Kids Scooter Market Size, Share & Trends Analysis Report By Product (2 Wheel, 3 Wheel), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2019 - 2025

Published: Sep, 2019 | Pages: 80 | Publisher: Grand View Research
Industry: Consumer Goods | Report Format: Electronic (PDF)

The global kids scooter market size is anticipated to reach USD 73.2 million by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 2.7% over the forecast period. Increasing need to seek an alternative mode of transportation that is greener, cleaner, and cheap is a main factor fueling the demand for kids scooter. Non-government organizations such as Sustrans campaign to spread awareness related to health and physical exercise among the school children. Additionally, in order to increase adoption of these products, schools in developed countries including U.K. and Switzerland are providing customized storage units. For instance, more than 4 lakh children drive to school by a kids scooter.

Most of the children in developed countries lack physical exercise and depend on their parents to provide them with different form of exercise such as sports. According to the WHO, globally, lack of physical exercise is one of the leading factors for death. Owing to growing concern over children's health and physical activities, parents in developed countries are shifting their focus towards outdoor activities such as scootering. Scootering can boost various body functionalities including mobility, cardiopulmonary health, and blood circulation. Additionally, these activities help in improving immunity system, which aids in prevention of various diseases.

3 wheel kids scooter held a leading market share in 2018. They are mostly popular among the preschooler and school children. These type of kid scooters are equipped with tow wheel in front and one in the rear for better stability. Companies including Razor USA LLC and Micro Mobility use aluminum alloys to improve weight carrying capacity and its anti-slip property helps children build balance.

Offline distribution channel led the market and held more than 70.0% share of the global revenue in 2018. These scooters have high visibility in retail stores such as Amazon Store, Decathlon, and Walmart. Increasing presence of these stores across the globe is a main factor expected to fuel demand for kids scooter over the forecast period. For instance, according to a report, as of 2019, U.S. retail giant Walmart operates 23 Sam's Club stores across 19 Chinese cities. The company plans to open 40 Sam's Club stores by the end of 2020 in China.

The online segment is anticipated to expand at the fastest CAGR of 3.5% from 2019 to 2025. Increasing product visibility at amazon.com, Flipkart, and snapdeal.com is a main factor driving sales of kids scooter through online channel. In addition, online portals provide 24*7 assistance, have a variety of products to choose from, and offer heavy discounts on branded products. Moreover, e-commerce retailers are expanding their presence in tier II and tier III cities and are focusing on improving delivery services. Most of the prominent companies also have their own sites, which contributes to the segment growth.

Europe held a leading market share in 2018 owing to high product adoption and shifting consumer focus towards a healthy lifestyle in countries such as U.K, Germany, and Switzerland. Asia Pacific is anticipated to expand at the fastest CAGR of 4.4% from 2019 to 2025. Increasing product availability in countries such as India and China on account of growing presence of e-retailers is a key factor expected to drive the market for kids scooter over the forecast period.

Further key findings from the report suggest:

• North America is anticipated to witness significant growth in the near future due to increasing presence of companies such as Micro Mobility and Razor USA LLC, coupled with strategic expansion of retailers such as Decathlon and Amazon

• Europe held a leading market share in 2018 owing to high product availability, especially in U.K., Poland, and Switzerland

• Online distribution channel is anticipated to expand at the fastest CAGR of 3.5% from 2019 to 2025 due to increasing presence of e-retailers in tier II and tier III cities

• 3 wheel kid scooters are anticipated to expand at the fastest CAGR of 3.0% over the forecast period

• The global kids scooters market is highly competitive in nature. Some of the prominent vendors in the market are Razor USA LLC.; Micro Scooters Ltd.; Fuzion Scooter; Swifty Scooters Ltd.; Globber; Smoby; Oxelo; iScootbike Ltd.; Pacific Cycle Inc.; and Radio Flyer.

 Table of Contents

Chapter 1. Methodology and Scope
                    1.1. Market Segmentation & Scope
                    1.2. Market Definition
                    1.3. Information Procurement
                        1.3.1. Purchased Database
                        1.3.2. GVR's Internal Database
                        1.3.3. Secondary Sources & Third-Party Perspectives
                        1.3.4. Primary Research
                    1.4. Information Analysis
                        1.4.1. Data Analysis Models
                    1.5. Market Formulation & Data Visualization
                    1.6. Data Validation & Publishing
Chapter 2. Executive Summary
                    2.1. Market Outlook
                    2.2. Segmental Outlook
                    2.3. Competitive Insights
Chapter 3. Kids Scooter Market Variables, Trends & Scope
                    3.1. Market Introduction
                    3.2. Penetration & Growth Prospect Mapping
                    3.3. Industry Value Chain Analysis
                        3.3.1. Sales/Retail Channel Analysis
                        3.3.2. Profit Margin Analysis
                    3.4. Market Dynamics
                        3.4.1. Market Driver Analysis
                        3.4.2. Market Restraint Analysis
                        3.4.3. Industry Challenges
                        3.4.4. Industry Opportunities
                    3.5. Business Environment Analysis
                        3.5.1. Industry Analysis - Porter's
                            3.5.1.1. Supplier Power
                            3.5.1.2. Buyer Power
                            3.5.1.3. Substitution Threat
                            3.5.1.4. Threat from New Entrant
                            3.5.1.5. Competitive Rivalry
                    3.6. Roadmap of Kids Scooter Market
                    3.7. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
                    4.1. Consumer Trends and Preferences
                    4.2. Factors Affecting Buying Decision
                    4.3. Consumer Product Adoption
                    4.4. Observations & Recommendations
Chapter 5. Kids Scooter Market: Product Estimates & Trend Analysis
                    5.1. Product Movement Analysis & Market Share, 2018 & 2025
                    5.2. 2 Wheel
                        5.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                    5.3. 3 Wheel
                        5.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
Chapter 6. Kids Scooter Market: Distribution Channel Estimates & Trend Analysis
                    6.1. Distribution Channel Movement Analysis & Market Share, 2018 & 2025
                    6.2. Offline
                        6.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                    6.3. Online
                        6.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
Chapter 7. Kids Scooter Market: Regional Estimates & Trend Analysis
                    7.1. Regional Movement Analysis & Market Share, 2018 & 2025
                    7.2. North America
                        7.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                        7.2.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                        7.2.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                        7.2.4. U.S.
                            7.2.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                            7.2.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                            7.2.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                    7.3. Europe
                        7.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                        7.3.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                        7.3.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                        7.3.4. Germany
                            7.3.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                            7.3.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                            7.3.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                        7.3.5. U.K.
                            7.3.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                            7.3.5.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                            7.3.5.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                        7.3.6. France
                            7.3.6.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                            7.3.6.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                            7.3.6.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                    7.4. Asia Pacific
                        7.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                        7.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                        7.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                        7.4.4. China
                            7.4.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                            7.4.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                            7.4.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                        7.4.5. Australia
                            7.4.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                            7.4.5.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                            7.4.5.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                    7.5. Central & South America
                        7.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                        7.5.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                        7.5.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                    7.6. Middle East & Africa
                        7.6.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                        7.6.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                        7.6.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                        7.6.4. South Africa
                            7.6.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                            7.6.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                            7.6.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
Chapter 8. Competitive Analysis
                    8.1. Key global players, recent developments & their impact on the industry
                    8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
                    8.3. Vendor Landscape
                        8.3.1. Key company market share analysis, 2018
Chapter 9. Company Profiles
                    9.1. Razor USA LLC.
                        9.1.1. Company Overview
                        9.1.2. Financial Performance
                        9.1.3. Product Benchmarking
                        9.1.4. Strategic Initiatives
                    9.2. Micro Scooters Ltd.
                        9.2.1. Company Overview
                        9.2.2. Financial Performance
                        9.2.3. Product Benchmarking
                        9.2.4. Strategic Initiatives
                    9.3. Fuzion Scooter
                        9.3.1. Company Overview
                        9.3.2. Financial Performance
                        9.3.3. Product Benchmarking
                        9.3.4. Strategic Initiatives
                    9.4. Swifty Scooters Ltd.
                        9.4.1. Company Overview
                        9.4.2. Financial Performance
                        9.4.3. Product Benchmarking
                        9.4.4. Strategic Initiatives
                    9.5. Globber.
                        9.5.1. Company Overview
                        9.5.2. Financial Performance
                        9.5.3. Product Benchmarking
                        9.5.4. Strategic Initiatives
                    9.6. Smoby
                        9.6.1. Company Overview
                        9.6.2. Financial Performance
                        9.6.3. Product Benchmarking
                        9.6.4. Strategic Initiatives
                    9.7. oxelo
                        9.7.1. Company Overview
                        9.7.2. Financial Performance
                        9.7.3. Product Benchmarking
                        9.7.4. Strategic Initiatives
                    9.8. iScootbike Ltd
                        9.8.1. Company Overview
                        9.8.2. Financial Performance
                        9.8.3. Product Benchmarking
                        9.8.4. Strategic Initiatives
                    9.9. Pacific Cycle Inc.
                        9.9.1. Company Overview
                        9.9.2. Financial Performance
                        9.9.3. Product Benchmarking
                        9.9.4. Strategic Initiatives
                    9.10. Radio Flyer.
                        9.10.1. Company Overview
                        9.10.2. Financial Performance
                        9.10.3. Product Benchmarking
                        9.10.4. Strategic Initiatives

List of Tables

1. Kids Scooter - Key market driver analysis
2. Kids Scooter - Key market restraint analysis
3. Global 2 wheel kids scooter market estimates and forecast, 2015 - 2025 (USD Million)
4. Global 3 wheel kids scooter market estimates and forecast, 2015 - 2025 (USD Million)
5. Global kids scooter market estimates and forecast through offline, 2015 - 2025 (USD Million)
6. Global kids scooter market estimates and forecast through online, 2015 - 2025 (USD Million)
7. North America kids scooter market estimates and forecast, 2015 - 2025 (USD Million)
8. North America kids scooter market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
9. North America kids scooter market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
10. U.S. kids scooter market estimates and forecast, 2015 - 2025 (USD Million)
11. U.S. kids scooter market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
12. U.S. kids scooter market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
13. Europe kids scooter market estimates and forecast, 2015 - 2025 (USD Million)
14. Europe kids scooter market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
15. Europe kids scooter market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
16. Germany kids scooter market estimates and forecast, 2015 - 2025 (USD Million)
17. Germany kids scooter market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
18. Germany kids scooter market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
19. U.K. kids scooter market estimates and forecast, 2015 - 2025 (USD Million)
20. U.K. kids scooter market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
21. U.K. kids scooter market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
22. France kids scooter market estimates and forecast, 2015 - 2025 (USD Million)
23. France kids scooter market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
24. France kids scooter market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
25. Asia Pacific kids scooter market estimates and forecast, 2015 - 2025 (USD Million)
26. Asia Pacific kids scooter market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
27. Asia Pacific kids scooter market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
28. China kids scooter market estimates and forecast, 2015 - 2025 (USD Million)
29. China kids scooter market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
30. China kids scooter market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
31. Australia kids scooter market estimates and forecast, 2015 - 2025 (USD Million)
32. Australia kids scooter market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
33. Australia kids scooter market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
34. Central & South America kids scooter market estimates and forecast, 2015 - 2025 (USD Million)
35. Central & South America kids scooter market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
36. Central & South America kids scooter market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
37. Middle East & Africa kids scooter market estimates and forecast, 2015 - 2025 (USD Million)
38. Middle East & Africa kids scooter market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
39. Middle East & Africa kids scooter market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
40. South Africa kids scooter market estimates and forecast, 2015 - 2025 (USD Million)
41. South Africa kids scooter market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
42. South Africa kids scooter market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
43. Vendor landscape

List of Figures

1. Kids Scooter market snapshot
2. Kids Scooter market segmentation & scope
3. Kids Scooter market penetration & growth prospect mapping
4. Kids Scooter value chain analysis
5. Kids Scooter market dynamics
6. Kids Scooter market: Porter's analysis
7. Kids Scooter market: Product movement analysis
8. Kids Scooter market: Distribution Channel movement analysis
9. Kids Scooter market: Regional movement analysis