Kale Chips Market Size, Share & Trends Analysis Report By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores), By Region, And Segment Forecasts, 2019 - 2025

Published: Aug, 2019 | Pages: 80 | Publisher: Grand View Research
Industry: Consumer Goods | Report Format: Electronic (PDF)

The global kale chips market size is expected to reach a value of USD 413.22 million by 2025, expanding at a CAGR of 19.0% from 2019 to 2025, according to a new report by Grand View Research, Inc. Rising awareness regarding nutritional value of kale due to the high content of antioxidants and vitamins A, K, C, and B6 and their health benefits are anticipated to drive the market growth. Kale chips help boost energy level and lower blood cholesterol. Presence of cancer-fighting compounds such as sulforaphane is expected to drive the product consumption. Rising health consciousness and demand for healthy snacks are some of the other factors expected to drive the market growth.

High demand for healthier snacking options is anticipated to drive the demand for kale chips. Availability of a variety of products to cater to specific consumer requirements is anticipated to bode well for market growth. Manufacturers focus on product innovation with the help of advanced technology to produce quality products. For instance, Canada-based Brandneu Foods, recently launched tna's intelli-flav OMS 5.1 machine which provides oil and powder flavoring in a single drum. This helps maintain flavor dispersion without compromising the quality, taste, and hygiene standards.

Supermarkets/hypermarkets held the largest market share of 34.79% in 2018. Availability of a wide range premium and local brands, attractive discounts, and offers is anticipated to fuel the segment growth. Moreover, development of organized retail sector has opened up lucrative opportunities, thereby allowing local players to make their product visible to a larger customer base.

Online distribution channel is expected to expand at the fastest CAGR of 19.8% over the forecast period. Rising usage of smartphones, access to customer reviews, and availability of attractive cashbacks and home delivery options are expected to drive the segment growth. Popular online retail platforms include Nuts.com, Vitacost, Amazon, Walmart, Big Basket, Qtrove.com, LuckyVitamin, Propshop24, and others. Moreover, online channels are gaining an increasing traction due to the availability of premium and organic brands. Rhythm Superfoods, Green Snack Company, simply 7 Snack's Gluten Free Kale Chips, Brad's Raw Foods, and other vegan options are available online.

North America held the largest market share with a value of USD 41.08 million in 2018 and is expected to maintain its dominance over the forecast period. North America was the largest consumer of unhealthy snacks, however, due to rising awareness about the availability of healthy options such as kale chips is anticipated to drive the regional demand. WP Rawl launched Nature's Green Ready to Bake Chilli and Lime Kale Chips Kit.

Key players in the global kale chips market include Vermont, Green Snack Co., Rhythm Superfoods, The Angel Kale Company, Healthy Crunch, The Kale Factory, Brad's Raw Foods, Brandneu Foods, and Made In Nature.

Further key findings from the report suggest:

• Supermarkets/hypermarkets held the dominant position with a market share of 34.79% in 2018. The segment is expected to expand at a CAGR of over 18% from 2019 to 2025

• North America led the global kale chips market in 2018 with a value of more than USD 44 billion in 2018 and is projected to continue leading the overall market in near future

• Asia Pacific is anticipated to expand at the fastest CAGR during the forecast period, on account of rising awareness and rise in healthy snacking in between meals The market is highly competitive in nature with the presence of main players including Rhythm Superfoods, The Angel Kale Company, The Kale Factory, and Brandneu Foods

• Manufacturers concentrate on new product launches and capacity expansions, to estimate existing and future demand patterns

 Table of Contents

Chapter 1. Methodology and Scope
                    1.1. Market Segmentation & Scope
                    1.2. Market Definition
                    1.3. Information Procurement
                        1.3.1. Purchased Database
                        1.3.2. GVR's Internal Database
                        1.3.3. Secondary Sources & Third-Party Perspectives
                        1.3.4. Primary Research
                    1.4. Information Analysis 
                        1.4.1. Data Analysis Models
                    1.5. Market Formulation & Data Visualization
                    1.6. Data Validation & Publishing
Chapter 2. Executive Summary
                    2.1. Market Outlook
                    2.2. Segmental Outlook
                    2.3. Competitive Insights
Chapter 3. Kale chips Market Variables, Trends & Scope
                    3.1. Market Introduction
                    3.2. Penetration & Growth Prospect Mapping
                    3.3. Industry Value Chain Analysis
                        3.3.1. Sales/Retail Channel Analysis
                        3.3.2. Profit Margin Analysis
                    3.4. Market Dynamics
                        3.4.1. Market Driver Analysis
                        3.4.2. Market Restraint Analysis
                        3.4.3. Industry Challenges
                        3.4.4. Industry Opportunities
                    3.5. Business Environment Analysis
                        3.5.1. Industry Analysis - Porter's
                            3.5.1.1. Supplier Power
                            3.5.1.2. Buyer Power
                            3.5.1.3. Substitution Threat
                            3.5.1.4. Threat from New Entrant 
                            3.5.1.5. Competitive Rivalry
                    3.6. Roadmap of Kale Chips Market
                    3.7. Market Entry Strategies 
Chapter 4. Consumer Behavior Analysis
                    4.1. Consumer Trends and Preferences
                    4.2. Factors Affecting Buying Decision 
                    4.3. Consumer Product Adoption 
                    4.4. Observations & Recommendations
Chapter 5. Global Kale Chips Market: Distribution Channel Estimates & Trend Analysis
                    5.1. Distribution Channel Movement Analysis & Market Share, 2018 & 2025
                    5.2. Supermarkets & hypermarkets
                        5.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                    5.3. Speciality stores
                        5.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                    5.4. Convenience stores
                        5.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                    5.5. Online
                        5.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
Chapter 6. Global Kale Chips Market: Regional Estimates & Trend Analysis
                    6.1. Regional Movement Analysis & Market Share, 2018 & 2025
                    6.2. North America
                        6.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                        6.2.2. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                        6.2.3. U.S.
                            6.2.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                            6.2.3.2. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                    6.3. Europe
                        6.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                        6.3.2. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million))
                        6.3.3. U.K
                            6.3.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                            6.3.3.2. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                        6.3.4. Germany
                            6.3.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                            6.3.4.2. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                    6.4. Asia Pacific
                        6.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                        6.4.2. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                        6.4.3. India
                            6.4.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                            6.4.3.2. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                        6.4.4. China 
                            6.4.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                            6.4.4.2. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                    6.5. Central & South America
                            6.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                            6.5.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
                            6.5.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                            6.5.4. Brazil
                                6.5.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                                6.5.4.2. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                    6.6. Middle East & Africa (MEA)
                        6.6.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                        6.6.2. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
                        6.6.3. UAE
                            6.6.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
                            6.6.3.2. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
Chapter 7. Competitive Analysis
                    7.1. Key global players, recent developments & their impact on the industry
                    7.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
                    7.3. Vendor Landscape
                        7.3.1. Key company market share analysis, 2018
Chapter 8. Company Profiles
                    8.1. Vermont
                        8.1.1. Company Overview
                        8.1.2. Financial Performance
                        8.1.3. Product Benchmarking
                        8.1.4. Strategic Initiatives
                    8.2. Green snack co.
                        8.2.1. Company Overview
                        8.2.2. Financial Performance
                        8.2.3. Product Benchmarking
                        8.2.4. Strategic Initiatives
                    8.3. Rhythm superfoods
                        8.3.1. Company Overview
                        8.3.2. Financial Performance
                        8.3.3. Product Benchmarking
                        8.3.4. Strategic Initiatives
                    8.4. Made In nature 
                        8.4.1. Company Overview
                        8.4.2. Financial Performance
                        8.4.3. Product Benchmarking
                        8.4.4. Strategic Initiatives
                    8.5. The angel kale company
                        8.5.1. Company Overview
                        8.5.2. Financial Performance
                        8.5.3. Product Benchmarking
                        8.5.4. Strategic Initiatives
                    8.6. Brad's raw food
                        8.6.1. Company Overview
                        8.6.2. Financial Performance
                        8.6.3. Product Benchmarking
                        8.6.4. Strategic Initiatives
                    8.7. Healthy crunch
                        8.7.1. Company Overview
                        8.7.2. Financial Performance
                        8.7.3. Product Benchmarking
                        8.7.4. Strategic Initiatives
                    8.8. The Kale Factory
                        8.8.1. Company Overview
                        8.8.2. Financial Performance
                        8.8.3. Product Benchmarking
                        8.8.4. Strategic Initiatives
                    8.9. Brandneu Foods
                        8.9.1. Company Overview
                        8.9.2. Financial Performance
                        8.9.3. Product Benchmarking
                        8.9.4. Strategic Initiatives

List of Tables

1. Global kale chips - Key market driver analysis
2. Global kale chips - Key market restraint analysis
3. Global other kale chips market estimates and forecast, 2015 - 2025 (USD Million)
4. Global Kale chips market estimates and forecast through supermarkets/hypermarkets, 2015 - 2025 (USD Million)
5. Global Kale chips market estimates and forecast through speciality stores, 2015 - 2025 (USD Million)
6. Global Kale chips market estimates and forecast through convenience stores, 2015 - 2025 (USD Million)
7. Global Kale chips market estimates and forecast through online 2015 - 2025 (USD Million)
8. North America Kale chips market estimates and forecast, 2015 - 2025 (USD Million)
9. North America Kale chips market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
10. U.S. Kale chips market estimates and forecast, 2015 - 2025 (USD Million)
11. U.S. Kale chips market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
12. Europe Kale chips market estimates and forecast, 2015 - 2025 (USD Million)
13. Europe Kale chips market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
14. U.K. Kale chips market estimates and forecast, 2015 - 2025 (USD Million)
15. U.K. Kale chips market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
16. Germany Kale chips market estimates and forecast, 2015 - 2025 (USD Million)
17. Germany Kale chips market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
18. Asia Pacific Kale chips market estimates and forecast, 2015 - 2025 (USD Million)
19. Asia Pacific Kale chips market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
20. China Kale chips market estimates and forecast, 2015 - 2025 (USD Million)
21. China Kale chips market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
22. India Kale chips market estimates and forecast, 2015 - 2025 (USD Million)
23. India Kale chips market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
24. Central & South America Kale chips market estimates and forecast, 2015 - 2025 (USD Million)
25. Central & South America Kale chips market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
26. Brazil Kale chips market estimates and forecast, 2015 - 2025 (USD Million)
27. Brazil Kale chips market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
28. MEA Kale chips market estimates and forecast, 2015 - 2025 (USD Million)
29. MEA Kale chips market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
30. MEA Kale chips market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
31. UAE Kale chips market estimates and forecast, 2015 - 2025 (USD Million)
32. UAE Kale chips market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
33. Vendor landscape

List of Figures

1. Kale chips market snapshot 
2. Kale chips market segmentation & scope
3. Kale chips market penetration & growth prospect mapping
4. Kale chips value chain analysis
5. Kale chips market dynamics
6. Kale chips market Porter's analysis 
7. Kale chips market: Distribution channel movement analysis 
8. Kale chips market: Regional movement analysis