consumer Goods | Report Format: Electronic (PDF)

The global makeup base market size is expected to reach USD 18.0 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 5.8% over the forecast period. Rising awareness about physical appearance, coupled with increasing purchasing power in developing countries such as China, Brazil, and India, is fueling demand for makeup base over the world. In addition, rising female participation in the global workforce has been impacting the market growth positively. Over the past few years, importance of digital marketing has been growing significantly in this industry owing to influence of social media on consumers. Therefore, manufacturers of makeup base are emphasizing on digital marketing by collaborating with social media platforms and social influencers.

The foundation product segment dominated the global market in 2018, accounting for over 40.0% share of the total revenue. Wide range of shades available in liquid, cream, cake, and stick forms has been expanding the consumer base of the industry. Popularity of the cushion foundation has been increasing significantly over the world owing to its time saving and easy to use features. Key manufacturers including Amorepacific Corporation, L'Oreal S.A., and Christian Dior SE have included this product in their product portfolio.

As of 2018, Asia Pacific held the largest share of 30.5%. Australia, China, Hong Kong, India, Japan, Malaysia, Singapore, and South Korea are the prominent markets of this region. Increasing number of middle-class consumers has fueled the demand for luxury beauty products including makeup base in Asia Pacific.

Major competitors in the industry for makeup base include L'Oreal S.A.; Shiseido Company; LVMH Moet Hennessy - Louis Vuitton SE; Coty Inc.; Estee Lauder Companies; Avon Products, Inc.; Amorepacific Corporation; Unilever; Chanel S.A; and Mary Kay Inc. Companies have been strategically expanding their business through activities such as mergers and acquisitions. For instance, in June 2017, Unilever acquired Hourglass, a luxury color cosmetics brand, in order to expand its product portfolio.

Further key findings from the report suggest:

• In terms of product, foundation dominated the makeup base market in 2018, accounting for more than 40.0% share of the total revenue

• In terms of distribution channel, the offline segment held the largest share of over 75.0% in 2018. Online distribution channel is expected to expand at the fastest CAGR of 6.3% from 2019 to 2025

• Asia Pacific is expected to witness the fastest growth owing to increasing working women professionals and growing spending on personal grooming

• Shifting inclination towards natural cosmetics among millennial women is expected to prompt the industry participants to opt for the product innovation.

 Table of Contents

Chapter 1. Methodology and Scope
                    1.1. Market Segmentation & Scope
                    1.2. Market Definition
                    1.3. Information Procurement
                         1.3.1. Purchased Database
                         1.3.2. GVR's Internal Database
                         1.3.3. Secondary Sources & Third-Party Perspectives
                         1.3.4. Primary Research
                    1.4. Information Analysis
                         1.4.1. Data Analysis Models
                    1.5. Market Formulation & Data Visualization
                    1.6. Data Validation & Publishing

Chapter 2. Executive Summary
                    2.1. Market Outlook
                    2.2. Segmental Outlook
                    2.3. Competitive Insights

Chapter 3. Makeup Base Market Variables, Trends & Scope
                    3.1. Market Introduction
                    3.2. Penetration & Growth Prospect Mapping
                    3.3. Industry Value Chain Analysis
                         3.3.1. Sales/Retail Channel Analysis
                         3.3.2. Profit Margin Analysis
                    3.4. Market Dynamics
                         3.4.1. Market Driver Analysis
                         3.4.2. Market Restraint Analysis
                         3.4.3. Industry Challenges
                         3.4.4. Industry Opportunities
                    3.5. Business Environment Analysis
                         3.5.1. Industry Analysis - Porter's
                              3.5.1.1. Supplier Power
                              3.5.1.2. Buyer Power
                              3.5.1.3. Substitution Threat
                              3.5.1.4. Threat from New Entrant
                              3.5.1.5. Competitive Rivalry
                    3.6. Roadmap of Makeup Base Market
                    3.7. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis
                    4.1. Consumer Trends and Preferences
                    4.2. Factors Affecting Buying Decision
                    4.3. Consumer Product Adoption
                    4.4. Observations & Recommendations

Chapter 5. Makeup Base Market: Product Estimates & Trend Analysis
                    5.1. Product Movement Analysis & Market Share, 2018 & 2025
                    5.2. Foundation
                         5.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                    5.3. Concealer
                         5.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                    5.4. Powder
                         5.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                    5.5. Primer
                         5.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)

Chapter 6. Makeup Base Market: Distribution Channel Estimates & Trend Analysis
                    6.1. Distribution Channel Movement Analysis & Market Share, 2018 & 2025
                    6.2. Offline
                         6.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                    6.3. Online
                         6.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)

Chapter 7. Makeup Base Market: Regional Estimates & Trend Analysis
                    7.1. Regional Movement Analysis & Market Share, 2018 & 2025
                    7.2. North America
                         7.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                         7.2.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                         7.2.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                         7.2.4. U.S.
                              7.2.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                              7.2.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                              7.2.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                    7.3. Europe
                         7.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                         7.3.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                         7.3.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                         7.3.4. Germany
                              7.3.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                              7.3.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                              7.3.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                         7.3.5. France
                              7.3.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                              7.3.5.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                              7.3.5.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                    7.4. Asia Pacific
                         7.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                         7.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                         7.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                         7.4.4. China
                              7.4.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                              7.4.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                              7.4.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                         7.4.5. Japan
                              7.4.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                              7.4.5.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                              7.4.5.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                    7.5. Central & South America
                         7.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                         7.5.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                         7.5.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                         7.5.4. Brazil
                              7.5.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                              7.5.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                              7.5.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                    7.6. Middle East & Africa (MEA)
                         7.6.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                         7.6.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                         7.6.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                         7.6.4. Saudi Arabia
                              7.6.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                              7.6.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                              7.6.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)

Chapter 8. Competitive Analysis
                    8.1. Key global players, recent developments & their impact on the industry
                    8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
                    8.3. Vendor Landscape
                         8.3.1. Key company market share analysis, 2018

Chapter 9. Company Profiles
                    9.1. L'Oreal S.A.
                         9.1.1. Company Overview
                         9.1.2. Financial Performance
                         9.1.3. Product Benchmarking
                         9.1.4. Strategic Initiatives
                    9.2. Shiseido Company
                         9.2.1. Company Overview
                         9.2.2. Financial Performance
                         9.2.3. Product Benchmarking
                         9.2.4. Strategic Initiatives
                    9.3. LVMH Moët Hennessy - Louis Vuitton SE
                         9.3.1. Company Overview
                         9.3.2. Financial Performance
                         9.3.3. Product Benchmarking
                         9.3.4. Strategic Initiatives
                    9.4. Coty Inc.
                         9.4.1. Company Overview
                         9.4.2. Financial Performance
                         9.4.3. Product Benchmarking
                         9.4.4. Strategic Initiatives
                    9.5. Estee Lauder Companies
                         9.5.1. Company Overview
                         9.5.2. Financial Performance
                         9.5.3. Product Benchmarking
                         9.5.4. Strategic Initiatives
                    9.6. Avon Products, Inc.
                         9.6.1. Company Overview
                         9.6.2. Financial Performance
                         9.6.3. Product Benchmarking
                         9.6.4. Strategic Initiatives
                    9.7. Amorepacific Corporation
                         9.7.1. Company Overview
                         9.7.2. Financial Performance
                         9.7.3. Product Benchmarking
                         9.7.4. Strategic Initiatives
                    9.8. Unilever
                         9.8.1. Company Overview
                         9.8.2. Financial Performance
                         9.8.3. Product Benchmarking
                         9.8.4. Strategic Initiatives
                    9.9. Mary Kay Inc.
                         9.9.1. Company Overview
                         9.9.2. Financial Performance
                         9.9.3. Product Benchmarking
                         9.9.4. Strategic Initiatives
                    9.10. Chanel S.A.
                         9.10.1. Company Overview
                         9.10.2. Financial Performance
                         9.10.3. Product Benchmarking
                         9.10.4. Strategic Initiatives

List of Tables

1. Makeup base - Key market driver analysis
2. Makeup base - Key market restraint analysis
3. Global makeup base foundation market estimates and forecast, 2015 - 2025 (USD Million)
4. Global makeup base concealer market estimates and forecast, 2015 - 2025 (USD Million)
5. Global makeup base powder market estimates and forecast, 2015 - 2025 (USD Million)
6. Global makeup base primer market estimates and forecast, 2015 - 2025 (USD Million)
7. Global makeup base market estimates and forecast through offline, 2015 - 2025 (USD Million)
8. Global makeup base market estimates and forecast through online, 2015 - 2025 (USD Million)
9. North America makeup base market estimates and forecast, 2015 - 2025 (USD Million)
10. North America makeup base market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
11. North America makeup base market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
12. U.S. makeup base market estimates and forecast, 2015 - 2025 (USD Million)
13. U.S. makeup base market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
14. U.S. makeup base market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
15. Europe makeup base market estimates and forecast, 2015 - 2025 (USD Million)
16. Europe makeup base market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
17. Europe makeup base market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
18. Germany makeup base market estimates and forecast, 2015 - 2025 (USD Million)
19. Germany makeup base market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
20. Germany makeup base market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
21. France makeup base market estimates and forecast, 2015 - 2025 (USD Million)
22. France makeup base market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
23. France makeup base market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
24. Asia Pacific makeup base market estimates and forecast, 2015 - 2025 (USD Million)
25. Asia Pacific makeup base market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
26. Asia Pacific makeup base market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
27. China makeup base market estimates and forecast, 2015 - 2025 (USD Million)
28. China makeup base market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
29. China makeup base market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
30. Japan makeup base market estimates and forecast, 2015 - 2025 (USD Million)
31. Japan makeup base market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
32. Japan makeup base market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
33. Central & South America makeup base market estimates and forecast, 2015 - 2025 (USD Million)
34. Central & South America makeup base market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
35. Central & South America makeup base market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
36. Brazil makeup base market estimates and forecast, 2015 - 2025 (USD Million)
37. Brazil makeup base market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
38. Brazil makeup base market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
39. MEA makeup base market estimates and forecast, 20145- 2025 (USD Million)
40. MEA makeup base market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
41. MEA makeup base market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
42. Saudi Arabia makeup base market estimates and forecast, 20145- 2025 (USD Million)
43. Saudi Arabia makeup base market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
44. Saudi Arabia makeup base market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
45. Vendor landscape

List of Figures

1. Makeup base market snapshot
2. Makeup base market segmentation & scope
3. Makeup base market penetration & growth prospect mapping
4. Makeup base market chain analysis
5. Makeup base market dynamics
6. Makeup base market Porter's analysis
7. Makeup base market: Product movement analysis
8. Makeup base market: Distribution Channel movement analysis
9. Makeup base market: Regional movement analysis